Toyota Prius C: The cheap hybrid concept

Does the Toyota Prius Concept C hybrid car go far enough?

Wny not offer a plug-in option on every Prius?

Just too far ahead of the game?

When you’re on top, everybody wants to bring you down. Thus, it would be easy to take Toyota’s NAIAS hybrid debuts today for granted, especially since neither hybrid even came with a plug. Still, while plug-in vehicles suck up all the alternative hype these days, study after study indicates that conventional hybrid cars will outsell plug-in vehicles for years, even decades, to come.

That could make the Toyota Prius C – or “city centric” concept one of the most important alternative vehicle offerings in years – even though it doesn’t come with a plug.

Not only will the Prius C offer the best fuel economy of any Toyota hybrid when it hits showrooms in early 2012, it will also offer the lowest price. Couple that with most aggressive styling in the Prius family thus far and the C hybrid concept could quietly become one of Toyota’s top selling hybrid vehicles.

No, the Prius C isn’t some potentially game changing moon shoot. Instead, the Prius C is the same kind of boring, conventional thinking typical of Toyota – slow, steady, constant progress. Inevitably, those interested in a Prius C might be interested in a plug-in vehicle, but only when extremely cost-effective. In the interim, a much cheaper hybrid with outstanding fuel economy might be the perfect option.

Ultimately, Toyota doesn’t need to rewrite the hybrid book, it just needs to figure out how to get more consumers into their hybrids to help scale down hybrid costs. Adding hybrid technology to a cheaper, more fuel efficient and exciting package makes a lot of sense towards that goal. The Prius C hybrid concept might not be the most buzzworthy concept in recent years, but it’ll still give Toyota a nice jump in hybrid sales.

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