Toyota will offer plug-in hybrids as soon as technology is ready

Toyota is hearing the voice of Americans when it comes to plug-in hybrid vehicles, Jim Press, President of Toyota North America told the Inside Line. However, just as GM has indicated, plug-in technology just isn't quite ready for prime time. "We are hearing the voice of the customer, and we want [plug-ins] as much as anyone else," Press said. "It is not a lack of desire; it is a lack of science. We don't want to come out with a technology prematurely that might not succeed." So, if you are interested in plug-in hybrid technology, buy one of today's hybrids - its the best way to invest in tomorrow's hybrid technology.

Toyota hybrids at the LA Auto Show

Heading to the Los Angeles Auto Show this weekend, I had few expectations regarding Toyota and its hybrid vehicles. Pre-show hybrid buzz focused on the Aura and Yukon hybrids and GM's new green identity. Since, I started out on the GM side of the convention center, I thought the best of the show's hybrid displays were behind me, especially when I walked into the Toyota side of the convention center and saw Toyota Tundras everywhere.

Eventually, though, I did make my way through the Tundras and into Toyota's hybrid section.

The difference between GM's hybrid offerings and Toyota's was absolutely stunning. In fact, there was simply no comparison between Toyota and any other automaker at the show regarding hybrid vehicles. Ironically, Toyota's hybrid section was all business and no show gimmicks. There was a huge information bar where you could sit down, talk to a rep and obtain product literature. Then of course, there were Toyota's three hybrids, the Highlander hybrid, Camry hybrid and the Prius.

As I sat near the Toyota hybrid section I was amazed at the visitors to this area. This was a high traffic area, but it wasn't just people looking at hybrids. Here people were getting into hybrids - sitting in the front, then the back, opening the trunk, touching every gadget that the vehicles had to offer. These visitors looked like buyers.

Wow, I thought, not bad for a company without any new hybrid debuts. Then, however, I noticed the Lexus hybrid section and realized Toyota did debut a hybrid at the show, the Lexus LS600h L hybrid. While Lexus had the GS 450h hybrid the RX 400h hybrid at the show, in addition to a split 450h show gimmick, the LS 600h was the show stopper. Still, the Lexus hybrid section was pure auto show marketing, unlike the Toyota section, and it worked. The buzz around the Lexus hybrids was nothing short of phenomenal.

In terms of hybrid vehicles, Toyota didn't just dominate the LA Auto Show; it was the LA Auto Show.

Hybrid sales up 30% in 2007 according to Toyota

Now that the Toyota Camry hybrid is being produced in the U.S., Toyota's ability to produce hybrids has increased. As a result Toyota is predicting a 30 percent increase in the sales of hybrid vehicles in 2007 versus 2006, which would equal more than 300,000 hybrids.

Toyota versus GM: Health Care, Hybrids and Kaizen

Now that Democrats have assumed control of Congress, many in GM are hoping for help dealing with health care as part of the solution to their problems. While I agree that GM might need some help dealing with health care, I think GM should also take the President's advice - build more relevant vehicles.

Still, even Japanese automakers are dealing with health care issues when they open up factories in the U.S.. For example, Toyota's health care costs for U.S. employees has doubled in the last five years to more than $11,000 per employee. Unlike GM; however, Toyota is taking action rather than just complaining to the government.

To help deal with health care, Toyota is building a $9 million dollar clinic to serve the employees of one of their factories. Why? Kaizen, or continuous improvement.

"Typically we reduce costs by improving quality," said Ford Brewer, assistant general manager for health and wellness at Toyota's North American manufacturing headquarters. "That's the same thing we're doing here." (more)

Just as with hybrid vehicles, Toyota is always seeking continuous improvement. Hybrids are not only fuel efficient and incredibly clean, but they help develop new technologies. Hybrids don't require one huge jump when the time is right - such as from gasoline vehicles to full fuel cell vehicles - they enable continuous improvement. First a hybrid, then a plug-in hybrid, then a small stack fuel cell plug-in hybrid, then a full fuel cell vehicle - continuous, constant improvement.

It will be very interesting to see if Toyota is able to reduce its health care costs with this approach. Still, Toyota is taking action, rather than just begging for help. Toyota is again thinking outside-of-the-box.

Perhaps if GM sought to solve more of its problems with innovative thinking, rather than always looking to the government, GM's bottomline would be a little more robust.

GM already toning down its i-Car campaign?

About two weeks ago I made a post about GM's i-Car, a car many believe will be some type of plug-in hybrid vehicle. According to unconfirmed sources at that time, the i-Car campaign would be launched some time before the end of the year as a challenge to Toyota and its hybrid cars. Then, earlier this week, Bob Lutz told the AutomotiveNews that the future was all electric vehicles powered by fuel cells. In the interim, Mr. Lutz claimed a plug-in hybrid would probably be the best solution, and the reality of the i-Car campaign seemed, well, real.

Suddenly, it seemed GM was preparing to completely reinvent itself. Finally, I thought, finally.

Perhaps, I got a little too excited a little too quickly.

While the LA Times is reporting that GM is going to launch an electric vehicle prototype next year, there are already questions about how serious GM actually is about the i-Car program, at least in the short term. Maybe, now that Democrats have control of Congress, GM believes it can rest on E85 and flex-fuel vehicles for several years rather than actually doing something great.

GM set to go hybrid, then all electric?

So, GM is canceling their hydrogen fuel cell program? Well, not exactly, but it appears GM is finally beginning to understand that the world doesn't have to wait for hydrogen fuel cells before getting serious about fuel economy and pollution.

"What started as a fuel cell project is now an electric vehicle project," GM's Bob Lutz told the Automotive News recently.

"A series hybrid could run primarily on electricity from lithium-ion batteries, with an engine as backup to replenish batteries, Lutz says. The backup engine could be a diesel or gasoline internal combustion engine. Backup energy also could come from a fuel cell."

Of course, Toyota has claimed this same idea for a number of years, although their approach is a bit different. Even fuel cell makers have been calling for plug-in hybrid vehicles because they make a smaller, cheaper fuel cell stack much more cost effective to add to a vehicle.

Still, the costs of the batteries, fuel cell stacks, etc for either an all-electric fuel cell vehicle, or a plug-in hybrid fuel cell vehicle, will probably be very high for several years and maybe even a decade or longer. Which is why current hybrid technology is so important.

If not for current hybrids, GM wouldn't even be having this conversation. If not for current hybrids, plug-in hybrids wouldn't even be a buzzword in the auto industry. If not for current hybrids, there wouldn't be enough upside to develop lithium-ion batteries for automobiles.

Today's hybrid vehicles, with today's hybrid technology, are an investment in lithium ion batteries and in fuel cells, in addition to being a way to begin to reduce foreign oil dependency and global warming emissions. With today's hybrid vehicles we can begin changing the world TODAY.

It's about time GM has gotten with the program. Let's just hope this revelation isn't just hot air! America, the world, needs GM to do the right thing now more than ever.

Toyota's huge hybrid vehicle mistake?

When it comes to hybrid vehicles, Toyota is the undisputed king. The Toyota Prius is by far the world's best selling hybrid, and Toyota offers the largest lineup of hybrids of any automaker.

Still, I think Toyota might have played its hybrid hand a bit better, or maybe there is a kink in Toyota's hybrid vehicle chain?

With low gas prices, sales of pick-up trucks are picking up, and GM and Ford are leading the way. This is one vehicle segment that American automakers understand well, and it is the most important vehicle segment for American automakers.

Consequently, Toyota's recent advertising campaign for its trucks has really surprised me, but not in a good way. Apparently, Toyota trucks are so tough that neither the Loch Ness Monster nor even a meteorite could damage one.

Please! Is Toyota serious? Is this how Toyota is going to challenge Ford and GM trucks?

Toyota, I believe, has to take a completely different approach, and I think a hybrid truck would have been the perfect buzz creator. For instance, imagine how easy it would be to attack the Chevy Silverado hybrid with a Toyota full hybrid truck - the emissions and fuel economy comparisons would be a joke.

Sure, hybrid trucks aren't going to outsell conventional trucks. Still, focusing on Toyota's hybrid trucks could bring a lot of buzz to all Toyota trucks, just as the Prius has driven much positive PR to all Toyota vehicles.

So, why isn't Toyota acting? Instead of a hybrid truck, Toyota has resorted to cheezy commercials?

Is Toyota's hybrid powertrain insufficient for some truck duties, such as towing a boat or camper? Is this a kink in Toyota's hybrid powertrain? Will GM's dual mode hybrid powertrain handle these tasks better?

Many might believe that truck drivers are nothing but a bunch of good ole boys - don't believe in global warming, don't tell them what to drive. While some might fit this profile, I bet a bunch of 'em fully believe in the dangers of foreign oil dependency and would be very open to hybrid trucks.

Toyota could have framed a new debate around hybrid trucks, Americanism and foreign oil dependency. Moreover, I'd bet they could have sold as many hybrid trucks as hybrid Highlanders, and considering the importance of the truck segment, wouldn't a hybrid truck have been worth a try?

Prius shortage close to over

An increase in Toyota Prius production is finally catching up with Prius demand, which has lessened in the face of falling gas prices and reduced federal tax credits. Still, demand for the best selling hybrid vehicle is still very strong. Eventually such a trend should decrease the value of used Prius hybrids, which often sell for more than new ones. Nonetheless, it will take several months of dropping sales to actually create a surplus of Prius hybrids.

(Source: CNNMoney)

GM to build hybrids in China by 2008

GM will join Toyota and build hybrid cars in China. While details of the report are sketchy, it appears GM will build the new hybrids with their new two-mode hybrid powertrain starting in 2008. Currently, the two-mode hybrid system is not offered in any GM vehicles and GM has not made clear which hybrid vehicles it will produce in China.

(Source: AFP)

Civic and Escape hybrid sales up big in October

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

A city Prius and other derivatives coming soon?

In a few years there will probably be more than one type of Prius. While there are no known plans for these derivative Prii, the idea is brewing within Toyota according to Bloomberg News.

``To the extent they can leverage derivatives to help amortize investment costs for the hybrid system, they'd be crazy not to,'' said Eric Noble, president of consulting firm Car Lab in Orange, California. ``There is so much equity in the Prius name at this point, that would make sense, especially in the near term.''

A smaller ``city car'' based on the Prius would have even higher fuel efficiency and would fit with ``a trend toward people moving into inner-city lofts,'' Lentz said. ``People also want to see more utility on the vehicle, so you could imagine something that's a little more utility or crossover-based.''

In related news, Toyota is reporting that sales of the Prius are still strong and should be higher in 2006 compared to 2005.

Foreign oil dependency makes America stronger!

Do you think foreign oil dependency makes America stronger? In today's world, isn't that a stupid question?

Yet, it seems many Americans either believe that cheap foreign oil is good for America or that it poses little threat to America's National Security. Otherwise, how can the continued purchasing of gas-guzzlers be justified? How can the lack of hybrid vehicles from 2 out of 3 of Detroit's automakers be explained?

I often criticize GM for its lack of leadership in fighting foreign oil dependency. Does my criticism stem from my perpetual hate of anything GM? Absolutely not. It stems from the immense power GM has to take a leadership role in fighting oil dependency coupled with GM's refusal to do so.

Ultimately, I would gladly buy a GM hybrid vehicle - as long as it was a full hybrid vehicle. Unfortunately, GM just doesn't have any full hybrid vehicles available yet.

Why?

