Monday, March 10, 2008

ZAP to offer plug-in conversion kits

ZAP and Hybrids-Plus to partner

ZAP will soon offer a plug-in conversion system for both the Toyota Prius and the Ford Escape hybrid using a hybrid-to-plug-in hybrid conversion system developed by Hybrids-Plus that utilizes lithium batteries from A123Systems.

For the Prius the cost is $24,000 - $32,000, depending upon the amount of electric range desired. For the Escape hybrid the price is $36,000.

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Wednesday, March 05, 2008

Without cheap hybrids are hybrids irrelevant?

Hybrids just not a solution?

A new consumer study by ACXIOM points out that most hybrid consumers have above average wealth and education and live predominantly in just a handful of states. Hybrid buyers are "upper rung" consumers, and according to ACXIOM, automakers should be focusing heavily on this consumer group to develop the sales of hybrid vehicles, at least until a cheaper hybrid is produced.

Read more....

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Wednesday, February 13, 2008

GM: Tests prove Volt superior to plug-in Prius?

Ready to leave the Prius in the dust?

"An Extended-Range Electric Vehicle such as the Volt can reduce real-world fuel consumption compared to a comparable 40-mile all-electric range (urban cycle) Plug-in Hybrid Electric Vehicle by more than 50%, according to a set of simulations run by GM using the operational data from 621 drivers captured in the Southern California Association of Governments (SCAG) Regional Travel Survey (RTS)," states the Green Car Congress.

Today, you cannot buy either a Chevy Volt, or a plug-in Toyota Prius. Three years from now, if some of these plug-in hybrids are finally made available for sale, either one or both vehicles might be too expensive for most consumers. Or, perhaps the Volt will be able to use more electricity, but cost $7,000 more than a 120 mpg, but less electric Prius. Which will consumers choose?

While I don't mind technological updates on Volt or Prius plug-in progress, such studies comparing hypothetical cars using invalidated technology, minus real world economics, seems largely a waste of time.

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Wednesday, November 14, 2007

Role Reversal at the LA Auto Show: GM and Toyota

No new hybrids from Toyota?

Today, at GM's press release, fuel economy ruled. The Tahoe hybrid, the Malibu hybrid, the Silverado hybrid, and the Chevy Equinox fuel cell vehicle dominated the show.

At, Toyota's press release, the Sequoia ruled. Sure, Toyota also showed their fuel cell vehicle, which is a hybrid, but a fuel cell hybrid. Where was a new Prius, a next-generation hybrid?

Not at the LA Auto Show. Last year it was trucks that Toyota focused on. This year it was a large SUV.

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Thursday, October 25, 2007

Hybrids versus electrics: Just posturing?

Is the Volt heading in the wrong direction?

Yesterday, the Wall Street Journal ran a feature on the debate going on at the Tokyo Auto Show between automakers regarding hybrid vehicles versus electric vehicles.

When I read the piece, I could only laugh.

Big surprise that Toyota would defend hybrid vehicles. Can you say Prius? Likewise GM's Chevy Volt plug-in - a series plug-in hybrid, even though GM hates the word hybrid - puts GM on the same side as Toyota.

Well, kind of.

On the other side is Honda and Nissan. (Finish: Hybrids versus electrics)

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Wednesday, August 01, 2007

The biggest problem to plug-in hybrids?

Plug-in conversion for Prius wooed crowds at HybridFest

What's the biggest problem for plug-in hybrid vehicles?

Is it batteries? Is it the electric grid? Is it cost?

Nope it's convincing consumers that plug-ins are a good idea, according to J.D. Power (more).

No way, I say.

If you could buy a 100 mpg plug-in Prius today for $30,000, Toyota wouldn't be able to meet consumer demand. Likewise, I think an 80 mpg Saturn Vue hybrid for $35,000 would do the same for GM.

Build affordable plug-ins, and they will come!

