Time for Honda to embrace full hybrids?

The Honda CR-Z hybrid

About a decade ago, when both Toyota and Honda were producing their first hybrid cars, each had very different visions for the future of hybrids.

For Honda, hybrids like the original Insight were simply an interim technology until fuel cell vehicles could replace them. Thus, until recently, Honda had no serious hybrid production plans.

For Toyota, on the other hand, hybrids were intricately linked to advanced technologies and to Toyota's future. Finish Reading: Time for Honda to embrace full hybrid vehicles?

Honda going lighter, adding more hybrids

To get lighter and smaller

Stop everything. That's the word around Honda these days.

Regardless of how far Honda's cars are in the development process, Honda is reviewing every vehicle with a new focus on making all of their vehicles cheaper and more fuel efficient. That means a focus on smaller and lighter vehicles, and adding hybrid technology to more of Honda's vehicles according to reports.

Hybrid technology coming to all Honda vehicles

Still a best seller in Japan

Thanks to strong sales of the Honda Insight and other fuel efficient vehicles, such as the Fit, Honda has been able to stay in the black while other automakers have suffered during this economic crisis. Nonetheless, Honda envisions huge changes in the automotive landscape.

"Even without the economic shock, cars have to change dramatically with the rise in environmental consciousness," Honda President Takanobu Ito told the Japanese Times.

Thus, Honda expects to make "huge resource investments" into clean technologies, such as hybrid cars.

Next year, Honda will launch the Honda CRZ hybrid and a Fit hybrid as well and Ito claims, "I have no doubt that (some form of) a hybrid system will eventually be installed in all cars."

Honda hybrid minivan by 2011

The Freed minivan

OK, by American standards, the Honda Freed Minivan isn't really a minivan, but maybe American standards are in need of changing.

Anyway, Honda is now committed to offering the Freed, built on the same platform as the Fit, in a hybrid version around 2011 according to reports, with an EV version to follow by 2015.

Would the Freed hybrid resonate in America?

Hybrid incentives keep Honda in the black

Hybrids help deliver profits

"The Japanese auto industry is expected to pick up later this year thanks to government incentives, which are boosting sales of environmentally friendly cars, notably hybrids," said Okasan Securities auto analyst Yasuaki Iwamoto.

And that sale's boost helped Honda post a profit yesterday as many other automakers reported huge losses. As a result, Honda is picking up its hybrid pace to take advantage of the momentum of interest in hybrid cars, but is such a move the right move?

Eventually, government incentives for the purchase of hybrids will end in Japan. What happens then? Will consumers still continue to purchase hybrids? Will other markets, such as North America, pick up the slack?

Larger Honda hybrids in the works

A future Honda hybrid?

While announcing some updated plans for Honda's next two hybrid vehicles, Honda's new CEO, Takanobu Ito, told reporters that Honda wanted to speed up the development of its hybrids. Thus, in addition to a few new hybrid cars, Ito also announced the development of a new two motor hybrid system for medium and large sized vehicles. In fact, Honda pulled its entire Formula engineering team out of Formula One development and into hybrid development.

In the last year or so, Honda has become quite bullish on the future of hybrids, and this new hybrid powertrain seems to indicate that Honda isn't just talking hybrid. So, expect a plethora of new Honda hybrids in the very near future.

Is Honda hybrid quality slipping?

Your IMA light won't shut off?

Recently, Hybridcarblog has a received a number of complaints regarding the Honda Civic hybrid.

Now, overall, most that have provided a Civic hybrid testimonial have been happy with their Honda hybrid. Nonetheless, IMA issues continue to be a problem for some Civic hybrid owners.

Coupled with the Consumer Reports slam of the Insight hybrid, I cannot help but wonder, is Honda hybrid quality slipping?

20 percent hybrid by 2020?

Ford better get ready to increase its hybrid production

In just a few years, shoppers of Honda hybrid cars will face a tough decision.

Should they buy the cheapest and smallest Honda hybrid, the Fit or the larger Honda Insight? Or, for those not interested in hatchbacks and desiring a little more passenger space, the Civic hybrid might be better . Then again, maybe some Honda hybrid consumers won't care about size, but instead prefer something sporty like the CR-Z sports hybrid.

So, why is Honda going hybrid crazy? Well, perhaps they've seen JP Morgan's latest hybrid prediction. By 2020, according to JP, hybrid sales in the US will reach 19.4 percent of the new car market.

Shoot. If gas prices pull another 2008 in the next few years, I'd say that JP is underestimating the hybrid market. In fact, the way that Honda is ramping up its hybrid efforts, I wouldn't be surprised if Honda was hybrid-only by 2020.

Now, US automakers, that's a whole other story.

Honda will also produce plug-in hybrids

Fuel cells aren't Honda's only electric plans

Honda has seen the light, the hybrid light. Not so long ago, Honda believed that cheap hybrids, such as the Insight hybrid, were a simple bridge to fuel cell vehicles, such as the Honda Clarity. Moreover, Honda wasn't too sure that plug-ins of any kind made environmental or fiscal sense.

Today, however, Honda believes hybrid cars are now becoming a "mainstream" technology. Thus, Honda will be exploring other forms of hybrid technology, including plug-in hybrids according to Honda's Chief R&D Engineer, Kenji Nakano.

Insight markups and Honda hybrid shopping

Is screwing the customer Insightful?

Last week some Honda hybrid shoppers found deals that couldn't be refused on Civic hybrids, while shopping for Insight hybrids. For instance Civic hybrids $2,000 less than the best deal on an Insight hybrid.

However, part of the reason some found good deals on the Civic hybrid was because of dealer markups on the Honda Insight. At one Honda dealership markups were as high as $4500.

This weekend, I stopped by my local Honda dealer and found no dealer markups above MSRP, however, aftermarket leather packages were being added to the cost, pushing the MSRP of an Insight hybrid up an additional $2,000, a price that seemed a little high for aftermarket leather.

Nonetheless, the Insight was still a better deal than the Civic hybrid, although my dealer told me he could offer some pretty great deals on Civic hybrid leases. Obviously, shopping for a Honda hybrid varies from dealer to dealer.

In the next few weeks I'll be doing some more Honda hybrid shopping to see how much variance there is between dealers in terms of hybrid deals, with a particular focus on dealer add-ons and markups.

Honda innovation or the lack thereof?

Still stuck on fuel cells?

Are automakers stuck in the stone ages? I'm not just talking powertrains, I mean everything about the auto industry.

That was the thought M80's new Honda video Mobility 2088 left me contemplating last week.

Fuel cells. Cars that can drive themselves, etc. These ideas, advanced by 2088, have been around for decades, yet they are still decades away. I guess that's why it's called Mobility 2088.

Nevertheless, there was a time when Honda fully embraced failure as the path to success. Today, however, it seems neither Honda, nor any other major automaker, takes much risk.

Change. In recent days I've noticed a number of Spyder Roadsters on the streets of SoCal, which makes me wonder, are automotive revolutions - beyond just powertrains - still possible? Moreover, is it possible for large automakers, such as Honda or GM, to be the leaders of such change?

Or, is real change - thinking outside of the box - purely dependent upon the likes of Tesla, Aptera and BYD?

Honda's cheap hybrids not a fad

A fun, fuel efficient sporty hybrid

Honda might not be the biggest automaker on the planet, but it is certainly one of the smartest, which makes many of Honda's recent moves very interesting.

For instance, Honda has been one of the few automakers to resist the PR campaigns most automakers have now rolled out to promote various types of plug-in vehicles - vehicles that have yet to be proven in the real world. In fact, Honda has stated quite clearly that it believes cheap hybrid vehicles, not more expensive plug-in vehicles, are the wisest short-to-midterm approach (At least until battery technology has been further developed).

And, as US automakers have dampened their support of fuel cell vehicles, at least publicly, Honda has ramped up its efforts, rolling out production-ready models and exciting new concepts, despite criticism from many.

Obviously, Honda could be wrong on both of these fronts. Yet, it has been Honda which has been the most grounded automaker, and the least likely major player to follow trends, such as the SUV craze.

Reliable, efficient common sense - not fads and trends - drives Honda.

Thus, in late 2010, when GM, Ford and Chrysler are each rolling out a few thousand EVs, PHEVs, etc, per year, Honda will be positioned to roll out hundreds of thousands of new, cheap hybrids, including a sports coupe and a version of the hot Honda Fit that some believe will be even cheaper than the Insight.

These new hybrids might not offer the cool factor that a vehicle like the Chevy Volt can evoke, but they'll offer consumers drastically cheaper price tags, and that might be the only thing that matters to consumers still in a recession state of mind.

Should Obama save the Big 3 at any cost?

25,000 per year for years now

Last night I was watching an interesting NOVA program called The Big Energy Gamble and how AB 32 is going to drastically change the auto market in California. Essentially, if California moves forward with AB 32, automakers will need to sell many millions of hybrid cars or EVs in California alone, in order to meet CO2 emissions requirements.

And, there are many states considering similar laws if California's continues to move forward.

Toyota, the king of hybrid cars, is well on its way to helping California meet its goals, and Honda is ramping up its hybrid production as well, although even Honda has some serious work ahead.

The Big 3, on the other hand, seem pathetically far behind. Possibly, Ford has some plans, but as the automaker has only been able to make 25,000 Escape hybrids per year, and has the same 25,000 cap for the Fusion hybrid, I have some serious worries. Sadly, GM and Chrysler seem even further behind.

Yet, as the bailout deadline approaches, the UAW is already calling on Obama for help. If this were the end of all bailout talk, a little extension wouldn't be a bad idea, but this is just the beginning.

GM's latest prediction for 2009 auto sales, for example, is even worse than 2008. According to Big 3 Congressional bailout testimony, GM's prediction for 2009 is unsustainable if it continues for a few years, regardless of any bailout money. UNSUSTAINABLE. The auto industry, as we know it today, would collapse.

Even if things get better, the Big 3 are still in no position to make a serious stab at fuel economy, especially if the requirement is as aggressive as AB32 - something Obama has supported. According to an economist from Moody's during Congressional testimony on the bailout, the US auto industry will need about 100 billion over the next few years just to survive.

How much more it take to make the Big 3 green?

Not one of the Big 3 has yet developed a cheap hybrid to challenge the Prius. Do they really believe that millions of Americans are going to be able to afford $40,000 Volts in five years? Will GM even be making 100,000 Volts per year by then?

President Obama's plans for an energy moon shot should move forward, and I'm sure it will, but should our moon shot be limited to the Big 3's ability to make it happen? Might it not be better, for instance, for the government to regulate standards and requirements, put all incentives in the hands of consumers, and let ALL automakers COMPETE for consumers, even if it means the UAW loses 1/2 its workforce because its products don't compete?

Or, should Obama save the Big 3 at any and all costs and make the Big 3 essential to our moon shot?

Honda, GS Yuasa form hybrid battery partnership

Eventually lithium powered?

Honda and GS Yuasa will "establish a joint venture company which will manufacture, sell and conduct R&D for high-power lithium-ion batteries with a central focus on applications in hybrid electric vehicles," according to GreenCarCongress.

While Honda might be a laggard on plug-in vehicles, it has aggressively increased its efforts into hybrid vehicles.

Still, Honda continues to develop electric cars as well, as the Honda Clarity is powered by an electric drivetrain. Thus, it seems that Honda will be quite capable of adapting to the electric vehicle market when it matures into full scale mass production.

Yet, Honda's interim plans for fuel economy will not suffer if EV adoption is slow, unlike many other automakers. Since, you can make a lot more hybrids than EVs with the same supply of batteries, Honda could flood the market with cheap hybrids as the issues of electrification are worked through without hurting EV development.

Honda has big plans for small hybrids

An Insightful future

New CAFE regulations are going to be a "game changer" for the auto industry according to Honda. Unfortunately, for consumers, that is almost certainly going to mean more expensive vehicles reports Green Car Congress.

While Honda believes fuel cells are still the future, the automaker acknowledges that fuel cells are more than a decade away from even small mass production numbers. In the interim, Honda is following electrification, but the automaker believes the battery technology for electrification is still too early to call winners. Thus, in the immediate short term, Honda "will focus on more compact and affordable hybrid technology applied to smaller vehicles."

Hopefully, US automakers don't let Honda and Japan dominate the market for small hybrid cars much the same they did small vehicles in decades past.

Honda takes jab at Big 3 on fuel economy. Has anything changed?

Honda predicted gas-guzzler fade?

While calling loans to US automakers the right thing for the US government to do, Honda CEO Takeo Fukui blamed US automakers for many of their problems saying, "Their response (to fuel economy) was too slow," according to the DetroitNews.

Fukui also indicated that even though the large truck and SUV market was highly profitable at one time, Honda didn't invest much in that segment because the company didn't believe gas-guzzling was sustainably profitable.

