GM's hybrid vehicle plans finally confirmed, or just pie-in-the-sky public relations?

Yesterday, after hearing Rick Wagoner describe the future for GM I wrote, "Unfortunately, however, GM's future plans are still pie-in-the-sky. Almost everything is still something GM is working on. When you consider that GM has been working on fuel cells for about two decades, how seriously can you take the automaker?" (more)

For example, GM announced they were working on a Saturn Vue Plug-in Hybrid Vehicle, yet they gave no timeline for when such a vehicle might be available. In fact, Wagoner said such a vehicle would be dependant upon clearing some technological hurdles regarding lithium-ion batteries.

Bob Lutz, product guru for GM, sees lithium-ion technology still about 3 to 4 years away. So, was the LA Auto Show a publicity stunt meant to achieve some positive P.R. while also providing a 3 - 4 year window where nothing has to happen?

Sure, Wagoner did describe plug-in hybrid vehicles as a "top priority" for GM, but he also gave himself a back door by noting the serious technological hurdles of plug-in hybrid technology.

While, GM is also close to finally offering its dual mode hybrid vehicles, it appears that GM is extremely committed to SUVs and is using hybrid technology, including plug-in technology, to provide green credentials for even its largest SUVs.

Consequently, I'm not sure if I'm really any more optimistic about GM than I was before I began to hear the I-car rumors. Nonetheless, I'm willing to give GM the benefit of the doubt - for now.

GM is supposed to go into more detail regarding these new developments at the Detroit Auto Show. There, hopefully, we'll also catch a glimpse of the new I-car.

If the I-car is actually a car and not an SUV, I'll be very impressed and much more hopeful.

GM to discuss its hybrid future today?

Today we find out a little more about the rumors that have been flying across the Internet regarding GM's turnaround plans. According to the Detroit News, GM's CEO Rick Wagoner is going to stress GM's new commitment to "energy diversity" - using "a variety of advanced technologies and fuels that emphasizes the use of electricity to power vehicles."

While GM has already announced plans to develop dual mode hybrid vehicles, the real buzz and speculation is regarding the I-car. The I-car, otherwise known as the icon car, is meant to emphasize GM's commitment to its green revolution, and most believe the i-Car is a plug-in hybrid vehicle that will be displayed in early 2007 at the Detroit Auto Show.

Still, this is pure marketing, pure buzz.

Already Bob Lutz, GM product engineer, whom not too long ago ridiculed the hybrid movement, has stated that lithium-ion technology - the key to plug-ins - is still 3 to 4 years away. Moreover, the Detroit News reported that "Wagoner won't commit to building a plug-in until the company can overcome technical hurdles and improve battery technology."

Hopefully, however, this isn't just a public relations move, but truly a new beginning for GM. I guess only time will tell.

-- See also - GM working on Saturn Vue plug-in hybrid vehicle

GM's i-Car plug-in hybrid probably to debut at NAIAS

While unconfirmed, GM's prototype plug-in hybrid vehicle will probably be unveiled a the North American International Auto Show, although CEO Rick Wagoner might also cover the vehicle at a speech he'll be giving later this month at the Los Angeles Auto Show.

GM already toning down its i-Car campaign?

About two weeks ago I made a post about GM's i-Car, a car many believe will be some type of plug-in hybrid vehicle. According to unconfirmed sources at that time, the i-Car campaign would be launched some time before the end of the year as a challenge to Toyota and its hybrid cars. Then, earlier this week, Bob Lutz told the AutomotiveNews that the future was all electric vehicles powered by fuel cells. In the interim, Mr. Lutz claimed a plug-in hybrid would probably be the best solution, and the reality of the i-Car campaign seemed, well, real.

Suddenly, it seemed GM was preparing to completely reinvent itself. Finally, I thought, finally.

Perhaps, I got a little too excited a little too quickly.

While the LA Times is reporting that GM is going to launch an electric vehicle prototype next year, there are already questions about how serious GM actually is about the i-Car program, at least in the short term. Maybe, now that Democrats have control of Congress, GM believes it can rest on E85 and flex-fuel vehicles for several years rather than actually doing something great.