Friday, September 19, 2008

Bob Lutz ready to say goodbye to Volt 'mali-mules'

Lutz originally wanted the Volt to be a pure electric vehicle

On Tuesday I was part of a group interview with Bob Lutz whom told reporters that originally he wanted the Chevy Volt to be a pure electric vehicle. However, John Lauckner, GM vice president of global program management, convinced Lutz that a range extended vehicle would be far better as it would overcome "range anxiety", which Lauckner believed would limit the success of the Volt.

Lutz also reiterated that he greatly dislikes the design of the Toyota Prius calling it "reverse chic" - so ugly that it has become cool.

More interesting, however, Lutz expressed his surprise that so many still doubt lithium's reliability. Lutz stated that tests are indicating that the Volt's battery pack could be far more reliable than originally expected, mitigating potential warranty costs to GM.

Finally, the mali-mule - the original Volt test vehicles - are soon to be replaced. By the end of the year GM hopes to have about 50 Cruze-mules that will be outfitted with far more E Flex electric drive components.

Labels: , ,

Wednesday, December 12, 2007

Bob Lutz: Why the Volt will not be delayed?

The Volt is Bob Lutz's defining moment

There has been a soft whisper among some journalists that GM's Bob Lutz was losing his passion for his role at GM. Considering his 75 years of age, that's no surprise. However, Bob Lutz isn't your average 75 year old, in fact, you'd almost swear he's more like 60, not 75.

Anyway, I've believed, since the Chevy Volt debut, that the Volt would be Bob Lutz's defining moment in the auto industry, and that the Volt could keep Mr. Lutz around at GM. At the debut of the Volt at NAIAS, Lutz alluded to such a fact.

Now, Mr. Lutz is officially talking retirement, but he is again confirming that he would like to retire after the Volt launches in 2010. "I'd like to see the Volt launched because I think that is an absolutely critical product," Lutz said in an interview with The Associated Press.

Sadly, I wouldn't be surprised to see Lutz leave GM before 2010, but I hope he sticks around. With his legacy on the line, Lutz might be best guarantee that the Volt won't be delayed, and I think Lutz's legacy is worthy of being defined by a game-changing vehicle like the Volt.

Labels: ,

Wednesday, December 05, 2007

The Chevy Volt takes another baby step towards reality

Enough batteries for 2 Volts

GM, in theory, now has the ability to develop two fully operational Chevy Volt prototypes, as that is now how many batteries GM currently has in its possession. Recently, Compact Power delivered its 2nd battery to GM. A123Systems should soon be delivering its first battery to GM as well.

At the LA Auto Show, Tony Posawatz, vehicle line director for the Volt and the E Flex Drive, told me that GM would have a few fully functional Volts by the end of the first quarter of 2008. However, in a separate interview, Denise Gray, director of battery technology, confirmed that such a date would be difficult to achieve, but that her team was committed to making it happen. Finish....

Labels: , ,

Thursday, August 16, 2007

The Chevy Malibu hybrid: GM's Big Mistake?

GM plans massive marketing blitz to challenge Camry

The Chevy Malibu is of critical importance to GM, thus the automaker will use a six-speed transmission with a four-cylinder engine to increase fuel economy. In addition, GM will spend more than $100 million marketing the Malibu in an effort to challenge the Toyota Camry.

That's great, but how much buzz would a full hybrid version of the Malibu have brought to GM dealers?

GM's Bob Lutz has essentially called the Toyota Prius a marketing coup. It's not that the Prius is breaking sale's records for any category outside of hybrid cars, rather it's the fact that the Prius is a PR machine. Even if the Prius isn't selling, it's still driving buyers into Toyota.

Moreover, while the Toyota Camry hybrid might only sell a little more than 50,000 units this year, I'll bet the Camry hybrid has also helped drive more buyers into Toyota.

So, why not a dual mode Malibu hybrid? GM's dual mode technology is ready to roll. Selling 50,000 Malibu hybrids in 2008 wouldn't just make GM the second best hybrid vehicle seller and validate GM's hybrids, it would drive incredible buzz to GM.

What's the deal? Can't GM compete?

Labels: , , , , , ,

Friday, August 10, 2007

Volt road ready this Spring?

Still, a long way to go

GM's Bob Lutz is a spin-master.

“I think that our No. 1 competitor has some problems with their technology, and I do think that it very definitely opens a window of opportunity for us to be first to market with a genuine plug-in hybrid,” Bob Lutz said at an automotive industry conference in Traverse City where the battery deal was announced.