Ironically, when Honda was making this decision, the Big 3 were, collectively, betting the farm on gas-guzzlers, even after events like 9/11.

Yet, even today, it is very distressing how little effort the Big 3 are putting into hybrid cars to challenge the Toyota Prius and the soon-to-be-released Honda Insight. Do hybrid cars not make sense to Detroit the same way that large SUVs and trucks made so much sense just a few years ago?

Why is Honda betting on small hybrids?

Honda's biggest hybrid for years

When it comes to US made hybrid vehicles, the focus has been on SUVs and, in the near future, larger sedans. Even the Toyota Prius is going to grow in size. But, is bigger really better? Honda doesn't think so.

According to AutoWeek, Honda "plans to put hybrid systems into compacts and subcompacts because that's where the green technology achieves its greatest efficiencies, said Masaaki Kato, president of Honda R&D Co., the automaker's product development arm," because "hybrid systems are best used in small cars because small hybrids most often are used for city driving, where regenerative braking constantly recharges the batteries."

And smaller hybrids mean smaller price tags. As we asked on Toyota Prius Smackdown, might not cheaper hybrids be far more appealing to consumers than more expensive plug-in hybrids, at least until battery costs are significantly reduced?

Honda's new hybrid not as cheap as expected

Cheaper than the Civic hybrid

There has been a lot of sketchy information coming out of Honda when it comes to their new dedicated hybrid-only vehicle. And, new statements from the AP are no less clear, particularly when it comes to cost.

In a speech at the Center for Automotive Research Management Briefing Seminars Richard Colliver, executive vice president of American Honda Motor Co. confirmed everything we already know: Honda will launch the new 5-door, 5 passenger hybrid next Spring. Yet, in terms of costs, Colliver would only go so far as to say that it will be cheaper than the Honda Civic hybrid($22,600).

That seems a lot less confident than some of the $19,000 predictions of a few months ago. I'm betting no less than $19,999.

Honda credits EVs for its hybrids, fuel cell vehicles

Only possible because of EVs

When it comes to plug-in hybrids and electric vehicles, Honda seems to be taking a pass. Instead, Honda is focused on cheap hybrid cars in the near term, and fuel cell vehicles, such as the Honda Clarity FCX, for the future.

Ironically, Honda is claiming that without its EV program in the nineties, today's hybrids and fuel cells wouldn't have been possible. "Although the limitations of battery performance ultimately led to the end of Honda's EV Plus marketing efforts, the advancement of key components, such as an electric motor, the battery power system, and our engineers knowledge of charging systems, continued to evolve." (more)

Sounds like a 'Dear John' letter. I guess that's another nail in Honda's EV coffin?

New Honda hybrid looks like a Prius?

A smaller version of the Clarity FCX?

AutoWeek has a number of pictures of what they are describing as a new Honda hybrid vehicle, which is shaped much like the Toyota Prius. This has caused some to speculate that its the third generation Prius, but I don't agree since this vehicle does not appear to be larger than the current Prius, which is to grow a bit in length and width compared to the current version.

Some on AutoWeek are already complaining that if this vehicle is Honda's new hybrid, their design team should be fired. Still, having seen the proportions of the latest Chevy Volt, which is starting to ever more resemble the body styling of the Prius, it seems probable that aerodynamics are driving design, and it just so happens the Prius is quite aerodynamic.

Anyway, call me overly practical, but I'm more focused on fuel economy and price than I am design, and if Honda's new hybrid vehicle resembles the Prius, but provides better fuel economy at a cheaper price, I'm still interested.

New Honda hybrid on schedule

But it probably won't look like this

Without releasing any new details, Honda President Takeo Fukui confirmed that Honda's newest hybrid, a dedicated hybrid will be ready for sale in early 2009. The price of the new hybrid has not yet been released, but Honda has reiterated over-and-over their intent to sell more hybrid vehicles by making them cheaper.

According to the AP, "In addition to the new hybrid, Honda will introduce several other hybrids: a Civic, a new sporty model based on the CR-Z and a Fit subcompact, sold as the Jazz in Europe."

Honda at NAIAS: Visionary or confused about fuel cell vehicles?

The Honda Clarity Fuel Cell Vehicle next to the Home Fueling Station

When it comes to hybrid cars, currently, there are just two players: Toyota and Honda. Yesterday, I covered my irrational disappointment with Toyota (more). Today, I'm going to cover my disappointment with Honda.

Unlike Toyota, Honda has nothing to lose and everything to gain when it comes to hybrids, and Honda plans to soon challenge the Toyota Prius with a new hybrid. So, was this new hybrid at NAIAS? No. Instead Honda's loud and clear message was about fuel cell vehicles. Read more....

Honda set for big hybrid investment

More Honda hybrids in 2009

Yesterday, Honda reconfirmed plans to launch a new hybrid in 2009 and to make the sales of hybrid vehicles account for 10 percent of Honda's overall sales by 2010.

"The competition in hybrids has just begun," said Honda President Takeo Fukui.

To help Honda achieve this growth in hybrid vehicle sales, the company plans to invest $425 million in a new research center to further develop hybrids and fuel cell vehicles.

Honda CR-Z hybrid will become reality

Coming in 2009?

Honda has announced that its lightweight hybrid sports car, the CR-Z, is going into production.

The concept CR-Z hybrid is coupled with Honda's current hybrid technology, and is now set to launch when Honda begins selling its new family hybrid - a hybrid only vehicle - in 2009.

While Honda has stated that the new hybrid coupe concept utilizes the same hybrid powertrain found in the Civic hybrid, it isn't clear whether Honda's hybrid powertrain will be updated for the launch of these new hybrid cars. My hunch, however, is that an upgrade is forthcoming.

Since Honda wants to start selling at least a quarter million hybrid vehicles by 2009, a few changes to Honda's hybrid technology seem necessary.

Honda sees hybrid, fuel cell future

Not so sure about plug-in hybrids

By 2009, Honda will make a significant push into the hybrid vehicles market, greatly expanding hybrid production. The cornerstone of that production increase will be based upon a new family hybrid that will cost less than $2,000 more than a conventional vehicle.

Finish: Honda's hybrid future

Honda, Toyota lead U.S. fuel economy

Prius balances Toyota's gas-guzzlers

Honda Motor Co. had the highest fuel economy of any manufacturer selling automobiles in the U.S. with 22.9 mpg, a slight decrease compared with its 2006 lineup, according to MSNBC.

Toyota posted a 22.8 mpg average for its 2007 vehicles compared with 22.4 mpg the previous year, largely driven by the Prius and Toyota's other hybrid vehicles.

22.9 mpg is the best fuel economy in America? There is only one word to describe America's fuel economy: pathetic.

Honda's Prius Fighter?

A cross between a Civic and a Fit?

MotorTrend has some pictures of what it is calling Honda's Global Small Hybrid. Sadly, I'm not very impressed with the design. Click here for pictures.

If Honda wants to sell 200,000 hybrid vehicles with this Toyota Prius fighter, they better think redesign.

Can Honda build a Prius-contender?

One possible new hybrid from Honda

Honda is the undisputed greenest major automaker, yet when one thinks of green automobiles, hybrid cars automatically come to mind.

When it comes to hybrids, Honda is far behind Toyota. How did that happen?

For starters, the first generation Honda Civic hybrid, for example, was almost more of a mild hybrid than a full hybrid. Even today's Civic hybrid doesn't offer as powerful of a hybrid powertrain as does the Toyota Prius. Quite simply, the Prius is the superior hybrid, especially for urban drivers.

That doesn't mean the Civic hybrid isn't a great car, it is. Finish: Can Honda build a Prius-contender?

New hybrids at LA auto show?

Will a hybrid steal the show?

Last year's Los Angeles Auto Show offered some interesting hybrid announcements from GM, such as one regarding a plug-in Saturn Vue and hints of the Chevy Volt.

On the other hand, hybrid car king Toyota offered a great display area for its hybrid vehicles, but the automaker seemed far more focused on pickup trucks than hybrids.

Still, Southern California has become the largest hybrid market, and the importance of green vehicles is becoming a major theme for the LA Show - an auto show growing greatly in importance in the auto show circuit.

Currently, there are 12 major world premiers scheduled. One of them has to be a hybrid, and I'm betting one will be a new Prius-derivative, such as a smaller Prius or a crossover Prius. In addition, I'm expecting Honda's new hybrid to also show, and I would love to see a Ford Fusion hybrid, or a dual mode Chevy Malibu hybrid.

Regardless, I'm expecting hybrids to make a strong showing in LA. I can't wait.

Honda'a small hybrid more concept than reality?

Unfortunately, Honda's new small hybrid is more concept than reality

Sure, Honda's new small hybrid sports car is cool looking, but it doesn't seem anywhere near reality. Honda, it seems, continues to believe there is little value in hybrid cars.

Disappointing....

The Honda Civic hybrid recalled

More than 45,000 Honda Civic hybrids are being recalled to fix a voltage converter defect. If the problem is not fixed, the voltage converter could cause a short circuit that might stop the engine and prevent the engine from being restarted. According to Honda, there have not been any reported accidents or injuries due to the defect. Civic hybrid owners will be contacted by mail regarding this problem so that their vehicles can be repaired.

Honda pooh poohs both plug-in hybrids and E85

The Honda FCX is nice, but is it realistic?

Honda regulatory manager, John German, told the Senate Energy and Natural Resources Committee that Honda is in favor of raising fuel economy standards in the U.S. yesterday. However, he also told the Senate that Honda doesn't see nearly as much potential in either plug-in hybrids or E85 as many other automakers apparently see, such as GM. According to German, even with significant improvements, plug-in hybrid vehicles would not be cost-effective for at least 6 years.

(Source: AutoWeek)

Honda to fight "Prius effect" in Super Bowl Ad

A natural gas Civic next to Phill at NAIAS

Honda will use the Super Bowl to promote the fuel economy of its vehicles according to Reuters. "Honda's U.S. sales unit said on Tuesday that it would air three Super Bowl ads, two 15-second spots for its Element SUV and a 30-second spot showing its full line of cars driving past unneeded gas pumps -- a bid to emphasize their fuel economy."

Yes, Honda is the most fuel efficient automaker. Yes, the Toyota Prius has given Toyota an amazing amount of green credentials as it also produces vehicles to challenge market leaders in the most fuel inefficient market segments. Yet, Toyota has been a technology leader, while Honda has continued to play it safe and conventional.

Ultimately, Honda's fuel efficiency isn't enough to end foreign oil dependency, next generation hybrid technology; however, could achieve that end. If Honda is seeking a "Prius effect" than its time for Honda to kick it up a notch.

Is the Accord hybrid dead in 2008?

When the Honda Accord Coupe Concept was revealed at NAIAS I was in attendance hoping to hear something about an updated Accord hybrid. Unfortunately, a hybrid version of the Accord was not mentioned as part of the debut. I later asked a Honda spokesperson if the new Accord Coupe, which is set for launch as a 2008 vehicle, would include a hybrid version. To that question, I was simply told there is not yet an answer.

Considering that Honda's debut focused on Honda's efforts in fuel efficiency, it was surprising not to hear something about an Accord hybrid, which only makes me think that the Accord hybrid could be phased out.

Honda: Fuel cell cars mass-produced by 2018

Honda is claiming that fuel cell cars could be mass-produced by 2018. "In 2018, I believe the development (of a fuel-cell car) will have been very advanced," Honda president Takeo Fukui said in an interview with Kyodo News today. "It will become a real possibility to a large degree." (more)

A "real possibility"? Wow! We've been hearing about this "real possibility" for decades. Sure fuel cell vehicles might be mass-produced by 2018, but they might still cost more than 100,000 apiece, maybe even much more.

I became interested in hybrid cars because of my interest in the hydrogen economy and fuel cell vehicles. Ultimately, however, I realized that fuel cell cars were at least a decade away from reality and hybrids became, minimally, the short term solution to foreign oil dependency and global warming. Still, it appeared that hybrid vehicles, such as the Prius, were also providing a foundation for fuel cell vehicles. Consequently, I came to believe that investing in such hybrid vehicles made the path to fuel cell vehicles shorter. Even before full fuel cell vehicles, plug-in hybrid vehicles could utilize small fuel cells to increase their fuel efficiency - another step in making full fuel cell vehicles cheaper.

Lately; however, I have become somewhat annoyed by fuel cell vehicle talk. First, the vehicles cost almost $1 million apiece. Second, where are these vehicles going to fuel up? Third, the best of hybrid technology could be used, in just a couple of years, to mass-produce carbon-fiber plug-in hybrid vehicles with a capability of more than 100 mpg for a cost less than $50,000 apiece. Small hybrids could be far cheaper.