Well, just a few years ago important GM executives, such as Bob Lutz, publicly ridiculed hybrid vehicles and those automakers investing in them, which is particularly offensive since billions of taxpayer dollars were given to Detroit to develop similar vehicles back in the 90s.

Sure, GM has been claiming the future will be fuel cell vehicles, but they've been saying this for decades and they might be saying it a few more decades before it is a reality. Still, everything that can be done to fight oil dependency today, needs to be done today.

Quite simply, today, the hybrid vehicle is the best course of action in the war on oil dependency. The hybrid powertrain by itself is already efficient and will become even far more efficient. More important, however, the hybrid powertrain enables the integration of clean diesel, flex-fuel, electricity, hydrogen and fuel cells into the same powertrain.

Today's technology, such as a clean diesel hybrid, could produce vehicles that are 50 percent more efficient than today's vehicles. What are we waiting for? Too expensive? No way! There are enough subsidies already being wasted on big oil and other pork barrel legislation to provide the tax incentives needed for consumers to make clean diesel hybrids cost effective.

But, clean diesel hybrids are just one slice of the potential hybrid pie. In areas where ethanol makes sense, flex-fuel hybrids could be built. Add plug-in technology to both diesel hybrids and flex-fuel hybrids and you might only have to fill up on trips greater than 40 miles.

Imagine only filling your vehicle up a couple of times per year.

In the Southwest, such plug-in hybrids could make solar power far more cost-effective, enabling homeowners the ability to power their homes and their automobiles. Imagine never paying an electricity bill nor to fuel your automobiles. How's that for fighting global warming?

Of course these vehicles could also eventually develop into hydrogen powered hybrid vehicles, or fuel cell hybrid vehicles, but foreign oil dependency could be ended without either of these innovations. We don't have to wait for the holy grail, fuel cells. We just have to start demanding action right now.

To be fair, it's not as if GM is evil and Toyota is a saint. Neither automaker is doing enough. Nonetheless, considering the trends of the last few decades, such as previous oil embargoes, Katrina, global warming, and 9/11 isn't it finally time to say enough is enough?

And I say, it's especially time for GM, the most important automaker in America and one of the most important American companies, not to just act, but to take the lead. GM has the kind of loyal following to buy these war-effort vehicles and the political power to force the government to assist with subsidies and tax incentives for these war-effort vehicles.

Instead of using that billion dollar GM marketing budget to market gas-guzzlers, market the fight against the war on foreign oil dependency and global warming. It's our GM hybrid vehicle, it's our national security.

I don't think there is a company that could do more for America than GM if GM began to look at foreign oil dependency and global warming as a war, a war that GM was leading the battle against at ALL costs - even bankruptcy. That is simply a battle that GM would not and could not lose today.

Bob Lutz has admitted that GM could have taken a FRACTION of their YEARLY marketing budget to develop a hybrid to rival the Toyota Prius. Yet, they willfully continue to chose to spend that money marketing gas-guzzling - even AFTER 9/11. Stop!

Before 9/11 most Americans had their heads buried in the sand regarding the consequences of America's addiction to oil. Sometimes when something is so good, it's just better not to ask questions. After 9/11, however, there is no excuse not to act. Now America needs GM to do the right thing more than ever.

If 9/11, Katrina, Iraq and all the threats about global warming are not enough to get America to realize it is time to change, what will it take? Would the deaths of 10,000 or 100,000 citizens be enough? Do we need a third world war, or the loss of a major city, such as New York? Would that finally be enough?

Then again foreign oil dependency has nothing to do with 9/11, Iraq or global warming, right? Foreign oil dependency makes America stronger!

Prius sales down 8.6% in October

Sales of the Toyota Prius, by far the world's best selling hybrid vehicle, fell 8.6% in October to 8,733 vehicles. Still, considering gas prices have been dropping and tax credits for the Prius have been cut in half, I would call October a strong month for Prius sales.

(Source: CNNMoney)

Silverado hybrid wins SEMA Award

I had to laugh when I read the press release from SEMA, the Specialty Equipment Market Association, regarding the award the Chevy Silverado Hybrid won at the 2006 show.

"The Chevrolet Silverado Classic Hybrid -- the first full-size production pickup to utilize hybrid technology -- is also the first hybrid to be recognized as the most accessory friendly vehicle at the 2006 SEMA Show in Las Vegas, capturing one of four SEMA Vehicle Design Awards and becoming the benchmark in SEMA's newest design award category." (more)

"First hybrid....", please.

Quite frankly, calling the Silverado a hybrid is offensive to those whom truly support hybrid technology. If the Saturn Vue hybrid is a "a maximally minimal venture in hybrid powertrain technology that would seem less about fuel economy and more about securing coveted hybrid badges on the doors," then the Silverado hybrid is a maximally inept hybrid vehicle.

Sorry GM fans. Until GM offers a full hybrid vehicle, GM is on my #8@* list regarding hybrids. Hopefully, GM will exceed my expectations when they announce plans for the i-Car plug-in hybrid.

For now, however, GM simply doesn't offer any hybrid vehicles in my eyes.

Some Toyota dealers struggling to keep up with Camry hybrid demand

Some Toyota dealers are having a hard time keeping up with demand for the Camry hybrid. Bill Penney Toyota in Huntsville, Alabama recently claimed the Camry hybrid is the most difficult vehicle for him to obtain, "I have sold five of them that I am now trying to obtain," he says.

(Source: Christian Science Monitor)

GM's I-car Campaign set to challenge Toyota on hybrid vehicles?

According to unofficial sources cited by the Detroit News, GM is ramping up to challenge Toyota's lead in hybrid vehicles. So, are they serious?

Last year, Toyota sold more than 235,000 hybrid vehicles. GM, on the other hand, has yet to sell one single full hybrid. Sure GM offers a few mild hybrids, but mild hybrids are not going to challenge Toyota's hybrid vehicle sales lead.

Still, GM might have a secret weapon, the I-car.

The I-car isn't just a hybrid vehicle, but a plug-in hybrid vehicle. If Toyota were to develop a cost-competitive plug-in hybrid vehicle before Toyota, I think it could be a game changer. While some hybrid critics have argued that plug-in hybrids are even more of a niche product than current hybrids, poll after poll has demonstrated that Americans are very intrigued by plug-in hybrid technology.

Still, it won't be easy. Toyota hasn't been particularly bullish regarding plug-in hybrids thus far because of costs and battery issues. So, does GM have a secret weapon? Is their past experience with electric vehicles going to finally pay off? Is GM demonstrating even more vision than Toyota regarding the potential of hybrids?

Simply building plug-ins won't be enough, however. If current hybrids are too expensive for most consumers, imagine adding $6000.00 to the price tag. Americans aren't going to buy. Sure, the technology will probably pay for itself over the life of the vehicle, but that isn't the way American consumers think.

Consequently, the success of the I-car program will come down to cost. Can GM convince the Feds to not only offer tax incentives for hybrid technology, but also extra incentives for plug-in technology? Obviously, the government is probably much more interested in adding new incentives that could help an American automaker, unlike the government's lack of interest in helping Toyota hybrid buyers.

Such incentives might make a plug-in hybrid cost-effective, especially an American-made plug-in hybrid. Many Americans want to do something about foreign oil dependency, but many Americans refuse to buy a hybrid from Toyota or Honda. Unlike Toyota and Honda, GM has real power to really rally this customer segment around not only supporting GM and American workers, but fighting foreign oil dependency, pollution and global warming.

Can GM play this hand correctly, or will they just fold amidst a temporary drop in gasoline prices?

Even better than GM going green, are the choices that would open up to American consumers interested in green options. A hybrid battle between GM and Toyota would force every automaker to get very serious about clean technologies, and this competition for green supremacy would make hybrid technology not only better, but cheaper.

Before the end of this year, GM is supposed to announce this new strategy. Let's hope GM isn't just serious, but ready to launch this program as soon as possible. This could change everything for GM, and for America.

Make me a believer, GM, make me a believer!

Hybrid Interest down 10% in Q3 according to Autobytel

Overall interest in hybrid vehicles was down 10% in the 3rd quarter according to Autobytel. Still, interest in the Toyota Prius and the Camry hybrid remained relatively strong, while interest in the Highlander hybrid surged 32%. On the other hand, interest in the Ford Escape hybrid dropped a whopping 49%.

(Source: Autobytel)

Leo DiCaprio The Rare: Prius driving, commercial flying celeb

Yes, Leo DiCaprio is a true green celeb according to TMZ.com. TMZ posted an article last week about celebs who claim they are green, but guzzle gas. TMZ points out that Julia Roberts, Jennifer Lopez, George Clooney and Brad Pitt all pretend to be green because they drive clean vehicles, such as hybrid cars like the Toyota Prius, but these same stars fly all over the world in private jets that consume more fuel in one trip than most Americans ever consume driving. On the other hand, Leo DiCaprio flies commercial unless impossible. Apparently Leo just isn't quite as cool as these other stars.

Do you want to be in a Toyota hybrid commercial

Are you so proud of your Toyota hybrid vehicle that you want to tell the world about it? If you own a Prius, Highlander hybrid or Camry hybrid then you can apply to be in one of Toyota's next hybrid commercials.

"We want to know who you are and what your reasons are for owning a hybrid vehicle. Participants will not only get the chance to be part of an important national campaign that supports a good cause but may also receive financial compensation for participation! You must own or have a Toyota hybrid vehicle in your immediate family to apply."

HOW TO APPLY:

Send an email to telluswhy@nvbb.net including:

Your name
Age
City/state of residence
A photo of yourself and anyone in your household who uses the car (ideally posed in front of your Toyota hybrid)
Your reason for purchasing a Toyota hybrid vehicle

Deadline:All applications must received no later than OCTOBER 30TH, 2006

For further questions please contact: epoteet@nvbb.net

Do gas price fluctuations threaten hybrid future?

"The problem for the whole hybrid vehicle sector is America's evident short-lived concern over higher fuel prices. Even though there is plenty of concern among energy analysts that fuel costs could head north again before the year is out, vehicle buyers only seem to take notice of the latest prices displayed at gas stations."

"The public's short term, blinkered view of gas prices is already taking a toll on hybrids. Their sales fell last month by 11 percent compared to August. In the same period total vehicle sales slipped by just 1.9 percent, while truck sales were up by 5.4 percent." (more)

It is no big surprise that the sales of hybrid cars are dropping. Still, I doubt very much that Toyota expected sales of the Prius to ever reach the levels that they did. Ultimately, I don't think that Toyota expected the surge in gas prices that America just witnessed.

Nonetheless, when Toyota did launch the Prius hybrid car, gas prices were not that high. Toyota's hybrid vehicle development was not driven by the current energy market, but the future energy market. As I wrote earlier today, in 2008 we could see the highest gas prices we've ever seen.

In the end, gas price fluctuations might threaten the future of American-made hybrid vehicles, but I doubt very seriously that it will threaten the future of Toyota hybrid vehicles. Unlike the short term view of the average American, American auto companies MUST take a long term view, and almost every indicator is signaling much higher gasoline prices in the future.

Prius and Civic hybrid most fuel efficient vehicles for 2007 according to government

The government has released its Top Ten Most Fuel Efficient Vehicles for 2007. According to the government's report, the Toyota Prius hybrid is the most fuel efficient vehicle for 2007, followed by the Honda Civic hybrid. The Toyota Camry hybrid was third.

A total of four hybrid vehicles were in the Top Ten. The two-wheel drive Ford Escape hybrid was the most fuel efficient SUV.

