600 Toyota plug-in Prius hybrids going nowhere

What's taking so long?

For years now Toyota has been testing lithium-powered plug-in Prius hybrids, and the company is currently rolling out a fleet of 600 plug-in hybrids throughout the world to, "understand the adaptability and the acceptance of the vehicle in the marketplace" .

Later this year GM and Nissan will begin rolling out plug-in vehicles, yet Toyota is at least two years away from rolling out their plug-in Prius.

Why?

It seems Toyota could easily match the plug-in production output that both GM and Nissan have planned for the next two to three years. So, why not compete, even if just for the sake of perception? What does Toyota have to gain or lose by waiting?

When will a plug-in vehicle outsell the Toyota Prius?

Will the plug-in Prius ever outsell the conventional Prius?

Why did GM kill the Cadillac Converj, a plug-in based upon the same Voltecs hybrid drive as the upcoming Chevy Volt? Wouldn't making as many range-extended EVs across as many models as possible help bring down costs quicker?

"Sure, each Cadillac Converj would not lose as much money as each Chevy Volt," reports MotorTrend's Todd Lassa. "But it still would lose money, and the best way to limit losses from new technology is to limit volume. "This Cadillac doesn't lose as much money as this Chevy" isn't a business case. Volt is designed to be a "volume" model, eventually produced in the tens of thousands, but it will be years before we see that."

Years before we see tens of thousands of Volts produced per year? The Toyota Prius is already selling in the hundreds of thousands, so the Volt seems at least a decade away from topping the Prius. Then again, the Volt? Unfortunately, we've known about GM's limited production numbers for some time, so I doubt the Volt will be the first plug-in to contend with the Prius.

Besides, the Nissan Leaf has been the real plug-in story these days........

Finish: When will a plug-in vehicle outsell the Toyota Prius?

Toyota's hybrid vision leads the auto industry

The king of hybrid cars

For years now GM has been on the verge of toppling Toyota's hybrid cars according to GM's Bob Lutz. The dual mode hybrid powertrain was to be more sophisticated. The BAS mild hybrid was to be cheaper.

Neither has been competitive.

Might all that change when the Chevy Volt beats Toyota to market with a plug-in hybrid vehicle?

How is that even possible, some might ask? How could GM beat the king of hybrid cars to the plug-in hybrid market?

To answer that question, one needs to step back in time several years.

Finish: Toyota's hybrid vision leads the auto industry

Only 17 percent of consumers might pay extra to plug-in

Forever a niche vehicle at best?

Haven't had time to fully read the latest plug-in hybrid report by Pike Research, but I just finished CNET's review. Overall, the report suggests that only 17 percent of US consumers might be willing to pay a premium for plug-in hybrids and electric vehicles.

And, if plug-ins do 'take off', they will probably be short range plug-in hybrids, such as the Toyota Prius plug-in hybrid rather than the Chevy Volt, or short range pure EVs, as plug-in vehicles with smaller battery packs will be more cost-viable for the majority of consumers.

As I blogged early this week in Great hybrid hoax: Adding a plug to hybrid cars?, this report seems to also suggest that conventional hybrid cars will make a more appealing buying case to the majority of US consumers for at least the next few decades.

Along those lines, since full hybrids such as the Toyota Prius can so easily be converted into plug-in hybrids, wouldn't such vehicles more immediately tackle global warming and foreign oil dependency today, while providing a 'cash for plug-in conversion' option tomorrow?