What the hell are we talking about 2018 for then? Let's do everything we can to today, not wait until 2018. Besides, mass-producing hybrids, especially next generation hybrids, creates a very nice platform to slowly develop fuel cells until costs can be driven down.

Honda's Good Year & Fuel Efficiency

Earlier this week Honda announced that its great year in sales would result in more investment in fuel efficient vehicles. While there was no indication that Honda's increased investment in fuel efficient vehicles would include hybrids, Honda's success does show that fuel efficiency is becoming much more of a consumer concern.

Stop the Madness: Hybrid Vehicles Not E85!!!!!!!

Last year ethanol producers received subsidies and tax incentives worth more than $5 billion dollars, and those subsidies will probably be much higher next year. Yet, even with those subsidies ethanol isn't cost effective unless gas prices are close to $3.00 per gallon.

So, is ethanol worth the price?

Supporters of ethanol claim that all this investment in ethanol for automobiles will eventually lead to better ways of producing ethanol, such as cellulosic ethanol.

I say it will simply lead to more flex-fuel Hummers and little decrease in foreign oil dependency. I say E85 is a feel-good way of accomplishing nothing, something both Democrats and Republicans love - talk, talk, talk, but do nothing.

Without raising the fuel efficiency of America's automobiles - significantly - America's demand for energy will continue to grow exponentially and it will outpace any reduction in foreign oil dependency produced by ethanol.

More important, even GM is now realizing the that the future of automobiles is probably electric. If this is true, then E85 simply becomes a distraction, even a boondoggle to those ends, at least for American automakers and the American economy.

Today, hybrid cars can increase fuel efficiency by 20 to 30 percent, which is a good start. Add advanced gasoline engines or clean diesel engines and fuel efficiency could be doubled - that's with just TODAY's technology.

But the real advantage of hybrids will be lithium batteries, and the ability to utilize electric power. Within 5 years it is quite possible that you could buy a $30,000 hybrid vehicle that might never have to be filled with fuel if you drive less than 40 miles per day, all it would need is a small electric charge at night.

Within 10 years a small fuel cell stack could be added to these plug-in hybrids and the majority of drivers might never need any other fuel than just a little occasional electricity. More important, all of this could happen much quicker if more incentives were provided for hybrid technology and lithium-ion technology.

Why not give those ethanol subsidies to consumers to purchase these vehicles? Ultimately, a change in consumer behavior is the quickest path to foreign oil dependence and a cleaner environment.

Yet, ethanol is the favored buzzword, the favored recipient of tax incentives and government subsidies.

In the past Honda has already claimed it believes electric cars are integral to the future, and Toyota's hybrid efforts make them a player in electric cars as well. Even GM says the future is electric. Consequently, it is imperative that American automakers lead the way into this automotive revolution, rather than sticking to flex-fuel Hummers and Mustangs.

America's focus should be that in 10 years every American vehicle produced is either fuel-free or that fuel is simply a backup. The technology will be there within 10 years. The Japanese will be there. Will America?

Still, I'm all for ethanol, cellulosic ethanol, as a fuel to produce electricity, just not as an automobile fuel. Ultimately, transporting ethanol simply makes no sense in a liquid form, but in an electric form it makes great sense.

Consequently, E85 could become a distraction, even a boondoggle if it takes the clean energy and foreign oil dependency spotlight, and early talk from many Democrats seems headed in that direction.

The future is now. If we don't dare to dream, we just might wake up to a nightmare. New automotive technology, not alternative fuels, should be the priority for America, and the majority of our tax incentives and subsidies should be given to consumers to buy this new technology.

Civic and Escape hybrid sales up big in October

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

GM's I-car Campaign set to challenge Toyota on hybrid vehicles?

According to unofficial sources cited by the Detroit News, GM is ramping up to challenge Toyota's lead in hybrid vehicles. So, are they serious?

Last year, Toyota sold more than 235,000 hybrid vehicles. GM, on the other hand, has yet to sell one single full hybrid. Sure GM offers a few mild hybrids, but mild hybrids are not going to challenge Toyota's hybrid vehicle sales lead.

Still, GM might have a secret weapon, the I-car.

The I-car isn't just a hybrid vehicle, but a plug-in hybrid vehicle. If Toyota were to develop a cost-competitive plug-in hybrid vehicle before Toyota, I think it could be a game changer. While some hybrid critics have argued that plug-in hybrids are even more of a niche product than current hybrids, poll after poll has demonstrated that Americans are very intrigued by plug-in hybrid technology.

Still, it won't be easy. Toyota hasn't been particularly bullish regarding plug-in hybrids thus far because of costs and battery issues. So, does GM have a secret weapon? Is their past experience with electric vehicles going to finally pay off? Is GM demonstrating even more vision than Toyota regarding the potential of hybrids?

Simply building plug-ins won't be enough, however. If current hybrids are too expensive for most consumers, imagine adding $6000.00 to the price tag. Americans aren't going to buy. Sure, the technology will probably pay for itself over the life of the vehicle, but that isn't the way American consumers think.

Consequently, the success of the I-car program will come down to cost. Can GM convince the Feds to not only offer tax incentives for hybrid technology, but also extra incentives for plug-in technology? Obviously, the government is probably much more interested in adding new incentives that could help an American automaker, unlike the government's lack of interest in helping Toyota hybrid buyers.

Such incentives might make a plug-in hybrid cost-effective, especially an American-made plug-in hybrid. Many Americans want to do something about foreign oil dependency, but many Americans refuse to buy a hybrid from Toyota or Honda. Unlike Toyota and Honda, GM has real power to really rally this customer segment around not only supporting GM and American workers, but fighting foreign oil dependency, pollution and global warming.

Can GM play this hand correctly, or will they just fold amidst a temporary drop in gasoline prices?

Even better than GM going green, are the choices that would open up to American consumers interested in green options. A hybrid battle between GM and Toyota would force every automaker to get very serious about clean technologies, and this competition for green supremacy would make hybrid technology not only better, but cheaper.

Before the end of this year, GM is supposed to announce this new strategy. Let's hope GM isn't just serious, but ready to launch this program as soon as possible. This could change everything for GM, and for America.

Make me a believer, GM, make me a believer!

Prius and Civic hybrid most fuel efficient vehicles for 2007 according to government

The government has released its Top Ten Most Fuel Efficient Vehicles for 2007. According to the government's report, the Toyota Prius hybrid is the most fuel efficient vehicle for 2007, followed by the Honda Civic hybrid. The Toyota Camry hybrid was third.

A total of four hybrid vehicles were in the Top Ten. The two-wheel drive Ford Escape hybrid was the most fuel efficient SUV.

(EPA)

Clean diesel versus hybrid technology: A stupid debate

The Axis of Diesel states, "Mercedes, GM and even Honda, are betting on a new breed of green diesels. The goal? To leave hybrids in the dust."

First, let's be clear. There is no comparison between clean diesel vehicles and hybrid cars. PERIOD. It's no different than comparing apples to oranges.

Second, hybrid vehicles can also use clean diesel technology. So, however efficient a clean diesel is, a clean diesel hybrid will be 20 to 30 percent more efficient. Hybrid technology is not dependent upon fuel, which is why Ford is working on the Reflex diesel hybrid and Peugeot on the C-Matisse diesel hybrid.

Yes, even European automakers are buying into hybrid technology.

----> Finish Reading Clean Diesel Vehicles Versus Hybrid Vehicles: A stupid debate

Toyota hybrid technology 50% cheaper in 3 years

Toyota and Honda are in a fight not just to make their hybrid technology cheaper, but lighter. Toyota, for example, plans to reduce the weight of its hybrid powertrain by 50% in the next 3 years. Additionally, Toyota hybrid technology adds on average $4000.00 to the cost of a vehicle, within 3 years Toyota plans to reduce this price to $1900.00 according to AutoBlog.

One would assume that 50% lighter hybrid vehicles would also result in more fuel efficient vehicles, just in weight reduction alone. When better batteries and software are added to this equation, the outcome is fantastic. In 3 years Toyota and Honda hybrids will be more fuel efficient and significantly cheaper. Now that's the kind of math I like.

Hybrids only 9% more efficient than regular vehicles?

Are hybrid vehicles only 9% more fuel efficient than conventional vehicles? That's what J.D. Power claims, according to the Detroit News. While noting that interest in hybrids is growing, J.D. claims that hybrid buyers have unrealistic expectations in terms of performance.

While I agree that some buyers have unrealistic expectations, I have to question the 9% figure. Other studies have claimed the same, but those studies were done using track testing. For the majority of drivers, track testing is about as accurate for gauging real world fuel economy as are EPA estimates of hybrids.

Moreover, saying 'hybrids' are only 9% more efficient than conventional models is completely deceptive. For example, some hybrids were not produced to achieve the highest fuel efficiency possible. The Honda Accord hybrid, for example, is really a performance hybrid, though it achieves excellent fuel mileage for that performance. The same is largely true of both the Lexus RX400h and the Toyota Highlander hybrid, though these vehicles are - for their class - more fuel efficient than the Accord hybrid.

In terms of fuel efficiency, both the Ford Escape hybrid and the Toyota Prius hybrid, are the two hybrids most designed for fuel economy. While the Civic hybrid is a very fuel efficient vehicle as well, so to is the standard Civic. Additionally, the Civic hybrid doesn't offer as much electric assist as the hybrid Escape or Prius.

Consequently, comparing some hybrids is about as accurate as comparing apples to oranges. Thus, averaging their fuel economy is completely useless.

Even worse, if the Silverado hybrid was also included in the 'hybrid class' by J.D., then the results are completely skewed against hybrid fuel efficiency. The Silverado hybrid isn't even a mild hybrid in my book. In fact, its not even a hybrid in my book.

Consequently, the class of current hybrid vehicles are actually a very diverse group of vehicles. To average their fuel economy is misleading at best and, ultimately, deceptive. Studies by both Consumer Reports and Edmunds very much call into question the number, 9%.

Some hybrids are more fuel efficient than other hybrids. Some hybrids offer more power than other hybrids. Some hybrids perform better on highways compared to other hybrids, and some hybrids perform better in urban slow-and-go or stop-and-go traffic than other hybrids. Inevitably, hybrid fuel efficiency can ONLY be assessed vehicle by vehicle. Even then, two different drivers of the same hybrid can still achieve vastly different outcomes.

So, don't take this 9% very seriously. It might be true for some hybrids, but it certainly isn't true for all hybrids. If you want to read more about real world fuel economy from real world hybrid drivers, check out these hybrid testimonials.

R.I.P. - The Honda Insight

Production of the Honda Insight hybrid is now over. Yet, the love of thousands of Insight owners will love on. If you are one of those lovers check out this New York Times article.

Prius, Escape hybrid break even in 3 years

According to a study by Edmunds.com, many hybrid cars now pay for themselves over time. For example, both the Toyota Prius and the Ford Escape hybrid can pay for themselves in just 3 years when gas is $3.00 and you drive at least 15,000 miles per year. Additionally, the Saturn Vue, Camry hybrid and Civic hybrid will pay for themselves in 6 years.

Of course, good things never last. Because tax credits for hybrid cars are capped at 60,000 vehicles per manufacturer, the full tax credit for the Prius and other Toyota hybrids, will only be available until Sept. 30. After that time, Toyota hybrid buyers will only qualify for half the tax credit.

As for the other hybrid vehicles, you still have plenty of time.

The Best Hybrid Vehicle

So, you think the Toyota Prius is the best hybrid vehicle, or maybe you like the styling of the Honda Civic hybrid?

Maybe you only like SUVs and so you believe the Ford Escape hybrid is the best hybrid available?

Well, unfortunately, the best hybrid vehicle simply isn't being produced.

So, what would it take to create the best hybrid? In a word, a plug. (Finished in Comments)

London adding 117 new hybrids to police fleet

The London Metropolitan Police force will be adding 117 new Honda Civic hybrids to its fleet.

(Source: Just Auto)

The connection between the Prius and the Hummer

There is no connection between the Toyota Prius and the Hummer. Thus, when I saw the headline, Prius: As Obnoxious as a Hummer?, I almost ignored reading the article, but, inevitably, I couldn't resist, especially after I read the article, Prius Responsibility.

The author notes, "As a dyed-in-the-wool enthusiast, I find superficial excess repulsive in whatever form it takes. Yes, I think heavy-duty trucks and SUVs are a garish display of vehicular excess unless they're towing, hauling, or otherwise justifying their gluttonous existence. But it wasn't until the second-generation Toyota Prius became the darling of the Hollywood left and the Brie & Merlot quasi-literati crowd that similar feelings of disdain for this posterchild of parsimony began to well up inside me."

Wow! While I understand what the writer is saying, and while I also share some of his disdain, I also know many Prius drivers that vote Republican and drive a Prius because of National Security beliefs.

Sometimes generalizations and stereotypes are just that, generalizations and stereotypes.

