New, tiny Lexus will be a hybrid

250h: Toyota's latest Lexus hybrid

Within the next decade, Toyota plans to begin selling 1 million hybrid cars per year. The path to that sales output will certainly require a number of new hybrids, and the next new one might just be a CT 200h, CT 300h, or CT 400h according to the latest Lexus rumors.

The new hybrid Lexus is being designed to take on the BMW 1 Series and Audi A, and it will be Toyota's smallest Lexus. More interesting, the new CT, which stands for Compact and Tourer, will only be available in a hybrid format.

Lexus ready for serious hybrid fuel economy?

Not just about performance any more?

Over the weekend Toyota announced that it will produce 100,000 units of a new hybrid-only Lexus model. While Toyota has confirmed the new hybrid will offer a 2 - 2.5 liter engine, little else is official. Recently, Toyota has announced that it was strongly considering a Prius-like Lexus, in addition to a crossover hybrid. Likewise, Toyota has also hinted at the possibility of a lithium-powered Lexus hybrid. Nonetheless, most bets favor a Prius-like Lexus. Regardless, the new hybrid vehicle should be available sometime in 2009.

A Prius derivative for Lexus?

Something like this vehicle?

Insideline is reporting that Toyota is now considering a new upscale Prius for its Lexus brand as well as a new crossover hybrid. The two new Lexus hybrid vehicles are expected to debut at NAIAS 2009 along with the third generation Toyota Prius, which is expected to go on sale late Spring of 2009 - a few months after its NAIAS debut.

One of the Lexus hybrids might also use lithium-ion batteries, rather than the NiMH batteries currently powering Toyota/Lexus hybrids. Nice call KP. Using lithium in a limited production vehicle might be a great way to slowly test the reliability, particularly the safety, of lithium-ion batteries in automobiles.

More Lexus hybrids coming

This Lexus coming in June

When it comes to hybrid vehicles Toyota is the leader, and when it comes to luxury hybrids, Toyota's Lexus division doesn't even have any competition.

Already, Lexus offers the RX 400h, the GS 450h, and in June Lexus will offer the LS 600h L, but that isn't the end of Lexus hybrids.

Recently, Bob Carter, Lexus Division group vice president and general manager, told Forbes that a unique hybrid - available only as a hybrid - will soon also be offered.

A unique Lexus hybrid-only model?

Lexus is considering a new Lexus hybrid, AutoWeek is reporting, that would not be based off of a current model. Much like the Toyota Prius, the new Lexus hybrid would be a unique model only available as a hybrid vehicle.

Ouch! The Lexus LS hybrid is hot!

I'm not a huge fan of luxury hybrids. Still, I feel I must not only cover them, but promote them. Inevitably, luxury hybrids do still invest in hybrid technology.

At the LA Auto Show I wasn't able to get close the LS, however, at NAIAS I was able to fully experience the Lexus LS 600h L hybrid. Now I want one. Fortunately, I can't afford one, so I don't have to feel too tempted to violate my ethics.

This new hybrid from Lexus is simply smoking hot. If you have to have a luxury vehicle, but you feel you must try to help the environment a little, you can't go wrong with this new Lexus hybrid.

Toyota hybrids at the LA Auto Show

Heading to the Los Angeles Auto Show this weekend, I had few expectations regarding Toyota and its hybrid vehicles. Pre-show hybrid buzz focused on the Aura and Yukon hybrids and GM's new green identity. Since, I started out on the GM side of the convention center, I thought the best of the show's hybrid displays were behind me, especially when I walked into the Toyota side of the convention center and saw Toyota Tundras everywhere.

Eventually, though, I did make my way through the Tundras and into Toyota's hybrid section.

The difference between GM's hybrid offerings and Toyota's was absolutely stunning. In fact, there was simply no comparison between Toyota and any other automaker at the show regarding hybrid vehicles. Ironically, Toyota's hybrid section was all business and no show gimmicks. There was a huge information bar where you could sit down, talk to a rep and obtain product literature. Then of course, there were Toyota's three hybrids, the Highlander hybrid, Camry hybrid and the Prius.

As I sat near the Toyota hybrid section I was amazed at the visitors to this area. This was a high traffic area, but it wasn't just people looking at hybrids. Here people were getting into hybrids - sitting in the front, then the back, opening the trunk, touching every gadget that the vehicles had to offer. These visitors looked like buyers.

Wow, I thought, not bad for a company without any new hybrid debuts. Then, however, I noticed the Lexus hybrid section and realized Toyota did debut a hybrid at the show, the Lexus LS600h L hybrid. While Lexus had the GS 450h hybrid the RX 400h hybrid at the show, in addition to a split 450h show gimmick, the LS 600h was the show stopper. Still, the Lexus hybrid section was pure auto show marketing, unlike the Toyota section, and it worked. The buzz around the Lexus hybrids was nothing short of phenomenal.

In terms of hybrid vehicles, Toyota didn't just dominate the LA Auto Show; it was the LA Auto Show.

Hybrid vehicles still offer excellent reliability - Consumer Reports

Hybrid vehicles are very reliable according to Consumer Reports survey research. The Honda Accord hybrid and the Toyota Prius hybrid are the number one and two most reliable family cars, and the Honda Civic hybrid took third place for most reliable small car. The Toyota Highlander hybrid and the Lexus RX400h took the first and fifth spots for most reliable midsized SUVs.

The only hybrid to suffer a bit this year compared to last year was the Ford Escape hybrid, which dropped from above average to just average.

(Source: CNNMoney)

Last Day for full Toyota hybrid tax credits

Tomorrow is the last day to buy a Toyota Prius, Highlander hybrid, Camry hybrid, or Lexus RX400h if you want to receive the full hybrid vehicle tax credit.

If you are going to buy any other hybrid, no worries - not this year.

Hybrids only 9% more efficient than regular vehicles?

Are hybrid vehicles only 9% more fuel efficient than conventional vehicles? That's what J.D. Power claims, according to the Detroit News. While noting that interest in hybrids is growing, J.D. claims that hybrid buyers have unrealistic expectations in terms of performance.

While I agree that some buyers have unrealistic expectations, I have to question the 9% figure. Other studies have claimed the same, but those studies were done using track testing. For the majority of drivers, track testing is about as accurate for gauging real world fuel economy as are EPA estimates of hybrids.

Moreover, saying 'hybrids' are only 9% more efficient than conventional models is completely deceptive. For example, some hybrids were not produced to achieve the highest fuel efficiency possible. The Honda Accord hybrid, for example, is really a performance hybrid, though it achieves excellent fuel mileage for that performance. The same is largely true of both the Lexus RX400h and the Toyota Highlander hybrid, though these vehicles are - for their class - more fuel efficient than the Accord hybrid.

In terms of fuel efficiency, both the Ford Escape hybrid and the Toyota Prius hybrid, are the two hybrids most designed for fuel economy. While the Civic hybrid is a very fuel efficient vehicle as well, so to is the standard Civic. Additionally, the Civic hybrid doesn't offer as much electric assist as the hybrid Escape or Prius.

Consequently, comparing some hybrids is about as accurate as comparing apples to oranges. Thus, averaging their fuel economy is completely useless.

