Why is Honda betting on small hybrids?

Honda's biggest hybrid for years

When it comes to US made hybrid vehicles, the focus has been on SUVs and, in the near future, larger sedans. Even the Toyota Prius is going to grow in size. But, is bigger really better? Honda doesn't think so.

According to AutoWeek, Honda "plans to put hybrid systems into compacts and subcompacts because that's where the green technology achieves its greatest efficiencies, said Masaaki Kato, president of Honda R&D Co., the automaker's product development arm," because "hybrid systems are best used in small cars because small hybrids most often are used for city driving, where regenerative braking constantly recharges the batteries."

And smaller hybrids mean smaller price tags. As we asked on Toyota Prius Smackdown, might not cheaper hybrids be far more appealing to consumers than more expensive plug-in hybrids, at least until battery costs are significantly reduced?

Honda's new hybrid not as cheap as expected

Cheaper than the Civic hybrid

There has been a lot of sketchy information coming out of Honda when it comes to their new dedicated hybrid-only vehicle. And, new statements from the AP are no less clear, particularly when it comes to cost.

In a speech at the Center for Automotive Research Management Briefing Seminars Richard Colliver, executive vice president of American Honda Motor Co. confirmed everything we already know: Honda will launch the new 5-door, 5 passenger hybrid next Spring. Yet, in terms of costs, Colliver would only go so far as to say that it will be cheaper than the Honda Civic hybrid($22,600).

That seems a lot less confident than some of the $19,000 predictions of a few months ago. I'm betting no less than $19,999.

Honda credits EVs for its hybrids, fuel cell vehicles

Only possible because of EVs

When it comes to plug-in hybrids and electric vehicles, Honda seems to be taking a pass. Instead, Honda is focused on cheap hybrid cars in the near term, and fuel cell vehicles, such as the Honda Clarity FCX, for the future.

Ironically, Honda is claiming that without its EV program in the nineties, today's hybrids and fuel cells wouldn't have been possible. "Although the limitations of battery performance ultimately led to the end of Honda's EV Plus marketing efforts, the advancement of key components, such as an electric motor, the battery power system, and our engineers knowledge of charging systems, continued to evolve." (more)

Sounds like a 'Dear John' letter. I guess that's another nail in Honda's EV coffin?

New Honda hybrid looks like a Prius?

A smaller version of the Clarity FCX?

AutoWeek has a number of pictures of what they are describing as a new Honda hybrid vehicle, which is shaped much like the Toyota Prius. This has caused some to speculate that its the third generation Prius, but I don't agree since this vehicle does not appear to be larger than the current Prius, which is to grow a bit in length and width compared to the current version.

Some on AutoWeek are already complaining that if this vehicle is Honda's new hybrid, their design team should be fired. Still, having seen the proportions of the latest Chevy Volt, which is starting to ever more resemble the body styling of the Prius, it seems probable that aerodynamics are driving design, and it just so happens the Prius is quite aerodynamic.

Anyway, call me overly practical, but I'm more focused on fuel economy and price than I am design, and if Honda's new hybrid vehicle resembles the Prius, but provides better fuel economy at a cheaper price, I'm still interested.

New Honda hybrid on schedule

But it probably won't look like this

Without releasing any new details, Honda President Takeo Fukui confirmed that Honda's newest hybrid, a dedicated hybrid will be ready for sale in early 2009. The price of the new hybrid has not yet been released, but Honda has reiterated over-and-over their intent to sell more hybrid vehicles by making them cheaper.

According to the AP, "In addition to the new hybrid, Honda will introduce several other hybrids: a Civic, a new sporty model based on the CR-Z and a Fit subcompact, sold as the Jazz in Europe."

Honda at NAIAS: Visionary or confused about fuel cell vehicles?

The Honda Clarity Fuel Cell Vehicle next to the Home Fueling Station

When it comes to hybrid cars, currently, there are just two players: Toyota and Honda. Yesterday, I covered my irrational disappointment with Toyota (more). Today, I'm going to cover my disappointment with Honda.