(EPA)

Flex-fuel lies, foreign oil dependency and hybrid vehicle tax credits: Rate Congress

"A public advocacy group on Thursday said Ford Motor Co. has avoided as much as $135 million in fines by marketing vehicles that are supposed to run on the gas-ethanol mix E85 that don't work and accused the company of running misleading ads." (more)

Moreover, aside from the obvious, the fact is that for years the majority of flex-fuel vehicles sold by both Ford and GM have not ever filled up with E-85. Yet, each company has avoided millions and and millions in fines by selling these vehicles.

"Public Citizen and other environmental advocacy groups have long complained that automakers get credits to meet federal fuel economy regulations by building flexible-fuel vehicles that are hardly ever filled with E85, since it's available at just 900 of the country's 170,000 pumps."

So, Congress gives small business owners huge tax incentives to buy the worst gas-guzzlers, provides huge tax incentives to oil companies, enables the big three to avoid 100's of millions of dollars in fines for violating fuel economy regulations - increasing our foreign oil dependency, and limits tax credits for Toyota hybrid vehicles because they are too successful.

That sure sounds like the right path towards achieving energy independence.

Even the President says hybrids are possibly the most important way to change consumer behavior. Yet, Congress hasn't passed proposed legislation to provide small business tax incentives for buying hybrid cars or other fuel efficient vehicles, nor has Congress passed proposed legislation to extend hybrid vehicle tax credits.

Good work, ladies and gentlemen!

We live in a country that blames the President for quite a lot these days. Fair enough. Let's extend at least as much blame to the current - do nothing, partisanship is more important - Congress.

Flex fuel lies, foreign oil dependency and hybrid vehicle tax credits - Congress is failing America.

Bush believes hybrid cars one of the best paths to foreign oil independence

"I believe so strongly that this country has got to use its talent and its wealth to get us off oil," Bush said. "Probably the fastest way we can begin to change the consumer habits -- is to promote hybrid vehicles."

President Bush made that statement earlier today in response to falling gas prices.

"My worry is, however, that a low price of gasoline will ... make us complacent about our future when it comes to energy," Bush said at a government-sponsored renewable energy conference in St. Louis.

I couldn't agree more. Already one new study has demonstrated that consumer interest is dropping significantly as gas prices are dropping, while interest in gas-guzzlers is rebounding.

Bush, who has asked Congress to extend the tax credit for hybrids earlier this year, again brought up tax credits today. Unfortunately, Congress has not addressed this issue. Perhaps, hopefully, once the elections are over an extension will be enacted. Otherwise, with dropping gas prices and smaller tax credits for Toyota hybrids, interest in hybrid vehicles could drop significantly.

(Source: Reuters via Yahoo)

Toyota Camry hybrid video on SquawkBox

The Toyota Camry hybrid is now being produced in Georgetown, KY as of today. Consequently, this morning SquawkBox ran a feature about hybrid cars going mainstream focusing on the Camry hybrid. And what's not to like? 0-60 in less than 9 seconds with 187 hp while achieving a combined City/Highway 39 mpg. Not too bad for $26,000.

View the video.

Lower gas prices reducing consumer interest in Prius?

According to Cars.com there has been less consumer interest in the Toyota Prius hybrid since gas prices started dropping. According to Cars.com consumer searches for the Prius have dropped by 37.8%. Cars.com claims this is part of a general drop in consumer interest for fuel efficient vehicles, whereas interest in gas guzzlers has increased.

I've long claimed that consumer interest in hybrid cars would be affected by gas prices. Still, gas prices, almost assuredly, will go back up and so too will interest in hybrids. Still, part of this drop in fuel efficient interest, especially for the Prius, might also have had something to do with reduced tax credits for Toyota hybrid vehicles.

Nonetheless, let's face it, the problems associated with foreign oil dependency, and oil dependence in general, aren't ever going away. Those whom choose to ignore this fact will pay the consequences. Hybrids might not make perfect sense today for everyone, but they will in a few years.

Plus, maybe a downturn in interest will create a buyers market for those interested in the Prius, especially a used Prius.

(Source: Car & Driver)

Toyota hybrid technology 50% cheaper in 3 years

Toyota and Honda are in a fight not just to make their hybrid technology cheaper, but lighter. Toyota, for example, plans to reduce the weight of its hybrid powertrain by 50% in the next 3 years. Additionally, Toyota hybrid technology adds on average $4000.00 to the cost of a vehicle, within 3 years Toyota plans to reduce this price to $1900.00 according to AutoBlog.

One would assume that 50% lighter hybrid vehicles would also result in more fuel efficient vehicles, just in weight reduction alone. When better batteries and software are added to this equation, the outcome is fantastic. In 3 years Toyota and Honda hybrids will be more fuel efficient and significantly cheaper. Now that's the kind of math I like.

Camry hybrid car 'near perfect'

According to Technoride the Toyota Camry hybrid is a "nearly perfect car".

"It's an incredible combination of fuel economy, roominess, and fit and finish. About all that's missing is a sense of the automotive character found in competitors or in the sibling Prius Hybrid. But enough people seem not to mind that the Camry has been the best-selling car in America for most of the past decade."

The 2007 Camry hybrid starts $26,200.

Full tax credit for Toyota hybrids is over

Happy October. Unfortunately, October means that the full hybrid tax credit for Toyota hybrid vehicles is now expired. Now, any Toyota hybrid purchase will only qualify for half the credit. So, how will this affect Toyota hybrid sales?

If the goal of tax credits for hybrid cars was meant to change consumer behavior, why was the credit capped by manufacturer? Shouldn't getting as many hybrids on the road as quickly as possible be the main goal? Shouldn't the credit be consumer-driven, not manufacturer-driver?

I've said it before and I'll say it again, if GM was leading U.S. hybrid sales with the Prius, rather than Toyota, I doubt the legislation would have been written the same. Unfortunately, GM is still more focused on new Hummers rather than new hybrids.

Why are hybrid credits sitting idle when consumers can use them NOW? Is this free market capitalism?

Last Day for full Toyota hybrid tax credits

Tomorrow is the last day to buy a Toyota Prius, Highlander hybrid, Camry hybrid, or Lexus RX400h if you want to receive the full hybrid vehicle tax credit.

If you are going to buy any other hybrid, no worries - not this year.

Peugeot's diesel hybrid in 2010?

In the last year or two, executives from Peugeot have made very positive statements regarding the future of hybrid vehicles, essentially claiming that hybrids ARE the future. The idea being that Europe's diesel vehicles will become diesel hybrid vehicles and, eventually, fuel cell hybrid vehicles. Today, the costs of such a vehicle are probably too expensive for most consumers, as evidenced by Toyota's recent statements on diesel hybrids. However, as more suppliers provide the technology for clean diesels and hybrids, costs will reduce. Consequently, Peugeot is showing off its C-Métisse diesel hybrid vehicle at the Paris Auto Show, which could hit the streets by 2010 according to MSNBC.

Toyota diesel hybrids coming soon? Not

"Already the diesel [price] premium is quite high, then you'd have to pay a hybrid premium, so we're not seeing that there's a market," Toyota Motor Europe chief executive Tadashi Arashima told BBC News. The response came when Mr. Arashima was asked about Peugeot's plans to make diesel hybrid vehicles.

Some fans of hybrid cars have hoped for a line of clean diesel hybrids, which would offer even better fuel efficiency than current gasoline hybrids. Perhaps when Peugeot and other European automakers begin to produce their own diesel hybrid vehicles, Toyota will change its plans.

Nissan's hybrid vehicle plans

What's up with Nissan and hybrid cars? Why has Carlos Ghosn been so bearish regarding hybrids? While Nissan plans to offer the Nissan Altima hybrid next year, it will almost certainly be the only Nissan hybrid available until 2010 - when Nissan will begin offering its own hybrid technology. Until 2010, the Nissan Altima hybrid will be based largely on Toyota hybrid technology.

Still, has Nissan and Ghosn really been so bearish?

Sure Nissan missed the early hybrid hype, so what could Ghosn do? I guess about the same thing as GM, 'hybrids don't make business sense'. Yet both GM and Nissan are going to develop hybrids anyway. If hybrid vehicles don't make business sense, does it makes sense to follow the leader, Toyota, down an expensive, bad business path?

How does that make sense?

Obviously, the 'hybrids don't make business sense' automakers realize the potential of hybrid technology could make great business sense - maybe not today, but maybe in the next couple of years. Besides, if gas prices do push higher, consumers won't care if hybrids make business sense to automakers, they'll only care if they save money at the pump.

Full Tax Credits For Toyota Hybrids Almost Over

The full tax credit for hybrid vehicles is almost over for Toyota hybrids. Starting Oct. 1, hybrid cars produced by Toyota will only qualify for half their current tax credit. While President Bush has asked Congress to extend these credits for 1 more year, Congress has not complied. It's hard not to wonder if the Toyota Prius, by far the best selling hybrid automobile, had been produced by GM instead of a Japanese automaker, would the credit still be expiring?

GM's naive, monopolistic and capitalistic fuel cell vehicle plans?

"Hydrogen fuel cell-powered vehicles could hit showrooms as early as 2011 and the technology will revitalize General Motors, GM Vice Chairman Bob Lutz said as he delivered a hydrogen concept car to be test driven by Camp Pendleton Marines over the next few months." (more)

Hmmm. So, why will fuel cells revitalize GM more than any other automaker?

For decades GM has successfully lobbied the government not to increase fuel economy standards because such a move would interfere with GM's fuel cell development. For decades, GM has told the government, zero emission fuel cell vehicles were just around the corner. Now, once again, GM's fuel cell vehicles are just around the corner - at least according to GM execs.

Should we believe them this time, or has GM cried fuel cell one too many times?

Every major automaker on the face of the planet is working on fuel cell vehicles, and most of these automakers, as well as most automotive experts, claim that cost-effective fuel cell vehicles are still more than a decade away, at least. Other experts claim it will take at least two decades or more. Some experts claim it might never happen.

I think it'll happen and here's why.

Recently, fuel cell developers have started to dig the idea of plug-in fuel cell hybrid vehicles. For years now, Toyota has claimed that its hybrid vehicles were the beginning of their fuel cell vehicle platform. Even GM engineers have admitted that their fuel cell vehicles will also be fuel cell hybrid vehicles. This is because fuel cell vehicles will almost certainly require an electric drive, and hybrids offer that electric drive.

Yet, hybrid cars are too expensive for GM, but we are to believe that in a couple of years GM's fuel cell hybrid vehicles will not be? I'd like to see the numbers behind that kind of bean-counting!!

In fact, the idea of plug-in fuel cell hybrid vehicles might call into question the entire idea of the 'hydrogen highway' - and the foundation of GM's fuel cell vehicle program.

O.K. current hybrid vehicles are not the answer to the world's problems. I'll willfully admit that as FACT. Still, next generation hybrids, such as those powered by lithium batteries will almost certainly, easily, achieve over 100 mpg, and plug-in capabilities could extend this efficiency even further.

More important, plug-in hybrid vehicles could receive additional power from small fuel cells. Utilizing a small fuel cell would be far more cost-effective than using a large fuel cell - at least in the short term. Consequently, this could be the quickest way of both ending foreign oil dependency and investing in fuel cells, but the upside doesn't end there.

If you can have a fuel cell in your car, why not in your home? Such a fuel cell could be powered by natural gas, or, in many areas of the U.S., by solar power.

Imagine all of California's homes and vehicles powered by solar-powered fuel cells with excess energy stored in advanced lithium-ion batteries? Would places like California really even need a hydrogen highway?