While I believe that GM might offer the first "genuine plug-in hybrid", GM is also facing serious problems. For example, the Chevy Volt is still just a concept. It won't be road-ready - for testing - until the Spring of 2008, at the earliest. Additionally, if GM does produce the Volt by the end of 2010, as planned, the costs are expected to be very high. Thus, GM is considering a plan to sell Chevy Volts with optional battery leases to help make the cars a little more cost-effective.

But, back to Toyota's problems. Finish Volt road ready by this Spring

Labels: , , , , , , ,

Thursday, August 09, 2007

GM solidifies Volt battery partnerships

Agreement to speed up development?

The key to GM's future success will almost certainly be driven by the E-Flex platform - the powertrain that will power the Chevy Volt, for example.

They key to the Volt and the E-Flex platform is lithium batteries. Consequently, GM has solidified its partnerships with lithium-ion battery makers A123Systems and LG Chem.

"Breakthrough battery technology will drive future automotive propulsion, and the company that aligns with the best strategic partners will win. That's what is so important about this deal," said Bob Lutz, GM vice chairman of Global Product Development. "Whether you're talking about the Chevy Volt, a fuel cell or even a plug-in hybrid such as our planned Saturn Vue, we need to understand the fundamental battery cell performance."

Labels: , , , ,

Tuesday, July 03, 2007

GM cancels some concepts to focus on hybrids?

Bob Lutz at the the debut of the Volt at NAIAS

GM has now made fuel economy a major priority, according to product chief, Bob Lutz. Thus, some GM concept vehicles have been canned in favor of other projects, such as plug-in hybrid vehicles.

Once a major critic of hybrid vehicles, it appears Lutz has now staked his legacy at GM on such hybrids, especially the Chevy Volt. Yes, Lutz might believe hybrids are just a bridge to fuel cell vehicles and the hydrogen highway, but I can live with that.

Make it happen, Bob.

(Source: DetroitNews)

Labels: , , , ,

Monday, June 11, 2007

Rick Wagoner's biofuel credibility

Rick Wagoner and Bob Lutz shake hands at the Volt debut

So, Rick Wagoner wants to push the focus of Congress from fuel economy to biofuels? He his a master of such distractions - he helped make Congress believe in fuel cell vehicles, rather than hybrids, plug-in hybrids and electric vehicles for many years.

Kudos, Rick.

Nonetheless, many disagree with Rick's biofuel's assessment.

--> Finish: Rick Wagoner's biofuel credibility

Labels: , , , , , ,

Wednesday, May 23, 2007

Re: The hidden hybrid PR coup

Hybrid success is purely because of Hollywood?

GM's Bob Lutz, just a few years ago, claimed that GM could have beat Toyota to the Prius hybrid car by spending just a fraction of one year's marketing budget on such a plan. Instead, GM spent that money marketing a new line of large SUVs.

But who cares?

Instead, Fortune's Sue Callaway wants us to believe that the only reason hybrid cars are popular is because of a hidden hybrid PR coup in Hollywood. So, if you bought a hybrid, apparently, then you are a Hollywood-wannabe, Sue seems to imply.

While I don't doubt that some have bought hybrids because of some Hollywood-influence, is it really so hard for hybrid critics to understand that many whom buy hybrids are incredibly committed to issues such as global warming and foreign oil dependency? Sure such a purchase accomplishes little on a global scale, other than send a message and invest in the future.

Still, what message are gas-guzzlers sending? In what future does gas-guzzling invest?

How about the hidden PR coup that has enabled automakers to spend billions marketing the most extreme foreign-oil dependency-increasing gas-guzzlers - despite 9/11 and two wars in Iraq - because of profit, at the expense of U.S. soldiers and U.S. National Security. Now that's a real coup.

Labels: , , ,

Tuesday, April 24, 2007

Sometimes GM is just pathetic

GM just makes me wanna holler

Back in January I was invited to attend the North American International Auto Show in Detroit, as a guest of GM - whom sponsored my trip. I had a fantastic time, and I met a great number of wonderful GM employees. Moreover, GM finally gave me something in which to believe: the Chevy Volt.

Unfortunately, as time has gone on, I have tired a bit of the never-ending hype around the Volt. Since the Volt is still 3 years away, I'm far more concerned about GM's current line of full hybrid vehicles - or lack thereof. While I saw, for example, a Yukon hybrid at both the Los Angeles Auto Show and the Detroit Show, I still have yet to see a hybrid Yukon at a GM dealership.