Even worse, if the Silverado hybrid was also included in the 'hybrid class' by J.D., then the results are completely skewed against hybrid fuel efficiency. The Silverado hybrid isn't even a mild hybrid in my book. In fact, its not even a hybrid in my book.

Consequently, the class of current hybrid vehicles are actually a very diverse group of vehicles. To average their fuel economy is misleading at best and, ultimately, deceptive. Studies by both Consumer Reports and Edmunds very much call into question the number, 9%.

Some hybrids are more fuel efficient than other hybrids. Some hybrids offer more power than other hybrids. Some hybrids perform better on highways compared to other hybrids, and some hybrids perform better in urban slow-and-go or stop-and-go traffic than other hybrids. Inevitably, hybrid fuel efficiency can ONLY be assessed vehicle by vehicle. Even then, two different drivers of the same hybrid can still achieve vastly different outcomes.

So, don't take this 9% very seriously. It might be true for some hybrids, but it certainly isn't true for all hybrids. If you want to read more about real world fuel economy from real world hybrid drivers, check out these hybrid testimonials.

News for hybrid cars this week

I've been sick this week, so I haven't been doing much writing. To top it off, I probably won't be doing much writing today, as I found out that someone threw a cinder block through my windshield last night - just another day in L.A.!

Anyway, over the weekend, I read an interesting article in the Detroit News, San Antonio joins hybrid-incentive trend. Aside from San Antonio joining the hybrid incentive trend, the article kind of paints the question, 'Do hybrid vehicles receive too many perks'?

The article references policies in Salt Lake City, for example, which - at times - are more favorable to small cars than some hybrid vehicles.

I think supporting small vehicles is great. Still, I don't believe that if every American drove a small car that America would be doing enough to fight oil addiction.

In fact, I'm not SURE we CAN'T do enough to fight oil addiction.

This week Toyota also released a press release noting that worldwide sales of the Toyota Prius hybrid have surpassed the 500,000 vehicle mark. While that is great P.R., what is the real impact of 500,000 cars? Not much.

Still, in America - even in the most unfavorable hybrid driving conditions, the Prius can achieve well over 40 mpg. How many compact cars achieve that kind of mileage? Then, when you add in stop-and-go traffic performance and emissions, it's pretty hard to top the performance of the Prius. And, when it comes to hybrid cars, this is just the beginning - better battery technology could easily double performance and fuel efficiency in just a few years.

Technologies, such as hybrids, represent the true power of the computer revolution and no country more than America has more to gain by embracing this revolution.

Of course some hybrids, such as the Lexus RX400h or the Honda Accord hybrid, are geared more for performance than fuel efficiency. Nonetheless, for the performance these hybrids provide, the fuel efficiency of these hybrids is nothing short of stellar. More important, buying such a car STILL invests in hybrid technology.

Let's face it, gas isn't going to get cheaper any time soon. Now that Prudhoe Bay is reducing capacity, places like California will almost certainly see $4.00 gas. In some areas of California, $5.00 gas won't be surprising before the end of this year.

Of course, if the situation in Israel-Iran-Lebanon-Syria continues to escalate, $5.00 gas will dominate all of America.

The world has changed and we're never going back to $25.00 barrels of oil. In fact, we're probably never going back to even $50.00 barrels of oil.

Ultimately, we cannot embrace hybrid technology fast enough.

Fuel efficient hybrids not popular?

I love hybrid vehicle critics - they are usually so easy to ridicule. One such critic, John McCormick of the Detroit News, is nothing but a mudslinger when it comes to hybrid cars. Recently, he noted that the wrong hybrids are selling. For example, he cites rising sales of the Lexus RX400h and a 12% decline in Toyota Prius sales as evidence (more). Of course, he forgets to mention the facts that a fire hampered Prius production earlier this year and that Toyota reduced Prius production so that the Camry hybrid could be added to the Toyota lineup of hybrid cars.

Anyway, I sent these comments to the Detroit News.

Wow! Toyota Prius sales are down by 12% and now hybrids are dead? Let's forget about the fact that Toyota decreased Prius production to build the Camry hybrid - why don't we?

Hybrids are a just an emerging technology. Even if millions wanted to buy them, the industry couldn't make that many at this point in time - it just isn't technologically feasible, yet.

Let's get real Mr. McCormick, you've consistently written negatively about hybrids, and it seems you somehow believe that hybrids are the anti-Detroit.

Well, this fear of technology and change will mean the end of Detroit if Detroit doesn't change.
Like them or not, the hybrids are coming. Yes it will probably take another couple of years before the technology starts to become cheap enough and available enough for mass consumption, but it WILL happen.

Toyota has vision - something too many automotive experts in Detroit lack - and is simply laying the groundwork for where the market will be in 3 to 5 years; when technology for hybrids is significantly more powerful and cheaper.

Technology is like chess, you have to be many moves ahead if you want to win. Current hybrid production puts Toyota many moves ahead of those only thinking about today and dreaming about a fuel cell future.

Prius part of another Toyota recall

Toyota is recalling over 400,000 more vehicles due to a faulty engine part. Around 8,476 Toyota Prius hybrids are part of the recall - manufactured in the year 2001. This is the second Toyota recall which has also included hybrid cars. A few days ago both the Toyota Highlander hybrid and the Lexus RX400h hybrid were also part of a large recall. In all cases; however, the problem was unrelated to hybrid technology and a only a very small number of hybrids were included in the recalls.

Highlander hybrid, Lexus RX400 part of huge Toyota recall

Early 2006 Toyota Highlander hybrids and Lexus RX400h hybrids are part of a recall affecting nearly 370,000 Toyota vehicles. According to Toyota about 3,700 Highlander hybrids and 8,300 RX400hs are part of the recall. Owners should be notified by the end of this month. The recall is regarding a small piece of console trim on the center-left side which could come loose and interfere with the accelerator. No other Toyota hybrid cars were part of the recall.

Fickle consumers underscore need for hybrid technology

Most Consumers Still Demand Performance and/or Size

Hybrid technology is just emerging and still evolving, but already there are mild hybrids, full hybrids, one-mode hybrids, two-mode hybrids, gasoline hybrids, diesel hybrids, hydrogen hybrids, plug-in hybrids, flex-fuel hybrids, etc.

Another class of hybrids, performance hybrids, have often been the source of much media ridicule because they are as much about performance as fuel efficiency. Such hybrids include the Lexus RX400h and the Honda Accord hybrid. Additionally, other hybrids, such as the Toyota Highlander hybrid, could have been made to be more fuel efficient, but Toyota figured Highlander drivers, and many SUV drivers, still favored a certain level of performance more than fuel efficiency. Much evidence seems to show that Toyota is right.

According to a CNN/Kelly Blue Book study, almost 25% of consumers are willing to give up performance and size for better fuel economy; however, 25% refuse to give up anything for better fuel economy. The other 50% will give up a little size, or a little performance, etc.

Along those same lines, an AutoWeek article notes, Loyalists won't quit big SUVs; hauling power, improved fuel economy help move vehicles . "Arguably, Americans insist on SUVs. It's unique to their lifestyle and utility."

Additionally, while Congress is going to finally address CAFE, it now appears that the new regulations will still protect Detroit's SUV domain. It is just too obvious in Congress that Detroit probably cannot survive if CAFE is pushed too high.