Why not dare to dream? Why does GM only envision the future as just a subtle offshoot of today's world, of today's energy paradigm? In reality, does America really need a new multi-billion dollar hydrogen highway? Maybe GM does, but America might not.

I'm sure the monopolistic, capitalistic, corporate-lobby-controlled politicians can easily be sold on this idea, but we THE PEOPLE, should demand more. The hydrogen highway might be great for corporate America, but is it really so great for the people of America?

Michigan Study: Fuel Efficiency Best Way Forward for Detroit

According to a study by the University of Michigan, fuel efficiency is the best way forward for the Big 3 to increase profits and to maintain jobs. (more) While large SUVs have been the most profitable vehicles for the Big 3, this trend, the report claims, cannot and will not continue. New automotive technologies must be utilized, even though they will be expensive in the short term.

"Deploying new technologies takes time and money to accomplish, and time and money are in short supply in Detroit. While management is currently focused on cutting capacity through massive layoffs, they need to undertake a deep transformation to much more fuel-efficient fleets to avoid going under. The dilemma the Detroit automakers face is that while they may believe that they cannot afford to make fuel economy a high priority, in actuality, it turns out that they cannot afford not to."

I say it's just a matter of priorities and vision. As GM's Bob Lutz has claimed, GM could have beat Toyota to hybrid cars by using a fraction of their yearly marketing budget for hybrid vehicle development, instead of for marketing gas-guzzlers.

Prius sales fall 3%

"Through August, Prius sales were down 3.3 percent to 70,447, vs. 72,849 in the first eight months of 2005." Additionally, the AutoWeek article notes that getting a fair deal on a used Toyota Prius is a bit easier. Whereas in the past, a used Prius with low miles would often sell above sticker price - obviously that couldn't last forever.

No word on whether the reduction in Prius sales had anything to do with the reduction in Prius production. Earlier this year Toyota reduced production of the Prius to make room for the Toyota Camry hybrid. Consequently, much of this sales decline might be attributed to lack of availability.

Still, as far as hybrid cars are concerned, the Prius is still the undisputed king of sales.

Cheaper gas and the death of hybrid cars?

Will cheaper gas lead to the death of hybrid cars?

Currently, gas prices are down some 30 cents and could even reach $2.00 by Thanksgiving. Additionally, the Toyota Prius hybrid, the best-selling hybrid vehicle by far, will soon only qualify for half its current tax deduction.

Of course the reduced tax deduction won't just affect the Prius, but all Toyota hybrids. So, how will this affect Toyota hybrid vehicle sales?

Obviously, cheaper gas and less incentives probably aren't going to lead to greater Toyota hybrid sales.

Still, I think hybrid sales will march on, but without tax incentives Toyota sales will almost certainly take a hit. Then again, I don't think Toyota expected such interest in hybrids in the first place - at least not this soon.

Nonetheless, considering the billions given to oil companies, farmers and ethanol producers, its a shame more tax credits aren't available for Toyota hybrids. If GM or Ford were the leading hybrid producer, would tax credits still be running out?

Congress: Plug-in hybrids or extended tax credits for hybrids?

O.K., even oil man, President Bush, says we gotta end our foreign oil dependency, and I think the majority of Americans agree. Consequently, the big talk lately has focused on plug-in hybrid vehicles, and even the largest utility in California is now promoting plug-in technology (more).

I say, 'hold on'.

Plug-in hybrids are an excellent direction to push automotive technology towards, and getting the government involved is both wise and necessary. However, the current tax credit for hybrid vehicles is a far more important issue - for now.

Right now, the market for hybrid cars is dominated by the Toyota Prius. Yet, the Prius and every other Toyota are going to soon see smaller tax credits, quickly followed by no tax credits.

This is how Toyota is rewarded for doing the right thing? This is how consumers are rewarded for doing the right thing? But, back to plug-ins.

Plug-in hybrid technology just isn't cost-effective - at least not mentally - for most Americans. While the technology might pay for itself in the long run, Americans think about today, maybe tomorrow, not 7 years from now.

Plug-in hybrid technology just isn't there yet. Current hybrid vehicles are a hard enough sell for most with tax credits, but without.....?

That doesn't mean we shouldn't strive for plug-ins. We absolutely should strive for plug-in hybrid vehicles, and nothing pushes automobiles towards plug-in technology faster than current hybrid vehicles. The more current hybrids that sell, the faster plug-in hybrids will hit the market.

Plug-in hybrids are a great idea, a great idea that might never see the light of day if tax credits for hybrid vehicles are not extended.

Almost certainly, millions of small business owners have received far more tax incentives for buying gas-guzzling SUVs, so I think the government can afford tax incentives for foreign oil dependency fighting hybrid cars - even if they are Japanese.

Join our campaign for extending the tax credits on hybrid cars.

Hybrids only 9% more efficient than regular vehicles?

Are hybrid vehicles only 9% more fuel efficient than conventional vehicles? That's what J.D. Power claims, according to the Detroit News. While noting that interest in hybrids is growing, J.D. claims that hybrid buyers have unrealistic expectations in terms of performance.

While I agree that some buyers have unrealistic expectations, I have to question the 9% figure. Other studies have claimed the same, but those studies were done using track testing. For the majority of drivers, track testing is about as accurate for gauging real world fuel economy as are EPA estimates of hybrids.

Moreover, saying 'hybrids' are only 9% more efficient than conventional models is completely deceptive. For example, some hybrids were not produced to achieve the highest fuel efficiency possible. The Honda Accord hybrid, for example, is really a performance hybrid, though it achieves excellent fuel mileage for that performance. The same is largely true of both the Lexus RX400h and the Toyota Highlander hybrid, though these vehicles are - for their class - more fuel efficient than the Accord hybrid.

In terms of fuel efficiency, both the Ford Escape hybrid and the Toyota Prius hybrid, are the two hybrids most designed for fuel economy. While the Civic hybrid is a very fuel efficient vehicle as well, so to is the standard Civic. Additionally, the Civic hybrid doesn't offer as much electric assist as the hybrid Escape or Prius.

Consequently, comparing some hybrids is about as accurate as comparing apples to oranges. Thus, averaging their fuel economy is completely useless.

Even worse, if the Silverado hybrid was also included in the 'hybrid class' by J.D., then the results are completely skewed against hybrid fuel efficiency. The Silverado hybrid isn't even a mild hybrid in my book. In fact, its not even a hybrid in my book.

Consequently, the class of current hybrid vehicles are actually a very diverse group of vehicles. To average their fuel economy is misleading at best and, ultimately, deceptive. Studies by both Consumer Reports and Edmunds very much call into question the number, 9%.

Some hybrids are more fuel efficient than other hybrids. Some hybrids offer more power than other hybrids. Some hybrids perform better on highways compared to other hybrids, and some hybrids perform better in urban slow-and-go or stop-and-go traffic than other hybrids. Inevitably, hybrid fuel efficiency can ONLY be assessed vehicle by vehicle. Even then, two different drivers of the same hybrid can still achieve vastly different outcomes.

So, don't take this 9% very seriously. It might be true for some hybrids, but it certainly isn't true for all hybrids. If you want to read more about real world fuel economy from real world hybrid drivers, check out these hybrid testimonials.

Are stars good for the environment?

Leo and this star drive hybrid cars. This star promotes electric cars. This one promotes biofuels. According to Green wave surges onto pop culture's shores, "Environmental causes championed by scientists and watchdog groups are reaching wider audiences as they gain prominence in popular mainstream media."

Is all this star attention good for environmental issues? Or does all this star treatment lead to a backlash? I know for certain that there has been much backlash against the Toyota Prius because of its connection to Hollywood. Still, is star endorsement good for the environment, bad for the environment, or does it simply make no difference?

Toyota set to start building 48,000 Camry hybrids per year in U.S.

According to AutoWeek, Toyota is almost ready to begin building the Camry hybrid at its Georgetown, KY plant. The plant will produce around 48,000 hybrid Camry's per year, which should boost availability of Toyota's newest hybrid. Moreover, it will also increase the production of the Toyota Prius hybrid, which has seen a drop in production due to the release of the Camry hybrid. For more information on the new Camry in general, click here.

Can the Prius really be 'sporty'?

You might have heard that in 2007, the Toyota Prius will come in a new Touring Edition, that is more 'sporty' than the traditional Prius. According to Motortrend the new Prius will offer "standard driver and front passenger seat-mounted side airbags and front and rear side curtain airbags" along with "European-tuned suspension and 16-inch alloy wheels".

Buy your Toyota hybrid by Sept. 30

Are you interested in a Toyota hybrid? Is the hybrid car tax credit important? Then you must buy your Toyota hybrid by Sept. 30. After that time, the tax credit for Toyota hybrids will be cut in half. Thanks to the government's capped tax credits and the popularity of the Toyota Prius, time is running out!

Buy your Toyota hybrid by Sept. 30

Are you interested in a Toyota hybrid? Is the hybrid car tax credit important? Then you must buy your Toyota hybrid by Sept. 30. After that time, the tax credit for Toyota hybrids will be cut in half. Thanks to the government's capped tax credits and the popularity of the Toyota Prius, time is running out!

Prius, Escape hybrid break even in 3 years

According to a study by Edmunds.com, many hybrid cars now pay for themselves over time. For example, both the Toyota Prius and the Ford Escape hybrid can pay for themselves in just 3 years when gas is $3.00 and you drive at least 15,000 miles per year. Additionally, the Saturn Vue, Camry hybrid and Civic hybrid will pay for themselves in 6 years.

Of course, good things never last. Because tax credits for hybrid cars are capped at 60,000 vehicles per manufacturer, the full tax credit for the Prius and other Toyota hybrids, will only be available until Sept. 30. After that time, Toyota hybrid buyers will only qualify for half the tax credit.

As for the other hybrid vehicles, you still have plenty of time.

The Best Hybrid Vehicle

So, you think the Toyota Prius is the best hybrid vehicle, or maybe you like the styling of the Honda Civic hybrid?

Maybe you only like SUVs and so you believe the Ford Escape hybrid is the best hybrid available?

Well, unfortunately, the best hybrid vehicle simply isn't being produced.

So, what would it take to create the best hybrid? In a word, a plug. (Finished in Comments)

The connection between the Prius and the Hummer

There is no connection between the Toyota Prius and the Hummer. Thus, when I saw the headline, Prius: As Obnoxious as a Hummer?, I almost ignored reading the article, but, inevitably, I couldn't resist, especially after I read the article, Prius Responsibility.

The author notes, "As a dyed-in-the-wool enthusiast, I find superficial excess repulsive in whatever form it takes. Yes, I think heavy-duty trucks and SUVs are a garish display of vehicular excess unless they're towing, hauling, or otherwise justifying their gluttonous existence. But it wasn't until the second-generation Toyota Prius became the darling of the Hollywood left and the Brie & Merlot quasi-literati crowd that similar feelings of disdain for this posterchild of parsimony began to well up inside me."

Wow! While I understand what the writer is saying, and while I also share some of his disdain, I also know many Prius drivers that vote Republican and drive a Prius because of National Security beliefs.

Sometimes generalizations and stereotypes are just that, generalizations and stereotypes.

Finally, the author concludes, "So at the end of the day, do I hate Priuses or their drivers? Not necessarily. Just drop the "Look at me! I'm saving the environment! Aren't I great?" attitude and that your car is superior when there are other models out there that are as fuel-efficient or better."