Finally, the author concludes, "So at the end of the day, do I hate Priuses or their drivers? Not necessarily. Just drop the "Look at me! I'm saving the environment! Aren't I great?" attitude and that your car is superior when there are other models out there that are as fuel-efficient or better."

Here the author again makes an assumption that Prius buyers only buy the Prius because of 'looks'.

How ridiculous! First, Toyota designed the Prius in such a manner because of aerodynamics and that design leads to better fuel efficiency. It also leads to better cargo space. Second, when it comes to urban driving - stop-and-go driving - it is simply hard to compete with the Prius, even for the Honda Civic hybrid. So, what other vehicles out there do as well or better in urban driving conditions in terms of pollution and fuel efficiency - please? Third, the Prius has simply been road tested like no other hybrid and when buying an emerging technology, it isn't unusual for early adopters to stick with the most popular brand.

Sure there are some annoying Prius drivers out there, but there are a lot of cool Prius drivers out there as well. Let's not forget, critics constantly tell us that you can't save money buying hybrid cars, such as the Prius. Consequently, those Prius drivers have paid EXTRA money to try to make a better world, to try to fight pollution, to try to end foreign oil dependency.

That deserves at least a little respect.

News for hybrid cars this week

I've been sick this week, so I haven't been doing much writing. To top it off, I probably won't be doing much writing today, as I found out that someone threw a cinder block through my windshield last night - just another day in L.A.!

Anyway, over the weekend, I read an interesting article in the Detroit News, San Antonio joins hybrid-incentive trend. Aside from San Antonio joining the hybrid incentive trend, the article kind of paints the question, 'Do hybrid vehicles receive too many perks'?

The article references policies in Salt Lake City, for example, which - at times - are more favorable to small cars than some hybrid vehicles.

I think supporting small vehicles is great. Still, I don't believe that if every American drove a small car that America would be doing enough to fight oil addiction.

In fact, I'm not SURE we CAN'T do enough to fight oil addiction.

This week Toyota also released a press release noting that worldwide sales of the Toyota Prius hybrid have surpassed the 500,000 vehicle mark. While that is great P.R., what is the real impact of 500,000 cars? Not much.

Still, in America - even in the most unfavorable hybrid driving conditions, the Prius can achieve well over 40 mpg. How many compact cars achieve that kind of mileage? Then, when you add in stop-and-go traffic performance and emissions, it's pretty hard to top the performance of the Prius. And, when it comes to hybrid cars, this is just the beginning - better battery technology could easily double performance and fuel efficiency in just a few years.

Technologies, such as hybrids, represent the true power of the computer revolution and no country more than America has more to gain by embracing this revolution.

Of course some hybrids, such as the Lexus RX400h or the Honda Accord hybrid, are geared more for performance than fuel efficiency. Nonetheless, for the performance these hybrids provide, the fuel efficiency of these hybrids is nothing short of stellar. More important, buying such a car STILL invests in hybrid technology.

Let's face it, gas isn't going to get cheaper any time soon. Now that Prudhoe Bay is reducing capacity, places like California will almost certainly see $4.00 gas. In some areas of California, $5.00 gas won't be surprising before the end of this year.

Of course, if the situation in Israel-Iran-Lebanon-Syria continues to escalate, $5.00 gas will dominate all of America.

The world has changed and we're never going back to $25.00 barrels of oil. In fact, we're probably never going back to even $50.00 barrels of oil.

Ultimately, we cannot embrace hybrid technology fast enough.

Honda preparing for huge jump in hybrid production

By 2008 Honda will be able to quadruple its production of hybrid cars because of a new battery producing plant in Japan. For months, stories have filled the Internet regarding the possibility of a Honda Fit hybrid - or something very similar. Whatever the new hybrid, Honda has announced they believe the new hybrid vehicle could sell 100,000 units, and it appears Honda is preparing for such an outcome.(Source:Nihon Keizai)

Hybrid Vehicle Technology Spawning Innovation, Competition

Back in the 90's the Big 3 were given a billion tax dollars to develop the next generation of fuel efficient technologies. They developed hybrid cars and electric cars, but Detroit quickly decided that such vehicles just weren't profitable enough.

Japan, on the other hand, showed a bit more vision and determination, eventually producing the Honda Insight hybrid, followed by the Toyota Prius hybrid. Still, things didn't really get going until the 2nd Generation Prius, which quickly became a hot seller and put hybrids on America's radar.

Now Detroit is finally taking the hybrid game seriously - at least a little bit.

While Ford has stated that it firmly believes in the future of hybrid cars, GM has continued to state that hybrid vehicles are little more than a public relations effort. Nonetheless, GM and Chrysler are developing hybrids - of course their hybrid technology is, ultimately, better for trucks and highway driving, rather than the congestion that is predicted to be a major problem in the next couple of decades.

Moreover, the Army recently announced a program converting Ford Escape hybrids into hydrogen hybrids, and there are also Prii running on hydrogen. Suddenly, the 'hydrogen highway' might not require fuel cells at all, rather just current hybrid vehicle technology. Besides, if fuel cells do become cost-effective, most engineers believe that fuel cell automobiles will be fuel cell hybrid vehicles.

But back to today's technology.

Even far different hybrid technology, such as a hydraulic hybrid, is being developed and tested right now. For example, UPS is testing a diesel hydraulic hybrid this year. Hydraulic hybrids offer significant fuel economy improvements without the high costs of electric motors, hybrid batteries and software.

Single mode hybrids, dual mode hybrids, hydrogen hybrids, hydraulic hybrids - suddenly, oil dependence seems more manageable.

Recently, I read the article, Energy policy without the fear factor that states, "We cannot continue to go the way we've been going. It is not a matter of "car guys'' versus "tree huggers,'' liberals versus conservatives, truck lovers versus truck haters. It is an acknowledgment that, if we as a global community fail to examine and answer "What if?'' and refuse to accept or implement the changes required by the answers, the question may answer itself.....And the answer could be one none of us could live with."

Today's hybrids are not just the beginning of an automotive revolution, but a technological evolution. When we believe we can do more, a funny thing happens, we find out we can. Suddenly, utopian dreams aren't so utopian when the power of technology is used to benefit people, rather than just profit from people.

"What if" we dare to dream is a great question. 'Why not dare to dream', I think, is an even better one with today's technology.

2010: Year of the hybrid?

Today, critics often question the value of hybrid cars. Only a few can save money over the long term at today's gas prices they state and reliability is still an issue.

Yet, hybrid technology is only just emerging and the future of hybrid vehicles won't really be understood until at least 2010. By then Toyota will offer 14 different hybrid models. Even Detroit will offer numerous hybrid vehicles. Plus, Nissan, Hyundai, Porsche - even Suzuki - will be in the hybrid game.

Then it won't just be the Toyota Camry hybrid that challenges the Prius for total sales, but many new hybrid models.

More important, there will be several different types of hybrid technology on the market and many more hybrid parts suppliers. This competition will give consumers real choices. Should I get the Chevy Tahoe hybrid, Ford Escape hybrid or Toyota Highlander hybrid? That will really begin to depend on your needs, such as towing, and that is just the beginning.

Moreover, Toyota has indicated that its hybrids in 2010 will not only be significantly more fuel efficient, but the cost differential between hybrid cars and conventional cars could be cut in half. Other automakers will have to do the same if they want to compete.

Competition, better technology, cheaper costs - by 2010 the question won't be why would you want a hybrid, it will be why would you want anything less than a hybrid.

Honda hybrid tax credits now official

The IRS has officially determined the tax credits for Honda hybrid cars. The 2006 Civic hybrid qualifies for a $2100.00 tax credit. The Accord hybrid actually qualifies for a better credit than originally estimated, if it offers updated control calibration. Thus, the new credit is $1300.00. For those without the calibration, the credit is $650.00. The Honda Insight qualifies for a $1,450 tax credit. More on tax credits for hybrid vehicles.

Newsweek's Green Gap: Hybrid Critics have become boring

I was just reading Newsweek's Green Gap which asks, "Hybrids might be hip, but are they saving consumers enough at the pump to compensate for their high sticker price?" Over and over auto writers have noted that the Honda Accord hybrid and the Toyota Highlander hybrid are not selling well because of their sticker price. So hybrid cars are dead, right? Well, not exactly, the Toyota Prius and the Toyota Camry hybrid are hot, the Honda Civic hybrid is also hot. Ultimately, hybrid sales keep going up, and the hybrid market is only just emerging, only just being understood. It seems today's media loves to talk about hybrids. Recently, I questioned whether there was a media bias against hybrids. When Toyota announced a recall that includes the Prius, but wasn't limited to hybrids, nor was it related to hybrid technology, yet most of the media focused only on the Prius, not the fact that the majority of the affected cars were NOT hybrids.

Surprise, surprise hybrids top city picks by Forbes

According to Forbes, the soon to be deceased Honda Insight hybrid and the Toyota Prius are the two top cars for city driving. The Honda Civic hybrid came in at number 6. Of course it isn't a surprise that hybrid cars would dominate the list of best city driving cars. If they didn't, that would have been a surprise.

Honda Will Share Hybrid Technology

Honda announced that it would share its hybrid technology if other auto companies were interested, joining at least Toyota and GM/Chrysler/BMW. Already Nissan is going to lease Toyota hybrid technology for the upcoming Altima hybrid, and Ford leases some Toyota software. Perhaps, Honda is making a play for Hyundai, whom recently announced the delay of any hybrid cars until 2009? (More)

More than a Honda Fit hybrid?

Sure the Honda Insight is dead, but it will result in a brighter future for hybrid vehicles. In the past, Honda has been unsure about the future of hybrids, but the announcement that Toyota is going to produce a new 4 door hybrid that is more fuel efficient than the Insight and cheaper than the Civic hybrid is great news for hybrid consumers. While the new car might be similar to the current Fit, I think that Honda has realized that they need more than a Fit hybrid to challenge the Toyota Prius. Thus, I expect Honda's new hybrid to be a unique vehicle - a move Ford and GM need to heed.

What do you think about the death of the Honda Insight

I know there are some huge Honda Insight fans out there, but the writing on the wall that the end was near has been building for more than a year. When it comes to hybrid cars, the Insight will always be a reminder of change, but it was never intended to be a big seller. Hopefully, the death of the Honda Insight will simply lead to more widely-appealing hybrids from Honda.

New Honda hybrid, bolder hybrid plans

Honda appears interested in challenging the success of the Toyota Prius hybrid car, and has announced a new, family hybrid that will be priced less than the Civic hybrid. Rumors have been running wild that the Fit will be converted into a hybrid utilizing the Insight hybrid powertrain, but Honda did not name the vehicle. Even more interesting, is the expectation that Honda believes the vehicle can achieve U.S. sales of more than 100,000. In the past Honda has been much more bearish regarding hybrid vehicles than Toyota, but such a move seems to indicate that Honda is afraid to give Toyota too big a lead in hybrid production.

Used hybrids fetching a premium

Used hybrid cars, particularly the Toyota Prius, are losing little value - even after a year or two - according to recent data. The Honda Civic hybrid is also doing well in used sales. Since some hybrids, especially the Prius, are so hard to find, buying a used one can offer a better selection of colors and other amenities which could be putting a premium on used hybrids. Thus, if you were hoping to find a bargain on a slightly used Prius, you probably won't have much luck until gas prices drop significantly.

GM and Ford Claim Hybrid Car Pool Lane Discrimination

Sometimes I think it is best just to keep quiet. This is one of those situations for Ford and GM. "Ford Motor Co. and General Motors Corp., seeking to boost sales, want the federal government to force New York and California to let solo drivers of their hybrid vehicles join those of Honda and Toyota cars in highway carpool lanes." (JSONLINE)

While I like the Ford Escape hybrid, it doesn't achieve the kind of mileage that the Honda Civic hybrid or the Toyota Prius hybrid achieves. More important, the Toyota Highlander hybrid also doesn't not qualify for HOV lane access in these states - so there is no discrimination. The point of New York and California HOV legislation was to promote the very best fuel efficiency.

Both of these American companies should be leading the fight against foreign oil dependency, instead they survive only by increasing America's dependency.

Fickle consumers underscore need for hybrid technology

Most Consumers Still Demand Performance and/or Size

Hybrid technology is just emerging and still evolving, but already there are mild hybrids, full hybrids, one-mode hybrids, two-mode hybrids, gasoline hybrids, diesel hybrids, hydrogen hybrids, plug-in hybrids, flex-fuel hybrids, etc.

Another class of hybrids, performance hybrids, have often been the source of much media ridicule because they are as much about performance as fuel efficiency. Such hybrids include the Lexus RX400h and the Honda Accord hybrid. Additionally, other hybrids, such as the Toyota Highlander hybrid, could have been made to be more fuel efficient, but Toyota figured Highlander drivers, and many SUV drivers, still favored a certain level of performance more than fuel efficiency. Much evidence seems to show that Toyota is right.