Seriously, can GM drag their feet any longer on hybrid cars?

I guess America should be happy that Detroit is at least developing hybrids, unlike a few years ago when Bob Lutz ridiculed hybrids or when he said that GM could have developed a Prius-like vehicle before Toyota using just a fraction of ONE year's advertising budget. But that was the past, right?

Now GM is on a new advertising campaign - one to convince Americans not to worry about CO2 emissions from autos because - according to GM - buildings cause more CO2. (Read the Press Release)

Labels: , , ,

Wednesday, April 04, 2007

Fuel efficiency: GM just can't compete?

Are flex-fuel lies killing GM?

GM's Bob Lutz is claiming that President Bush's plans to increase automobile fuel efficiency could raise the cost of automobiles by $5000.00, according to the DetroitNews. Rather than increase fuel efficiency, Lutz claims increased availability of ethanol is a better solution.

I'm so tired of hearing about GM's ethanol plans. First, GM is using cheap flex-fuel technology as a loophole to violate CAFE. As a result GM can't even meet the CAFE laws created 20 years ago, let alone more stringent rules. Consequently, GM is using legal loopholes to avoid paying massive fines, while increasing America's foreign oil dependency more than should be allowed by law. Second, corn-based ethanol is not a good solution to resolving America's energy problems. Third, GM is an automaker, not an energy company, so focus on automotive technology.

While Toyota achieves record months of sales significantly helped by hybrid cars, such as the Prius, GM has yet to sell one full hybrid vehicle. Why? Why can't GM realize that fuel efficiency is becoming ever more a critical aspect of automobile manufacturing survival - possibly and probably the key to the automotive future?

The good 'ole days of gas-guzzling land yachts are over. Deal with it.

Labels: , , , , , ,

Monday, March 26, 2007

Lutz responds to Volt doubters

GM's Bob Lutz getting out of the Volt concept at NAIAS debut

On Friday I wrote about GM's Chevy Volt doubts, based on a DetroitNews article. Late Friday, Mr. Lutz also responded to that article, saying that GM was 100 percent committed to the Chevy Volt plug-in hybrid.

Good. Yet, while Lutz is a bit testy about GM doubters, can he really blame them? GM's history regarding hybrid cars and electric cars isn't great. While GM has claimed to be committed to this path, GM still has yet to sell one dual mode hybrid. The Volt, on the other hand, is at least 3 years away.

GM can continue to lobby the faithful with words, but until naysayers actually feel and touch real GM hybrid vehicles and next-gen vehicles, such as the Volt, words just won't be enough.

Labels: , , ,

Tuesday, March 13, 2007

Some new juice on the Volt plug-in battery

Rick Wagoner and Bob Lutz at the Volt reveal at NAIAS

GM is continuing its policy of transparency regarding the Volt plug-in hybrid. Today Beth Lowery, GM's VP of Environment and Energy, provided an update regarding the battery of the Volt. Unfortunately, most recent Volt updates have simply been reiterations of previously released information, and this update wasn't any different. Hopefully, some real juice on technological progress isn't too far away.

Read Mrs. Lowery's post.

Labels: , ,

Tuesday, March 06, 2007

The Volt IS NOT an all electric vehicle

The first production Volt almost certainly won't be an all-electric vehicle

What's up with the Reuter's staff?

"General Motors Corp has set a target for production of an all-electric car in 2010, GM’s product chief and Vice Chairman Bob Lutz said on Tuesday."

Really, an all-electric vehicle? I guess the Volt is an all-electric vehicle if you only drive 40 miles or less per day for the life of the vehicle. However, for most consumers, the Volt will be a plug-in hybrid vehicle that can use electric power for many trips, but that will also utilize gasoline or flex-fuel for extended trips - extending the range from 40 miles to 600 miles. Then again, what's 540 miles?

Yes, the Volt could become an all-electric vehicle in the future, but its first iteration almost certainly will not be an all-electric vehicle.

Good job Reuters!

Labels: ,

Lutz confirms Volt plans in Geneva

GM's Bob Lutz again confirmed the plans for the Chevy Volt at the Geneva Auto Show - the same plans Mr. Lutz has confirmed in several recent interviews. Basically, GM is shooting for a 2010 Volt, the Volt design will become more conventional, and batteries are the key. Unfortunately, no new info. Read the Reuters story.

Labels: , , ,

Wednesday, February 28, 2007

Chevy Volt Update or PR?