Unfortunately, performance and size are simply more important to most Americans than is fuel efficiency. Nonetheless, ever rising oil prices, ever more realizations of the connection between foreign oil, terrorism and American hate, will slowly force more and more Americans to take fuel efficiency seriously.

The technology behind hybrid cars enables automakers to continue to provide performance and size to Americans, while also significantly reducing foreign oil dependency. This isn't something that should be done, it is something that must be done. While Congress will probably be weak on CAFE, they should be overly aggressive in offering tax incentives to promote hybrid technology.

Join our Campaign to Make Congress Act On Hybrid Tax Incentives.

The hybrid revolution: Is Toyota just coasting?

According to Toyota, its hybrid cars are selling as fast as they can be made. Contrary to recent articles, even the Highlander hybrid and the Lexus RX400h, are also selling well, notes a recent AutoWeek story.

Nonetheless, Toyota isn't necessarily selling many more hybrids this year compared to last year. In fact, with the release of the Camry hybrid, for example, Toyota has had to reduce its production of the popular Prius, in order to have the capacity to build the hybrid Camry. Thus, overall sales of Toyota hybrids are not accelerating as fast as in the past, even though interest is growing.

So, why isn't Toyota producing more hybrids?

"Expanding hybrid volume requires increasing the number of vehicles that have the hybrid option available," stated Jim Press, President of Toyota U.S.A. "That's driven by engineering resources, and it's difficult to accelerate that."

One can only speculate that "engineering resources" also includes technical parts from suppliers, such as batteries. Why don't suppliers rush to this demand? Maybe the better question is, why should they? NiMH batteries appear to already be a dead technology soon to be replaced by lithium-ion technology. Yet, unfortunately, this whole transition will take years, maybe even a decade.

Whatever the causes for this lack of "engineering resources", it appears that Toyota is either willing, or has no choice, to just coast for a few years, producing only a few hundred thousand hybrids annually.

Hopefully, soon-to-be-released hybrid technology from GM and Chrysler, or a new hybrid Fit from Honda, will accelerate Toyota's hybrid production.

Lexus debuts 2008 LS 600h L hybrid sedan

Lexus unveiled the 2008 Lexus LS 600h L hybrid sedan at the New York International Automobile Show today.

"The LS 600h L was developed to explore the outer reaches of performance, style and safety," said Bob Carter, Lexus Division group vice president and general manager. "It is a vehicle as efficient and familiar as it is indulgent and advanced, a far-reaching concept, fully developed and fully realized. It is simply in a class by itself." (Read the Press Release)

According to Lexus, the 600h will offer Best of Class V8 fuel efficiency - even achieving better fuel economy than many smaller V6 vehicles, and will offer 70% cleaner emissions the "cleanest" of competitors.

Available April, 2007.

Accord hybrid versus the Camry hybrid

Hybrid Competition Heats Up, A little

Slowly, albeit very slowly, competition amongst hybrid cars is building.

Already we have the Toyota Highlander hybrid versus the Ford Escape hybrid versus the Lexus RX 400h, as well the Toyota Prius versus the Honda Civic hybrid, and soon we'll have the Toyota Camry hybrid versus the Honda Accord hybrid.

Both the Accord and the Camry are already top selling cars in America. So, how will the hybrid battle between these two champions play out?

Unfortunately, it probably won't be much of a battle.

The Accord hybrid is a performance hybrid, offering some of the best performance of any Accord. For the power offered, the Accord hybrid offers good fuel efficiency. Ultimately, however, the hybrid Accord was built to perform on the highway, not to set fuel efficiency records.

The Camry hybrid, on the other hand, will offer significant gains in both fuel economy and pollution reductions compared to a standard Camry. While the hybrid Camry will still perform well, it wasn't designed for 0 to 60 supremacy, however the hybrid Camry should offer exceptional fuel efficiency.

Ironically, the real competition in the hybrid vehicle wars will probably be between the Camry hybrid and the Prius.

The Beautiful Lexus RX 400h hybrid vehicle

For those who need luxury, but want a hybrid

I'm a take-the-subway-everywhere kind of guy, and when it comes to hybrid cars I'm more inclined to the Toyota Prius, Civic hybrid, or Insight.

For me a vehicle purchase is more about transportation not some sort of status symbol. I don't take public transportation, walk to the store, or drive a hybrid to make others feel guilty. I do it because I feel guilty if I don't.

So, when my friend told me he was interested in hybrids, I strongly urged him to buy the new Civic hybrid or the Prius - he needed seating for four, so the Insight wasn't an option. Thus, I was a little surprised when he stopped by last night in his new Lexus RX 400h hybrid.

He was in a rush, but he still took me for a quick trip around my neighborhood.

I hate to admit it, but I'm a bit jealous. The Lexus 400h is a gorgeous vehicle. While still not my cup of tea, I'm proud of my friend. Inevitably, he is causing significantly less pollution and he is investing in hybrid technology. Considering he was a devout gas-guzzler not long ago, this is a huge improvement.

Intellichoice Best Overall Values of 2006: A lot of hybrids

In the last 2 weeks, hybrid cars have picked up some great press.

Consumer Reports picked two hybrid vehicles, the Toyota Prius and the Toyota Highlander hybrid, for it's Top 10 Best Values in automobile's issue. The Prius hybrid was also found to be the most satisfying to owners, with 95% of those owners interested in buying another Prius.

Then Edmunds/CNN released a report that the Prius, Ford Escape hybrid and the Lexus RX400h hybrid were among the 10 hottest cars in America because these vehicles fly off the sale's lot.

Intellichoice also picked a number of hybrids as the Best Overall Values for 2006. The Toyota Prius, the Ford Escape hybrid, and the Toyota Highlander hybrid were included in the 8 Overall Best Values. The Honda Civic hybrid and the Honda Insight also picked up awards in Best Values in their Class. (more)

Hottest Cars In America List includes 3 hybrids

Hybrids are hot

Edmunds.com helped CNN.com determine the 10 hottest cars in America.

"To find the 10 hottest cars in America for CNNMoney.com, Edmunds.com, a partner providing data and content for CNN Web sites, looked for three things: Actual selling prices closest to the vehicle's full sticker price; lowest amounts in rebates or other sales incentives; shortest times spent on dealer lots before being snapped up by buyers." (more)

Surprise, surprise, the Toyota Prius hybrid is the hottest car in America. Also, 3 of the top 10 hottest cars in America are hybrid cars. Joining the Prius are the Ford Escape hybrid and the Lexus RX400h.

With gas prices destined to rise significantly this year, and with the possibility of gas spikes - either due to terrorism or hurricanes - these hybrids will only get hotter.

Lexus GS 450h hybrid sedan on sale next month

Lexus has started to sell the GS 450h hybrid vehicle in Japan and should start selling Toyota's newest hybrid in America next month. (MSNBC)

With an MSRP of $54,900, the GS450h will offer 339 horsepower and go from 0 - 60 in 5.2 seconds, while achieving a combined 28 mpg.

Consumer Reports and Hybrid Cars: What you need to know

What's the word on hybrids?

Consumer Report's Annual Auto Issue is one of the most important sources for unbiased ratings and reviews of automobiles. So, what can we learn from Consumer Reports when it comes to hybrid cars.?