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Wednesday, April 18, 2007

Polls show outlook for hybrid sales iffy? C'mon Roland

The Commodore 64 didn't tempt many consumers - personal computers were still too much of an emerging technology

Yesterday I came across a poll a by Cargurus.com of 500 visitors to their automotive site which suggested that most consumers were still not interested in hybrid cars. As I read through the press release I noticed quotes from Tesla board members - also Cargurus.com board members - explaining that hybrids make little sense. Rather, a Tesla board member claimed, electric cars were a far better option. No conflict of interest there!

Please. I would love an electric vehicle. If I could afford Tesla's $100,000 Roadster, I would buy it today. Yet, the Roadster still has yet to hit the road for any consumers. And it costs $100,000!

Nonetheless, Roland Jones of MSNBC took this highly objective poll to claim that maybe hybrid vehicle sales have no future, a common thread in much of Roland's hybrid writing.

Yet, if Toyota offers the third generation Prius at the same costs as today's Prius, but with a significant increase in fuel efficiency, then nothing will stop the hybrid revolution - and that is less than 2 years away. Until then, hybrids still are an emerging technology, and anybody whom studies the sales patterns of emerging technologies wouldn't find any surprise in a poll that shows a majority of consumers are still "iffy" about buying a hybrid vehicle.

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Monday, April 16, 2007

Nissan's lithium move points to 2010 hybrid wars?

Lithium-powered in 2009?

On Friday Nissan and NEC Group announced that they had finalized a partnership to produce lithium-ion batteries starting in 2009.

According to CNN, Nissan Senior Vice President Minoru Shinohara told a news conference, "the technology behind the partners' latest lithium-ion battery, which has twice the power of conventional batteries at half the size, was ready, and preparations were now underway for mass production and commercialisation."

While Nissan has been bearish regarding hybrid cars - only recently offering the Altima hybrid and only in a handful of states - Nissan's leader, Carlos Ghosn, has repeatedly reminded reporters that he is not opposed to hybrids. Instead, Ghosn believes.......

Finish Nissan's lithium move points to 2010 hybrid wars.

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Friday, April 06, 2007

Lithium - Toyota's revolutionary 3rd Generation Prius?

Are Computers just the beginning of the lithium revolution?

Recently, someone asked if I truly believed that the integration of lithium into hybrid cars was revolutionary - something I had claimed regarding Toyota's decision to use lithium batteries in the third generation Prius.

Absolutely, I replied.

Finish --> Lithium - Toyota's revolutionary 3rd generation Prius

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Wednesday, April 04, 2007

Is the Chevy Volt losing its charge?

A new iteration just months after its debut?

When rumors hit the Internet earlier this week that GM was going to debut the latest iteration of the Chevy Volt hybrid concept at the Shanghai Auto Show, I couldn't help but be unimpressed. Yes, I am extremely excited about the potential of the Volt but a real Volt, according to GM, is still 3 years away.

Besides, what can a new iteration of the Volt really accomplish? A vehicle with less plastic composites and a tighter wheel-base? Those aren't critical issues, the batteries are a critical issue.

Sometime next year, Toyota will probably start selling its third generation Prius which will utilize lithium-ion batteries according to Toyota. Unless GM is planning a less electric Volt for Shanghai, as an earlier-than-expected first generation vehicle, to compete with this new Prius while further developing the plug-in technology for the second generation Volt, I won't be very impressed.

Let's hope GM has something shocking planned, but don't count on it.

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Thursday, January 11, 2007

E flex System versus Hybrid Synergy Drive: First Thoughts

Several years ago I thought that automakers should do everything possible to develop hydrogen powered vehicles, especially fuel cell vehicles. Eventually, however, it became obvious that there were many, many technological hurdles - in addition to massive costs - to overcome and make this hydrogen future a reality. Yet, it seemed obvious, especially after 9/11, that America couldn't just wait for the hydrogen highway to deliver a road to energy security.

