The Prius Effect? Only to those with the loser effect

GM saw a joke in the Prius, Toyota saw the future

The 'Prius effect'. That's what competitors have labeled the success that hybrid cars have provided for Toyota. Boy, it's sadly comical how losers look for excuses in everything, and the Prius effect is a prime example of that 'loser effect'.

"We didn't appreciate the image value of hybrids," concedes GM's research and development chief, Larry Burns in a BusinessWeek interview. "We missed that."

That's not the only thing GM missed!

This 'Prius effect' statement has also been echoed by both GM head Rick Wagoner and by GM product guru, Bob Lutz. Even worse, Bob Lutz claimed that GM could have beat Toyota to the Prius, if they had used a fraction of their billion dollar marketing budget for this purpose. Instead, GM spent the money advertising the virtues of its foreign-oil-dependency-increasing gas-guzzlers.

Obviously, a much better investment, at least in terms of "image value" at that time. (Read more of the Prius Effect)

Ford to adapt HySeries hydrogen plug-in hybrid to gasoline plug-in hybrid?

My first thoughts of Ford's HySeries Drive - which debuted at NAIAS - were not great, particularly because this new plug-in platform requires hydrogen to power its fuel cell. The Chevy Volt and its E Flex Drive, on the other hand, provides a much more adaptable and flexible path to fuel cells, as does Toyota's Hybrid Synergy Drive (See my article on the Hybrid Synergy Drive versus the E Flex Drive). Most important, neither the E Flex Drive nor the Hybrid Synergy Drive are dependant upon either fuels cells or hydrogen - a significant advantage over the HySeries Drive.

It seems Ford is now also keenly aware of this fact. Today, Ford is going to display the Flexible Series Hybrid Edge at the Washington D.C. Auto Show. While it seems this new Edge is based upon the HySeries Drive, Ford has already made changes. "We could take the fuel cell power system out and replace it with a downsized diesel, gasoline engine or any other powertrain connected to a small electric generator to make electricity like the fuel cell does now," Gerhard Schmidt, Ford's vice president of research and advanced engineering. (more)

Was Ford influenced by the success of the Volt? Regardless, it seems the auto game is changing. Consumers aren't interested in what automakers are going to do tomorrow, they want to know what you are doing today, and that requires hybrid cars, plug-in hybrids and electric vehicles - all of which can help develop a platform for fuel cells and hydrogen.

Of course, if lithium-ion batteries reduce the cost of plug-in hybrids and electric vehicles, while also providing at least 400 mile per day range, consumers might question whether fuel cells and hydrogen are even needed.

Tesla takes on the Volt

Back in July I wrote about the Tesla electric car, citing it as more evidence that plug-in hybrid vehicles are a real possibility. While, I love the Tesla, how excited can you really be? It's a two-seater. It costs $100,000, and while it achieves an astonishing 250 miles per charge, how much would that mileage be reduced if the vehicle was a four-passenger vehicle?

I mean, let's be real. If I want to drive up to San Francisco, I'm supposed to stop every 250 miles, wait 3 hours then start up again? Oh, yeah, and I have to put the kids in the trunk? In the real world, most Americans can only afford one or two cars; they cannot afford $100,000 two-person, occasional-use automobiles.

Then today, I read an article on AutoblogGreen noting that Tesla CEO Martin Eberhard was ripping on the Volt electric concept, automakers in general, and claiming that "Who killed the electric car" forced GM back into electric vehicles.

Please, let's get real again. (Read the rest)

How long before FT-HS hybrid technology finds other Toyota hybrids?

0 - 60 in 4 seconds with 4 cylinder fuel efficiency! What are we waiting for?

I've already stated that I want the FT-HS hybrid concept to become a reality, and I've also stated that the technology behind the FT-HS hybrid is more important than the vehicle itself. Obviously, this begs the question, "When is some of this new hybrid technology going to find its way into Toyota's current hybrid cars?"

Already, Toyota has contemplated a city Prius, for example. Why not put FT-HS technology into a smaller Prius - say one with only a 3 cylinder engine - that would achieve greater fuel efficiency, yet still be capable of amazing bursts of speed or power.

Also, why not a sporty version of the Camry hybrid? Couldn't this new hybrid technology provide more torque and/or towing capacity for the Highlander hybrid?

Since Toyota has claimed the FT-HS is basically a production-ready vehicle, one has to assume the third generation Hybrid Synergy Drive has to be almost production-ready as well. So, why not give consumers a little taste?

E flex System versus Hybrid Synergy Drive: First Thoughts

Several years ago I thought that automakers should do everything possible to develop hydrogen powered vehicles, especially fuel cell vehicles. Eventually, however, it became obvious that there were many, many technological hurdles - in addition to massive costs - to overcome and make this hydrogen future a reality. Yet, it seemed obvious, especially after 9/11, that America couldn't just wait for the hydrogen highway to deliver a road to energy security.

Fortunately, Honda launched the Insight hybrid and Toyota quickly followed with the Prius. For Honda, hybrid technology was a niche a technology, an experiment in fuel efficiency. By the second generation of the Prius, however, not only was the Prius a hit with consumers, it was the beginning of a foundation, an element of Toyota's kaizen.

The Prius had become a path to fuel cell vehicles.

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