First, we learned that the Toyota Highlander hybrid is the best SUV over $30,000 and that the Toyota Prius hybrid is the Best Green Vehicle.

Second, we learned that the Prius is the Most Satisfying vehicle according to owners. A whopping 95% of Prius owners would buy another Prius (more).

Third, we learned that hybrid vehicles have thus far proven to be extremely reliable. In fact, the Prius and the Honda Civic hybrid topped CR's rankings of Most reliable, with just 4% of owners reporting problems. In addition, the Highlander hybrid, Lexus RX400h hybrid and the Accord hybrid also did very well in reliability.

Of course, the long term reliability of hybrids is still a question, a question that can only be answered once enough hybrids have been on the road for more than a decade. Ultimately, the reliability of hybrids is extremely important as it is the factor in determining the overall value of hybrids, which brings us to our final point.

Fourth, are hybrid vehicles worth the cost?

According to Consumer Reports, only two hybrids can save you money after the first five years: the Prius and the Civic hybrid. Of course, once the capped tax credits for hybrids expire, these vehicles will then cost more than their conventional counterparts, well, maybe.

The article, Hybrids: Save gas, lose money, notes that "six hybrid gasoline/electric vehicles, will lose 2 percent to 3 percent more in value over five years of ownership than otherwise identical non-hybrid vehicles." While the Prius can save $406 after 5 years and the Civic hybrid saves $317, the rest of the hybrids lose money after five years: Ford Escape Hybrid ($1,883), Honda Accord Hybrid ($4,263), Lexus RX400h ($4,171) and Toyota Highlander Hybrid ($5,508).

Of course, as in life, few things are ever black and white.

To start, there is no "identical non-hybrid vehicle" to compare to the Prius. If the Prius were simply a hybrid Corolla, it would be called the Corolla hybrid. Quite simply, the Prius is a unique vehicle and when you consider performance, reliability and customer satisfaction, the Prius is a unique, awesome vehicle.

As for the rest of the hybrid vehicle segment, it is true that cost is an important concern. Still, for those that care, can you really put a cost on foreign oil dependency or a cleaner environment? Sometimes doing the right thing is neither the cheapest nor easiest thing to do.

Furthermore, the Consumer Reports study makes several important assumptions. For example, it assumes that your auto insurance will cost more. Overtime; however, this might not be true, especially when you consider that some insurance providers have already offered discounts to hybrid drivers.

CR also assumes extra financing costs for hybrids. Already, Ford has begun to offer incentives and better financing deals on its hybrid vehicles, so this 'cost' might not remain an extra cost.

The most important assumption affecting the costs of hybrids; however, is extra depreciation, which CR claims could range from $2,900 to 6,300 after 5 years. These are huge numbers that cannot, at this point in time, be backed by fact.

For example, if hybrid batteries generally last the life of these vehicles, which Toyota engineers claim is quite possible, then these numbers will be horribly wrong. Additionally, as more hybrids are built, hybrid battery costs will come down.

Moreover, it could turn out that replacing the battery packs of older hybrids could make hybrids twice as fuel efficient as before with new battery technology, such as lithium batteries. Not only would this reverse depreciation costs, but it would double fuel savings costs.

In 10 years, it could turn out that replacing the hybrid battery pack on an old hybrid actually results in a better hybrid than when new. Imagine the effect this would have on resale value.

Additionally, "Hybrid supporter and Prius owner James Bell, publisher of the automotive guide IntelliChoice, recently sold his two-year-old Prius for just $4,000 less than he originally paid for it -- a remarkably low rate of depreciation." (more)

So, hybrid depreciation is a complete wild card.

Furthermore, "We really like hybrids in terms of their overall performance" and environmental benefits, says Doug Love, a spokesman for Consumers Union.

In conclusion, the CR study does demonstrates that hybrid vehicles do pose some risk when it comes to long term value; however, the CR study largely assumes the worst case scenario. If hybrid batteries are very reliable and/or new battery technology could cost-effectively make old hybrids twice as fuel efficient, then hybrids could end up as long term bargains.

Hybrid cars and reliability

Can you trust hybrid technology?

I regularly receive e-mails that ask, "Are hybrid cars reliable?"

Well, according to Consumer Reports, they are. In fact, both the Toyota Prius and the Honda Civic hybrid were found to be the most reliable vehicles by CR, with just 4% of owners reporting problems.

Additionally, the CR study also picked the Toyota Highlander hybrid as one of its Top 10 vehicles of 2006, a ranking which also includes reliability. Two other hybrids, the Lexus RX400h and the Honda Accord hybrid also received high marks.

Sure it is possible that the smaller production lines of these hybrid vehicles eases the ability to ensure their reliability. Moreover, the long term reliability of hybrids is still somewhat of question, since hybrids simply haven't been around long enough. Yet, first generation Prii and Honda Insight hybrids have proven to be reliable after several years.

While the long term reliability of the hybrid battery pack will remain a question for another decade, based upon current evidence hybrids appear extremely reliable. If the hybrid battery pack lasts the life of the vehicle, as many Toyota hybrid engineers believe, the long term value of hybrids has been significantly underestimated.

Are luxury hybrids worth it?

Soon Lexus will be offering two luxury hybrids

What's the point of hybrid cars? To many it's all about fuel efficiency as hybrids represent an answer to foreign oil dependency or less cost on fuel. To many others, however, hybrids are simply about the environment.

Hybrids, even luxury hybrids, significantly reduce automobile emissions and that is great for the environment.

Still, some owners of the Lexus RX400h hybrid have complained about fuel efficiency. In reality; however, the RX400h offers very fair fuel economy for the performance that it provides.

Does this fuel economy justify the extra cost? Probably not. Yet, if fuel economy is your primary concern, why are you buying a luxury, performance-orientated vehicle?

The truth is, the Lexus RX400h is an "excellent" vehicle according to Consumer Reports. For the level of performance, the RX400h provides very good fuel economy. More important, the Lexus RX400h protects the environment and invests in hybrid technology. Eventually, this hybrid investment will lead to greater fuel economy in luxury hybrid vehicles.

Performance hybrids such as the Lexus RX400h and the upcoming Lexus GS450h hybrid sedan were not designed to save money at the gas pump. If you want to save money at the gas pump, then you buy a Toyota Prius or a Honda Civic hybrid.

While I'm not a huge fan of performance hybrids because foreign oil dependency is an important concern for me, I still appreciate these hybrids. Inevitably, an investment in any hybrid will lead to better, more fuel efficient hybrid technology for all hybrids, including luxury hybrid vehicles.

For luxury vehicle buyers, I give Lexus hybrids two thumbs up, way up.

Two hybrids in Consumer Reports Top 10

Prius and Highlander picked by Consumer Reports

Toyota's hybrid cars did very well in Consumer Reports Top Picks for 2006. The Toyota Highlander hybrid was the best Mid-sized SUV costing more than $30,000. Only the hybrid Highlander and the Lexus RX400h hybrid received "Excellent" scores in Consumer Report's Testing (more).

The Toyota Prius won the Green Car award for the third year in a row and is a good alternative to a mid-sized sedan, noted Consumer Reports. Only 4% of Prius owners reported serious problems, topping the customer satisfaction survey.