Fortunately, Honda launched the Insight hybrid and Toyota quickly followed with the Prius. For Honda, hybrid technology was a niche a technology, an experiment in fuel efficiency. By the second generation of the Prius, however, not only was the Prius a hit with consumers, it was the beginning of a foundation, an element of Toyota's kaizen.

The Prius had become a path to fuel cell vehicles.

--> Read the Full Story

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Tuesday, December 26, 2006

What kind of help is Ford seeking from Toyota?

Updated: 2:07 PM Pacific

There are rumors coming out of Japan that Ford is seeking some kind of assistance from Toyota, but it is not known exactly what kind of assistance Ford is exploring. Nonetheless, early reports indicate that Ford is interested in Toyota's hybrid and fuel cell technology. With fuel economy and global warming becoming ever more important issues in the U.S., it isn't surprising that Ford might be seeking more hybrid assistance from Toyota.

Already, Ford utilizes some Toyota hybrid technology for its hybrid vehicles, the Escape hybrid and the Mercury Mariner hybrid. Thus, could Ford be seeking help on another hybrid vehicle?

Since tax credits for Toyota hybrids have been reduced, the sales of Toyota hybrids have slowed. In this market, a serious Prius challenger might be able to make some important gains in the hybrid vehicle segment, especially for a company like Ford. Moreover, if Toyota helped Ford challenge the Prius, Toyota would still make money off of the deal by licensing their hybrid technology - a move in which Toyota has claimed significant interest.

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Monday, December 04, 2006

Toyota hybrids at the LA Auto Show

Heading to the Los Angeles Auto Show this weekend, I had few expectations regarding Toyota and its hybrid vehicles. Pre-show hybrid buzz focused on the Aura and Yukon hybrids and GM's new green identity. Since, I started out on the GM side of the convention center, I thought the best of the show's hybrid displays were behind me, especially when I walked into the Toyota side of the convention center and saw Toyota Tundras everywhere.

Eventually, though, I did make my way through the Tundras and into Toyota's hybrid section.

The difference between GM's hybrid offerings and Toyota's was absolutely stunning. In fact, there was simply no comparison between Toyota and any other automaker at the show regarding hybrid vehicles. Ironically, Toyota's hybrid section was all business and no show gimmicks. There was a huge information bar where you could sit down, talk to a rep and obtain product literature. Then of course, there were Toyota's three hybrids, the Highlander hybrid, Camry hybrid and the Prius.

As I sat near the Toyota hybrid section I was amazed at the visitors to this area. This was a high traffic area, but it wasn't just people looking at hybrids. Here people were getting into hybrids - sitting in the front, then the back, opening the trunk, touching every gadget that the vehicles had to offer. These visitors looked like buyers.

Wow, I thought, not bad for a company without any new hybrid debuts. Then, however, I noticed the Lexus hybrid section and realized Toyota did debut a hybrid at the show, the Lexus LS600h L hybrid. While Lexus had the GS 450h hybrid the RX 400h hybrid at the show, in addition to a split 450h show gimmick, the LS 600h was the show stopper. Still, the Lexus hybrid section was pure auto show marketing, unlike the Toyota section, and it worked. The buzz around the Lexus hybrids was nothing short of phenomenal.

In terms of hybrid vehicles, Toyota didn't just dominate the LA Auto Show; it was the LA Auto Show.

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Monday, November 20, 2006

Chinese slow to adapt to hybrids

For a country where most people ride bikes and don't own an automobile, its no surprise that the $40,000 Toyota Prius (cost in China) is a slow mover in China. While the government of China has been trying to get some control over pollution and global warming, it is not yet providing many incentives for consumers to help. Let's not forget we're talking about a country that is building a coal powered energy plant every 3 days. Eventually, however, China will have to take the threat posed by vehicle emissions to their country seriously.

For more on China and hybrid cars, check out Toyota Prius sales lag in China.