Bob Lutz updates the FastLane Blog about the Volt

A few weeks Bob Lutz told the DetroitNews that GM was going to be transparent regarding the Chevy Volt. In the course of that interview, Mr. Lutz also provided a few interesting Volt updates.

Yesterday, Mr. Lutz posted many of these same updates on GM's FastLane Blog. Lutz claims, some cynics accused us of pulling a PR stunt, saying the Volt is simply an attempt by GM to “greenwash” the public and would never be a real vehicle. The truth is just the opposite — we are treating Volt just like any other vehicle we do, giving it a dedicated development team and designating resources for it. With that in mind, I thought I’d take a moment to update you on the program so far."

Ultimately, Mr. Lutz didn't offer much new information regarding the Volt compared to the DetroitNews interview. He did, however, briefly mention progress on the Vue plug-in hybrid and he also used the Volt as another chance to talk fuel cells - GM's real passion. Unfortunately, to me, this post felt very much like a publicity stunt. For those whom don't follow the auto news quite as closely, however, it might feel more sincere.

I guess I'm just a bit jaded over GM's hybrids. Why not highlight these Volt updates at the launch of the Yukon hybrid? Oh yeah, where is the Yukon hybrid? How about some transparency on GM's dual mode hybrids?

Labels: , , ,

Monday, February 12, 2007

Lutz describes Chevy Volt hybrid development

Bob Lutz exits the Volt at NAIAS

In clean and green circles there have been serious questions about whether the Chevy Volt hybrid is a real idea or just a publicity stunt. Quite frankly, clean and green consumers neither like nor trust GM. For this customer segment GM is best known for gas hogs and for killing the electric vehicle.

Yet, has GM turned a leaf with its Volt concept?

According to Bob Lutz, we'll know within 3 years. More important, GM is going to be "transparent" with the Volt development process, letting the media and consumers know about both important progress and important setbacks of the Volt's development.

Lutz recently stated that since there are is "not mystic technology involved" in the Volt concept, the production of the Volt is now "basically a development effort". As a result the Volt could, and probably will, adapt and evolve from the show car presented at NAIAS and other auto shows.

--> Read the rest of Lutz describes Chevy Volt development

Labels: , ,

Wednesday, January 31, 2007

The Prius Effect? Only to those with the loser effect

GM saw a joke in the Prius, Toyota saw the future

The 'Prius effect'. That's what competitors have labeled the success that hybrid cars have provided for Toyota. Boy, it's sadly comical how losers look for excuses in everything, and the Prius effect is a prime example of that 'loser effect'.

"We didn't appreciate the image value of hybrids," concedes GM's research and development chief, Larry Burns in a BusinessWeek interview. "We missed that."

That's not the only thing GM missed!

This 'Prius effect' statement has also been echoed by both GM head Rick Wagoner and by GM product guru, Bob Lutz. Even worse, Bob Lutz claimed that GM could have beat Toyota to the Prius, if they had used a fraction of their billion dollar marketing budget for this purpose. Instead, GM spent the money advertising the virtues of its foreign-oil-dependency-increasing gas-guzzlers.

Obviously, a much better investment, at least in terms of "image value" at that time. (Read more of the Prius Effect)

Labels: , , , , , , ,

Thursday, January 11, 2007

Great Bob Lutz, Volt Concept Interview

In the past I've thought that GM's Bob Lutz was an out-of-touch, old-school jerk. In fact, I once even referred to him as Lutz the putz after he called hybrid cars stupid and claimed that GM could have developed a Prius-like vehicle with a fraction of one year's marketing budget.

After having seen Bob Lutz in person - in action - I've changed my mind. I was completely impressed with Lutz's candor, his almost vulgar honesty. Bob Lutz doesn't mince words, he doesn't try to soundbite every statement into the perfect marketing jargon. Lutz simply says it the way he sees it. With Lutz, what you see is what you get.

I honestly believe that Lutz is incredibly excited about the Volt electric concept vehicle - the most important concept in GM's history in my opinion. Lutz even admitted that the Volt was the most exciting project in his 40 + year career in the automotive industry at the debut of the Volt. Recently, Lutz explained his excitement to Forbes.

"It’s a radical departure for GM, and it’s exciting because it’s not a sure thing — there’s a possibility of failure here. I’d put the risk rate at 10 percent. It’ll keep me around for another three or four years, just to see how it turns out."

The whole article is an excellent read for anybody that is interested in learning more about Lutz, or anyone that is wondering whether GM is serious about the Volt.