Pricing on the Lexus 450h announced

Lexus GS 450h will start at $54,900.00.

The 2007 Lexus GS 450h hybrid sedan will come loaded with premium features and hit dealerships sometime in May. The GS is said to achieve 28 mpg, a 33 percent increase in fuel efficiency over the conventional V8 GS. (Car & Driver)

More hybrid vehicles.

Camry hybrid: How hot will it be?

Could the Camry hybrid challenge the Prius?

The Toyota Camry hybrid is months away from going on sale and the price still hasn't been officially released. Yet, dealers are already taking orders on Toyota's newest hybrid.

Now, this isn't that unusual in the world of hybrid cars. Preorders were also common on the Highlander hybrid and the Lexus RX400h before they were officially launched. Yet, the sales hype behind both the Highlander and the RX400h hybrids eventually waned a bit, especially compared to the Prius hybrid.

So, how will the Camry hybrid compare?

The Toyota Camry already owns a very loyal following. Will this core customer group drive Camry hybrid sales? Ultimately, that will probably depend on pricing, but current owners offer a huge, potential customer base.

Additionally, many potential hybrid buyers have complained that the Prius is just too small, otherwise they would have purchased the vehicle. Many of these potential customers have expressed strong interest in the Camry hybrid. Will this segment outnumber current Camry owners seeking an upgrade?

It's also possible that those putting down-payments on the first hybrid Camrys are simply hoping to lock in tax credits. As I blogged yesterday, Toyota hybrid tax credits will expire before the end of the year, so placing a down payment as quickly as possible isn't a bad idea.

One can be sure; however, that the entire auto industry will be nervously watching the launch of the Camry hybrid. If the hybrid Camry is as popular as the Prius hybrid, the hybrid revolution will reach critical mass much sooner than anyone is expecting. If this happens, competitors beware, for only Honda is positioned to face this challenge.

Even Toyota might not be ready for such acceptance, so I wouldn't be surprised if Toyota prices the Camry hybrid fairly high simply so that it can adequately supply demand - at least in the short term. Until the hybrid supply chain is a little more robust, Toyota just might not have much choice, although I'd love be wrong.

Washington Post rips hybrid's HOV access

I try to not get too involved in politics. When push comes to shove, it takes a lot of money to be successfully elected to higher office, and almost as soon as a politician is elected, they are already thinking about their reelection. Thus, I think politics - on both sides of the aisle - are about money. As a result I have little faith in either party and am a registered Independent.

Nonetheless, I thought the Washington Post was a liberal paper, but I guess not when it comes to hybrid cars, the environment, or foreign oil dependency.

Since Sunday the paper has taken an agenda against hybrid cars and HOV lane access. On Sunday, the Post printed an editorial calling for the end of HOV lane access for hybrids because "As plenty of the region's commuters know, hybrid vehicles are the main culprit in the ever-worsening traffic in the region's carpool lanes."

The Post points out that 22% of vehicles in the HOV lane are hybrids, which tops the 15% of illegal users also using the HOV lanes. Yet, does the Post care about the illegal users? No, only the hybrid vehicles, which the post states " Hybrids' environmental advantages have diminished as stricter federal rules have required gas-powered cars to have cleaner engines, starting with 2004 models."

So now the Post believes that current gasoline automobiles solve all of America's problems? According to the Post there is now no reason to worry about pollution, global warming, or foreign oil dependency?

I can't help but wonder what the editors at the Post drive, but I bet its BMW, Mercedes, and Lexus. Gas-guzzling means nothing to this fine group of Americans because the cost of gasoline means nothing to people who make the kind of money editors for the Post make.

On a side note, I also wonder how many editors at the Post have children enlisted in the Military - I'd bet not many.

While I understand that hybrids might cause problems for HOV effectiveness and that is an issue worth addressing, to claim that hybrid's environmental impact is now insignificant because of new gasoline vehicles is a complete travesty - an absolute joke.

Yeah, all the gas-guzzlers idling in traffic everyday aren't really a problem anymore, at least not if they are 2004 or later models - as long as you aren't worried about the billions of barrels of oil they waste every year in traffic. And, oh yeah, in congestion even 2004 gasoline vehicles create significantly more pollution than hybrids, but who really ever drives in congestion? Don't we all drive 55 mph on the highway all the time?

So, hybrids are the problem, I mean they do make up almost 1% of all vehicle sales in America, isn't that already enough? Isn't that enough change for one lifetime? Haven't we almost solved global warming and foreign oil dependency already anyway?

I say if you care about the environment, if you care about foreign oil dependency, or if you care about obscene oil company profits, then you should toast the post. Cancel your subscription.

If everyone in America drove a hybrid, such as the Toyota Prius or the Honda Civic hybrid, foreign oil would not be needed. That's a goal worth striving for and it's far more important than HOV congestion - by far.

Yet, this isn't even an issue for the Post. How pathetic.

Maybe, just maybe, in the short term, the Post could focus on the 15% of illegal drivers in the HOV lane. How much money could be made by fining all of those drivers? Additionally, HOV traffic would be less than it was before hybrids if illegal users were punished and forced to stop using HOV lanes.

But that's not the point of the Post. Instead, let's not focus on people breaking the law, let's focus on hybrid cars - didn't you know, they are America's real problem.

A performance versus fuel efficiency 'switch' on Toyota hybrids

Hybrid fuel efficiency versus performance

A couple of days ago, as Phil Lebeau was doing a segment at the North American International Auto Show for CNBC, the fuel efficiency of hybrids came up. Mr. Lebeau noted that Toyota was investigating a 'switch' for its hybrid vehicles that would enable the driver to choose to be more fuel efficient, or to have more performance.

Currently, the Toyota Prius hybrid, the Highlander hybrid, and the Lexus RX400h hybrid have the ability to be more fuel efficient, but drivers would have to give up some horsepower for this better fuel efficiency.

In Toyota hybrids, the balance between horsepower versus fuel efficiency is largely controlled by software. Nonetheless, Mr. Lebeau noted that such a development might be pretty expensive. Today, Car and Driver mentioned this possibility, but added no further details.

The myth of hybrid car fuel economy

"Indeed, hybrids have increasingly faced sobering publicity about the "myth" of real-life fuel economy. Many drivers have reported to be disillusioned about underperforming the advertised mileage on their hybrids, which are most effective in stop-and-go city driving but help little on highways." CNN

To date, I've not heard one owner of a Toyota Prius hybrid or Honda Civic hybrid complain about their fuel mileage. Yes, I have heard complaints from Lexus RX400h owners, but the Lexus is a performance hybrid.

Still, I've talked dozens and dozens of Prius owners and the average fuel economy, combining both city and highway, is between 45 and 55 mpg. I've also talked to drivers that have achieve more than 60 mpg in some driving conditions.

In real world driving, what other vehicles are even coming close to that kind of fuel economy?

All kinds of conventional vehicles are not coming close to their EPA estimates, but their owners don't care, they didn't buy their car for fuel economy.

Sure some owners of hybrid cars are unhappy, but consumer satisfaction surveys demonstrate that just under 100% of the owners of the Toyota Prius, by far the best selling hybrid vehicle, would buy another Prius.

So, who are all these "disillusioned" drivers? Or, have a handful of drivers created this "myth" of disillusionment?