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Monday, November 13, 2006

Plug-in hybrid technology being tested

Valence Technology has partnered with EnergyCS to produce a plug-in Prius hybrid for the city of Sacramento to test for fleet viability. Likewise, Canada's Manitoba Hydro is also testing plug-in hybrid vehicles and their impact on the electric grid.

While it is great these developments are occurring, it seems plug-in hybrid technology is still a couple of years away from reality, and I hope that fact doesn't stymie hybrid investment.

The technology powering plug-ins, particularly lithium-ion batteries, will rapidly evolve in the next decade. A fleet of plug-in hybrids might not be cost-effective for cities such as Sacramento in the short term. Nonetheless, current hybrid vehicles certainly are cost effective today for Sacramento, and their purchase helps invest in the future of plug-in hybrids, which will definitely be cost effective in the future.

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Friday, November 10, 2006

Lithium hybrid revolution 3 to 4 years away?

While you can't buy a plug-in hybrid vehicle today from any of the major auto manufacturers, you could buy a Toyota Prius and have that hybrid vehicle converted into a plug-in hybrid vehicle, but why would you do that?

Full hybrid vehicles, such as the Prius or the Ford Escape hybrid, have the ability to run completely on electric power, as well as the ability to generate electric power. In current hybrid technology this typically happens at lower speeds such as in stop-and-go or slow-and-go traffic, and this feature is one of the primary reasons hybrids are so fuel efficient.

Nonetheless, current hybrids have a limited ability to store energy because NiMH batteries in hybrids only have so much capacitiy.

Lithium ion batteries, on the other hand, enable a hybrid to extend this storage capacity, however, simply driving the hybrid probably won't generate enough electricity via regenerative breaking, etc to fill the batteries to full capactity.

Thus, why not plug the hybrid into an outlet and top the batteries off? Doing so with today's plug-in prototypes enables these hybrids to travel up to 40 miles on electric power alone, a distance greater than the average American commute.

This is the potential of lithium ion battery powered hybrid vehicles, and this is what has GM preparing to show off a prototype plug-in hybrid vehicle in early 2007 - probably at the North American International Auto Show. Still, according to GM's Bob Lutz, the real potential of a plug-in hybrid vehicle is still about 3 to 4 years away.

Lutz told The Detroit News that GM estimates it will take three to four years "to convert from 'power' lithium batteries to 'energy storage' lithium cells," which would allow vehicles to travel farther distances.

Imagine the ability to travel 100 miles on electric power alone with technology which will probably be available in just 3 to 4 years. Imagine the effect such vehicles would have on foreign oil dependency. Imagine adding a a few solar panels or a small wind turbine to your garage and powering your plug-in hybrid with completely green electricity.

So why just imagine it? Why not make this a reality?

Buying today's hybrid cars helps invest in this future. Additionally, we must put pressure on Congress to offer more incentives to both automakers and consumers for developing and buying these types of vehicles. In the long run, these investments in the future will more than pay for themselves.

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Hybrid vehicles still offer excellent reliability - Consumer Reports

Hybrid vehicles are very reliable according to Consumer Reports survey research. The Honda Accord hybrid and the Toyota Prius hybrid are the number one and two most reliable family cars, and the Honda Civic hybrid took third place for most reliable small car. The Toyota Highlander hybrid and the Lexus RX400h took the first and fifth spots for most reliable midsized SUVs.

The only hybrid to suffer a bit this year compared to last year was the Ford Escape hybrid, which dropped from above average to just average.

(Source: CNNMoney)

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Monday, November 06, 2006

Toyota's huge hybrid vehicle mistake?

When it comes to hybrid vehicles, Toyota is the undisputed king. The Toyota Prius is by far the world's best selling hybrid, and Toyota offers the largest lineup of hybrids of any automaker.

Still, I think Toyota might have played its hybrid hand a bit better, or maybe there is a kink in Toyota's hybrid vehicle chain?