According to a CNN/Kelly Blue Book study, almost 25% of consumers are willing to give up performance and size for better fuel economy; however, 25% refuse to give up anything for better fuel economy. The other 50% will give up a little size, or a little performance, etc.

Along those same lines, an AutoWeek article notes, Loyalists won't quit big SUVs; hauling power, improved fuel economy help move vehicles . "Arguably, Americans insist on SUVs. It's unique to their lifestyle and utility."

Additionally, while Congress is going to finally address CAFE, it now appears that the new regulations will still protect Detroit's SUV domain. It is just too obvious in Congress that Detroit probably cannot survive if CAFE is pushed too high.

Unfortunately, performance and size are simply more important to most Americans than is fuel efficiency. Nonetheless, ever rising oil prices, ever more realizations of the connection between foreign oil, terrorism and American hate, will slowly force more and more Americans to take fuel efficiency seriously.

The technology behind hybrid cars enables automakers to continue to provide performance and size to Americans, while also significantly reducing foreign oil dependency. This isn't something that should be done, it is something that must be done. While Congress will probably be weak on CAFE, they should be overly aggressive in offering tax incentives to promote hybrid technology.

Join our Campaign to Make Congress Act On Hybrid Tax Incentives.

The hybrid revolution: Is Toyota just coasting?

According to Toyota, its hybrid cars are selling as fast as they can be made. Contrary to recent articles, even the Highlander hybrid and the Lexus RX400h, are also selling well, notes a recent AutoWeek story.

Nonetheless, Toyota isn't necessarily selling many more hybrids this year compared to last year. In fact, with the release of the Camry hybrid, for example, Toyota has had to reduce its production of the popular Prius, in order to have the capacity to build the hybrid Camry. Thus, overall sales of Toyota hybrids are not accelerating as fast as in the past, even though interest is growing.

So, why isn't Toyota producing more hybrids?

"Expanding hybrid volume requires increasing the number of vehicles that have the hybrid option available," stated Jim Press, President of Toyota U.S.A. "That's driven by engineering resources, and it's difficult to accelerate that."

One can only speculate that "engineering resources" also includes technical parts from suppliers, such as batteries. Why don't suppliers rush to this demand? Maybe the better question is, why should they? NiMH batteries appear to already be a dead technology soon to be replaced by lithium-ion technology. Yet, unfortunately, this whole transition will take years, maybe even a decade.

Whatever the causes for this lack of "engineering resources", it appears that Toyota is either willing, or has no choice, to just coast for a few years, producing only a few hundred thousand hybrids annually.

Hopefully, soon-to-be-released hybrid technology from GM and Chrysler, or a new hybrid Fit from Honda, will accelerate Toyota's hybrid production.

Honda Fit Hybrid Confirmed?

According to an anonymous source, Honda will produce the Fit hybrid and will offer it for sale as early as 2007. The same source indicated that the Fit hybrid will use the same powertrain as Honda's Insight hybrid. Additionally, the source also noted that a CR-V hybrid might be available for sale before the end of this year. Let's cross our fingers and hope that Honda has truly decided to add the Fit to its selection of hybrid cars. Such a hybrid would certainly open up hybrid technology to a wider range of incomes, which could significantly help speed up the hybrid revolution.

No Surprise: Hybrid Sales Surged in 2005

You've come a long way baby!

In 2005, sales of hybrid cars more than doubled, significantly led by the Toyota Prius (AP). Still, hybrids only account for around 1% of total U.S. auto sales. While gas prices make hybrid vehicles more appealing, the price of hybrids will still have to come down in order to make hybrids desirable to a significant percentage of American consumers. Inevitably, most potential hybrid buyers cannot help but notice the price of a standard Camry compared to a hybrid Camry or a standard Civic compared to a Civic hybrid. If it takes five years or more to recover this investment, you've already lost most Americans. Nonetheless, as the Prius clearly demonstrates, unique hybrids can be hot sellers.

Ford's Slow Hybrid Sales Surge 50% in April

Last week I read at least 4 articles talking about the slow sales of hybrid vehicles. MotorTrend, for example, carried the article Hybrid Sales Running On Empty.

Then, today, I read that Ford increased its sales of hybrid vehicles by 50% in April - some slump(Reuters).

While it is true that incentives played a role in the sales increase of the Ford Escape hybrid, I bet rising gas prices also didn't hurt. Still, the whole "hybrids losing momentum" sentiment was really annoying.

Sales of the Toyota Prius weren't slow, nor were the sales of the Honda Civic hybrid. These two vehicles account for the far majority of hybrid vehicle sales, yet because the Honda Accord hybrid isn't selling well - a performance hybrid - hybrid sales are slumping?

Hybrid cars are an emerging technology and not every hybrid is going to sell well - there will be winners and losers. Additionally, costs and the price of gas are extremely important. Still, with no end in sight for high gasoline prices, I expect a lot more slow sales from hybrid cars.

Nonetheless, I don't get it. Why does it seem so many want to see hybrids fail?

Jetta TDI versus the Prius: AutoWeek MPG King

AutoWeek has crowned the Volkswagen Jetta TDI - when fueled by biodiesel - as the high mileage king of the road. The Toyota Prius came in second.

Read the Full AutoWeek Story

Biodiesel versus hybrid

Anyone that regularly reads AutoWeek knows that the magazine is smitten towards performance vehicles and that many of their editorial staff have much angst towards hybrid cars. So, how reliable is AutoWeek?

In terms of testing the vehicles, there are some interesting notes.

Regarding the Prius, AW reports, "Part of the shortfall [mpg] was due to the pace we maintained. At a more hybrid-friendly 55 to 65 mph, the dazzling dashboard display showed numbers closer to 50 mpg". Thus, it appears the drivers wanted to play with the capabilities of the hybrid technology and were not seeking purely the best fuel economy.

On the other hand, regarding the TDI, "As it was, we just drove gently, stayed with the caravan and employed the manual mode on the six-speed automatic transmission when it seemed useful." Unlike the Prius, it seems the focus of the TDI test was purely to achieve the best fuel economy.

More important; however, is the whole premise of the test.

The '60's are over and cruising on the highway is no longer the American norm. According to every modern transportation study, congestion hasn't only become the norm, congestion is consistently becoming, well, more congested. In today's world and the world of tomorrow, highway driving simply isn't the standard. Even worse, highway fuel economy estimates offer the perception that America's fuel consumption isn't as bad as reality.

Other reviews of the TDI Diesel report mileage drops of well below 40 mpg when just a little urban driving is added to mostly highway miles. So what does it achieve in daily congestion? In these conditions - the conditions of the future - the Prius is the king without any question.

Nonetheless, with today's technology and limited 'green' choices, both the TDI and the Prius are excellent vehicles, especially if you can fuel the TDI with biodiesel. Moreover, if you drive mostly highway miles, then a biodiesel TDI might be your best option.

On the other hand, if you live in an urban area, then the Prius is your best choice.

Ultimately, AutoWeek does make one great point. "Imagine a Prius-like hybrid that ran on biodiesel instead of gasoline. We may not be there yet, and adapting diesels to use the cylinder-cutoff technology found in the Jeep and Honda might be a tough task, but look how far we've come already."

Still, considering America's foreign oil dependency, look how far we have yet to go.

First small riceburners, then hybrid cars

Hybrids will prove America wrong, again

I remember my parents picking me up from grade school one afternoon in the late '70's. Across the street from school, my father noticed my teacher's new Honda Civic. He laughed and said, "Who would ever want to drive a small riceburner like that? Honda is a motorcycle company, not a car company."

Well, needless to say, the rest is history. Not only did Honda do well selling cars no one "would ever want to drive", but so too did Toyota and Nissan. Just a few decades later, these 'riceburners' have knocked the American auto industry against the ropes and a TKO is very possible.

My father was a Union machinist and back in the '70's buying such a vehicle, regardless of how reliable it was or much gas it saved, was simply un-American. And it wasn't just my father, but most of America that felt that way.

Many Americans still feel that way today, which is why I think so many Americans are SO against hybrid cars. If hybrids take over much the same way riceburners did, it might just spell doom for American automakers.

According a Detroit News poll, the majority of Detroit-area readers don't believe hybrid vehicles will be around long. (See the Poll)

I say, get your head out of the sand. Don't make the same mistake twice.

The days of cheap oil appear to be over, and there probably isn't a windfall tax that can do anything to change that. A windfall tax can't stop problems in Iran or Nigeria. A windfall tax can't stop a billion new drivers from China and India.

The world has changed. Fuel efficiency and pollution will be the key drivers of not just automotive technology, but of all technology. In fact, clean and green technology is not only possible, as the Toyota Prius hybrid car so beautifully demonstrates, but it is destined to improve greatly, while getting significantly cheaper.

$3.00 gas is only the beginning, the beginning of the hybrid car revolution. Flex fuel hybrids, diesel hybrids, gasoline hybrids, hydrogen hybrids, and fuel cell hybrids - hybrids are THE future.

Toyota Prius is one of the safest small cars

The Toyota Prius is one of the safest small cars, according to the Insurance Institute for Highway Safety, especially when it includes optional side airbags. The Honda Civic also is a top car, but the Civic hybrid wasn't specifically mentioned. (More From CNNMoney)

Reduced Accord hybrid sales are not the end of hybrid cars

One might think the end of hybrid cars is near. Carlos Ghosn, whose Nissan Company has no hybrid technology, and Honda make some bearish comments regarding hybrids, suddenly, hybrids are no longer hot.

"We've had to reevaluate our position [regarding the Accord hybrid]," Honda Executive Vice President Dick Colliver recently stated. "It's having a hard time in the market." (MSNBC)

Well, it isn't necessarily surprising that the Accord hybrid might see a production decrease. Nonetheless, Honda's other two hybrids, the Civic hybrid and the Insight are seeing very good sales. Moreover, Honda has never been as bullish regarding hybrids as Toyota and they are still not.

More important, the Toyota Prius is still attracting waiting lists and is blowing all the competition away. The Prius is a unique vehicle powered by excellent technology.

Let's face it, sticker shock is the most important factor in buying a vehicle. Even if all hybrids saved $2000 compared to their conventional cars after 5 years, but customers had to pay more upfront, the majority of buyers would still go for the most immediate savings.

As hybrid technology becomes cheaper and gas prices go higher, America's perception of hybrids will continue to improve. Today, however, if you want to sell a 100,000 hybrid vehicles, produce a unique hybrid.

Automakers misusing hybrid technology?

Many environmentalists are mad, mad that the word 'hybrid vehicle' is being misused by automakers, and they want the word hybrid vehicle to only describe fuel efficient vehicles. Therefore, only hybrid cars, such as the Toyota Prius or the Honda Civic hybrid, deserve the label 'hybrid car'.

"With the emergence of performance-oriented hybrids and ultra-mild hybrid systems, environmentalists now see the technology as one more example of how Big Auto has hoodwinked consumers into believing their products are as green as they can possibly get." (MSNBC)

While it's true that some hybrid technology, currently, offers very little improvement in fuel efficiency, where do you draw the line?

"We think that hybrid technology ought to be reserved for the environmental and consumer benefits [it] can deliver," says UCS's Jason Mark. "Every quasi-hybrid under the sun is being labeled as a hybrid for public relations benefits." Mark thinks that hybrid technology should be put to better uses than turning a 16-mpg vehicle into an 18-mpg vehicle. "The point is not to turn extreme gas-guzzlers into moderate gas guzzlers."

So, what should these 'hybrid' vehicles be called? Gas guzzling vehicles with hybrid technology?

Maybe.

Still, if more and more hybrid vehicles are produced, won't customers start to realize which hybrids offer the best fuel efficiency bang for the buck? More important, the government should offer better tax incentives for the most fuel efficient hybrids in each class.

The hybrid vehicle revolution is dead?

The Wall Street Journal reported that sales of some hybrid cars are slowing, according to Car and Driver. That magazine cited such evidence as interest free loans for the Ford Escape hybrid, as well as new financing deals for the Toyota Highlander hybrid, and cuts in production on both the Highlander hybrid and the Honda Accord hybrid.

Of course, the Toyota Prius hybrid car is burning off the lot, and the Honda Civic hybrid is also seeing strong sales.

So, what's the problem? Cost effectiveness.

Ultimately, I believe there two main types of hybrid consumers: those driven by the environment and foreign oil dependency and those driven by saving money on gas.

The Prius and the Civic hybrid fit the demands of both of these consumer segments. The rest of the hybrids don't fit the majority of consumers in either one of these segments very well.

Still, the best of hybrid technology is yet to come and even large hybrid SUVs will eventually see lower prices and higher fuel economy.

Hybrid vehicles are far from dead.