Hybrids, the Cobra, the Camero and the Detroit Auto Show

I've been watching CNBC's coverage of the Detroit Auto Show all day long, and I've been struck by one thing: the past versus the future.

Today, Toyota's buzz has revolved around one thing, the future and hybrid cars. This morning the Lexus LS460 hybrid was unveiled, but the real hype, the real excitement is around the launch of the new Toyota Camry hybrid. Now, not to be too biased, the launch of the new conventional Camry is also big news, but the hype around the future for Toyota is still hybrids.

On the other hand, much of the buzz for Ford and GM seems to revolve around the past, particularly around the Cobra and Camero muscle cars.

Now I know that Ford has the Escape hybrid and the Mariner hybrid, and GM will soon be launching its own hybrids, but the Detroit Show again demonstrates just how far ahead Toyota is pulling into the future.

And, regarding GM hybrids, some are even questioning 'how hybrid' GM hybrids are really going to be. "What GM is talking about in my book are not hybrids," said David Healy, an auto analyst with Burnham Securities. "These are trucks with humongous starter motors." (more)

What also struck me, unfortunately, was how much horsepower drives America, which clarifies why not only Ford and GM are hyping the Cobra and Camero, but why Toyota is hyping the Lexus LS460 hybrid.

Horsepower is even driving Toyota hybrids.

Phil Lebeau of CNBC noted how hybrids have become focused on horsepower as much as fuel efficiency. Therefore, the Toyota Highlander hybrid gives you V6 performance with V4 fuel efficiency, but the focus is not purely on fuel efficiency. In fact Mr. Lebeau noted that new hybrid batteries, combined with new micro-processors and software, offer hybrid vehicles the ability to be even more fuel efficient, but that efficiency would come at the expense of horsepower.

So, fuel efficiency isn't even the pure driver of hybrids, yet. If gas prices spike in the coming years, that might change; however, if a breakthrough in hybrid batteries occurs, it might not even matter. Such a breakthrough would afford hybrids the ability to offer significant horsepower coupled with unbelievable fuel efficiency.

While gasoline electric hybrids might not dominate the future before fuel cell electric hybrid vehicles, I wouldn't bet against them if I were an automaker. Since computer technology has essentially become the driver of hybrid success, betting against hybrids is like betting that computers don't have any room for improvement.

Hybrid car testimonials: Read others and add your own

Do you own a hybrid vehicle?

Have you added your experiences to our hybrid cars testimonials? What kind of gas mileage are you achieving with your hybrid? What else would you tell others that are interested in buying a hybrid?

Click on one of the links below to add your hybrid experiences.

Ford Escape Hybrid Testimonials
Honda Accord Hybrid Testimonials
Honda Civic Hybrid Testimonials
Honda Insight Hybrid Testimonials
Lexus RX 400h Hybrid Testimonials
Toyota Prius Testimonials
Toyota Highlander Hybrid Testimonials

Toyota Prius Hybrid Testimonials

I HAVE A 2005 PRIUS. ON THE HIGHWAY DOING 75 MPH, WITH THE AIR OFF, I GET 54.SOMETHING. IN TOWN I GET 46-47 MPG. THE CAR HAS 17000 MILES ON IT AND USES MOBIL 1 SYNTHETIC OIL. CAN'T WAIT TO MAKE IT A PLUG IN HYBRID.

THE WIFE HAS A 2005 CIVIC HYBRID,7000 MILES GETS 39 IN THE CITY 41-43 ON THE ROAD.

PUTTING IN A PHOTOVOLTIC SYSTEM TO POWER THE HOUSE ALSO WANT TO USE IT WHEN I CONVERT THE PRIUS TO A PLUG IN HYBRID.

JERR
_________________________________

My 2004 Prius gets an average of 46.7 mpg!

B. H.
_________________________________

On Prius wife is getting 48mpg in city, no idea on open road, we
don't go any place.

On Lexus RX400h, my car, with 91 octane, 24.6 in city, using 87
octane 21.9 in city. Almost happy with Lexus, very pleased with Prius.

W. K.
Palm Desert, CA
_________________________________

We drive Toyota Prius's. Mine is a 2001, hers is 2003. During the summer and winter when the AC or Heat is running I average 40mpg, she does a little better, 43mpg. In the spring and fall when we don't use AC or heat much our averages are better 45-50mpg. We work 2 jobs each. One job for both of us is 25 miles away, the other is 75 miles away. The closer jobs are about 45 mph range. The further jobs are 65 mph range, with which we get lower mpgs.

Happy Holidays,

B. B. & J. J.
_________________________________

I have a 2004 (Jan) Prius 30,000mi. I admit I am a little lead footed. My worst mileage for a tank was last winter 38MPG. The best was last spring 54MPG. Mostly though its 40 to 45 in winter, 48 to 52 in spring, summer & fall.

Art in the Northeast
_________________________________

Hello,

The gas mileage for our 2004 TOYOTA full loaded prius from the display screen is about 44 miles/gal city mileage. This is an interesting question for us because I used to calculate gas mileage when I am at the pump. With the display of TOYOTA, I simply take down the number it gives us.
Regards,
_________________________________

I have a 2004 Prius, which was bought in November of 2003. I believe it to have been the first Prius on the road in our county. It has made mostly area trips, but did take us to the Outer Banks of NC during the summer of 2004, and to Iowa in the spring of 2005. During the trip home from NC we did reach 60mph for a short time. Otherwise, we average about 46-48 mph in the colder weather and when using AC. During the rest of the year - spring and fall- we average about 49-50 mph. I absolutely love this car. It is fun to drive, has plenty of pep, and is very comfortable. We have had no problems with it, except for the original tires, which were probably cheap. I replaced them after about 25,000 miles. We have had folks follow us home to ask about the car! Now, however, there are several others in our area. We live in NE

P.A.
_________________________________

I drive locally, 4-6 50 mile roundtrips a week and 3-5 times a year longer
trips, putting on about 18,000 miles a year. My 2004 Prius averages 44 to
47 mpg.
_________________________________

My husband and I bought a Prius in June, 2005. Most of the driving has been in the city. The car is averaging 45 mpg. I just bought a 2005 Accord Hybrid. I have only driven in the city so far and am averaging 24 mpg.
_________________________________

Are you the owner of a Toyota Prius hybrid? Tell us about your experiences with the Prius hybrid. What kind of gas mileage do you get in your hybrid Prius and in what kind of driving?

Add your Toyota Prius hybrid testimonial.

More on the Prius.

Lexus RX400h hybrid testimonials

On Lexus RX400h, my car, with 91 octane, 24.6 in city, using 87 octane 21.9 in city. Almost happy with Lexus, very pleased with Prius.

W. K.
Palm Desert, CA
-------------------

I own the Lexus Hybrid & I am disappointed with the gas mileage. The EPA says 32 mpg Highway. & 28 city. I was told by the dealer that to expect about 30 highway. I average 24 MPG overall. If I just do highway I get about 21 MPG. The Boston Globe did a review on the Lexus & reached the same results. Now the dealer says that this is a vehicle for city driving. This auto is not worth the extra $10,000 over the 330. I am disappointed that Lexus still stands by the EPA estimate. Now Lexus is telling the dealers that the car will get better gas mileage after 15,000 miles. This is a rip-off to the consumers .
____________________

2006 LEXUS RX400h-----about 25 mpg but less in the cold weather-- mostly stop and go suburban driving

RICK in ILLINOIS

___________________________

Are you the owner of a Lexus RX400h hybrid? Tell us about your experiences with the RX400h hybrid. What kind of gas mileage do you get in your hybrid Lexus and in what kind of driving?

