Did you like GM's Yukon hybrid Super Bowl commercial

Yukon makes a Super Bowl Ad appearance

I saw GM's Yukon hybrid commercial during the Super Bowl and sort of wondered whether GM could have better invested that money elsewhere.

The ad was clearly made for die-hard SUV fans, as it should have been, and it didn't try to portray the Yukon hybrid as some great green vehicle. The Yukon hybrid is a big SUV that achieves excellent fuel economy, especially in the city, for such a large SUV. Fine. I still think a Cadillac Escalade hybrid would have been a better fit (earlier post), but the better fit might have been no commercial.

GM's incredible hybrid vehicle Super Bowl ads

Holy Bold Hybrid Moves GM?

Did you see GM's Super Bowl commercials? The ones where GM displayed its new line of hybrid cars while demonstrating how hybrids, then plug-in hybrids and eventually electric vehicles would enable GM to lead America towards the end of foreign oil dependency and global warming emissions?

Of course you didn't, but why not? Why can't GM be so bold? Why not try to shock the world as GM did with the Chevy Volt at NAIAS, rather than desperately trying to convince America that GM is hip, urban-cool and reliable?

--> Read the rest of GM's incredible hybrid vehicle Super Bowl Ads