Compact cars versus hybrid cars

If you build them, will they come?

There is no doubt that America should move away from gas guzzlers, and one good way to reduce gas guzzling is simply to make vehicles smaller.

While hybrid cars, such as the Toyota Prius or the Ford Escape hybrid, can significantly reduce fuel consumption, they do so at a cost - higher prices.

On the other hand, the Honda Fit, Toyota Yaris, or Kia Rio, for example, can offer very good fuel economy for less than $15,000. (Full Story)

Camry and Accord hybrids: Another view

Last week I wrote about the upcoming battle among hybrid cars between the Honda Accord hybrid and the Toyota Camry hybrid (more). This week, the New York Times has done the same. "RELIABLE, practical and popular, the Honda Accord and Toyota Camry are as mainstream as white bread and as exciting as mom's meatloaf. But hybrid technology has transformed versions of these family cars from conservative appliances into cutting-edge green machines."

(Read the New York Times Story)

Hybrid cars: Why Toyota is the Most Important Automaker in the World

I was reading an article this morning, Honda sees hybrid owners buying fuel cell cars, and it struck me how Toyota has become the most important automaker in the world.

It turns out Honda is looking to the drivers of its hybrid cars to drive Honda Fuel Cell Vehicles.

"Honda has a rough idea of who its first fuel-cell customers will be, people trading in their gasoline-electric hybrid cars," states this AP article.

"We already hear of people saying, 'gee I like my hybrid but what's next. I want to go beyond gasoline'," says Steve Ellis, manager of fuel-cell marketing for American Honda Motor Co.

Yet, Ellis also notes that, "fuel-cell cars will make up only a fraction of the auto market for two or more decades."

While it's great that Honda is looking beyond hybrid vehicles, is the status quo of the world's fleet of automobiles good enough for the next two or three decades?

What happens when millions and millions of new drivers from China and India demand more oil in the next decade? What happens if Iran cuts oil production to the West? What happens if 10 years of increased, severe hurricane activity batters oil refineries in the Gulf of Mexico? What happens if global warming is actually much more serious than believed?

Even worse, what happens if the 'hydrogen economy' is found to result in some unintended consequence that actually makes gasoline still a better a solution?

How Green is Green Enough?

Sure Honda is the greenest automaker in the world, but none of the world's automakers are green enough, and that's why Toyota is so important.

Toyota's aggressive push into hybrid cars has made the public realize that much better automobiles - in terms of fuel economy and pollution - are available now, not in decades.

Yet, the best thing about hybrids is that hybrid technology offers much more potential than is currently offered. For example, hybrid technology could be added to flex-fuel vehicles, to diesel vehicles, to bio-diesel vehicles, to hydrogen vehicles, etc. Moreover, more and more research will lead to significantly better hybrid batteries. Consequently, 100 mpg hybrid vehicles could easily be less than a decade away.

100 mpg vehicles aren't worth striving for along the way to fuel cell vehicles in today's world? The status quo is simply good enough for another few decades?

Inevitably, when America experiences sustained gas prices of more than $3.00 per gallon combined with the constant threat of gas spikes of more than $5.00 per gallon, automakers won't - at least those that want to survive - have any choice but to build as many hybrids as possible.

Thanks to Toyota, Americans and the world will know, automakers can do better, much better.

Accord hybrid versus the Camry hybrid

Hybrid Competition Heats Up, A little

Slowly, albeit very slowly, competition amongst hybrid cars is building.

Already we have the Toyota Highlander hybrid versus the Ford Escape hybrid versus the Lexus RX 400h, as well the Toyota Prius versus the Honda Civic hybrid, and soon we'll have the Toyota Camry hybrid versus the Honda Accord hybrid.

Both the Accord and the Camry are already top selling cars in America. So, how will the hybrid battle between these two champions play out?

Unfortunately, it probably won't be much of a battle.

The Accord hybrid is a performance hybrid, offering some of the best performance of any Accord. For the power offered, the Accord hybrid offers good fuel efficiency. Ultimately, however, the hybrid Accord was built to perform on the highway, not to set fuel efficiency records.

The Camry hybrid, on the other hand, will offer significant gains in both fuel economy and pollution reductions compared to a standard Camry. While the hybrid Camry will still perform well, it wasn't designed for 0 to 60 supremacy, however the hybrid Camry should offer exceptional fuel efficiency.

Ironically, the real competition in the hybrid vehicle wars will probably be between the Camry hybrid and the Prius.

The Beautiful Lexus RX 400h hybrid vehicle

For those who need luxury, but want a hybrid

I'm a take-the-subway-everywhere kind of guy, and when it comes to hybrid cars I'm more inclined to the Toyota Prius, Civic hybrid, or Insight.

For me a vehicle purchase is more about transportation not some sort of status symbol. I don't take public transportation, walk to the store, or drive a hybrid to make others feel guilty. I do it because I feel guilty if I don't.

So, when my friend told me he was interested in hybrids, I strongly urged him to buy the new Civic hybrid or the Prius - he needed seating for four, so the Insight wasn't an option. Thus, I was a little surprised when he stopped by last night in his new Lexus RX 400h hybrid.

He was in a rush, but he still took me for a quick trip around my neighborhood.

I hate to admit it, but I'm a bit jealous. The Lexus 400h is a gorgeous vehicle. While still not my cup of tea, I'm proud of my friend. Inevitably, he is causing significantly less pollution and he is investing in hybrid technology. Considering he was a devout gas-guzzler not long ago, this is a huge improvement.

Are automakers destroying hybrid technology?

Yesterday, Business Week printed the article, Are hybrid sales running out of gas, which argues that other than the Toyota Prius hybrid, the sales of most other hybrid cars are slowing.

Unfortunately, I basically agree with Business Week that the costs of hybrids are an issue that is slowing hybrid sales. Hybrid vehicles do save gas, but they do not always save enough gas to justify the higher costs, especially hybrid SUVs.

Thus, only those with the wallet and the passion to fight foreign oil dependency or for the environment, can afford these vehicles.

A much larger customer segment; however, can afford vehicles such as the Prius or the Honda Civic hybrid. Still, the conventional Civic isn't a gas-guzzler, so you inevitably start comparing the Civic hybrid to the conventional Civic. For most consumers, up-front costs will eventually dominate.

The Prius, on the other hand, is unique. It is the hybrid vehicle, not a conventional vehicle with hybrid technology.

If someone wants to buy a sports car, they wouldn't typically want to buy a souped-up Chevy Malibu, they would want to buy a Corvette. Simply putting a badge on a Chevy Malibu that states 'Corvette Powered' doesn't make the Malibu a Corvette, even if they both have the same engine and performance.

Vehicles, such as the Ford Escape hybrid or the Toyota Highlander hybrid, will always have an audience, but they will never meet the sales demand of the Prius. If there were a unique hybrid SUV; however, it would dominate hybrid SUV sales.

Nonetheless, in the next year gas prices are going to go up significantly as refineries go from MTBE to ethanol additives. Additionally, in the next couple of years we will probably see multiple, significant spikes in the price of gasoline. All of these events will renew interest in ALL hybrid vehicles.

Additionally, hybrid technology is and will continue to advance. These advancements, and the potential small business tax credit for hybrid vehicles, could make hybrids, such as the Escape and Highlander, very cost-effective - perhaps even long term bargains.

Still, the only way hybrid technology will ever take off is when a number of unique hybrid vehicles are competing against each other. If automakers don't take this approach, the potential of hybrids will never be reached.

Intellichoice Best Overall Values of 2006: A lot of hybrids

In the last 2 weeks, hybrid cars have picked up some great press.

Consumer Reports picked two hybrid vehicles, the Toyota Prius and the Toyota Highlander hybrid, for it's Top 10 Best Values in automobile's issue. The Prius hybrid was also found to be the most satisfying to owners, with 95% of those owners interested in buying another Prius.

Then Edmunds/CNN released a report that the Prius, Ford Escape hybrid and the Lexus RX400h hybrid were among the 10 hottest cars in America because these vehicles fly off the sale's lot.

Intellichoice also picked a number of hybrids as the Best Overall Values for 2006. The Toyota Prius, the Ford Escape hybrid, and the Toyota Highlander hybrid were included in the 8 Overall Best Values. The Honda Civic hybrid and the Honda Insight also picked up awards in Best Values in their Class. (more)

Honda taking a further step into hybrid vehicle production?

Asahi Shimbun is reporting that Honda is investing in a new manufacturing plant to develop its high end engines, such as those for hybrid cars. Not long ago, Honda also announced that it was probably going to create a Fit hybrid as well. While Honda hasn't been as bullish as Toyota regarding hybrids in the past, these moves do seem to demonstrate that Honda is significantly ramping up their hybrid capabilities.

Consumer Reports and Hybrid Cars: What you need to know

What's the word on hybrids?

Consumer Report's Annual Auto Issue is one of the most important sources for unbiased ratings and reviews of automobiles. So, what can we learn from Consumer Reports when it comes to hybrid cars.?

First, we learned that the Toyota Highlander hybrid is the best SUV over $30,000 and that the Toyota Prius hybrid is the Best Green Vehicle.

Second, we learned that the Prius is the Most Satisfying vehicle according to owners. A whopping 95% of Prius owners would buy another Prius (more).

Third, we learned that hybrid vehicles have thus far proven to be extremely reliable. In fact, the Prius and the Honda Civic hybrid topped CR's rankings of Most reliable, with just 4% of owners reporting problems. In addition, the Highlander hybrid, Lexus RX400h hybrid and the Accord hybrid also did very well in reliability.

Of course, the long term reliability of hybrids is still a question, a question that can only be answered once enough hybrids have been on the road for more than a decade. Ultimately, the reliability of hybrids is extremely important as it is the factor in determining the overall value of hybrids, which brings us to our final point.

Fourth, are hybrid vehicles worth the cost?

According to Consumer Reports, only two hybrids can save you money after the first five years: the Prius and the Civic hybrid. Of course, once the capped tax credits for hybrids expire, these vehicles will then cost more than their conventional counterparts, well, maybe.

The article, Hybrids: Save gas, lose money, notes that "six hybrid gasoline/electric vehicles, will lose 2 percent to 3 percent more in value over five years of ownership than otherwise identical non-hybrid vehicles." While the Prius can save $406 after 5 years and the Civic hybrid saves $317, the rest of the hybrids lose money after five years: Ford Escape Hybrid ($1,883), Honda Accord Hybrid ($4,263), Lexus RX400h ($4,171) and Toyota Highlander Hybrid ($5,508).

Of course, as in life, few things are ever black and white.

To start, there is no "identical non-hybrid vehicle" to compare to the Prius. If the Prius were simply a hybrid Corolla, it would be called the Corolla hybrid. Quite simply, the Prius is a unique vehicle and when you consider performance, reliability and customer satisfaction, the Prius is a unique, awesome vehicle.

As for the rest of the hybrid vehicle segment, it is true that cost is an important concern. Still, for those that care, can you really put a cost on foreign oil dependency or a cleaner environment? Sometimes doing the right thing is neither the cheapest nor easiest thing to do.

Furthermore, the Consumer Reports study makes several important assumptions. For example, it assumes that your auto insurance will cost more. Overtime; however, this might not be true, especially when you consider that some insurance providers have already offered discounts to hybrid drivers.

CR also assumes extra financing costs for hybrids. Already, Ford has begun to offer incentives and better financing deals on its hybrid vehicles, so this 'cost' might not remain an extra cost.

The most important assumption affecting the costs of hybrids; however, is extra depreciation, which CR claims could range from $2,900 to 6,300 after 5 years. These are huge numbers that cannot, at this point in time, be backed by fact.

For example, if hybrid batteries generally last the life of these vehicles, which Toyota engineers claim is quite possible, then these numbers will be horribly wrong. Additionally, as more hybrids are built, hybrid battery costs will come down.

Moreover, it could turn out that replacing the battery packs of older hybrids could make hybrids twice as fuel efficient as before with new battery technology, such as lithium batteries. Not only would this reverse depreciation costs, but it would double fuel savings costs.

In 10 years, it could turn out that replacing the hybrid battery pack on an old hybrid actually results in a better hybrid than when new. Imagine the effect this would have on resale value.

Additionally, "Hybrid supporter and Prius owner James Bell, publisher of the automotive guide IntelliChoice, recently sold his two-year-old Prius for just $4,000 less than he originally paid for it -- a remarkably low rate of depreciation." (more)

So, hybrid depreciation is a complete wild card.

Furthermore, "We really like hybrids in terms of their overall performance" and environmental benefits, says Doug Love, a spokesman for Consumers Union.

In conclusion, the CR study does demonstrates that hybrid vehicles do pose some risk when it comes to long term value; however, the CR study largely assumes the worst case scenario. If hybrid batteries are very reliable and/or new battery technology could cost-effectively make old hybrids twice as fuel efficient, then hybrids could end up as long term bargains.