Unlike Toyota, Honda has nothing to lose and everything to gain when it comes to hybrids, and Honda plans to soon challenge the Toyota Prius with a new hybrid. So, was this new hybrid at NAIAS? No. Instead Honda's loud and clear message was about fuel cell vehicles. Read more....

Honda set for big hybrid investment

More Honda hybrids in 2009

Yesterday, Honda reconfirmed plans to launch a new hybrid in 2009 and to make the sales of hybrid vehicles account for 10 percent of Honda's overall sales by 2010.

"The competition in hybrids has just begun," said Honda President Takeo Fukui.

To help Honda achieve this growth in hybrid vehicle sales, the company plans to invest $425 million in a new research center to further develop hybrids and fuel cell vehicles.

Honda CR-Z hybrid will become reality

Coming in 2009?

Honda has announced that its lightweight hybrid sports car, the CR-Z, is going into production.

The concept CR-Z hybrid is coupled with Honda's current hybrid technology, and is now set to launch when Honda begins selling its new family hybrid - a hybrid only vehicle - in 2009.

While Honda has stated that the new hybrid coupe concept utilizes the same hybrid powertrain found in the Civic hybrid, it isn't clear whether Honda's hybrid powertrain will be updated for the launch of these new hybrid cars. My hunch, however, is that an upgrade is forthcoming.

Since Honda wants to start selling at least a quarter million hybrid vehicles by 2009, a few changes to Honda's hybrid technology seem necessary.

Honda sees hybrid, fuel cell future

Not so sure about plug-in hybrids

By 2009, Honda will make a significant push into the hybrid vehicles market, greatly expanding hybrid production. The cornerstone of that production increase will be based upon a new family hybrid that will cost less than $2,000 more than a conventional vehicle.

Finish: Honda's hybrid future

Honda, Toyota lead U.S. fuel economy

Prius balances Toyota's gas-guzzlers

Honda Motor Co. had the highest fuel economy of any manufacturer selling automobiles in the U.S. with 22.9 mpg, a slight decrease compared with its 2006 lineup, according to MSNBC.

Toyota posted a 22.8 mpg average for its 2007 vehicles compared with 22.4 mpg the previous year, largely driven by the Prius and Toyota's other hybrid vehicles.

22.9 mpg is the best fuel economy in America? There is only one word to describe America's fuel economy: pathetic.

Honda's Prius Fighter?

A cross between a Civic and a Fit?

MotorTrend has some pictures of what it is calling Honda's Global Small Hybrid. Sadly, I'm not very impressed with the design. Click here for pictures.

If Honda wants to sell 200,000 hybrid vehicles with this Toyota Prius fighter, they better think redesign.

Can Honda build a Prius-contender?

One possible new hybrid from Honda

Honda is the undisputed greenest major automaker, yet when one thinks of green automobiles, hybrid cars automatically come to mind.

When it comes to hybrids, Honda is far behind Toyota. How did that happen?

For starters, the first generation Honda Civic hybrid, for example, was almost more of a mild hybrid than a full hybrid. Even today's Civic hybrid doesn't offer as powerful of a hybrid powertrain as does the Toyota Prius. Quite simply, the Prius is the superior hybrid, especially for urban drivers.

That doesn't mean the Civic hybrid isn't a great car, it is. Finish: Can Honda build a Prius-contender?

New hybrids at LA auto show?

Will a hybrid steal the show?

Last year's Los Angeles Auto Show offered some interesting hybrid announcements from GM, such as one regarding a plug-in Saturn Vue and hints of the Chevy Volt.

On the other hand, hybrid car king Toyota offered a great display area for its hybrid vehicles, but the automaker seemed far more focused on pickup trucks than hybrids.

Still, Southern California has become the largest hybrid market, and the importance of green vehicles is becoming a major theme for the LA Show - an auto show growing greatly in importance in the auto show circuit.

Currently, there are 12 major world premiers scheduled. One of them has to be a hybrid, and I'm betting one will be a new Prius-derivative, such as a smaller Prius or a crossover Prius. In addition, I'm expecting Honda's new hybrid to also show, and I would love to see a Ford Fusion hybrid, or a dual mode Chevy Malibu hybrid.