With low gas prices, sales of pick-up trucks are picking up, and GM and Ford are leading the way. This is one vehicle segment that American automakers understand well, and it is the most important vehicle segment for American automakers.

Consequently, Toyota's recent advertising campaign for its trucks has really surprised me, but not in a good way. Apparently, Toyota trucks are so tough that neither the Loch Ness Monster nor even a meteorite could damage one.

Please! Is Toyota serious? Is this how Toyota is going to challenge Ford and GM trucks?

Toyota, I believe, has to take a completely different approach, and I think a hybrid truck would have been the perfect buzz creator. For instance, imagine how easy it would be to attack the Chevy Silverado hybrid with a Toyota full hybrid truck - the emissions and fuel economy comparisons would be a joke.

Sure, hybrid trucks aren't going to outsell conventional trucks. Still, focusing on Toyota's hybrid trucks could bring a lot of buzz to all Toyota trucks, just as the Prius has driven much positive PR to all Toyota vehicles.

So, why isn't Toyota acting? Instead of a hybrid truck, Toyota has resorted to cheezy commercials?

Is Toyota's hybrid powertrain insufficient for some truck duties, such as towing a boat or camper? Is this a kink in Toyota's hybrid powertrain? Will GM's dual mode hybrid powertrain handle these tasks better?

Many might believe that truck drivers are nothing but a bunch of good ole boys - don't believe in global warming, don't tell them what to drive. While some might fit this profile, I bet a bunch of 'em fully believe in the dangers of foreign oil dependency and would be very open to hybrid trucks.

Toyota could have framed a new debate around hybrid trucks, Americanism and foreign oil dependency. Moreover, I'd bet they could have sold as many hybrid trucks as hybrid Highlanders, and considering the importance of the truck segment, wouldn't a hybrid truck have been worth a try?

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Prius shortage close to over

An increase in Toyota Prius production is finally catching up with Prius demand, which has lessened in the face of falling gas prices and reduced federal tax credits. Still, demand for the best selling hybrid vehicle is still very strong. Eventually such a trend should decrease the value of used Prius hybrids, which often sell for more than new ones. Nonetheless, it will take several months of dropping sales to actually create a surplus of Prius hybrids.

(Source: CNNMoney)

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Friday, November 03, 2006

Civic and Escape hybrid sales up big in October

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

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Thursday, November 02, 2006

A city Prius and other derivatives coming soon?

In a few years there will probably be more than one type of Prius. While there are no known plans for these derivative Prii, the idea is brewing within Toyota according to Bloomberg News.

``To the extent they can leverage derivatives to help amortize investment costs for the hybrid system, they'd be crazy not to,'' said Eric Noble, president of consulting firm Car Lab in Orange, California. ``There is so much equity in the Prius name at this point, that would make sense, especially in the near term.''

A smaller ``city car'' based on the Prius would have even higher fuel efficiency and would fit with ``a trend toward people moving into inner-city lofts,'' Lentz said. ``People also want to see more utility on the vehicle, so you could imagine something that's a little more utility or crossover-based.''


In related news, Toyota is reporting that sales of the Prius are still strong and should be higher in 2006 compared to 2005.

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Foreign oil dependency makes America stronger!

Do you think foreign oil dependency makes America stronger? In today's world, isn't that a stupid question?

Yet, it seems many Americans either believe that cheap foreign oil is good for America or that it poses little threat to America's National Security. Otherwise, how can the continued purchasing of gas-guzzlers be justified? How can the lack of hybrid vehicles from 2 out of 3 of Detroit's automakers be explained?

I often criticize GM for its lack of leadership in fighting foreign oil dependency. Does my criticism stem from my perpetual hate of anything GM? Absolutely not. It stems from the immense power GM has to take a leadership role in fighting oil dependency coupled with GM's refusal to do so.

Ultimately, I would gladly buy a GM hybrid vehicle - as long as it was a full hybrid vehicle. Unfortunately, GM just doesn't have any full hybrid vehicles available yet.