Consumer Reports and hybrid car costs

Civic and Prius hybrids DO save money

If you read the Consumer Reports Best and Worst Cars of 2006 issue, then you know that Consumer Reports reported that in the short term - 5 years - not one hybrid saves money compared to their conventional counterparts.

Well, CR has admitted that it made a mistake and that the Toyota Prius and the Honda Civic hybrid actually do save money, $406 and $317 (more).

So, some hybrid cars actually do save money!

Slow hybrid sales push Ford incentives

Ford's hybrid slump isn't a surprise

So far this year Ford has sold about 1000 hybrid vehicles, as sales for both the Ford Escape hybrid and the Mercury Mariner hybrid have slowed. Ironically, as Ford has increased hybrid marketing, sales have simply not kept pace and this has resulted in incentives as high as $1000.00 for Ford's hybrids (more).

Why?

I remember my first Escape hybrid test drive, which left me very unimpressed. It wasn't that I didn't appreciate the vehicle - I did - I just thought the cost was simply far too expensive.

I felt the same away about the Toyota Highlander hybrid, which I also love, but the price difference between the Highlander hybrid and a conventional Highlander, is the definition of sticker shock.

That doesn't mean I wouldn't buy either of these vehicles, I would, if I had to drive SUVs, but I'm not an SUV driver. This highlights the main problem of hybrid SUVs: Who are the customers?

Fans of hybrids are driven mostly by two factors: the environment and foreign oil dependency. Most, but not all, of this customer segment is not interested in hybrid SUVs (I'm not saying hybrid SUV drivers aren't just as committed!!). While there are many others that are concerned about these same issues, they are not driven by these causes, and these people are inevitably going to be driven by cost when it comes to buying a hybrid versus a conventional vehicle.

Many of these hybrid buyers will buy a Prius without thinking about it because there isn't a conventional comparison -I don't buy the Corolla comparison. Every other hybrid, other than the Honda Insight, forces this compare and contrast mentality.

Consequently, until hybrid vehicle costs are more competitive, only unique hybrids such as the Toyota Prius will be hot sellers. There could be exceptions, such as the Toyota Camry hybrid, but that won't be the norm until hybrid battery technology advances.

Of course, all of this could change if the 3 ton SUV small business tax deduction were applied to hybrid vehicles. Let's hope the momentum for this in Congress keeps rolling.

Why gas-guzzling is great!

What's better than a gas-guzzling SUV that can go offroad?

A more powerful, even greater guzzling SUV that can't go offroad. It's pure guzzling pleasure, a message to the world that the price of gasoline means nothing, nor does common sense.

Now that's saying something!

As for global warming and foreign oil dependency, those are just treehugging conspiracies - every real American knows that.

That's why I can't wait for the new muscle cars from Ford and GM, so I can fly by those granola-eating Prius and Civic hybrid drivers. They act like they are saving the world. Give me a break, they aren't making a dent in foreign oil dependency. That's why I buy GM products, they understand America. Just look at Bob Lutz.

"There's enormous good will for the glory days of American cars, when they really were American and didn't try to be Japanese or German," says GM car czar Bob Lutz.

Gas guzzling is the essence of America. Since we're the best in the world, we can do whatever we want. Besides, if I wasn't using so much gas, those people in the Middle East wouldn't have any money and that would breed real terrorism. The truth is gas-guzzling helps fight terrorism. The richer we make those people the less they'll want to kill us.

I'm the real American. America is about choice, even if it is a stupid choice, such as buying a hybrid car.

Be a real American, buy the biggest gas-guzzler you can find! Together we can change the world!

Hybrid cars and reliability

Can you trust hybrid technology?

I regularly receive e-mails that ask, "Are hybrid cars reliable?"

Well, according to Consumer Reports, they are. In fact, both the Toyota Prius and the Honda Civic hybrid were found to be the most reliable vehicles by CR, with just 4% of owners reporting problems.

Additionally, the CR study also picked the Toyota Highlander hybrid as one of its Top 10 vehicles of 2006, a ranking which also includes reliability. Two other hybrids, the Lexus RX400h and the Honda Accord hybrid also received high marks.

Sure it is possible that the smaller production lines of these hybrid vehicles eases the ability to ensure their reliability. Moreover, the long term reliability of hybrids is still somewhat of question, since hybrids simply haven't been around long enough. Yet, first generation Prii and Honda Insight hybrids have proven to be reliable after several years.

While the long term reliability of the hybrid battery pack will remain a question for another decade, based upon current evidence hybrids appear extremely reliable. If the hybrid battery pack lasts the life of the vehicle, as many Toyota hybrid engineers believe, the long term value of hybrids has been significantly underestimated.

The Toyota Prius is one awesome vehicle

Don't believe me?

Just look at what Consumer Reports said about the Toyota Prius hybrid, "an unbeatable combination of economy, acceleration and interior room."

Moreover, the Prius is the Most Satisfying Vehicle according to CR. 95% of owners are interested in buying another Prius. The only vehicles that even compare to this kind of customer satisfaction are the Corvette at 93% or the Infiniti M35/M45 at 92%.

Still not enough?

While there have been many myths regarding the reliability of hybrid cars, it has been much ado about nothing. The facts demonstrate that the Toyota Prius is extremely reliable. According to CR the 2005 Toyota Prius was the most reliable vehicle, as only 4% of owners reported problems.

O.K., that isn't totally true. The Honda Civic hybrid actually tied the Prius as most reliable according to owners.

While long term reliability will not be proven for a few years, at this point in time the evidence indicates that hybrids are very reliable.

Are luxury hybrids worth it?

Soon Lexus will be offering two luxury hybrids

What's the point of hybrid cars? To many it's all about fuel efficiency as hybrids represent an answer to foreign oil dependency or less cost on fuel. To many others, however, hybrids are simply about the environment.

Hybrids, even luxury hybrids, significantly reduce automobile emissions and that is great for the environment.

Still, some owners of the Lexus RX400h hybrid have complained about fuel efficiency. In reality; however, the RX400h offers very fair fuel economy for the performance that it provides.

Does this fuel economy justify the extra cost? Probably not. Yet, if fuel economy is your primary concern, why are you buying a luxury, performance-orientated vehicle?

The truth is, the Lexus RX400h is an "excellent" vehicle according to Consumer Reports. For the level of performance, the RX400h provides very good fuel economy. More important, the Lexus RX400h protects the environment and invests in hybrid technology. Eventually, this hybrid investment will lead to greater fuel economy in luxury hybrid vehicles.

Performance hybrids such as the Lexus RX400h and the upcoming Lexus GS450h hybrid sedan were not designed to save money at the gas pump. If you want to save money at the gas pump, then you buy a Toyota Prius or a Honda Civic hybrid.

While I'm not a huge fan of performance hybrids because foreign oil dependency is an important concern for me, I still appreciate these hybrids. Inevitably, an investment in any hybrid will lead to better, more fuel efficient hybrid technology for all hybrids, including luxury hybrid vehicles.

For luxury vehicle buyers, I give Lexus hybrids two thumbs up, way up.

Camry hybrid: How hot will it be?

Could the Camry hybrid challenge the Prius?

The Toyota Camry hybrid is months away from going on sale and the price still hasn't been officially released. Yet, dealers are already taking orders on Toyota's newest hybrid.

Now, this isn't that unusual in the world of hybrid cars. Preorders were also common on the Highlander hybrid and the Lexus RX400h before they were officially launched. Yet, the sales hype behind both the Highlander and the RX400h hybrids eventually waned a bit, especially compared to the Prius hybrid.

So, how will the Camry hybrid compare?

The Toyota Camry already owns a very loyal following. Will this core customer group drive Camry hybrid sales? Ultimately, that will probably depend on pricing, but current owners offer a huge, potential customer base.

Additionally, many potential hybrid buyers have complained that the Prius is just too small, otherwise they would have purchased the vehicle. Many of these potential customers have expressed strong interest in the Camry hybrid. Will this segment outnumber current Camry owners seeking an upgrade?

It's also possible that those putting down-payments on the first hybrid Camrys are simply hoping to lock in tax credits. As I blogged yesterday, Toyota hybrid tax credits will expire before the end of the year, so placing a down payment as quickly as possible isn't a bad idea.

One can be sure; however, that the entire auto industry will be nervously watching the launch of the Camry hybrid. If the hybrid Camry is as popular as the Prius hybrid, the hybrid revolution will reach critical mass much sooner than anyone is expecting. If this happens, competitors beware, for only Honda is positioned to face this challenge.

Even Toyota might not be ready for such acceptance, so I wouldn't be surprised if Toyota prices the Camry hybrid fairly high simply so that it can adequately supply demand - at least in the short term. Until the hybrid supply chain is a little more robust, Toyota just might not have much choice, although I'd love be wrong.

Interested in a hybrid vehicle? Now might be the best time

So, you're thinking about buying a hybrid vehicle, but you just aren't ready? Well, now might be your best opportunity.

In the last several weeks gas prices have dropped, yet last week's suicide attack on a Saudi oil refinery could have pushed the price of gasoline up far more than Katrina. Almost certainly, we are in the calm before the oil price storm and gas prices will eventually spike this year. When that happens, as it did after Katrina, interest in hybrid cars will also spike.

Even without a spike, tax credits for Toyota hybrids will expire before the end of the year. So, if you are interested in a Prius or Highlander hybrid you should act now, if the credit is important. Interest in the Prius is always high, but if gas prices skyrocket again, finding a Prius could prove almost impossible.

While tax credits for the Honda Civic hybrid or the Ford Escape hybrid, for example, will probably last through the year, finding one of these vehicles might also prove nearly impossible following another surge in energy prices.

So, if you want to buy a hybrid this year, now could be the best time. Of course, if you are waiting for the Camry hybrid, there isn't much you can do until at least May.

Hybrid cars and Gas costs: Still a huge misunderstanding

Fortune Magazine is publishing an article on the development of the Toyota Prius in its March 6th issue. As a preview, Alex Taylor III wrote the article, Toyota's recipe for success.

Taylor doesn't seem critical of hybrid cars and appears to try to be objective in touching on the major hybrid issues. He is, ultimately, laying down the foundation for how Toyota's hybrids might completely dominate the future of automobile sales after all.

Still, he notes, "Critics complain that hybrids are inherently uneconomical because the $3,000 or more the technology adds to the cost of the vehicle can't be recouped with greater gas mileage; that they didn't improve fuel efficiency that much; and that some American models were being built more for performance than to benefit the environment."

To which Taylor states, "The knocks against hybrids are all true. But what the critics didn't put a price on was the value of being seen as eco-sensitive without giving up performance."

"Does it save enough money to pay for itself?" asks Jim Press, president of Toyota Motor Sales in the U.S. "That's not the idea. What's the true cost of a gallon of gas, if you factor in foreign aid, Middle Eastern wars, and so on? The truth is on our side."

While I agree with Mr. Press about real cost of gasoline, I have a bigger issue. Are hybrid vehicles "inherently uneconomical"?

There is simply no way that you can argue that a Toyota Prius is "inherently uneconomical", even without the current hybrid tax credit, and I'd say that the Honda Civic hybrid is close to this category as well. These vehicles are cost effective and do recover their costs for many drivers, especially those that drive in urban areas.

But let's just run a few simple numbers. In Southern California, where I live, it isn't uncommon to spend $100.00 per week on gasoline. That would add up to $4800.00 per year. Let's say a hybrid saves 20% - even though many save more - on your fuel needs. That would be roughly a $1000.00 per year. In 5 years you've saved $5000.00? What's the problem?

O.K., let's cut that it in half. $50.00 per week, $2500.00 per year and after 5 years you've saved $2500.00. Still not bad, and on the Civic and Prius you've recouped your costs. That's at current gas prices, which could go up significantly in the next 5 years. So, what's wrong with this bet, especially if protecting the environment is an important concern? This isn't treehugger craziness, it's just common sense.

To describe hybrids as simply "inherently uneconomical", is simply "inherently ignorant." Hybrids like the Prius recover their costs, while significantly reducing emissions. You're not losing money to be green. In fact, for many drivers it is a cost benefit to own a Prius.

Yes, cost-effectiveness isn't true for all hybrids, but it will be true for most hybrids in the future based on emerging hybrid technology. Most hybrid buyers understand this investment in the future angle, in addition to the real cost of gasoline and oil dependence.

That's why we shouldn't have capped tax credits for hybrid vehicles. Instead, we simply should have ended the $25,000 + tax deductions for the Detroit's worse gas-guzzlers.

That's "inherently uneconomical" for the welfare of the United States.

Fit Honda adding another hybrid vehicle to lineup

Honda set to offer the first subcompact hybrid.