Regardless, I'm expecting hybrids to make a strong showing in LA. I can't wait.

Honda'a small hybrid more concept than reality?

Unfortunately, Honda's new small hybrid is more concept than reality

Sure, Honda's new small hybrid sports car is cool looking, but it doesn't seem anywhere near reality. Honda, it seems, continues to believe there is little value in hybrid cars.

Disappointing....

The Honda Civic hybrid recalled

More than 45,000 Honda Civic hybrids are being recalled to fix a voltage converter defect. If the problem is not fixed, the voltage converter could cause a short circuit that might stop the engine and prevent the engine from being restarted. According to Honda, there have not been any reported accidents or injuries due to the defect. Civic hybrid owners will be contacted by mail regarding this problem so that their vehicles can be repaired.

Honda pooh poohs both plug-in hybrids and E85

The Honda FCX is nice, but is it realistic?

Honda regulatory manager, John German, told the Senate Energy and Natural Resources Committee that Honda is in favor of raising fuel economy standards in the U.S. yesterday. However, he also told the Senate that Honda doesn't see nearly as much potential in either plug-in hybrids or E85 as many other automakers apparently see, such as GM. According to German, even with significant improvements, plug-in hybrid vehicles would not be cost-effective for at least 6 years.

(Source: AutoWeek)

Honda to fight "Prius effect" in Super Bowl Ad

A natural gas Civic next to Phill at NAIAS

Honda will use the Super Bowl to promote the fuel economy of its vehicles according to Reuters. "Honda's U.S. sales unit said on Tuesday that it would air three Super Bowl ads, two 15-second spots for its Element SUV and a 30-second spot showing its full line of cars driving past unneeded gas pumps -- a bid to emphasize their fuel economy."

Yes, Honda is the most fuel efficient automaker. Yes, the Toyota Prius has given Toyota an amazing amount of green credentials as it also produces vehicles to challenge market leaders in the most fuel inefficient market segments. Yet, Toyota has been a technology leader, while Honda has continued to play it safe and conventional.

Ultimately, Honda's fuel efficiency isn't enough to end foreign oil dependency, next generation hybrid technology; however, could achieve that end. If Honda is seeking a "Prius effect" than its time for Honda to kick it up a notch.

Is the Accord hybrid dead in 2008?

When the Honda Accord Coupe Concept was revealed at NAIAS I was in attendance hoping to hear something about an updated Accord hybrid. Unfortunately, a hybrid version of the Accord was not mentioned as part of the debut. I later asked a Honda spokesperson if the new Accord Coupe, which is set for launch as a 2008 vehicle, would include a hybrid version. To that question, I was simply told there is not yet an answer.

Considering that Honda's debut focused on Honda's efforts in fuel efficiency, it was surprising not to hear something about an Accord hybrid, which only makes me think that the Accord hybrid could be phased out.

Honda: Fuel cell cars mass-produced by 2018

Honda is claiming that fuel cell cars could be mass-produced by 2018. "In 2018, I believe the development (of a fuel-cell car) will have been very advanced," Honda president Takeo Fukui said in an interview with Kyodo News today. "It will become a real possibility to a large degree." (more)

A "real possibility"? Wow! We've been hearing about this "real possibility" for decades. Sure fuel cell vehicles might be mass-produced by 2018, but they might still cost more than 100,000 apiece, maybe even much more.

I became interested in hybrid cars because of my interest in the hydrogen economy and fuel cell vehicles. Ultimately, however, I realized that fuel cell cars were at least a decade away from reality and hybrids became, minimally, the short term solution to foreign oil dependency and global warming. Still, it appeared that hybrid vehicles, such as the Prius, were also providing a foundation for fuel cell vehicles. Consequently, I came to believe that investing in such hybrid vehicles made the path to fuel cell vehicles shorter. Even before full fuel cell vehicles, plug-in hybrid vehicles could utilize small fuel cells to increase their fuel efficiency - another step in making full fuel cell vehicles cheaper.