Why?

Well, just a few years ago important GM executives, such as Bob Lutz, publicly ridiculed hybrid vehicles and those automakers investing in them, which is particularly offensive since billions of taxpayer dollars were given to Detroit to develop similar vehicles back in the 90s.

Sure, GM has been claiming the future will be fuel cell vehicles, but they've been saying this for decades and they might be saying it a few more decades before it is a reality. Still, everything that can be done to fight oil dependency today, needs to be done today.

Quite simply, today, the hybrid vehicle is the best course of action in the war on oil dependency. The hybrid powertrain by itself is already efficient and will become even far more efficient. More important, however, the hybrid powertrain enables the integration of clean diesel, flex-fuel, electricity, hydrogen and fuel cells into the same powertrain.

Today's technology, such as a clean diesel hybrid, could produce vehicles that are 50 percent more efficient than today's vehicles. What are we waiting for? Too expensive? No way! There are enough subsidies already being wasted on big oil and other pork barrel legislation to provide the tax incentives needed for consumers to make clean diesel hybrids cost effective.

But, clean diesel hybrids are just one slice of the potential hybrid pie. In areas where ethanol makes sense, flex-fuel hybrids could be built. Add plug-in technology to both diesel hybrids and flex-fuel hybrids and you might only have to fill up on trips greater than 40 miles.

Imagine only filling your vehicle up a couple of times per year.

In the Southwest, such plug-in hybrids could make solar power far more cost-effective, enabling homeowners the ability to power their homes and their automobiles. Imagine never paying an electricity bill nor to fuel your automobiles. How's that for fighting global warming?

Of course these vehicles could also eventually develop into hydrogen powered hybrid vehicles, or fuel cell hybrid vehicles, but foreign oil dependency could be ended without either of these innovations. We don't have to wait for the holy grail, fuel cells. We just have to start demanding action right now.

To be fair, it's not as if GM is evil and Toyota is a saint. Neither automaker is doing enough. Nonetheless, considering the trends of the last few decades, such as previous oil embargoes, Katrina, global warming, and 9/11 isn't it finally time to say enough is enough?

And I say, it's especially time for GM, the most important automaker in America and one of the most important American companies, not to just act, but to take the lead. GM has the kind of loyal following to buy these war-effort vehicles and the political power to force the government to assist with subsidies and tax incentives for these war-effort vehicles.

Instead of using that billion dollar GM marketing budget to market gas-guzzlers, market the fight against the war on foreign oil dependency and global warming. It's our GM hybrid vehicle, it's our national security.

I don't think there is a company that could do more for America than GM if GM began to look at foreign oil dependency and global warming as a war, a war that GM was leading the battle against at ALL costs - even bankruptcy. That is simply a battle that GM would not and could not lose today.

Bob Lutz has admitted that GM could have taken a FRACTION of their YEARLY marketing budget to develop a hybrid to rival the Toyota Prius. Yet, they willfully continue to chose to spend that money marketing gas-guzzling - even AFTER 9/11. Stop!

Before 9/11 most Americans had their heads buried in the sand regarding the consequences of America's addiction to oil. Sometimes when something is so good, it's just better not to ask questions. After 9/11, however, there is no excuse not to act. Now America needs GM to do the right thing more than ever.

If 9/11, Katrina, Iraq and all the threats about global warming are not enough to get America to realize it is time to change, what will it take? Would the deaths of 10,000 or 100,000 citizens be enough? Do we need a third world war, or the loss of a major city, such as New York? Would that finally be enough?

Then again foreign oil dependency has nothing to do with 9/11, Iraq or global warming, right? Foreign oil dependency makes America stronger!

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Wednesday, November 01, 2006

Prius sales down 8.6% in October

Sales of the Toyota Prius, by far the world's best selling hybrid vehicle, fell 8.6% in October to 8,733 vehicles. Still, considering gas prices have been dropping and tax credits for the Prius have been cut in half, I would call October a strong month for Prius sales.