--> Read Q&A: Bob Lutz charges up on the Volt

Labels: , , ,

Wednesday, January 10, 2007

More momentum gaining in Congress for increasing CAFE

"There is a dangerous amount of momentum" in Congress behind tougher corporate average fuel economy regulations, General Motors Corp. Vice Chairman Bob Lutz said Tuesday at the North American International Auto Show. (more)

Of course, what costs will Congress be willing to accept to achieve an increase in CAFE? Will Congress risk tens of thousands of more auto jobs in Detroit to increase CAFE? That seems like political suicide.

Regardless, I say before Congress increases CAFE, extend tax credits for hybrid vehicles. Also, make buying a hybrid part of the small business tax credit. Give American companies some R&D money to develop lithium-ion technologies - the kind of technologies that have the ability to make any proposed increase in CAFE child's play.

--> More on increasing CAFE

Labels: , , , ,

Tuesday, January 09, 2007

My thanks to GM

If not for GM's sponsorship, I would not have attended the North American International Auto Show, which was an absolutely outstanding experience on many different levels. Of course I was very thankful to see the debut of an incredible concept, such as the Volt electric. This is the type of car that Hybridcarblog.com and Soultek.com exist to promote, so I was happy to see GM becoming more serious and more real about such vehicles - and I believe GM is dead real about the Volt.

Just as awesome was the opportunity I was given to speak with designers and other top level GM executives regarding the Volt. Myself and a few other bloggers were even given a few exclusive moments with Bob Lutz.

Quite simply, the access to information and knowledgeable people, plus the absolutely unmatched hospitality, was a truly unforgettable experience.

---> Full Story

Labels: , , , , ,

Sunday, January 07, 2007

GM shocks NAIAS

When GM offered to pay my ticket to the Detroit Auto Show, I was excited. Sure, I was interested in GM's electric concept vehicle, the Chevy Volt, but I was really interested to see the FT-HS. Unfortunately, I won't be able to see the FT-HS hybrid until tomorrow, but I don't even really care right now.

Nonetheless, the Chevy Volt electric completely blew me away, and I MEAN completely.

This beautifully designed, super aerodynamic electric-gasoline hybrid vehicle, rather than gasoline-electric hybrid, is simply astounding to behold, and GM car tsar, Bob Lutz, adamantly stated that GM is absolutely serious about producing this vehicle. In fact, Lutz called the Volt the most exciting project he's ever been involved with in his 40 plus years in the auto industry.

While this vehicle is a concept vehicle, there is a visible path to this electric auto's reality. It starts with the dual-mode hybrid powertrain, then a plug-in dual mode hybrid, then the Volt. GM is already working towards the plug-in hybrid and the technology behind plug-in hybrids will help power the advancements needed in lithium battery technology - a key to Volt success.

It's going to be a few years before this concept has any chance of hitting the real streets of America, but the Volt electric demonstrates that GM is heading in the right direction. Hopefully, they won't become too distracted along the way.

Labels: , , , ,

Thursday, January 04, 2007

Did GM kill the electric car?

Who killed the electric car? That is the question, at least according to the movie of the same name. Yet, in reality, did anyone really kill the electric car? Is it fair to blame a company like GM, the company most associated with killing the electric car, for the death of electric cars? Are electric cars even dead?

In just a few days, GM will debut a Chevy electric concept vehicle at the North American International Auto Show. In the last several months both Bob Lutz and Rick Wagoner have claimed the automotive future to be electric.

So, how could GM have killed the electric car if the automotive future is electric?

Perhaps, GM simply killed one version of an electric vehicle, one bad adaptation of an electric vehicle in the evolution of electric vehicles.

Lest we forget, even Toyota had a hard time finding enough batteries to produce 100,000 Toyota Prius hybrid cars just a year or two ago. Since electric vehicles require even greater battery capacity than hybrid cars, should we really be surprised electric vehicles didn't take America by storm?

Even Toyota, a company consumed by efficiency, has claimed that plug-in hybrid vehicles are not yet ready for mass-production. Plug-in hybrids offer very near electric car performance, but with the option of using conventional fuel when needed - significantly increasing the appeal of 'electric' vehicles.

Thus, is Toyota killing the plug-in hybrid electric vehicle?

Even today, hybrid vehicles could fade away for a number of years, particularly if gas costs decline for a couple of years. Yet, the dangers of foreign oil dependency won't go away because gas becomes cheaper. On the contrary, the dangers of foreign oil dependency will probably increase.