Add your Lexus RX400h hybrid testimonial.

More on the RX400h hybrid.

Hybrid car tax estimates for the 2006 Clean Vehicle Tax Credit

While the tax credits for hybrid cars have not been officially calculated by the IRS, ACEE has estimated what those credits should be by vehicle.

Ford Escape Hybrid = 2wd=$2600.00; 4wd=$1950.00
Honda Accord Hybrid = $650.00
Honda Civic Hybrid = Auto=$2100.00; Man=$1700.00
Honda Insight Hybrid = Auto=$1450.00
Lexus RX400h Hybrid = $2,200.00
Mercury Mariner Hybrid = $1950.00
Toyota Highlander Hybrid = 2wd=$2,600.00; 4wd=$2,200.00
Toyota Prius Hybrid = $3150.00

AutoWeek and Hybrids: Makes me wanna laugh

I know that AutoWeek is a horsepower magazine and that many of their fans are the American-made, period, type of crowd. Still, sometimes the magazine is just plain silly.

I've noted in the past that any time a hybrid graces the cover of their website, it also includes some sort of negative caveat. Currently, things are slightly different this time on the home page of their website which includes a story about the Honda Accord hybrid.

"At $1.50 a gallon for gas, few Americans seemed to care about fuel economy, but how quickly apathy turns into concern when prices reach $3 per gallon. Suddenly, the word "hybrid" is on every lip. So the funny thing is, actual owners of hybrids - those who responded to our AutoFile survey on the Honda Accord Hybrid - seem to defy any real monetary motivation in their purchase decisions."

No, actually it isn't that funny. The funny thing is the way that AutoWeek plays dumb.

There are different kinds of hybrids vehicles. For example, Toyota hybrids, such as the Prius and Highlander hybrid, and Ford's hybrids, such as the Escape hybrid, are quite different than either Honda or Lexus hybrids.

Honda's hybrid technology increases fuel efficiency on the highway, where as Ford and Toyota achieve their best performance in the city. Ford and Toyota hybrids have the ability to function on just electric power during congestion and stop-and-go traffic, the same conditions that make conventional vehicles - even Honda hybrids - perform their worse. This is set to change with the upcoming second generation Civic hybrid, which will act more like Toyota and Ford hybrids. Still, there is a vast difference between Toyota and Honda hybrids.

The Accord hybrid, like the Lexus RX400h hybrid, is a performance hybrid. Sure the Lexus hybrid still offers excellent fuel efficiency in congestion compared to the conventional version, but it was not built for fuel efficiency, it was built for performance.

Both the RX400h hybrid and the Accord hybrid are about a second faster from 0 to 60 than their conventional counterparts, yet they achieve this performance while also achieving better fuel efficiency than their conventional counterparts. Of course, the RX400h excels at urban driving, while the Accord hybrid excels at highway driving. Nonetheless, you don't buy either one of these vehicles because you are on a budget trying to save money on gas.

Thus, contrary to AutoWeek, classifying the owners of the Accord hybrid with owners of the Prius hybrid, for example, is just plain silly. They are not hybrid owners from the same tree. So, why does AutoWeek do it? Is it because Forum members of AutoWeek are offended that some hybrid owners question their gas guzzling, so this article makes hybrid owners seem confused and silly?

I don't have the answer, but I know that AutoWeek knows fully well that comparing the Accord hybrid to the Prius hybrid is about as effective as comparing apples to oranges - they are fundamentally different. So, I can only guess that this appeals to their core audience - the hybrids just don't really makes sense audience.

Ultimately, there are different kinds of hybrids and consumers buy for them for many different reasons. Perhaps, one common thread of hybrid buyers is that hybrid consumers believe that buying hybrids sends a message to the auto industry that fuel efficiency is important, especially in light of the problems that foreign oil dependency so obviously has caused and continues to cause to America.

Let's be real, even Bill Ford believes that foreign oil dependency is important for America.

Hybrid vehicles, such as the Engima, and other experimental hybrids demonstrate that hybrid technology can lead to unbelievable gains in fuel efficiency and performance - something to which AutoWeek should be able to relate.

Until then, sometimes when I read AutoWeek, I guess all I can do is laugh.

My Toyota Highlander hybrid test review

A couple of weeks ago, on one of my routine hybrid vehicle shopping trips, I noted how hard it was to find not only the Toyota Prius hybrid, but the Highlander hybrid as well. Thus, I put my name on a second list to be contacted when a Highlander hybrid arrived, as the first list hadn't provided any results. Yesterday morning I was finally contacted.

Now I'm not much of an SUV fan because I just don't see them as very efficient, but my wife is more open-minded. While a Prius serves the needs of our family of four just fine, my wife is interested in something that can seat a few cousins to join us on our weekend excursions. Since I will only buy hybrid vehicles, the Highlander hybrid seemed like a good choice. Besides I needed to review the Highlander hybrid for the Soultek Hybrid Car Club.

Well, the Highlander hybrid not only exceeded my expectations, but my needs as well.

Since the hybrid Highlander is a hot seller, dealers just take whatever they are given, but I am only interested in the base model, which runs around $34,000. The only available model at my dealer; however, was a fully loaded Hybrid Highlander, minus the navigation system. Thus, I was looking at a sticker price of $41,000 and some change.

This loaded 4WD hybrid SUV was beautiful inside and out, but $30,000 is more than I want to pay for any vehicle, and over $40,000, that's just not going to happen. Still, if you are looking for a loaded hybrid, or a luxury hybrid, don't limit yourself to just the Lexus RX400h, a loaded Highlander hybrid is a worthy competitor.

Like the Ford Escape hybrid and unlike the Prius hybrid, starting and shifting the Highlander hybrid is pretty much the same as a conventional vehicle, except for the beautiful silence.

Anyway, I only took the Highlander out for a short 3 mile test drive that included a stretch of freeway and this hybrid zoomed along and was much quieter than I anticipated - some have complained about the loudness of the hybrid drive. Perhaps I'm not as critical, but I had no such complaints and I thought the vehicle performed very well.

This Highlander came with a towing package, which made me wonder about its performance when towing. Rumor has it that the Highlander will loose both power and fuel efficiency when towing long distances.

Ultimately, if you are looking for a hybrid SUV, the Highlander hybrid is an absolutely fantastic vehicle, but it might cause a little sticker shock. Additionally,the Highlander hybrid offers 3rd row seating, unlike the Escape hybrid, which puts the Highlander hybrid in a class of its own.

As for me; however, the cousins are going to have to find their own ride - at least for now.

Third generation Toyota Prius in 2008?

Editor's Note - This article was written in 2005, click here for updates on the Third Generation Toyota Prius.

The king of hybrid cars, the Toyota Prius, will offer a third generation hybrid drive for the 2008 model according to reports from Japan. Additionally, the new drive will also be included in the rest of Toyota's hybrids as well, such as the Highlander hybrid, Lexus RX400h, and the soon-to-be-released Camry hybrid.