Lately; however, I have become somewhat annoyed by fuel cell vehicle talk. First, the vehicles cost almost $1 million apiece. Second, where are these vehicles going to fuel up? Third, the best of hybrid technology could be used, in just a couple of years, to mass-produce carbon-fiber plug-in hybrid vehicles with a capability of more than 100 mpg for a cost less than $50,000 apiece. Small hybrids could be far cheaper.

What the hell are we talking about 2018 for then? Let's do everything we can to today, not wait until 2018. Besides, mass-producing hybrids, especially next generation hybrids, creates a very nice platform to slowly develop fuel cells until costs can be driven down.

Honda's Good Year & Fuel Efficiency

Earlier this week Honda announced that its great year in sales would result in more investment in fuel efficient vehicles. While there was no indication that Honda's increased investment in fuel efficient vehicles would include hybrids, Honda's success does show that fuel efficiency is becoming much more of a consumer concern.

Stop the Madness: Hybrid Vehicles Not E85!!!!!!!

Last year ethanol producers received subsidies and tax incentives worth more than $5 billion dollars, and those subsidies will probably be much higher next year. Yet, even with those subsidies ethanol isn't cost effective unless gas prices are close to $3.00 per gallon.

So, is ethanol worth the price?

Supporters of ethanol claim that all this investment in ethanol for automobiles will eventually lead to better ways of producing ethanol, such as cellulosic ethanol.

I say it will simply lead to more flex-fuel Hummers and little decrease in foreign oil dependency. I say E85 is a feel-good way of accomplishing nothing, something both Democrats and Republicans love - talk, talk, talk, but do nothing.

Without raising the fuel efficiency of America's automobiles - significantly - America's demand for energy will continue to grow exponentially and it will outpace any reduction in foreign oil dependency produced by ethanol.

More important, even GM is now realizing the that the future of automobiles is probably electric. If this is true, then E85 simply becomes a distraction, even a boondoggle to those ends, at least for American automakers and the American economy.

Today, hybrid cars can increase fuel efficiency by 20 to 30 percent, which is a good start. Add advanced gasoline engines or clean diesel engines and fuel efficiency could be doubled - that's with just TODAY's technology.

But the real advantage of hybrids will be lithium batteries, and the ability to utilize electric power. Within 5 years it is quite possible that you could buy a $30,000 hybrid vehicle that might never have to be filled with fuel if you drive less than 40 miles per day, all it would need is a small electric charge at night.

Within 10 years a small fuel cell stack could be added to these plug-in hybrids and the majority of drivers might never need any other fuel than just a little occasional electricity. More important, all of this could happen much quicker if more incentives were provided for hybrid technology and lithium-ion technology.

Why not give those ethanol subsidies to consumers to purchase these vehicles? Ultimately, a change in consumer behavior is the quickest path to foreign oil dependence and a cleaner environment.

Yet, ethanol is the favored buzzword, the favored recipient of tax incentives and government subsidies.

In the past Honda has already claimed it believes electric cars are integral to the future, and Toyota's hybrid efforts make them a player in electric cars as well. Even GM says the future is electric. Consequently, it is imperative that American automakers lead the way into this automotive revolution, rather than sticking to flex-fuel Hummers and Mustangs.

America's focus should be that in 10 years every American vehicle produced is either fuel-free or that fuel is simply a backup. The technology will be there within 10 years. The Japanese will be there. Will America?

Still, I'm all for ethanol, cellulosic ethanol, as a fuel to produce electricity, just not as an automobile fuel. Ultimately, transporting ethanol simply makes no sense in a liquid form, but in an electric form it makes great sense.

Consequently, E85 could become a distraction, even a boondoggle if it takes the clean energy and foreign oil dependency spotlight, and early talk from many Democrats seems headed in that direction.

The future is now. If we don't dare to dream, we just might wake up to a nightmare. New automotive technology, not alternative fuels, should be the priority for America, and the majority of our tax incentives and subsidies should be given to consumers to buy this new technology.

Civic and Escape hybrid sales up big in October

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

GM's I-car Campaign set to challenge Toyota on hybrid vehicles?

According to unofficial sources cited by the Detroit News, GM is ramping up to challenge Toyota's lead in hybrid vehicles. So, are they serious?