Inevitably, the only way hybrid cars, plug-in hybrids or electric vehicles are going to go mainstream in the next decade is with significant political help, as well as consumer help. Consumers have to be willing to share some risk - to pay now and save fuel later. Politicians have to help consumers afford to buy these foreign oil dependency fighting vehicles.

Will consumers and politicians rise to the challenge, or will we again be blinded by temporarily cheaper gas?

Labels: , , ,

Thursday, November 30, 2006

GM's hybrid vehicle plans finally confirmed, or just pie-in-the-sky public relations?

Yesterday, after hearing Rick Wagoner describe the future for GM I wrote, "Unfortunately, however, GM's future plans are still pie-in-the-sky. Almost everything is still something GM is working on. When you consider that GM has been working on fuel cells for about two decades, how seriously can you take the automaker?" (more)

For example, GM announced they were working on a Saturn Vue Plug-in Hybrid Vehicle, yet they gave no timeline for when such a vehicle might be available. In fact, Wagoner said such a vehicle would be dependant upon clearing some technological hurdles regarding lithium-ion batteries.

Bob Lutz, product guru for GM, sees lithium-ion technology still about 3 to 4 years away. So, was the LA Auto Show a publicity stunt meant to achieve some positive P.R. while also providing a 3 - 4 year window where nothing has to happen?

Sure, Wagoner did describe plug-in hybrid vehicles as a "top priority" for GM, but he also gave himself a back door by noting the serious technological hurdles of plug-in hybrid technology.

While, GM is also close to finally offering its dual mode hybrid vehicles, it appears that GM is extremely committed to SUVs and is using hybrid technology, including plug-in technology, to provide green credentials for even its largest SUVs.

Consequently, I'm not sure if I'm really any more optimistic about GM than I was before I began to hear the I-car rumors. Nonetheless, I'm willing to give GM the benefit of the doubt - for now.

GM is supposed to go into more detail regarding these new developments at the Detroit Auto Show. There, hopefully, we'll also catch a glimpse of the new I-car.

If the I-car is actually a car and not an SUV, I'll be very impressed and much more hopeful.

Labels: , , , ,

Wednesday, November 29, 2006

GM to discuss its hybrid future today?

Today we find out a little more about the rumors that have been flying across the Internet regarding GM's turnaround plans. According to the Detroit News, GM's CEO Rick Wagoner is going to stress GM's new commitment to "energy diversity" - using "a variety of advanced technologies and fuels that emphasizes the use of electricity to power vehicles."

While GM has already announced plans to develop dual mode hybrid vehicles, the real buzz and speculation is regarding the I-car. The I-car, otherwise known as the icon car, is meant to emphasize GM's commitment to its green revolution, and most believe the i-Car is a plug-in hybrid vehicle that will be displayed in early 2007 at the Detroit Auto Show.

Still, this is pure marketing, pure buzz.

Already Bob Lutz, GM product engineer, whom not too long ago ridiculed the hybrid movement, has stated that lithium-ion technology - the key to plug-ins - is still 3 to 4 years away. Moreover, the Detroit News reported that "Wagoner won't commit to building a plug-in until the company can overcome technical hurdles and improve battery technology."

Hopefully, however, this isn't just a public relations move, but truly a new beginning for GM. I guess only time will tell.

-- See also - GM working on Saturn Vue plug-in hybrid vehicle

Labels: , , , ,

Monday, November 13, 2006

GM to launch hybrid vehicle marketing campaign

GM is preparing a new marketing campaign to promote its hybrid cars and other clean vehicles. Yet, GM's first full hybrid vehicles - first real hybrids - probably won't be available for sale until late 2007 at the earliest.

It sure is irritating - for me at least - when Bob Lutz states that GM could have already developed hybrids simply by using a fraction of one year's billion dollar marketing budget, then markets their hybrids before they even have any real hybrids on the road.

All you do is talk, talk, talk?

(Source: Car&Driver)

Labels: , ,

Friday, November 10, 2006

Lithium hybrid revolution 3 to 4 years away?

While you can't buy a plug-in hybrid vehicle today from any of the major auto manufacturers, you could buy a Toyota Prius and have that hybrid vehicle converted into a plug-in hybrid vehicle, but why would you do that?

Full hybrid vehicles, such as the Prius or the Ford Escape hybrid, have the ability to run completely on electric power, as well as the ability to generate electric power. In current hybrid technology this typically happens at lower speeds such as in stop-and-go or slow-and-go traffic, and this feature is one of the primary reasons hybrids are so fuel efficient.

