LA Auto Show: Where's the green?

The coolest green debut in LA

Yesterday, as I walked the floor of the LA Auto Show for what seemed like the 1000th time in two days, I felt very disappointed. While there were more hybrid cars and electric vehicles than ever displayed here, few will have any impact in the next couple of years. Many will never even be built.

When it comes to fuel economy, particularly city fuel economy, the auto industry has little to offer. 25,000 Ford Fusion hybrids just isn't enough. Nor are small cars, such as the Mini Cooper and its EPA estimated 26 mpg city fuel economy.

And, sure, maybe Nissan will have cost-competitive EVs in 2012, but until then we get nothing? Even then, are EVs the focus of the auto industry, or just a niche product to balance their guzzlers into CAFE compliance?

Green automakers? That's an oxymoron.

Best hybrids of the LA Auto Show

Ford Fusion hybrid

There are going to be a number of new hybrid cars at this year's LA Auto Show. While much of the hype has been focused on the Honda Insight hybrid, it is the Ford Fusion hybrid that I am almost most interested in, almost.

The new Fusion hybrid will debut Ford's new hybrid powertrain - no longer dependent on Ford's Hybrid Synergy Drive. Even more exciting, it will out perform the Toyota Camry hybrid in fuel economy.

Unfortunately, however, Ford only intends to produce 25,000 Fusion and Milan hybrid vehicles per year. That simply doesn't cut the mustard. It also makes me wonder, is Ford's new hybrid powertrain truly cost-competitive?

Hybridcarblog picks the best of the LA Auto Show

The Honda FCX was the most important car at the LA Auto Show

Lately, the LA Auto Show has kind of been nicknamed the green car show. Well, hardcore green car fans were probably disappointed with this year's show. For starters, the opening day of the show was odd. GM's press announcement was the definition of green: Hybrids, the Volt, small cars. On the other hand Toyota focused on a large SUV (more on this role reversal).

Then there was the green car of the year award, which went to the Chevy Tahoe hybrid, a $50,000 full-sized hybrid SUV.

Thus, I'm just not sure this year's LA Auto Show was really green. (Finish)

Fuel Cells: How you could take a drive into the future

A few of the first Project Driveway participants

Early next year, the first participants of GM's Project Driveway will begin testing GM's Chevy Equinox Fuel Cell Vehicles in their day-to-day lives. For three months, these participants will replace their current automobiles with fuel cell vehicles to provide GM with real world data, consumer preferences, etc.

Of course, you could apply to be one of GM's next Project Driveway participants - a program that will go on for the next few years. Or, you can head to Disneyland. At the LA Auto show GM announced a partnership with Disney where GM will provide Disney with some Equinox fuel cell vehicles to use as shuttles on Disney properties.

LA Auto Show Protest: 100 mpg cars now

Felix Kramer leads a protest across the street from the LA Auto Show

A number of protesters huddled around a Toyota Prius as it was converted into a plug-in hybrid vehicle today just outside the LA Auto Show. Felix Kramer and his CalCars.Org participated in the protest, as did several other plug-in hybrid-focused groups.

Essentially, these protesters claim that automakers have the technology and the ability to start making 100 mpg plug-in hybrid vehicles today. As proof they are converting conventional hybrids into plug-in hybrids.

So, are they right? Are automakers dragging their feet? I'll be posting more pictures and addressing these issues in a later post.

S400 hybrid: Hottest hybrid at the Detroit Auto Show?

Mercedes getting its hybrid act together

No doubt, my biggest LA Auto Show disappointment has been Toyota. Not one word about hybrid cars at their press release.

Anyway, my favorite hybrid vehicle so far - purely based upon looks and luxury - is the Mercedes S400 diesel hybrid. That's right, I said diesel.

Early reports suggest about 30 mpg for this 275 hp V6 hybrid. It's not the greatest fuel economy, but it's one hot car.

Role Reversal at the LA Auto Show: GM and Toyota

No new hybrids from Toyota?

Today, at GM's press release, fuel economy ruled. The Tahoe hybrid, the Malibu hybrid, the Silverado hybrid, and the Chevy Equinox fuel cell vehicle dominated the show.

At, Toyota's press release, the Sequoia ruled. Sure, Toyota also showed their fuel cell vehicle, which is a hybrid, but a fuel cell hybrid. Where was a new Prius, a next-generation hybrid?

Not at the LA Auto Show. Last year it was trucks that Toyota focused on. This year it was a large SUV.

Hybrids at the LA Auto Show

Chrysler Aspen to debut at the LA Auto Show

I'll be at the LA Auto Show tomorrow and Thursday, and I am looking forward to checking out some new hybrid vehicles, such as the Chrysler Aspen hybrid and the Mercedes S400 diesel hybrid.

Later today I'll get another chance to drive GM's Chevy Equinox fuel cell vehicle, and over the next couple of days I'll be talking with a number of GM hybrid and hydrogen execs., so stay tuned.

New hybrids at LA auto show?

Will a hybrid steal the show?

Last year's Los Angeles Auto Show offered some interesting hybrid announcements from GM, such as one regarding a plug-in Saturn Vue and hints of the Chevy Volt.

On the other hand, hybrid car king Toyota offered a great display area for its hybrid vehicles, but the automaker seemed far more focused on pickup trucks than hybrids.

Still, Southern California has become the largest hybrid market, and the importance of green vehicles is becoming a major theme for the LA Show - an auto show growing greatly in importance in the auto show circuit.