Last year, Toyota sold more than 235,000 hybrid vehicles. GM, on the other hand, has yet to sell one single full hybrid. Sure GM offers a few mild hybrids, but mild hybrids are not going to challenge Toyota's hybrid vehicle sales lead.

Still, GM might have a secret weapon, the I-car.

The I-car isn't just a hybrid vehicle, but a plug-in hybrid vehicle. If Toyota were to develop a cost-competitive plug-in hybrid vehicle before Toyota, I think it could be a game changer. While some hybrid critics have argued that plug-in hybrids are even more of a niche product than current hybrids, poll after poll has demonstrated that Americans are very intrigued by plug-in hybrid technology.

Still, it won't be easy. Toyota hasn't been particularly bullish regarding plug-in hybrids thus far because of costs and battery issues. So, does GM have a secret weapon? Is their past experience with electric vehicles going to finally pay off? Is GM demonstrating even more vision than Toyota regarding the potential of hybrids?

Simply building plug-ins won't be enough, however. If current hybrids are too expensive for most consumers, imagine adding $6000.00 to the price tag. Americans aren't going to buy. Sure, the technology will probably pay for itself over the life of the vehicle, but that isn't the way American consumers think.

Consequently, the success of the I-car program will come down to cost. Can GM convince the Feds to not only offer tax incentives for hybrid technology, but also extra incentives for plug-in technology? Obviously, the government is probably much more interested in adding new incentives that could help an American automaker, unlike the government's lack of interest in helping Toyota hybrid buyers.

Such incentives might make a plug-in hybrid cost-effective, especially an American-made plug-in hybrid. Many Americans want to do something about foreign oil dependency, but many Americans refuse to buy a hybrid from Toyota or Honda. Unlike Toyota and Honda, GM has real power to really rally this customer segment around not only supporting GM and American workers, but fighting foreign oil dependency, pollution and global warming.

Can GM play this hand correctly, or will they just fold amidst a temporary drop in gasoline prices?

Even better than GM going green, are the choices that would open up to American consumers interested in green options. A hybrid battle between GM and Toyota would force every automaker to get very serious about clean technologies, and this competition for green supremacy would make hybrid technology not only better, but cheaper.

Before the end of this year, GM is supposed to announce this new strategy. Let's hope GM isn't just serious, but ready to launch this program as soon as possible. This could change everything for GM, and for America.

Make me a believer, GM, make me a believer!

Prius and Civic hybrid most fuel efficient vehicles for 2007 according to government

The government has released its Top Ten Most Fuel Efficient Vehicles for 2007. According to the government's report, the Toyota Prius hybrid is the most fuel efficient vehicle for 2007, followed by the Honda Civic hybrid. The Toyota Camry hybrid was third.

A total of four hybrid vehicles were in the Top Ten. The two-wheel drive Ford Escape hybrid was the most fuel efficient SUV.

(EPA)

Clean diesel versus hybrid technology: A stupid debate

The Axis of Diesel states, "Mercedes, GM and even Honda, are betting on a new breed of green diesels. The goal? To leave hybrids in the dust."

First, let's be clear. There is no comparison between clean diesel vehicles and hybrid cars. PERIOD. It's no different than comparing apples to oranges.

Second, hybrid vehicles can also use clean diesel technology. So, however efficient a clean diesel is, a clean diesel hybrid will be 20 to 30 percent more efficient. Hybrid technology is not dependent upon fuel, which is why Ford is working on the Reflex diesel hybrid and Peugeot on the C-Matisse diesel hybrid.

Yes, even European automakers are buying into hybrid technology.

----> Finish Reading Clean Diesel Vehicles Versus Hybrid Vehicles: A stupid debate

Toyota hybrid technology 50% cheaper in 3 years

Toyota and Honda are in a fight not just to make their hybrid technology cheaper, but lighter. Toyota, for example, plans to reduce the weight of its hybrid powertrain by 50% in the next 3 years. Additionally, Toyota hybrid technology adds on average $4000.00 to the cost of a vehicle, within 3 years Toyota plans to reduce this price to $1900.00 according to AutoBlog.

