LOL – GM trademarks ‘range anxiety’
The 'range anxiety' killer.
A cost effective solution to range anxiety?
What happens when an EV driver has to drive a bit further than his plug-in range? He suffers from ‘range anxiety’ of course.
Soon, however, when describing ‘range anxiety’, a GM trademark will have to be included if GM’s trademark filing succeeds.
And, I have to admit, the first time I heard the term ‘range anxiety’ was at the debut of the Chevy Volt concept. Then Bob Lutz used the term to describe why a plug-in hybrid – excuse me, range extended EV – was better than a pure battery-powered plug-in electric vehicle. So, perhaps GM does deserve a trademark on ‘range anxiety’, especially since numerous studies suggest that ‘range anxiety’ is a serious concern for most plug-in-considering consumers.
Anyway, I completely agree that GM has a marketing advantage with the Volt and it’s ability to squash plug-in ‘range anxiety’. The problem, however, is does the Volt fight range anxiety cost-effectively?
I can’t tell you how many times we have heard that the accident may have been their fault only to win a $500,000 settlement. Some of the qualities desirable in him her are elaborated below
GM might have, at least to a large extent, coined this phrase, but i really don’t see the point of a trademark. I wish GM put as much creativity into engineering as they do PR and marketing.
Gm is trying to trademark a phrase that’s been in use for, what, two or three years?
Just another example of their supreme dickheadedness.