(Source: CNNMoney)

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Wednesday, October 25, 2006

Hybrid Interest down 10% in Q3 according to Autobytel

Overall interest in hybrid vehicles was down 10% in the 3rd quarter according to Autobytel. Still, interest in the Toyota Prius and the Camry hybrid remained relatively strong, while interest in the Highlander hybrid surged 32%. On the other hand, interest in the Ford Escape hybrid dropped a whopping 49%.

(Source: Autobytel)

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Tuesday, October 24, 2006

Leo DiCaprio The Rare: Prius driving, commercial flying celeb

Yes, Leo DiCaprio is a true green celeb according to TMZ.com. TMZ posted an article last week about celebs who claim they are green, but guzzle gas. TMZ points out that Julia Roberts, Jennifer Lopez, George Clooney and Brad Pitt all pretend to be green because they drive clean vehicles, such as hybrid cars like the Toyota Prius, but these same stars fly all over the world in private jets that consume more fuel in one trip than most Americans ever consume driving. On the other hand, Leo DiCaprio flies commercial unless impossible. Apparently Leo just isn't quite as cool as these other stars.

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Monday, October 23, 2006

Do you want to be in a Toyota hybrid commercial

Are you so proud of your Toyota hybrid vehicle that you want to tell the world about it? If you own a Prius, Highlander hybrid or Camry hybrid then you can apply to be in one of Toyota's next hybrid commercials.

"We want to know who you are and what your reasons are for owning a hybrid vehicle. Participants will not only get the chance to be part of an important national campaign that supports a good cause but may also receive financial compensation for participation! You must own or have a Toyota hybrid vehicle in your immediate family to apply."

HOW TO APPLY:

Send an email to telluswhy@nvbb.net including:

Your name
Age
City/state of residence
A photo of yourself and anyone in your household who uses the car (ideally posed in front of your Toyota hybrid)
Your reason for purchasing a Toyota hybrid vehicle

Deadline:All applications must received no later than OCTOBER 30TH, 2006

For further questions please contact: epoteet@nvbb.net

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Wednesday, October 18, 2006

Do gas price fluctuations threaten hybrid future?

"The problem for the whole hybrid vehicle sector is America's evident short-lived concern over higher fuel prices. Even though there is plenty of concern among energy analysts that fuel costs could head north again before the year is out, vehicle buyers only seem to take notice of the latest prices displayed at gas stations."

"The public's short term, blinkered view of gas prices is already taking a toll on hybrids. Their sales fell last month by 11 percent compared to August. In the same period total vehicle sales slipped by just 1.9 percent, while truck sales were up by 5.4 percent." (more)

It is no big surprise that the sales of hybrid cars are dropping. Still, I doubt very much that Toyota expected sales of the Prius to ever reach the levels that they did. Ultimately, I don't think that Toyota expected the surge in gas prices that America just witnessed.

Nonetheless, when Toyota did launch the Prius hybrid car, gas prices were not that high. Toyota's hybrid vehicle development was not driven by the current energy market, but the future energy market. As I wrote earlier today, in 2008 we could see the highest gas prices we've ever seen.

In the end, gas price fluctuations might threaten the future of American-made hybrid vehicles, but I doubt very seriously that it will threaten the future of Toyota hybrid vehicles. Unlike the short term view of the average American, American auto companies MUST take a long term view, and almost every indicator is signaling much higher gasoline prices in the future.

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Tuesday, October 17, 2006

Prius and Civic hybrid most fuel efficient vehicles for 2007 according to government

The government has released its Top Ten Most Fuel Efficient Vehicles for 2007. According to the government's report, the Toyota Prius hybrid is the most fuel efficient vehicle for 2007, followed by the Honda Civic hybrid. The Toyota Camry hybrid was third.

A total of four hybrid vehicles were in the Top Ten. The two-wheel drive Ford Escape hybrid was the most fuel efficient SUV.