Currently, there are 12 major world premiers scheduled. One of them has to be a hybrid, and I'm betting one will be a new Prius-derivative, such as a smaller Prius or a crossover Prius. In addition, I'm expecting Honda's new hybrid to also show, and I would love to see a Ford Fusion hybrid, or a dual mode Chevy Malibu hybrid.

Regardless, I'm expecting hybrids to make a strong showing in LA. I can't wait.

Automakers turning green? Poppycock

There has been a lot of buzz in the media about how automakers are going green and the Los Angeles Auto Show has been cited as an example. I say poppycock.

Sure GM debuted the Saturn Aura hybrid and the GMC Yukon hybrid in LA, but GM's real green buzz was really generated by GM's plug-in hybrid development announcement - even though the company gave no timeline for an arrival. Is it 3 years, five years, 10 years?

Anyway, at the LA Auto Show, GM put far more effort into marketing their massive lineup of huge Flex-fuel trucks and SUVs - not their hybrids. Saturn hybrids, for crying-out-loud, were practically hidden at the show.

While I would applaud flex-fuel hybrids, or very fuel efficient flex-fuel compact vehicles, I cannot call GM's flex fuel trucks and SUVs a huge green move. Flex-fuel guzzlers are little better than gas-guzzlers. Even worse, flex-fuel guzzlers seem too much like another excuse for GM not to focus on real fuel economy.

Aside from GM, Nissan did debut the Altima hybrid, and Ford displayed the newly designed 2008 Mercury Mariner hybrid and the 2008 Ford Escape hybrid, but Ford's real buzz was generated by the new Mustang more than anything. In reality hybrids were minor drivers for both Ford and Nissan at the LA Show.

Then there was a lot of talk about clean diesel and hydrogen. Blah, blah, blah.

Even Toyota, world leader in hybrid cars, was far more focused on promoting the Toyota Tundra, not its Hybrid Synergy Drive. Still, Toyota hybrids did drive significant buzz in LA and it was obvious many were checking out Toyota's hybrids as potential buyers, not just gawkers.

Ultimately, automakers have realized that Americans are interested in green issues, however, the keyword is interested. Most Americans are still unwilling to help fund the green revolution, and I think automakers are keenly aware of this fact. At this point in time, green marketing is possibly more important than green automobiles.

Americans might be interested in hearing and talking about the green revolution and energy independence, but they are definitely not yet willing to revolt against energy dependence by joining the green revolution.

Toyota hybrids at the LA Auto Show

Heading to the Los Angeles Auto Show this weekend, I had few expectations regarding Toyota and its hybrid vehicles. Pre-show hybrid buzz focused on the Aura and Yukon hybrids and GM's new green identity. Since, I started out on the GM side of the convention center, I thought the best of the show's hybrid displays were behind me, especially when I walked into the Toyota side of the convention center and saw Toyota Tundras everywhere.

Eventually, though, I did make my way through the Tundras and into Toyota's hybrid section.

The difference between GM's hybrid offerings and Toyota's was absolutely stunning. In fact, there was simply no comparison between Toyota and any other automaker at the show regarding hybrid vehicles. Ironically, Toyota's hybrid section was all business and no show gimmicks. There was a huge information bar where you could sit down, talk to a rep and obtain product literature. Then of course, there were Toyota's three hybrids, the Highlander hybrid, Camry hybrid and the Prius.

As I sat near the Toyota hybrid section I was amazed at the visitors to this area. This was a high traffic area, but it wasn't just people looking at hybrids. Here people were getting into hybrids - sitting in the front, then the back, opening the trunk, touching every gadget that the vehicles had to offer. These visitors looked like buyers.

Wow, I thought, not bad for a company without any new hybrid debuts. Then, however, I noticed the Lexus hybrid section and realized Toyota did debut a hybrid at the show, the Lexus LS600h L hybrid. While Lexus had the GS 450h hybrid the RX 400h hybrid at the show, in addition to a split 450h show gimmick, the LS 600h was the show stopper. Still, the Lexus hybrid section was pure auto show marketing, unlike the Toyota section, and it worked. The buzz around the Lexus hybrids was nothing short of phenomenal.

In terms of hybrid vehicles, Toyota didn't just dominate the LA Auto Show; it was the LA Auto Show.

GM's green side at the LA Auto Show

I spent the weekend at this year's LA Auto Show, and I have a lot to write on regarding that topic. I'll start with GM. There was a lot of pre-show hype regarding GM's new green revolution - as I've called it. Since I started my auto show tour on the GM side, I was very excited. Yet, I left the GM side of show unimpressed. Yes, I saw the Yukon hybrid and all of GM's Flex-fuel vehicles - every huge gas-guzzling one of them. Inevitably, a flex-fuel tank is still a tank.

The Yukon hybrid is, well, huge. Fine. Yet, the hybrid engine on display near the vehicle seemed to attract more attention than the hybrid itself. So, I went looking for GM's other hybrid debut, the Saturn Aura hybrid.

Saturn had a nice little hybrid section at the show that showcased a split Saturn Vue hybrid with lights demonstrating the different modes of its mild hybrid powertrain. It definitely caught people's attention - as they walked into the bathroom. Unfortunately, the display, just as with the Yukon hybrid, caught more attention than either the Vue hybrid or the Aura hybrid. And why did GM practically hide the Saturn hybrid display area?

Ultimately, I thought GM's green efforts were completely unimpressive, unless one believes flex-fuel is the solution to the world's energy problems. Unfortunately, I do not hold that view.