Here the author again makes an assumption that Prius buyers only buy the Prius because of 'looks'.

How ridiculous! First, Toyota designed the Prius in such a manner because of aerodynamics and that design leads to better fuel efficiency. It also leads to better cargo space. Second, when it comes to urban driving - stop-and-go driving - it is simply hard to compete with the Prius, even for the Honda Civic hybrid. So, what other vehicles out there do as well or better in urban driving conditions in terms of pollution and fuel efficiency - please? Third, the Prius has simply been road tested like no other hybrid and when buying an emerging technology, it isn't unusual for early adopters to stick with the most popular brand.

Sure there are some annoying Prius drivers out there, but there are a lot of cool Prius drivers out there as well. Let's not forget, critics constantly tell us that you can't save money buying hybrid cars, such as the Prius. Consequently, those Prius drivers have paid EXTRA money to try to make a better world, to try to fight pollution, to try to end foreign oil dependency.

That deserves at least a little respect.

No Toyota plug-in hybrid until 2010?

Do you like hybrid cars, but you want to wait for a plug-in hybrid vehicle before making a purchase? Well, you might be waiting until at least 2010 before buying such a vehicle from Toyota according to new article in AutoWeek.

GM, Daimler and BMW hybrids: Talk, Talk, Talk

While I am very excited about the dual mode hybrid transmission that GM, DaimlerChrysler and BMW are working together to produce, I am equally as bothered by the lack of real results from this group.

"We believe that our two-mode hybrid is the best of the hybrid systems," said Andreas Truckenbrodt, executive director of DaimlerChrysler's hybrid programs, recently (more).

Don't tell me about it, show me.

Toyota has now sold more than 500,000 Toyota Prius hybrids. Neither GM, Dailmer nor BMW have sold 1 of their two-mode hybrids - NOT ONE!

It is actually quite possible that by the time that the GM et al alliance begins to roll out a competent supply of hybrid cars, Toyota will already be launching its THIRD generation of hybrid technology. Such technology, it has been rumored, could result in huge gains in both performance and fuel efficiency.

I really hope that two-mode hybrids live up to the hype. Even if they do live up to the hype, they still might not be able to live up to Toyota's real world experience.

News for hybrid cars this week

I've been sick this week, so I haven't been doing much writing. To top it off, I probably won't be doing much writing today, as I found out that someone threw a cinder block through my windshield last night - just another day in L.A.!

Anyway, over the weekend, I read an interesting article in the Detroit News, San Antonio joins hybrid-incentive trend. Aside from San Antonio joining the hybrid incentive trend, the article kind of paints the question, 'Do hybrid vehicles receive too many perks'?

The article references policies in Salt Lake City, for example, which - at times - are more favorable to small cars than some hybrid vehicles.

I think supporting small vehicles is great. Still, I don't believe that if every American drove a small car that America would be doing enough to fight oil addiction.

In fact, I'm not SURE we CAN'T do enough to fight oil addiction.

This week Toyota also released a press release noting that worldwide sales of the Toyota Prius hybrid have surpassed the 500,000 vehicle mark. While that is great P.R., what is the real impact of 500,000 cars? Not much.

Still, in America - even in the most unfavorable hybrid driving conditions, the Prius can achieve well over 40 mpg. How many compact cars achieve that kind of mileage? Then, when you add in stop-and-go traffic performance and emissions, it's pretty hard to top the performance of the Prius. And, when it comes to hybrid cars, this is just the beginning - better battery technology could easily double performance and fuel efficiency in just a few years.

Technologies, such as hybrids, represent the true power of the computer revolution and no country more than America has more to gain by embracing this revolution.

Of course some hybrids, such as the Lexus RX400h or the Honda Accord hybrid, are geared more for performance than fuel efficiency. Nonetheless, for the performance these hybrids provide, the fuel efficiency of these hybrids is nothing short of stellar. More important, buying such a car STILL invests in hybrid technology.

Let's face it, gas isn't going to get cheaper any time soon. Now that Prudhoe Bay is reducing capacity, places like California will almost certainly see $4.00 gas. In some areas of California, $5.00 gas won't be surprising before the end of this year.

Of course, if the situation in Israel-Iran-Lebanon-Syria continues to escalate, $5.00 gas will dominate all of America.

The world has changed and we're never going back to $25.00 barrels of oil. In fact, we're probably never going back to even $50.00 barrels of oil.

Ultimately, we cannot embrace hybrid technology fast enough.

Business Week helps pick your hybrid vehicle

O.K., so you've read all of my articles and you still can't decide which hybrid is best for you? While I don't believe that, you can still check out Business Week's latest article on hybrid cars, New choices boost hybrids into mainstream.

Reliability of hybrid cars: Check out the fleets

According to CNN Money, hybrid cars in fleet use, such as the Ford Escape Hybrid and the Toyota Prius Hybrid have now gone "hundreds of thousands" of miles without any battery problems. (More)

Fuel efficient hybrids not popular?

I love hybrid vehicle critics - they are usually so easy to ridicule. One such critic, John McCormick of the Detroit News, is nothing but a mudslinger when it comes to hybrid cars. Recently, he noted that the wrong hybrids are selling. For example, he cites rising sales of the Lexus RX400h and a 12% decline in Toyota Prius sales as evidence (more). Of course, he forgets to mention the facts that a fire hampered Prius production earlier this year and that Toyota reduced Prius production so that the Camry hybrid could be added to the Toyota lineup of hybrid cars.

Anyway, I sent these comments to the Detroit News.

Wow! Toyota Prius sales are down by 12% and now hybrids are dead? Let's forget about the fact that Toyota decreased Prius production to build the Camry hybrid - why don't we?

Hybrids are a just an emerging technology. Even if millions wanted to buy them, the industry couldn't make that many at this point in time - it just isn't technologically feasible, yet.

Let's get real Mr. McCormick, you've consistently written negatively about hybrids, and it seems you somehow believe that hybrids are the anti-Detroit.

Well, this fear of technology and change will mean the end of Detroit if Detroit doesn't change.
Like them or not, the hybrids are coming. Yes it will probably take another couple of years before the technology starts to become cheap enough and available enough for mass consumption, but it WILL happen.

Toyota has vision - something too many automotive experts in Detroit lack - and is simply laying the groundwork for where the market will be in 3 to 5 years; when technology for hybrids is significantly more powerful and cheaper.

Technology is like chess, you have to be many moves ahead if you want to win. Current hybrid production puts Toyota many moves ahead of those only thinking about today and dreaming about a fuel cell future.

Toyota more interested in plug-in hybrids

Toyota is becoming more and more receptive to plug-in hybrid cars saying they are "strongly considering" the technology. Still, there are some critical battery issues that must be resolved and a Toyota plug-in hybrid is still probably years away. More important, Toyota announced that hybrid cars are an integral piece of the future, “Make no mistake about it, hybrids are the technology of the future and they will play a starring role in the automotive industry in the 21st century.” (MSNBC)

Prius part of another Toyota recall

Toyota is recalling over 400,000 more vehicles due to a faulty engine part. Around 8,476 Toyota Prius hybrids are part of the recall - manufactured in the year 2001. This is the second Toyota recall which has also included hybrid cars. A few days ago both the Toyota Highlander hybrid and the Lexus RX400h hybrid were also part of a large recall. In all cases; however, the problem was unrelated to hybrid technology and a only a very small number of hybrids were included in the recalls.

$6500.00 to double your hybrid's fuel mileage?

So, you achieve 50 mpg in your Toyota Prius, nice, huh? Would you pay another $6500 to double your mileage? By next summer, that's the price Hymotion is hoping to sell its plug-in kits for hybrid cars. Currently, the price for such a kit and installation is $12,000. Is $6500.00 still too expensive, or a great bargain?

Highlander hybrid, Lexus RX400 part of huge Toyota recall

Early 2006 Toyota Highlander hybrids and Lexus RX400h hybrids are part of a recall affecting nearly 370,000 Toyota vehicles. According to Toyota about 3,700 Highlander hybrids and 8,300 RX400hs are part of the recall. Owners should be notified by the end of this month. The recall is regarding a small piece of console trim on the center-left side which could come loose and interfere with the accelerator. No other Toyota hybrid cars were part of the recall.

Nissan and GM to partner on hybrid vehicles?

According to recent reports, GM and Nissan will discuss hybrid vehicle collaboration. Currently, GM is finalizing its own hybrid technology, as is Nissan. Nonetheless, Nissan will lease hybrid technology from Toyota for its upcoming Altima hybrid. Some speculate this potential alliance might focus on collaborative buying of the parts for hybrid cars. (More)

Surprise, Surprise? Ford Breaks Hybrid Promises

Not long ago Ford stated that hybrid cars were an important technology for the company and that 250,000 Ford hybrids would be produced by 2010. While, Toyota has already far surpassed that number, less than a year after that historic and bold announcement, Ford has already given up on the plan.

Instead of hybrids, Ford is now promising 500,000 flex fuel vehicles by 2010. "What I didn't foresee at the time was how rapidly other technologies would evolve," he wrote. "Now, I am convinced that the objective we had set earlier to build capacity for 250,000 hybrids at the end of the decade is too narrow to achieve our larger goals of substantially improving fuel economy and CO2 performance." (MORE)

Is the end of Ford near? I say it is. By 2010 Toyota will probably be close to selling more than 1 million hybrid cars per year, more than twice the number of significantly cheaper flex-fuel vehicles that Ford will produce. Quite simply Ford can't compete.

Ford Expedition hybrid, with leased GM hybrid technology?

Ford has announced that is working on a hybrid version of the Ford Expedition, apparently, in an attempt to compete against GM's Tahoe hybrid, Yukon hybrid, and Chrysler's Durango hybrid. In fact, there is some speculation that Ford might even lease GM's Dual Mode hybrid powertrain (more).

While I understand that there are a number of Americans that essentially demand large trucks and SUVs, where are the Big 3's hybrid cars? The Big 3 simply aren't going to survive in the future if Detroit can't build top selling fuel efficient cars in addition to huge SUVs. It is hard to take Detroit's hybrid efforts seriously until they come up with a hybrid to challenge the Toyota Prius.

Hybrid Vehicle Technology Spawning Innovation, Competition

Back in the 90's the Big 3 were given a billion tax dollars to develop the next generation of fuel efficient technologies. They developed hybrid cars and electric cars, but Detroit quickly decided that such vehicles just weren't profitable enough.

Japan, on the other hand, showed a bit more vision and determination, eventually producing the Honda Insight hybrid, followed by the Toyota Prius hybrid. Still, things didn't really get going until the 2nd Generation Prius, which quickly became a hot seller and put hybrids on America's radar.

Now Detroit is finally taking the hybrid game seriously - at least a little bit.

While Ford has stated that it firmly believes in the future of hybrid cars, GM has continued to state that hybrid vehicles are little more than a public relations effort. Nonetheless, GM and Chrysler are developing hybrids - of course their hybrid technology is, ultimately, better for trucks and highway driving, rather than the congestion that is predicted to be a major problem in the next couple of decades.

Moreover, the Army recently announced a program converting Ford Escape hybrids into hydrogen hybrids, and there are also Prii running on hydrogen. Suddenly, the 'hydrogen highway' might not require fuel cells at all, rather just current hybrid vehicle technology. Besides, if fuel cells do become cost-effective, most engineers believe that fuel cell automobiles will be fuel cell hybrid vehicles.

But back to today's technology.