(EPA)

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Wednesday, October 11, 2006

Lower gas prices reducing consumer interest in Prius?

According to Cars.com there has been less consumer interest in the Toyota Prius hybrid since gas prices started dropping. According to Cars.com consumer searches for the Prius have dropped by 37.8%. Cars.com claims this is part of a general drop in consumer interest for fuel efficient vehicles, whereas interest in gas guzzlers has increased.

I've long claimed that consumer interest in hybrid cars would be affected by gas prices. Still, gas prices, almost assuredly, will go back up and so too will interest in hybrids. Still, part of this drop in fuel efficient interest, especially for the Prius, might also have had something to do with reduced tax credits for Toyota hybrid vehicles.

Nonetheless, let's face it, the problems associated with foreign oil dependency, and oil dependence in general, aren't ever going away. Those whom choose to ignore this fact will pay the consequences. Hybrids might not make perfect sense today for everyone, but they will in a few years.

Plus, maybe a downturn in interest will create a buyers market for those interested in the Prius, especially a used Prius.

(Source: Car & Driver)

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Monday, October 02, 2006

Camry hybrid car 'near perfect'

According to Technoride the Toyota Camry hybrid is a "nearly perfect car".

"It's an incredible combination of fuel economy, roominess, and fit and finish. About all that's missing is a sense of the automotive character found in competitors or in the sibling Prius Hybrid. But enough people seem not to mind that the Camry has been the best-selling car in America for most of the past decade."

The 2007 Camry hybrid starts $26,200.

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Sunday, October 01, 2006

Full tax credit for Toyota hybrids is over

Happy October. Unfortunately, October means that the full hybrid tax credit for Toyota hybrid vehicles is now expired. Now, any Toyota hybrid purchase will only qualify for half the credit. So, how will this affect Toyota hybrid sales?

If the goal of tax credits for hybrid cars was meant to change consumer behavior, why was the credit capped by manufacturer? Shouldn't getting as many hybrids on the road as quickly as possible be the main goal? Shouldn't the credit be consumer-driven, not manufacturer-driver?

I've said it before and I'll say it again, if GM was leading U.S. hybrid sales with the Prius, rather than Toyota, I doubt the legislation would have been written the same. Unfortunately, GM is still more focused on new Hummers rather than new hybrids.

Why are hybrid credits sitting idle when consumers can use them NOW? Is this free market capitalism?

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Friday, September 29, 2006

Last Day for full Toyota hybrid tax credits

Tomorrow is the last day to buy a Toyota Prius, Highlander hybrid, Camry hybrid, or Lexus RX400h if you want to receive the full hybrid vehicle tax credit.

If you are going to buy any other hybrid, no worries - not this year.

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Friday, September 22, 2006

Full Tax Credits For Toyota Hybrids Almost Over

The full tax credit for hybrid vehicles is almost over for Toyota hybrids. Starting Oct. 1, hybrid cars produced by Toyota will only qualify for half their current tax credit. While President Bush has asked Congress to extend these credits for 1 more year, Congress has not complied. It's hard not to wonder if the Toyota Prius, by far the best selling hybrid automobile, had been produced by GM instead of a Japanese automaker, would the credit still be expiring?

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Tuesday, September 12, 2006

Prius sales fall 3%

"Through August, Prius sales were down 3.3 percent to 70,447, vs. 72,849 in the first eight months of 2005." Additionally, the AutoWeek article notes that getting a fair deal on a used Toyota Prius is a bit easier. Whereas in the past, a used Prius with low miles would often sell above sticker price - obviously that couldn't last forever.

No word on whether the reduction in Prius sales had anything to do with the reduction in Prius production. Earlier this year Toyota reduced production of the Prius to make room for the Toyota Camry hybrid. Consequently, much of this sales decline might be attributed to lack of availability.

Still, as far as hybrid cars are concerned, the Prius is still the undisputed king of sales.

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