According to one report, the new hybrid drive will offer new batteries that will be lighter than the current generation and will offer greater performance. The second generation Prius provided a significant increase in performance compared to the first generation, increasing battery power by 1.5 times. Thus far it has been stated that the new drive, "will cut prices for eco-friendly vehicles, reduce fuel costs and slash production expenses, company sources said."

Many analysts have noted that soon hybrid batteries will move from NiMH batteries to lithium-ion, but it has not been reported if this change will occur in time for the third generation Toyota hybrid drive.

Nonetheless, this could put Toyota far above the hybrid pack. By the time GM's hybrid program kicks into gear, Toyota will increase the fuel efficiency of their hybrids, while also offering better performance, and cheaper prices. Preliminary reports note that Toyota hybrid costs could be halved by this development.

At that pace, the fourth generation hybrid could possibly achieve prices in the same range as conventional vehicles, but offering significant gains in fuel efficiency. Imagine being able to buy either buy a 30 mpg conventional vehicle or a 60 mpg hybrid version for the same price.

Which would you buy?

Ford answers hybrid concerns

Just a couple of weeks ago, Ford's head of hybrid vehicles program resigned (more). Amidst the financial restructuring that Ford is exploring, many wondered whether the axe was coming down on Ford's hybrids, thus resulting in this resignation.

Today, Ford, which makes the Ford Escape hybrid and the Mercury Mariner hybrid, announced that its hybrid plans had not changed and that Ford was moving forward with its plan to make 250,000 hybrids by 2010.

Still, it isn't hard to speculate as to whether Ford is really serious about hybrids. By 2010, there is a very good chance that Toyota will sell as many, or even more, than a million hybrids.

Currently, Toyota is selling 3 hybrids, the Toyota Prius, the Highlander Hybrid, and the Lexus RX400h. Soon, Toyota will add the Camry hybrid and a Lexus GS model won't be far behind. Additionally, work on the Toyota Tundra hybrid has already begun and who knows what else Toyota has up its sleeve, such as a hybrid minivan.

In terms of production capability, Toyota could climb several years ahead of Ford by 2010. Then, Ford won't be just competing with Toyota and Honda, but GM, Nissan, Volkswagen, Hyundai, and more.

Ford's hybrid plan will enable them to compete in the hybrid market in 2010, but their current plan won't let them keep the leadership role they currently maintain into 2010.

New Lexus RX400h hybrid pricing

Lexus has announced that it will offer two versions of the Lexus RX400h, starting in late December according to a company press release. Currently, the Lexus RX400h is offered only as an All Wheel Drive (AWD) version, but production has already started on a Front Wheel Drive version. FWD RX400h pricing will start at $44,660. Additionally, pricing for the AWD RX400h is going to drop to $46,060 because the DVD navigation system with a rear camera will now be optional.

In a related news story, Toyota announced that it might build more hybrid cars in North America and the Lexus RX400h is a prime contender according to Autoweek.

Are Toyota hybrid truck plans an opportunity for GM hybrids?

Sure GM offers a mild hybrid, but the Silverado hybrid truck barely offers any gains in fuel economy. Really, the best thing about the Chevy hybrid is the ability to plug some tools into the standard electric outlets it offers.

By 2007; however, GM should offer much better hybrid trucks - in terms of fuel efficiency. Of course, so to will the king of hybrid vehicles, Toyota.

Offering the best selling Prius, Toyota sells far more hybrids than any other automaker, but Toyota also sells two hybrid SUVs, the Highlander hybrid and the Lexus RX400h, but what about hybrid trucks?

Currently, Toyota is working on a feasibility study to determine if a Toyota Tundra hybrid can meet consumer demands. According to AutoWeek, because "many truck owners require their vehicles to tow or haul heavy loads over long distances. Hybrid battery power is nearly useless in that aspect. As a result, a pickup cannot scrimp on engine displacement without sacrificing towing performance. That hurts fuel economy, the main benefit of a hybrid."

Only time will tell if Toyota can overcome this issue. For many hybrid truck consumers, towing might be a non-issue, but this could be an area for GM to capitalize. GM's dual-mode hybrid will not rely as much on batteries as much as Toyota hybrids. Thus, GM trucks will not face these towing problems; however, GM trucks might not be as fuel efficient as Toyota trucks. Nonetheless, the hybrid truck segment could offer GM a real window of opportunity.

In addition to Toyota, Ford hybrids, such as the Escape hybrid, or the Mercury Mariner hybrid, also use a powertrain very similar to Toyota, which means that Ford will also face many of the same towing issues as Toyota with Ford hybrid trucks.

Trucks are a huge market in the U.S. and a top selling hybrid truck could be a real winner for GM. I expect the marketing hype to really begin to heat up around this market segment towards the end of 2006, early 2007.

Top 3 Reasons to buy a hybrid car

To save money

O.K. this isn't the best reason to buy a hybrid, but it isn't as impossible as many critics would have you believe. If you live in a city, hybrid cars offer the best ability to save money on gasoline; however, not all hybrids are equal in city driving.

Honda hybrids are not the best for city conditions. Unlike Ford and Toyota hybrids, Honda hybrids do not function on electric power only at low speeds.

In city driving, the Toyota Prius can easily achieve 45 mpg or more. Something like the Ford Focus, achieves just 17 mpg. In fact, in the city, the far majority of ALL conventional vehicles are going to achieve less than 20 mpg. Even worse, many trucks and SUVs will achieve less than 10 mpg in the city. Here again, the Toyota Highlander hybrid or the Ford Escape hybrid offer their best gasoline savings. The Lexus RX400h does its best here as well, but who buys a Lexus to save money?

To reduce pollution

Pollution, like fuel economy, is a tricky subject. For example, why does smog develop in cities? Is it just because of the large number of cars, or are driving conditions an important factor?

Congestion, stop-and-go, and idling bring out the worst in our vehicles, except for hybrids. A Prius or Escape hybrid will function on mostly electric power in these conditions, and in these conditions, conventional vehicles simply offer no competition. Overall, hybrids produce far less pollution than conventional vehicles, and in the conditions that produce the most pollution, hybrids perform their best.

To help end foreign oil dependency

Why do people buy Hummers, Cadillacs, and BMWs? Why do people put rims on their cars? Don't they want to make a statement?

For many hybrid buyers, buying a hybrid is a message that says, 'I am willing to fund fuel efficient technology.' This message is especially aimed at automakers whom have contributed to America's yearly increase in foreign oil consumption - automakers that have for decades successfully lobbied Congress not to raise fuel efficiency standards nor to make the EPA accurate.

How do you put a cost on foreign oil consumption? How much does it cost to maintain a military presence in the Middle East to protect America's oil addiction? How much money does it cost to influence the politics of the Middle East? How much money does it cost to try to stop the flow of money that moves from oil into the hands of terrorists?

How much? How many lives?

If the real costs of foreign oil dependency were added into the price of gasoline, the question of hybrid costs would immediately be over. Since oil wealth largely runs America, should we be surprised those costs are separated?

Only in America can Hummer ads fill the advertising slots of articles criticizing the costs of hybrid cars. Only in America is materialistic ignorance more acceptable than intelligence.