Even far different hybrid technology, such as a hydraulic hybrid, is being developed and tested right now. For example, UPS is testing a diesel hydraulic hybrid this year. Hydraulic hybrids offer significant fuel economy improvements without the high costs of electric motors, hybrid batteries and software.

Single mode hybrids, dual mode hybrids, hydrogen hybrids, hydraulic hybrids - suddenly, oil dependence seems more manageable.

Recently, I read the article, Energy policy without the fear factor that states, "We cannot continue to go the way we've been going. It is not a matter of "car guys'' versus "tree huggers,'' liberals versus conservatives, truck lovers versus truck haters. It is an acknowledgment that, if we as a global community fail to examine and answer "What if?'' and refuse to accept or implement the changes required by the answers, the question may answer itself.....And the answer could be one none of us could live with."

Today's hybrids are not just the beginning of an automotive revolution, but a technological evolution. When we believe we can do more, a funny thing happens, we find out we can. Suddenly, utopian dreams aren't so utopian when the power of technology is used to benefit people, rather than just profit from people.

"What if" we dare to dream is a great question. 'Why not dare to dream', I think, is an even better one with today's technology.

New York City adding MORE hybrid taxis

Can hybrid cars save money, many ask. Yes, especially if you are a New York taxi driver. Many hybrid vehicles, such as the Ford Escape hybrid or the Toyota Prius hybrid, often achieve far better results in the WORST driving conditions. Consequently, in New York City, hybrid taxis can "get double the gas mileage of traditional cabs and generate less pollution" (more). Since congestion is the norm for most American drivers and congestion is predicted to increase significantly in the next few decades, shouldn't the fuel economy standard be focused on city driving, not highway driving?

UPS hydraulic hybrid truck making your next delivery?

The EPA and UPS will begin testing a hydraulic diesel hybrid truck this year. Early tests indicate that the "patented hydraulic hybrid diesel technology achieved a 60 to 70 percent improvement in fuel economy and more than a 40 percent reduction in carbon dioxide emissions, compared to a conventional UPS vehicle" (more). Wow, is all I can say if those numbers hold up in real world tests. If so, I guess you have to thank Toyota. If not for the Prius and Toyota's obstinate push into hybrid cars, technologies, such as hydraulic diesels, probably wouldn't have been taken seriously.

Toyota hybrid vehicle tax credits running out

Thanks to a protective and short-sighted U.S. Congress, tax credits for Toyota hybrids are running out. While the President and some members of Congress have suggested extending this credit, Congress doesn't seem very interested at this point. Check out the NYTimes article, U.S. Hybrids Get More Miles Per Congress on this issue. Why isn't Congress acting? Congress constantly harps about high gas prices and the threat of foreign oil dependency, yet they do so little - other than TALK, TALK, TALK. I say fighting oil addiction is more important than protecting the U.S. auto industry if they can't or won't compete. Let's extend the tax credits for hybrid cars! (MORE)

Toyota hybrid sports car?

"We made a proposal to the head office for a hybrid sports car. We're not sure that we're going to proceed with that, but every time we develop a new car we consider a hybrid system. We have limited resources," said Tokuo Fukuichi, the head of Toyota's ED2 design center in southern France. (More)

You knew that Toyota would have to toy with the idea of a hybrid sports cars, especially since even Porsche is now considering hybrid cars. While some on the environmental side might argue that such a move is a waste of fuel efficient technology, I say go for it. Making every style of vehicle more fuel efficient is, minimally, a step in the right direction.

Is GM heading down the wrong hybrid path?

When the 2008 GM Chevy Tahoe hybrid hits the streets it will add a new page to the technology behind hybrid cars, the Two Mode Hybrid Powertrain. GM's two mode powertrain gives GM hybrid vehicles the ability to optimize performance based on driving conditions - highway versus city.

Toyota's Single Mode hybrid powertrain, on the other hand, is more optimized for city driving. Essentially, Toyota and Ford hybrids utilize larger electric motors and hybrid batteries than will GM hybrids.

So, which is better?

There is no doubt that GM hybrids will have an advantage when it comes to power tasks, such as towing compared to Ford or Toyota hybrids. Additionally, GM hybrids will compete with Toyota and Ford hybrids on the highway.

In the city, in the congestion that is predicted to become significantly worse and more common in the future; however, Toyota and Ford hybrids will dominate. Thus, it is not surprising to hear rumors that GM is intensely studying the Toyota hybrid powertrain.

Inevitably, the real potential of hybrid vehicles lies completely around electric motors and, more importantly, hybrid batteries. It now seems inevitable that lithium-ion batteries will soon replace the current NiMH batteries that power hybrids. This will produce lighter hybrids with significantly greater storage capacity resulting in better performance, cheaper costs and significantly improved fuel economy.

If NiMH batteries are replaced by lithium-ion batteries, hybrids such as the Toyota Prius and the Ford Escape hybrid could achieve massive gains in fuel economy, while costing less. Additionally, these hybrids could accommodate plug-in capabilities as well, resulting in even far greater fuel economy - we're talking 100 mpg +.

GM's dual mode hybrid technology can also utilize lithium-ion battery technology, but not nearly to the extent that Toyota and Ford hybrids can. This could really give Ford and Toyota a huge advantage over GM - at least with consumers that drive in any type of congestion. Since congestion will be the future for most Americans, GM's current hybrid path could be headed into the wrong direction.

What would be the ultimate hybrid vehicle?

In the last year there have been some very interesting hybrid concept vehicles. Two of my favorites are the Ford Reflex hybrid and the Mazda Senku hybrid.

The Reflex is a diesel hybrid 'muscle' car that looks cool, but is an even hotter performer. How hot? How about 0 to 60 in under 7 seconds while achieving 65 mpg? Sure this hybrid requires next generation lithium-ion batteries - the same batteries which could power the Toyota Prius to almost 100 mpg - but if you are going to dream, why not dream big?

That's why I like REALLY like the Senku hybrid. Yes, the styling of this vehicle is incredibly futuristic and some people don't like that, but I do, boy, do I. But the thing that really makes this hybrid special for me is the use of solar technology. By embedding solar cells into the roof, this hybrid vehicle could actually act like a solar-powered plug-in hybrid vehicle. That means that the next-gen 100 mpg Prius could perhaps become a 140 mpg Prius with solar power.

In Southern California - where I live - the constant sunshine could provide a huge source of clean electric energy - making trips to the gas station much less frequent. In the future, make it a solar-powered fuel cell hybrid vehicle and hydrogen gas stations might not even be needed.

The technology behind hybrid cars makes such dreams seem possible.

What would be your ultimate hybrid vehicle?

2010: Year of the hybrid?

Today, critics often question the value of hybrid cars. Only a few can save money over the long term at today's gas prices they state and reliability is still an issue.

Yet, hybrid technology is only just emerging and the future of hybrid vehicles won't really be understood until at least 2010. By then Toyota will offer 14 different hybrid models. Even Detroit will offer numerous hybrid vehicles. Plus, Nissan, Hyundai, Porsche - even Suzuki - will be in the hybrid game.

Then it won't just be the Toyota Camry hybrid that challenges the Prius for total sales, but many new hybrid models.

More important, there will be several different types of hybrid technology on the market and many more hybrid parts suppliers. This competition will give consumers real choices. Should I get the Chevy Tahoe hybrid, Ford Escape hybrid or Toyota Highlander hybrid? That will really begin to depend on your needs, such as towing, and that is just the beginning.

Moreover, Toyota has indicated that its hybrids in 2010 will not only be significantly more fuel efficient, but the cost differential between hybrid cars and conventional cars could be cut in half. Other automakers will have to do the same if they want to compete.

Competition, better technology, cheaper costs - by 2010 the question won't be why would you want a hybrid, it will be why would you want anything less than a hybrid.

Hybrid Cars: It's the technology stupid

"Don't tell me about the technologies tell me how you will use them to reduce global warming pollution," said Roland Hwang, Berkeley-based vehicle program director for the Natural Resources Defense Council. "That's what's missing here." (LATimes) This was Mr. Hwang's response to Toyota's hybrid technology update yesterday.

Actually, Mr. Hwang, it is all about the technology.

While activists, such as Mr. Hwang, can believe that global warming pollution is the world's greatest problem, global warming is not going to sell cars today. First, the inconvenient truth about global warming is that the science is not nearly as clear as Al Gore would have the world believe (more).

Second, even if global warming is real, hybrid cars are going to accomplish little in the next few years. Tens of millions of hybrids will be required to even make a dent in CO2 emissions, so let's get real Mr. Hwang.

Ultimately, only innovation, particularly technological innovation, can help fight a problem like global warming, and Toyota is pushing the limits far more than any other auto company in this battle. One hybrid battery breakthrough could change the automobile landscape forever - that's why hybrid technology is so important.

For example, lithium-ion batteries could result in 100 mpg hybrid cars, such as the next generation Prius that Toyota is testing. Conservation won't lead to this development, but further hybrid technology development will.

Furthermore, hybrid development will continue to push automotive innovation via competition. In fact, many Americans are doomed to lose their jobs if Detroit doesn't make innovation job one. Inevitably, that competition to innovate will lead to the technologies that can end CO2 emissions.

In reality, the Toyota Prius has done little to ease CO2 emissions today; however, without the Prius we'd still be talking about fuel cell vehicles still decades away from reality. We certainly wouldn't be talking about GM hybrid vehicles soon entering the market without the Prius.

The importance of hybrids is not about global warming nor foreign oil dependency. Today, the importance of hybrids is purely about technology. Today's hybrid technology won't end foreign oil dependency or CO2 emissions, but investing in today's hybrids will lead to the technology that can resolve these issues.

When it comes to today's hybrid vehicles, it's ALL about the technology.

Toyota to double hybrid lineup by 2010

"We believe that hybrids will be the core technology in the 21st century," said Masatami Takimoto, executive vice president in charge of technology development, at a news conference. Thus, around 2010 Toyota will like to double its hybrid vehicle lineup from today's 7 to around 14 - leading to total sales of around 1 million hybrid cars. Moreover, Toyota wants to cut hybrid costs in half and further develop hybrid batteries - something the automaker indicated it was close to doing. Toyota also acknowledged that it was working on a plug-in hybrid vehicle.

Fuel cells, ethanol and hydrogen: GM's bag of excuses?

For decades, GM has lobbied Congress and the White House not to increase fuel economy standards. In fact, it is rumored that even Rick Wagoner has lobbied the White House, stating that increased fuel economy would hinder fuel cell development.

Now that it's obvious that fuel cells are still decades away, GM has switched to ethanol - not just as an alternative fuel, but as a bridge to hydrogen. "Even some of the initial steps in the processing of the biomass -- whether to make it hydrogen or ethanol -- will be one and the same, so it is an important step toward an alternative pathway for energy," he said. "And it allows us to use our existing internal combustion engines as we transition to hydrogen in the future." (AutomotiveNews)

And they don't have to stop making gas-guzzlers. The more ethanol GM uses, the more they are helping farmers, right?

Back to Reality

Scientist after scientist - many of whom are working on ethanol - claim that even cellulosic ethanol will not help America much if we don't create more fuel efficient vehicles. Yet, it seems that GM comes up with excuse after excuse not to become significantly more fuel efficient.

Perhaps ethanol can help create a path to hydrogen, but hybrid cars can also use ethanol and hydrogen. Moreover, since GM's current fuel cell vehicles are fuel cell hybrid vehicles, the more hybrids we build today, the faster we can build tomorrow's fuel cell hybrid vehicles.

Oh yeah, and in the interim we can at least end foreign oil dependency.

