Monday, December 04, 2006

GM's green side at the LA Auto Show

I spent the weekend at this year's LA Auto Show, and I have a lot to write on regarding that topic. I'll start with GM. There was a lot of pre-show hype regarding GM's new green revolution - as I've called it. Since I started my auto show tour on the GM side, I was very excited. Yet, I left the GM side of show unimpressed. Yes, I saw the Yukon hybrid and all of GM's Flex-fuel vehicles - every huge gas-guzzling one of them. Inevitably, a flex-fuel tank is still a tank.

The Yukon hybrid is, well, huge. Fine. Yet, the hybrid engine on display near the vehicle seemed to attract more attention than the hybrid itself. So, I went looking for GM's other hybrid debut, the Saturn Aura hybrid.

Saturn had a nice little hybrid section at the show that showcased a split Saturn Vue hybrid with lights demonstrating the different modes of its mild hybrid powertrain. It definitely caught people's attention - as they walked into the bathroom. Unfortunately, the display, just as with the Yukon hybrid, caught more attention than either the Vue hybrid or the Aura hybrid. And why did GM practically hide the Saturn hybrid display area?

Ultimately, I thought GM's green efforts were completely unimpressive, unless one believes flex-fuel is the solution to the world's energy problems. Unfortunately, I do not hold that view.

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