One would assume that 50% lighter hybrid vehicles would also result in more fuel efficient vehicles, just in weight reduction alone. When better batteries and software are added to this equation, the outcome is fantastic. In 3 years Toyota and Honda hybrids will be more fuel efficient and significantly cheaper. Now that's the kind of math I like.

Hybrids only 9% more efficient than regular vehicles?

Are hybrid vehicles only 9% more fuel efficient than conventional vehicles? That's what J.D. Power claims, according to the Detroit News. While noting that interest in hybrids is growing, J.D. claims that hybrid buyers have unrealistic expectations in terms of performance.

While I agree that some buyers have unrealistic expectations, I have to question the 9% figure. Other studies have claimed the same, but those studies were done using track testing. For the majority of drivers, track testing is about as accurate for gauging real world fuel economy as are EPA estimates of hybrids.

Moreover, saying 'hybrids' are only 9% more efficient than conventional models is completely deceptive. For example, some hybrids were not produced to achieve the highest fuel efficiency possible. The Honda Accord hybrid, for example, is really a performance hybrid, though it achieves excellent fuel mileage for that performance. The same is largely true of both the Lexus RX400h and the Toyota Highlander hybrid, though these vehicles are - for their class - more fuel efficient than the Accord hybrid.

In terms of fuel efficiency, both the Ford Escape hybrid and the Toyota Prius hybrid, are the two hybrids most designed for fuel economy. While the Civic hybrid is a very fuel efficient vehicle as well, so to is the standard Civic. Additionally, the Civic hybrid doesn't offer as much electric assist as the hybrid Escape or Prius.

Consequently, comparing some hybrids is about as accurate as comparing apples to oranges. Thus, averaging their fuel economy is completely useless.

Even worse, if the Silverado hybrid was also included in the 'hybrid class' by J.D., then the results are completely skewed against hybrid fuel efficiency. The Silverado hybrid isn't even a mild hybrid in my book. In fact, its not even a hybrid in my book.

Consequently, the class of current hybrid vehicles are actually a very diverse group of vehicles. To average their fuel economy is misleading at best and, ultimately, deceptive. Studies by both Consumer Reports and Edmunds very much call into question the number, 9%.

Some hybrids are more fuel efficient than other hybrids. Some hybrids offer more power than other hybrids. Some hybrids perform better on highways compared to other hybrids, and some hybrids perform better in urban slow-and-go or stop-and-go traffic than other hybrids. Inevitably, hybrid fuel efficiency can ONLY be assessed vehicle by vehicle. Even then, two different drivers of the same hybrid can still achieve vastly different outcomes.

So, don't take this 9% very seriously. It might be true for some hybrids, but it certainly isn't true for all hybrids. If you want to read more about real world fuel economy from real world hybrid drivers, check out these hybrid testimonials.

R.I.P. - The Honda Insight

Production of the Honda Insight hybrid is now over. Yet, the love of thousands of Insight owners will love on. If you are one of those lovers check out this New York Times article.

Prius, Escape hybrid break even in 3 years

According to a study by Edmunds.com, many hybrid cars now pay for themselves over time. For example, both the Toyota Prius and the Ford Escape hybrid can pay for themselves in just 3 years when gas is $3.00 and you drive at least 15,000 miles per year. Additionally, the Saturn Vue, Camry hybrid and Civic hybrid will pay for themselves in 6 years.

Of course, good things never last. Because tax credits for hybrid cars are capped at 60,000 vehicles per manufacturer, the full tax credit for the Prius and other Toyota hybrids, will only be available until Sept. 30. After that time, Toyota hybrid buyers will only qualify for half the tax credit.

As for the other hybrid vehicles, you still have plenty of time.

The Best Hybrid Vehicle

So, you think the Toyota Prius is the best hybrid vehicle, or maybe you like the styling of the Honda Civic hybrid?

Maybe you only like SUVs and so you believe the Ford Escape hybrid is the best hybrid available?

Well, unfortunately, the best hybrid vehicle simply isn't being produced.