So why doesn't GM care about foreign oil dependency? What can't GM help make America stronger?

GM needs to stop making excuses and start taking the realities of the new world more seriously. Millions of Americans will support GM to the very end, yet millions more would support GM if they acted like they truly cared about the environment and about America's foreign oil dependency.

Take on the Toyota Prius, GM, and you could attract millions of new customers. Follow the current path and you'll lose many of us forever.

2,000,000 hybrid vehicles a year by 2012?

Continental AG, a German automotive supplier, believes that 2,000,000 hybrid cars will be sold every year by 2012. That was the prediction during a conference in Munich discussing the future of the internal combustion engine, which most major automakers believe will dominate automobiles for the next few decades. While that fact might be true, those automakers that push the technology envelope, such as Toyota has done with hybrids, will dominate the future's market share. One technology breakthrough could make anything less than a hybrid seems like a very dumb decision. In this age of technology, innovative thinking will always dominate conventional thinking.

Could ultracapacitors be the key to hybrid cars?

One of the main concerns regarding hybrid cars for many potential customers is the life of the hybrid battery pack. Additionally, it is the hybrid battery which significantly limits or increases fuel economy, especially in urban driving. Thus, many hybrid vehicle proponents are very interested in lithium-ion technology. Such technology has caused Toyota to believe that a lithium-ion powered Prius could achieve more than 90 mpg. While lithium will be a great technology, it isn't the only technology. For example, Maxwell Technologies, is developing ultracapacitors for hybrid cars, which help manage the electrical load of batteries. Such technology not only extends the life of the hybrid battery, but results in better fuel efficiency and even lower emissions. Despite the beliefs of some geniuses, such as Robert Lutz, hybrids do make business sense - at least if you are thinking about the future.

No Plans to Produce Prius in the U.S yet

Jim Press, the new boss of Toyota's North American operations, confirmed that Toyota will not produce the popular Toyota Prius in the U.S. anytime soon. For now, the company is content to produce the Camry hybrid in the U.S. as it develops its North American hybrid supply chain. Still, Mr. Press did note that hybrid cars are a fundamental piece of Toyota's future (more). Considering that Press, who drives a truck, was a big force behind the Prius, perhaps he can solidify Toyota's plans to produce a hybrid truck.

Newsweek's Green Gap: Hybrid Critics have become boring

I was just reading Newsweek's Green Gap which asks, "Hybrids might be hip, but are they saving consumers enough at the pump to compensate for their high sticker price?" Over and over auto writers have noted that the Honda Accord hybrid and the Toyota Highlander hybrid are not selling well because of their sticker price. So hybrid cars are dead, right? Well, not exactly, the Toyota Prius and the Toyota Camry hybrid are hot, the Honda Civic hybrid is also hot. Ultimately, hybrid sales keep going up, and the hybrid market is only just emerging, only just being understood. It seems today's media loves to talk about hybrids. Recently, I questioned whether there was a media bias against hybrids. When Toyota announced a recall that includes the Prius, but wasn't limited to hybrids, nor was it related to hybrid technology, yet most of the media focused only on the Prius, not the fact that the majority of the affected cars were NOT hybrids.

A Quick Fix for Gas Guzzlers: Has Detroit Lost its Mind?

Yesterday, Thomas Friedman of the NY Times asked, "Is there a company more dangerous to America's future than General Motors? Surely, the sooner this company gets taken over by Toyota, the better this country will be," in the article A Quick Fix For Gas Addicts. Of course, GM's Bob Lutz questioned Friedman's mental state, "the majority of Americans, not being extreme liberals, and harboring a deep-seated distrust toward the media, will see his piece for what it is: the product of an unusual, but not altogether well, mind." David Cole, head of the Center for Automotive Research in Ann Arbor, added, "The liberal philosophy is we ought to not be buying GM SUVs and instead buying Toyota Priuses. That's their perfect world but it's not the world in which we live" (more). So, Mr. Cole, instead of hybrid cars, the conservative philosophy is that we all drive Hummers, kill all Muslims in the Gulf states so we can take over their oil fields to have enough oil to fuel all of Detroit's gas-guzzlers?

Surprise, surprise hybrids top city picks by Forbes

According to Forbes, the soon to be deceased Honda Insight hybrid and the Toyota Prius are the two top cars for city driving. The Honda Civic hybrid came in at number 6. Of course it isn't a surprise that hybrid cars would dominate the list of best city driving cars. If they didn't, that would have been a surprise.

Hybrid cars: Is there a media bias?

So, Toyota has announced a huge recall which includes the Prius hybrid car, but not only the Prius. Yet, I have seen several T.V. headlines, such as on MSNBC, and I have read several online headlines which have announced, “Toyota Prius recalled”. While it is true that the Prius is part of the recall, the recall has nothing to do with hybrid cars.

So why is the media so attentive to issues regarding hybrids, when hybrids make up only 1% of total car sales? Is it hybrid hate, or do hybrids really draw that much attention?

Toyota Prius Recall

Toyota has announced a huge recall, which includes a number of Toyota vehicles, including the Prius hybrid car. The problem is related to the steering wheel, but Toyota has stated that problem has not resulted in any accidents.(MSNBC)

Honda Will Share Hybrid Technology

Honda announced that it would share its hybrid technology if other auto companies were interested, joining at least Toyota and GM/Chrysler/BMW. Already Nissan is going to lease Toyota hybrid technology for the upcoming Altima hybrid, and Ford leases some Toyota software. Perhaps, Honda is making a play for Hyundai, whom recently announced the delay of any hybrid cars until 2009? (More)

Japan versus Detroit: Who acts more American?

Automobiles versus fuel?

When automakers have faced Congress over the last week, there has been a striking contrast in style. Toyota, for example, has focused on incentives for building more fuel efficient automobiles, such as hybrid cars. Detroit, on the other hand, has focused on new fuels, such as ethanol, for their gas-guzzlers.

While ethanol holds great promise as an alternative fuel, the automotive technology to utilize ethanol is already complete. What isn't complete are new vehicles, such as flex-fuel hybrids, for example, which could make inefficient burning ethanol much more efficient. Fortunately, Ford has at least proposed such a vehicle.

Still, shouldn't GM focus on being a better automaker? If they want to be an energy company, maybe its time to sell the auto business? For decades GM has used fuel cell vehicles as an excuse not to compete with Japanese efficiency, now they are using ethanol. At a time when foreign oil dependency is causing so many problems for America, why is it that Japanese companies are doing so much more to alleviate the problem? You make cars, Detroit, not energy. (Sources: AutomotiveNews)

Ford Committed to Hybrid Vehicles

"I believe very strongly that hybrid technology will be one of the technologies going forward. It is helping us learn so much about other things as well," stated Nancy Gioia, Director of Ford's hybrid vehicles, recently. Despite numerous rumors that Ford might pull the plug on the Mazda Tribute Hybrid, Mrs. Gioia did also confirm that the hybrid Tribute should be available some time next year. Still, Ford hopes to produce 250,000 hybrid cars by 2010, whereas Toyota will top that number this year alone. Is Ford committed enough?

Prius production should pick up later this year

A couple of weeks ago Toyota announced that the production of the Toyota Prius had been reduced. This reduction of the world's most popular hybrid car wasn't caused by a lack of demand, mind you, it was caused by limited hybrid production capabilities. As it turns out, Prius production had to be reduced in order for Toyota to produce its news hybrid vehicle, the Toyota Camry hybrid. Nonetheless, the Prius production reduction - say that 3 times - has produced long waiting list in many of the Nation's hottest Prii markets. Fortunately, sources indicate that production of the Prius hybrid should be back to normal levels later this year when the Camry hybrid starts its American production in Kentucky. So, if you are disappointed in your Prius quests, just try to hold on a few more months.

Hybrid Vehicles: Neither an interim technology, nor a bridge to the future

The time for the hybrid car revolution is now

I regularly note that one of the best things about hybrid cars is the potential of hybrid technology. For example, the second generation Toyota Prius hybrid made great gains in efficiency and performance compared to the first generation Prius.

Ultimately, hybrids are an emerging technology and the best is yet to come.

Ironically, earlier today I noted that GM regularly tries to downplay hybrids, yet also admits that its fuel cell vehicles will be fuel cell hybrid vehicles. So, is this just deceptive marketing by GM, or don't they really believe in the future of fuel cells?

Inevitably, I don't care. The future will emerge - with or without GM. (More)

More than a Honda Fit hybrid?

Sure the Honda Insight is dead, but it will result in a brighter future for hybrid vehicles. In the past, Honda has been unsure about the future of hybrids, but the announcement that Toyota is going to produce a new 4 door hybrid that is more fuel efficient than the Insight and cheaper than the Civic hybrid is great news for hybrid consumers. While the new car might be similar to the current Fit, I think that Honda has realized that they need more than a Fit hybrid to challenge the Toyota Prius. Thus, I expect Honda's new hybrid to be a unique vehicle - a move Ford and GM need to heed.

Isn't GM full of it on hybrid vehicles?

Not long ago, GM's Rick Wagoner stated that hybrid cars were only about image for GM. Yet, if GM believes that the future is hydrogen, isn't calling hybrids just a P.R. move simply a lie? Even GM fuel cell engineers have stated that fuel cell vehicles WILL be fuel cell HYBRID VEHICLES. Thus, wouldn't pursuing hybrids today, help make tomorrow's fuel cell hybrid vehicles more cost effective sooner?

How will the next Ford Escape hybrid be different?

Recently, Nancy Gioia told AutoWeek that while the new Ford Escape hybrid design wouldn't remind anybody of some crazy science experiment, it would be different. Gioia said, "there is going to be some differentiation. People who drive hybrids want to make a statement that they are driving a hybrid." Hmmm, a shot at the Prius, Mrs. Gioia? Perhaps taking sly swings at your competition is a good marketing tool, but sales are really all that matter, right? By that standard it is the Escape hybrid which seems ugly - at least according to buyers. Nonetheless, I like the hybrid Escape and hope the new design helps sales. More important, Mrs. Gioia, make it a flex-fuel hybrid.

Professional grade gas-guzzling: This is American?

O.K. I'm just going to vent for a few minutes. See, I'm offended that retired autoworkers would appeal to Americans and question how American are American-made Toyota, etc vehicles.

Are these folks really worried about America, or just their own pocketbooks?

How American is it that GM's best selling vehicles require ever-increasing foreign oil dependency? How American is it that GM's fuel efficient vehicles are largely produced OUTSIDE of America?

So, gas-guzzling is the only way to keep America strong? (Full Story in Comments)

Toyota Camry Hybrid Testimonials

I wanted to share with you that I just purchased a 2007 Toyota Camry Hybrid. I took it on the hwy, driving about 200 miles round trip. Without using the cruise control and Using the AC, I achieved an average of 37 mpg. That's extremely close to what was estimated for hwy driving of 38 mpg. I love the car, and am very glad I bought it. I traded in a 2003 Toyota Matrix 4X4. The Camry gets almost double what the Matrix achieved.

Sincerely,
C. P.

Are you the owner of a Toyota Camry hybrid? Tell us about your experiences with the Camry hybrid. What kind of gas mileage do you get in your hybrid Camry and in what kind of driving?

Add your Toyota Camry hybrid testimonial below.

More on the Camry hybrid.

More hybrid car testimonials.