Nonetheless, current hybrids have a limited ability to store energy because NiMH batteries in hybrids only have so much capacitiy.

Lithium ion batteries, on the other hand, enable a hybrid to extend this storage capacity, however, simply driving the hybrid probably won't generate enough electricity via regenerative breaking, etc to fill the batteries to full capactity.

Thus, why not plug the hybrid into an outlet and top the batteries off? Doing so with today's plug-in prototypes enables these hybrids to travel up to 40 miles on electric power alone, a distance greater than the average American commute.

This is the potential of lithium ion battery powered hybrid vehicles, and this is what has GM preparing to show off a prototype plug-in hybrid vehicle in early 2007 - probably at the North American International Auto Show. Still, according to GM's Bob Lutz, the real potential of a plug-in hybrid vehicle is still about 3 to 4 years away.

Lutz told The Detroit News that GM estimates it will take three to four years "to convert from 'power' lithium batteries to 'energy storage' lithium cells," which would allow vehicles to travel farther distances.

Imagine the ability to travel 100 miles on electric power alone with technology which will probably be available in just 3 to 4 years. Imagine the effect such vehicles would have on foreign oil dependency. Imagine adding a a few solar panels or a small wind turbine to your garage and powering your plug-in hybrid with completely green electricity.

So why just imagine it? Why not make this a reality?

Buying today's hybrid cars helps invest in this future. Additionally, we must put pressure on Congress to offer more incentives to both automakers and consumers for developing and buying these types of vehicles. In the long run, these investments in the future will more than pay for themselves.

Labels: , , , , ,

Thursday, November 09, 2006

GM already toning down its i-Car campaign?

About two weeks ago I made a post about GM's i-Car, a car many believe will be some type of plug-in hybrid vehicle. According to unconfirmed sources at that time, the i-Car campaign would be launched some time before the end of the year as a challenge to Toyota and its hybrid cars. Then, earlier this week, Bob Lutz told the AutomotiveNews that the future was all electric vehicles powered by fuel cells. In the interim, Mr. Lutz claimed a plug-in hybrid would probably be the best solution, and the reality of the i-Car campaign seemed, well, real.

Suddenly, it seemed GM was preparing to completely reinvent itself. Finally, I thought, finally.

Perhaps, I got a little too excited a little too quickly.

While the LA Times is reporting that GM is going to launch an electric vehicle prototype next year, there are already questions about how serious GM actually is about the i-Car program, at least in the short term. Maybe, now that Democrats have control of Congress, GM believes it can rest on E85 and flex-fuel vehicles for several years rather than actually doing something great.

Labels: , , , , , , , ,

Tuesday, November 07, 2006

GM set to go hybrid, then all electric?

So, GM is canceling their hydrogen fuel cell program? Well, not exactly, but it appears GM is finally beginning to understand that the world doesn't have to wait for hydrogen fuel cells before getting serious about fuel economy and pollution.

"What started as a fuel cell project is now an electric vehicle project," GM's Bob Lutz told the Automotive News recently.

"A series hybrid could run primarily on electricity from lithium-ion batteries, with an engine as backup to replenish batteries, Lutz says. The backup engine could be a diesel or gasoline internal combustion engine. Backup energy also could come from a fuel cell."

Of course, Toyota has claimed this same idea for a number of years, although their approach is a bit different. Even fuel cell makers have been calling for plug-in hybrid vehicles because they make a smaller, cheaper fuel cell stack much more cost effective to add to a vehicle.

Still, the costs of the batteries, fuel cell stacks, etc for either an all-electric fuel cell vehicle, or a plug-in hybrid fuel cell vehicle, will probably be very high for several years and maybe even a decade or longer. Which is why current hybrid technology is so important.

If not for current hybrids, GM wouldn't even be having this conversation. If not for current hybrids, plug-in hybrids wouldn't even be a buzzword in the auto industry. If not for current hybrids, there wouldn't be enough upside to develop lithium-ion batteries for automobiles.

Today's hybrid vehicles, with today's hybrid technology, are an investment in lithium ion batteries and in fuel cells, in addition to being a way to begin to reduce foreign oil dependency and global warming emissions. With today's hybrid vehicles we can begin changing the world TODAY.

It's about time GM has gotten with the program. Let's just hope this revelation isn't just hot air! America, the world, needs GM to do the right thing now more than ever.

Labels: , , , , , , , , ,

Thursday, November 02, 2006

Foreign oil dependency makes America stronger!