So, what would it take to create the best hybrid? In a word, a plug. (Finished in Comments)

London adding 117 new hybrids to police fleet

The London Metropolitan Police force will be adding 117 new Honda Civic hybrids to its fleet.

(Source: Just Auto)

The connection between the Prius and the Hummer

There is no connection between the Toyota Prius and the Hummer. Thus, when I saw the headline, Prius: As Obnoxious as a Hummer?, I almost ignored reading the article, but, inevitably, I couldn't resist, especially after I read the article, Prius Responsibility.

The author notes, "As a dyed-in-the-wool enthusiast, I find superficial excess repulsive in whatever form it takes. Yes, I think heavy-duty trucks and SUVs are a garish display of vehicular excess unless they're towing, hauling, or otherwise justifying their gluttonous existence. But it wasn't until the second-generation Toyota Prius became the darling of the Hollywood left and the Brie & Merlot quasi-literati crowd that similar feelings of disdain for this posterchild of parsimony began to well up inside me."

Wow! While I understand what the writer is saying, and while I also share some of his disdain, I also know many Prius drivers that vote Republican and drive a Prius because of National Security beliefs.

Sometimes generalizations and stereotypes are just that, generalizations and stereotypes.

Finally, the author concludes, "So at the end of the day, do I hate Priuses or their drivers? Not necessarily. Just drop the "Look at me! I'm saving the environment! Aren't I great?" attitude and that your car is superior when there are other models out there that are as fuel-efficient or better."

Here the author again makes an assumption that Prius buyers only buy the Prius because of 'looks'.

How ridiculous! First, Toyota designed the Prius in such a manner because of aerodynamics and that design leads to better fuel efficiency. It also leads to better cargo space. Second, when it comes to urban driving - stop-and-go driving - it is simply hard to compete with the Prius, even for the Honda Civic hybrid. So, what other vehicles out there do as well or better in urban driving conditions in terms of pollution and fuel efficiency - please? Third, the Prius has simply been road tested like no other hybrid and when buying an emerging technology, it isn't unusual for early adopters to stick with the most popular brand.

Sure there are some annoying Prius drivers out there, but there are a lot of cool Prius drivers out there as well. Let's not forget, critics constantly tell us that you can't save money buying hybrid cars, such as the Prius. Consequently, those Prius drivers have paid EXTRA money to try to make a better world, to try to fight pollution, to try to end foreign oil dependency.

That deserves at least a little respect.

News for hybrid cars this week

I've been sick this week, so I haven't been doing much writing. To top it off, I probably won't be doing much writing today, as I found out that someone threw a cinder block through my windshield last night - just another day in L.A.!

Anyway, over the weekend, I read an interesting article in the Detroit News, San Antonio joins hybrid-incentive trend. Aside from San Antonio joining the hybrid incentive trend, the article kind of paints the question, 'Do hybrid vehicles receive too many perks'?

The article references policies in Salt Lake City, for example, which - at times - are more favorable to small cars than some hybrid vehicles.

I think supporting small vehicles is great. Still, I don't believe that if every American drove a small car that America would be doing enough to fight oil addiction.

In fact, I'm not SURE we CAN'T do enough to fight oil addiction.

This week Toyota also released a press release noting that worldwide sales of the Toyota Prius hybrid have surpassed the 500,000 vehicle mark. While that is great P.R., what is the real impact of 500,000 cars? Not much.

Still, in America - even in the most unfavorable hybrid driving conditions, the Prius can achieve well over 40 mpg. How many compact cars achieve that kind of mileage? Then, when you add in stop-and-go traffic performance and emissions, it's pretty hard to top the performance of the Prius. And, when it comes to hybrid cars, this is just the beginning - better battery technology could easily double performance and fuel efficiency in just a few years.

Technologies, such as hybrids, represent the true power of the computer revolution and no country more than America has more to gain by embracing this revolution.

Of course some hybrids, such as the Lexus RX400h or the Honda Accord hybrid, are geared more for performance than fuel efficiency. Nonetheless, for the performance these hybrids provide, the fuel efficiency of these hybrids is nothing short of stellar. More important, buying such a car STILL invests in hybrid technology.

Let's face it, gas isn't going to get cheaper any tim