Can US automakers survive the hybrid revolution?
We've come a long way in the last 10 yearsHybrid revolution. Some don't believe in such a thing. They believe that hybrid vehicles are a gimmick. That other technologies, such as EVs or fuel cell vehicles, are the real solution. Forget that Toyota is developing its fuel cell vehicles and hybrids around the Hybrid Synergy Drive - that Toyota's fuel cell vehicles will be fuel cell hybrid vehicles. Or, forget that many consumers might forever prefer a plug-in hybrid vehicle over an electric vehicle for any number of reasons.
Furthermore, I'd bet that within just 10 years most automobiles sold in the US will at least be mild hybrid vehicles.
Thus, the reality of the hybrid future isn't a question in my mind. It's a fact. The question I have is, can US automakers survive the hybrid revolution? The US automaker with the most aggressive - at least publicly - hybrid plans, GM, is bleeding billions by the quarter. Can GM afford to go hell bent for leather at fuel economy? Likewise, can GM and other US automakers afford not to?
Will the Big 3 still be here in 10 years, or will it be more like the Big 2? The Big 1?
Labels: fuel cells, Hybrid Vehicles, plug-in hybrid vehicles


