Do you think foreign oil dependency makes America stronger? In today's world, isn't that a stupid question?

Yet, it seems many Americans either believe that cheap foreign oil is good for America or that it poses little threat to America's National Security. Otherwise, how can the continued purchasing of gas-guzzlers be justified? How can the lack of hybrid vehicles from 2 out of 3 of Detroit's automakers be explained?

I often criticize GM for its lack of leadership in fighting foreign oil dependency. Does my criticism stem from my perpetual hate of anything GM? Absolutely not. It stems from the immense power GM has to take a leadership role in fighting oil dependency coupled with GM's refusal to do so.

Ultimately, I would gladly buy a GM hybrid vehicle - as long as it was a full hybrid vehicle. Unfortunately, GM just doesn't have any full hybrid vehicles available yet.

Why?

Well, just a few years ago important GM executives, such as Bob Lutz, publicly ridiculed hybrid vehicles and those automakers investing in them, which is particularly offensive since billions of taxpayer dollars were given to Detroit to develop similar vehicles back in the 90s.

Sure, GM has been claiming the future will be fuel cell vehicles, but they've been saying this for decades and they might be saying it a few more decades before it is a reality. Still, everything that can be done to fight oil dependency today, needs to be done today.

Quite simply, today, the hybrid vehicle is the best course of action in the war on oil dependency. The hybrid powertrain by itself is already efficient and will become even far more efficient. More important, however, the hybrid powertrain enables the integration of clean diesel, flex-fuel, electricity, hydrogen and fuel cells into the same powertrain.

Today's technology, such as a clean diesel hybrid, could produce vehicles that are 50 percent more efficient than today's vehicles. What are we waiting for? Too expensive? No way! There are enough subsidies already being wasted on big oil and other pork barrel legislation to provide the tax incentives needed for consumers to make clean diesel hybrids cost effective.

But, clean diesel hybrids are just one slice of the potential hybrid pie. In areas where ethanol makes sense, flex-fuel hybrids could be built. Add plug-in technology to both diesel hybrids and flex-fuel hybrids and you might only have to fill up on trips greater than 40 miles.

Imagine only filling your vehicle up a couple of times per year.

In the Southwest, such plug-in hybrids could make solar power far more cost-effective, enabling homeowners the ability to power their homes and their automobiles. Imagine never paying an electricity bill nor to fuel your automobiles. How's that for fighting global warming?

Of course these vehicles could also eventually develop into hydrogen powered hybrid vehicles, or fuel cell hybrid vehicles, but foreign oil dependency could be ended without either of these innovations. We don't have to wait for the holy grail, fuel cells. We just have to start demanding action right now.

To be fair, it's not as if GM is evil and Toyota is a saint. Neither automaker is doing enough. Nonetheless, considering the trends of the last few decades, such as previous oil embargoes, Katrina, global warming, and 9/11 isn't it finally time to say enough is enough?

And I say, it's especially time for GM, the most important automaker in America and one of the most important American companies, not to just act, but to take the lead. GM has the kind of loyal following to buy these war-effort vehicles and the political power to force the government to assist with subsidies and tax incentives for these war-effort vehicles.

Instead of using that billion dollar GM marketing budget to market gas-guzzlers, market the fight against the war on foreign oil dependency and global warming. It's our GM hybrid vehicle, it's our national security.

I don't think there is a company that could do more for America than GM if GM began to look at foreign oil dependency and global warming as a war, a war that GM was leading the battle against at ALL costs - even bankruptcy. That is simply a battle that GM would not and could not lose today.

Bob Lutz has admitted that GM could have taken a FRACTION of their YEARLY marketing budget to develop a hybrid to rival the Toyota Prius. Yet, they willfully continue to chose to spend that money marketing gas-guzzling - even AFTER 9/11. Stop!

Before 9/11 most Americans had their heads buried in the sand regarding the consequences of America's addiction to oil. Sometimes when something is so good, it's just better not to ask questions. After 9/11, however, there is no excuse not to act. Now America needs GM to do the right thing more than ever.

If 9/11, Katrina, Iraq and all the threats about global warming are not enough to get America to realize it is time to change, what will it take? Would the deaths of 10,000 or 100,000 citizens be enough? Do we need a third world war, or the loss of a major city, such as New York? Would that finally be enough?

Then again foreign oil dependency has nothing to do with 9/11, Iraq or global warming, right? Foreign oil dependency makes America stronger!

Labels: , , , , , , , , , , ,