New Honda hybrid, bolder hybrid plans

Honda appears interested in challenging the success of the Toyota Prius hybrid car, and has announced a new, family hybrid that will be priced less than the Civic hybrid. Rumors have been running wild that the Fit will be converted into a hybrid utilizing the Insight hybrid powertrain, but Honda did not name the vehicle. Even more interesting, is the expectation that Honda believes the vehicle can achieve U.S. sales of more than 100,000. In the past Honda has been much more bearish regarding hybrid vehicles than Toyota, but such a move seems to indicate that Honda is afraid to give Toyota too big a lead in hybrid production.

Used hybrids fetching a premium

Used hybrid cars, particularly the Toyota Prius, are losing little value - even after a year or two - according to recent data. The Honda Civic hybrid is also doing well in used sales. Since some hybrids, especially the Prius, are so hard to find, buying a used one can offer a better selection of colors and other amenities which could be putting a premium on used hybrids. Thus, if you were hoping to find a bargain on a slightly used Prius, you probably won't have much luck until gas prices drop significantly.

Forbes Getting on the Hybrid Train? Unbelievable!

A week or so ago, a number of articles hit the web announcing sluggish sales of hybrid cars. Then a few weeks later, another round of articles announced that hybrid sales were again hot. One of those articles, Hybrids Stuck In Neutral clearly covered the main issues behind the so-called sales slump, but it was the conclusion of the story that really hit me.

"A half-century ago, General Motors CEO Charles Wilson boasted, "What's good for General Motors is good for America." The bloom is off that rose, and lately GM has been grasping for straws, promoting its conventional Chevrolet lineup as "An American Revolution." With all due respect, a real "American Revolution" in the car business would be to move the country to hybrids."

Forbes publishing a hybrid revolution article? Unbelievable!

While Forbes has been a bit bearish regarding hybrids in the past, their change in tone wasn't just a temporary flinch. Today, Forbes published, GM's Fuelish Talk which takes a hard look at GM's automotive business. Again, while a clear and concise article, it was the conclusion that struck me.

"Finally, I think that GM should rise to the challenge of the Toyota Prius and make its own unique hybrid--something special, akin to the BMW Mini. If done right, the company could keep a factory busy making this vehicle, and get top dollar for it, too."

While I've made this claim numerous times, it's great to hear such a sentiment repeated by such a conservative business magazine.

Toyota Hybrids: The Calm Before the Storm?

When I first heard that Toyota was going to cut Prius production in order to produce the Camry hybrid, I was very disappointed. Let's face it, hybrid cars wouldn't even be on America's radar if not for Toyota, but cutting Prius production? How could they?

Now I know that many hybrid parts, particularly batteries, are in short supply and every automaker can only produce so many hybrids. Nonetheless, the hybrid supply chain is growing and no automaker is more knowledgeable about that subject than Toyota. They have essentially built the hybrid supply chain. Therefore, when I read that Toyota believes hybrids will become an important part of their profits by 2008, my disappointment turned to elation.

While there are numerous hybrid skeptics out there, I cannot help but feel that they remind of people that predicted computers were silly back in the early 80's, or that e-mail and the Internet were silly in the early 90's - and these were smart, successful people. I fully believe that the potential of hybrid technology has barely been tapped, the best is still yet to come. Ultimately, you can never judge an emerging technology only by the capabilities of the present - something done habitually by many hybrid critics.

GM might be building hybrids for P.R. and Nissan might think that hybrid technology isn't yet ready, but Toyota is now just sitting back quietly as the entire automotive world argues about the future of hybrids. But Toyota isn't just sitting, they are using their huge profits to take their hybrid technology to the next level.

Every other automaker better beware - this could just be the calm before the storm.

12 Billion in Profits? Why not a few more hybrid cars?

Toyota recorded a $12 billion profit in its last fiscal year according to the Detroit News. That's great, so why not do something positive with that $12 billion? While I give kudos to Toyota for hybrid cars, the auto giant has appeared to have lost some steam regarding its hybrids. It has been reported numerous times, including on this site, that Toyota has reduced its output of the popular Prius hybrid car in order to produce the new Camry hybrid. While I know that Toyota is hampered by a shortage of hybrid supplies, particularly batteries, can't $12 billion help a little in alleviating that shortage?

GM and Ford Claim Hybrid Car Pool Lane Discrimination

Sometimes I think it is best just to keep quiet. This is one of those situations for Ford and GM. "Ford Motor Co. and General Motors Corp., seeking to boost sales, want the federal government to force New York and California to let solo drivers of their hybrid vehicles join those of Honda and Toyota cars in highway carpool lanes." (JSONLINE)

While I like the Ford Escape hybrid, it doesn't achieve the kind of mileage that the Honda Civic hybrid or the Toyota Prius hybrid achieves. More important, the Toyota Highlander hybrid also doesn't not qualify for HOV lane access in these states - so there is no discrimination. The point of New York and California HOV legislation was to promote the very best fuel efficiency.

Both of these American companies should be leading the fight against foreign oil dependency, instead they survive only by increasing America's dependency.

Gas guzzling: Tax incentives versus CAFE

Gas guzzling kills

I love discussing the connection between gas-guzzling, wars in Iraq, 9/11 and other forms of terrorism.

"There is no connection between Iraq, 9/11 and gas guzzling," so many often say.

Really? So, why do we care so much about the Middle East, but not other areas of the world? Why did we stop Saddam in the first Persian Gulf War? Was it about human rights? If so, why didn't - and why don't we - care about the slaughter of millions in Sudan, or Rwanda?

Do we really care that much about people from Qatar?

One only need listen to Bin Laden's own words to understand that there is a clear connection between America's need, or greed, for foreign oil and 9/11.

But back to the point. Whether it is the cost of gasoline, fear of foreign oil dependency, or a desire to protect the environment, many realize that America's oil addiction cannot continue.

So, which is a better tool to fight this dependency, CAFE or tax incentives?

I say put the power in the hands of the people. Congress and corporations have had decades to make a difference and the only thing they've accomplished is perpetually increased foreign oil dependency.

I say let Ford and GM do whatever they want. Put the power in the hands of the people!!

Instead of increasing CAFE, take that high CAFE number and give a huge tax incentive to EVERY customer that buys a vehicle that meets that CAFE number. That's the best way to promote technologies, such as hybrid cars.

Increase CAFE and automakers will just find some kind of loophole to do nothing.

If you want to buy a gas guzzler, no problem, but you'll pay high gas prices and receive no tax credit. Buy a Prius, buy an Escape hybrid, even a Tahoe hybrid and you get a HUGE tax credit - as long as it meets that high CAFE number - plus you'll you use less gas.

Tax incentives for Hummers? Please!!!!!! This must end, as must any other corporate welfare and loopholes for automakers, as must tax incentives for oil companies.

Give this money to the people and let the corporations fight for customers. By, of and for the PEOPLE, not the corporations!!!!

Fickle consumers underscore need for hybrid technology

Most Consumers Still Demand Performance and/or Size

Hybrid technology is just emerging and still evolving, but already there are mild hybrids, full hybrids, one-mode hybrids, two-mode hybrids, gasoline hybrids, diesel hybrids, hydrogen hybrids, plug-in hybrids, flex-fuel hybrids, etc.

Another class of hybrids, performance hybrids, have often been the source of much media ridicule because they are as much about performance as fuel efficiency. Such hybrids include the Lexus RX400h and the Honda Accord hybrid. Additionally, other hybrids, such as the Toyota Highlander hybrid, could have been made to be more fuel efficient, but Toyota figured Highlander drivers, and many SUV drivers, still favored a certain level of performance more than fuel efficiency. Much evidence seems to show that Toyota is right.

According to a CNN/Kelly Blue Book study, almost 25% of consumers are willing to give up performance and size for better fuel economy; however, 25% refuse to give up anything for better fuel economy. The other 50% will give up a little size, or a little performance, etc.

Along those same lines, an AutoWeek article notes, Loyalists won't quit big SUVs; hauling power, improved fuel economy help move vehicles . "Arguably, Americans insist on SUVs. It's unique to their lifestyle and utility."

Additionally, while Congress is going to finally address CAFE, it now appears that the new regulations will still protect Detroit's SUV domain. It is just too obvious in Congress that Detroit probably cannot survive if CAFE is pushed too high.

Unfortunately, performance and size are simply more important to most Americans than is fuel efficiency. Nonetheless, ever rising oil prices, ever more realizations of the connection between foreign oil, terrorism and American hate, will slowly force more and more Americans to take fuel efficiency seriously.

The technology behind hybrid cars enables automakers to continue to provide performance and size to Americans, while also significantly reducing foreign oil dependency. This isn't something that should be done, it is something that must be done. While Congress will probably be weak on CAFE, they should be overly aggressive in offering tax incentives to promote hybrid technology.

Join our Campaign to Make Congress Act On Hybrid Tax Incentives.

The hybrid revolution: Is Toyota just coasting?

According to Toyota, its hybrid cars are selling as fast as they can be made. Contrary to recent articles, even the Highlander hybrid and the Lexus RX400h, are also selling well, notes a recent AutoWeek story.

Nonetheless, Toyota isn't necessarily selling many more hybrids this year compared to last year. In fact, with the release of the Camry hybrid, for example, Toyota has had to reduce its production of the popular Prius, in order to have the capacity to build the hybrid Camry. Thus, overall sales of Toyota hybrids are not accelerating as fast as in the past, even though interest is growing.

So, why isn't Toyota producing more hybrids?

"Expanding hybrid volume requires increasing the number of vehicles that have the hybrid option available," stated Jim Press, President of Toyota U.S.A. "That's driven by engineering resources, and it's difficult to accelerate that."

One can only speculate that "engineering resources" also includes technical parts from suppliers, such as batteries. Why don't suppliers rush to this demand? Maybe the better question is, why should they? NiMH batteries appear to already be a dead technology soon to be replaced by lithium-ion technology. Yet, unfortunately, this whole transition will take years, maybe even a decade.

Whatever the causes for this lack of "engineering resources", it appears that Toyota is either willing, or has no choice, to just coast for a few years, producing only a few hundred thousand hybrids annually.

Hopefully, soon-to-be-released hybrid technology from GM and Chrysler, or a new hybrid Fit from Honda, will accelerate Toyota's hybrid production.

Camry hybrid? Get on the list.

Waiting lists for hybrid cars are not anything new, many people still have their name down on a Toyota Prius. Well, Toyota might have found another winner in the Camry hybrid. According to CNBC, there is now a 1 month waiting list for the Camry hybrid, nationwide. Some markets, such as Chicago, have a 2 month waiting list.

Is Silicon Valley the Next Detroit, but Cleaner and Greener?

Sometimes I just don't think that Ford and GM are going to find the light at the end of the tunnel. They simply seem to be lost in the past and unable to find a new vision for the future.

While I hope that changes, as the technology behind automobiles evolves from motors and gasoline into computers and batteries, perhaps Silicon Valley is better positioned for the future than is Detroit. That's the point of the article, A car that could save the planet—fast.

This movement, "a growing cluster of engineers, startups, and investors, most of them based in Silicon Valley, that believe they can do what major automakers have failed at for decades: Think beyond the golf cart and deliver an electric vehicle (EV) to the mass market."

"Beyond that, startups are forming to equip new "plug-in" hybrids that run almost entirely on their electric motors. And around the country, a handful of other exotic EVs are showing up on the road -- including George Clooney's new ride, a $108,000 commuter coupe that's just 3 feet wide."

Hybrid cars, such as the Prius, have demonstrated that automakers can do better, much better. If Detroit can't be the place for this automotive revolution, let's hope that Silicon Valley can.