In 2007, according to unofficial reports, Honda will begin offering the Honda Fit Hybrid, a subcompact hybrid. With a starting price of just $11,790.00, the Fit hybrid should shake up the world of hybrid cars.

According to the report, the new Fit will achieve fuel efficiency in the range of the Toyota Prius hybrid or the Honda Insight hybrid.

Some analysts already speculate that this move is a sign that Honda now believes that hybrid vehicles will have a much more critical role in the future. In the past, Honda has indicated that it wasn't sure about the future of hybrids. In addition to the Insight and Fit hybrids, Honda also offers the Civic hybrid - now in its second generation - and the Accord hybrid.

Ironically, this will be Honda's fourth hybrid car. GM, on the other hand, has stated that it is mostly interested in putting hybrid technology only in its large vehicles. Thus, one cannot help but wonder if GM is not sealing its fate with its stubborn refusal to challenge Japan in small cars and the new battle for fuel efficiency supremacy.

Help us, Detroit....

Yesterday, I read an article that bothered me a bit. Daniel Howes, an auto reporter for the Detroit News, wrote an article, Help us, Mr. President, that really got under my collar.

Now, I like Howes as a reporter because I think he's pretty fair, especially compared to some of the other auto writers at the same paper. Still, you can't blame Howes for trying to save Detroit. What other choice does he have? In many ways, his job is probably dependent on the success of Detroit automakers.

What really angers me, I've realized, is Detroit automakers, especially GM.

Mr. Howes notes the legacy healthcare and pension costs of GM and Ford, while also complaining that Asian automakers have enjoyed unfair trade barriers. While I have sympathy for these issues, it isn't much.

Then, Howes states, "Nearly 20 GM models deliver 30 mpg or more; the first gas-electric hybrid SUV is a Ford; and Chrysler's Jeep Liberty is the U.S. industry's first diesel-powered SUV."

"Did Toyota and Honda set the standard in hybrids? Absolutely, and more models are coming. Same with Ford, GM and Chrysler. And GM and Ford have millions of ethanol-capable vehicles on the road today, a precursor to the ethanol-powered fleet that you say would free us from Oil Sheikdom."

Smoke and Mirrors

These statements are pure Detroit - deception and lies and the art of advertising.

First, in real world driving, GM doesn't have 20 models that achieve 30 mpg. Sure hybrid cars don't achieve EPA estimated fuel economy, but in reality almost every car misses their EPA numbers. In fact, the Jeep Liberty Howes mentions actually achieves 50% less than what the EPA estimates in city driving according to Consumer Reports.

Second, these faulty EPA numbers are used by GM and Ford to deceive CAFE. Consequently, many Ford and GM SUVs would not pass their CAFE requirements, if not for the EPA's inefficiency. Since this fact is well known by the government and industry alike, I'd call that U.S. protectionism - especially since SUVs have been Detroit's savior the last few decades.

Third, America's ethanol fleet, please! This one is the one that really sets me off, especially since I've seen at least 20 ads promoting how green GM now is because it has more than a million ethanol vehicles on the road.

Go Yellow? Go to hell GM! It has been a long running joke that almost everyone who drives a flex-fuel vehicle - one that can run on ethanol - doesn't even know it.

Why?

Ethanol is expensive most places it's offered, and ethanol isn't offered in very many places. Thus, a flex fuel vehicle really isn't much of a benefit to most, except Detroit automakers.

Adding flex-fuel capabilities to a large SUV only costs a few hundred dollars, but it enables vehicles that wouldn't pass CAFE to pass CAFE - EVEN THOUGH NO ONE IS USING THE FUEL. Thus, GM spends a few extra hundred deceiving the government - whom enables this deception - on vehicles it makes thousands of extra dollars in profits.

Who wouldn't take that deal? Here, you give me $500.00 and I'll give you $5000.00.

Thus, I'm supposed to be proud of GM for lies and deceit? Lies and deceit that don't reduce foreign oil consumption at all, but instead increase foreign oil consumption - this is something GM is spending millions bragging about?

Disgraceful.

How many more loopholes does the government need to give Detroit? I mean there is already a $25,000 tax deduction for the most offensive, gas-guzzling and polluting SUVs - which was only just reduced and doesn't even include depreciation deductions.

How much more does Detroit need?

Ford used to anger me as much as GM, but at least Ford has admitted the error in its ways and has taken a step in the right direction. Still, Ford needs to do much more, but I'm a huge advocate of the Escape hybrid.

If GM, on the other hand, wants my sympathy or wants my money, then GM needs to come clean. Since 9/11 GM has continued to promote it's most fuel inefficient vehicles as its marquee product. This is irresponsible and un-American.

Get with the program GM. Take some real responsibility. Admit some mistakes and talk to the people about the effort it will take to change. Tahoes, Escalades and Chargers aren't the answer. Help America - lead America - towards ending not just foreign oil dependency, but oil dependency and global warming emissions - not in some mystical future world of fuel cells, but today!

Let's Dare to Dream!

When GM shows some vision and some real leadership - first by accepting its failures and then with new products - I'll be the first in line to buy a GM.

Ultimately, GM has no one to blame but themselves, and forgiveness cannot begin without first accepting responsibility. Until then, I'll hope for bankruptcy.

Washington Post rips hybrid's HOV access

I try to not get too involved in politics. When push comes to shove, it takes a lot of money to be successfully elected to higher office, and almost as soon as a politician is elected, they are already thinking about their reelection. Thus, I think politics - on both sides of the aisle - are about money. As a result I have little faith in either party and am a registered Independent.

Nonetheless, I thought the Washington Post was a liberal paper, but I guess not when it comes to hybrid cars, the environment, or foreign oil dependency.

Since Sunday the paper has taken an agenda against hybrid cars and HOV lane access. On Sunday, the Post printed an editorial calling for the end of HOV lane access for hybrids because "As plenty of the region's commuters know, hybrid vehicles are the main culprit in the ever-worsening traffic in the region's carpool lanes."

The Post points out that 22% of vehicles in the HOV lane are hybrids, which tops the 15% of illegal users also using the HOV lanes. Yet, does the Post care about the illegal users? No, only the hybrid vehicles, which the post states " Hybrids' environmental advantages have diminished as stricter federal rules have required gas-powered cars to have cleaner engines, starting with 2004 models."

So now the Post believes that current gasoline automobiles solve all of America's problems? According to the Post there is now no reason to worry about pollution, global warming, or foreign oil dependency?

I can't help but wonder what the editors at the Post drive, but I bet its BMW, Mercedes, and Lexus. Gas-guzzling means nothing to this fine group of Americans because the cost of gasoline means nothing to people who make the kind of money editors for the Post make.

On a side note, I also wonder how many editors at the Post have children enlisted in the Military - I'd bet not many.

While I understand that hybrids might cause problems for HOV effectiveness and that is an issue worth addressing, to claim that hybrid's environmental impact is now insignificant because of new gasoline vehicles is a complete travesty - an absolute joke.

Yeah, all the gas-guzzlers idling in traffic everyday aren't really a problem anymore, at least not if they are 2004 or later models - as long as you aren't worried about the billions of barrels of oil they waste every year in traffic. And, oh yeah, in congestion even 2004 gasoline vehicles create significantly more pollution than hybrids, but who really ever drives in congestion? Don't we all drive 55 mph on the highway all the time?

So, hybrids are the problem, I mean they do make up almost 1% of all vehicle sales in America, isn't that already enough? Isn't that enough change for one lifetime? Haven't we almost solved global warming and foreign oil dependency already anyway?

I say if you care about the environment, if you care about foreign oil dependency, or if you care about obscene oil company profits, then you should toast the post. Cancel your subscription.

If everyone in America drove a hybrid, such as the Toyota Prius or the Honda Civic hybrid, foreign oil would not be needed. That's a goal worth striving for and it's far more important than HOV congestion - by far.

Yet, this isn't even an issue for the Post. How pathetic.

Maybe, just maybe, in the short term, the Post could focus on the 15% of illegal drivers in the HOV lane. How much money could be made by fining all of those drivers? Additionally, HOV traffic would be less than it was before hybrids if illegal users were punished and forced to stop using HOV lanes.

But that's not the point of the Post. Instead, let's not focus on people breaking the law, let's focus on hybrid cars - didn't you know, they are America's real problem.

Stop selling the Toyota Prius and Toyota Highlander hybrids?

Solomon Technologies, Inc. has filed a lawsuit against Toyota for patent infringement that seeks to stop Toyota from selling the Toyota Prius hybrid and the Toyota Highlander hybrid in the United States.

Thus far, for legal reasons, Toyota is not commenting on the case.

Still, it is kind of interesting that Solomon Technologies, Inc. didn't file a lawsuit against Toyota until September of 2005. They didn't realize their patent was being illegally used until then? Moreover, the Solomon site claims that its technology is used not only in Toyota hybrids, but also in the Ford Escape hybrid and the Honda Accord hybrid.

Is Honda or Ford paying Solomon?

Since Ford and Toyota negotiated on hybrid patents, it seems odd that Solomon's 'proprietary' patent could have been missed if Solomon and Ford have a relationship. If they don't have a relationship, why does the lawsuit only name Toyota?

On the face of it, this case seems derived to drive publicity to Solomon, but that is only my gut feeling. When I researched this company's stock and some other corporate information, I noticed that all questions were referred to the President of the company, which made me wonder if there are any other corporate officers in this company.

If an investor thought that Solomon had a case and that Solomon would eventually obtain a bucket of cash from Toyota, maybe a small stock purchase would be worthwhile? Is that Solomon's game? Again, I am just speculating.

Of course, on the contrary, Solomon could have a case, and what would happen to hybrid cars if Solomon wins?

Re: Buy a Hybrid, and Save a Guzzler

Dear Mr. Leonhardt,

Regarding your article "Buy a hybrid, and save a guzzler".

Wow, I didn't realize that because of CAFE buying a hybrid gives auto manufacturers the right to sell more gas guzzlers. Thus, "The hybrid, then, is just about the perfect example of what's wrong with our energy policy."

Why didn't I realize that?

Oh, is it because hybrids aren't really enabling that many more gas-guzzlers, at least not Toyota hybrids - but they could? Is that your point?

Boy, I love talking about hypothetical situations, but let's talk about facts for a second.

Toyota is by far the hybrid sales leader. Honda doesn't really sell gas-guzzlers, and GM doesn't even have any hybrids. Thus, I guess you're talking about Ford's 20,000 hybrid sales?

But wait a minute, aren't Escape hybrid buyers buying a hybrid SUV instead of a gas-guzzling SUV? So, where is this extra gas-guzzler demand coming from?

Just out of curiosity, how many gas-guzzlers have passed CAFE because of flex-fuel in the last decade, Mr. Leonard? Hundreds of thousands? Millions? Yet, you're focused on 20,000 hybrids?

How many SUVs actually achieve CAFE's 21.6 miles per gallon in real world driving? According to Consumer Reports, not too many.

So, how many millions of gas-guzzlers have benefited from inaccurate EPA numbers? Yet, the problem with the EPA is inaccurate hybrid fuel economy?

Is that why the new EPA fuel efficiency estimates are not going to be used to update CAFE?

But, let's get back to the problem, 20,000 hybrid SUVs.

So your answer is, "A substantial gas tax would be the simplest, with other taxes being cut to keep down the overall burden. Car buyers could drive whatever they wanted, as long as they were paying the full cost of their gas, and automakers would respond with creative products. If we're not capable of having a serious discussion about new taxes, the second-best option would be lavish incentives for companies to sell a fuel-efficient fleet."

Hybrids aren't fuel efficient?

Regarding your tax plan, which other taxes are going to be cut? Are we just going to leave that to the bureaucrats? I'm sure there won't be any loopholes created in that overhaul, and reducing enough taxes to offset the real cost of gasoline will be a very easy task.

Consequently, you are basically suggesting that until we can significantly change the American tax code, doing nothing is better than buying hybrid cars?

Better yet, you don't blame the EPA, automakers or the government for decades of inaction, you ridicule and belittle the buyers of hybrid cars instead?

Very few hybrid buyers think they are saving the world, Mr. Leonhardt, how dare you generalize their motives with your biased statements. Most hybrid buyers think they are sending a message that foreign oil dependency and/or pollution are important concerns, that's it.

That message isn't worth sending Mr. Leonhardt? Oh forgive us.

Anyway, hybrid car batteries could easily achieve the same kind of growth in performance and cost as what my laptop battery has achieved in the last decade. A hybrid battery that achieves twice the fuel efficiency at the same cost as today's hybrid batteries is definitely a stupid investment, huh?

Yeah, gas-guzzling until we overhaul America's tax code, that's the ticket.

"Hybrids, small cars, jazzy designs": Will it work for Ford?

It's hard to make out out Ford's "way forward" plan.

"To stand out in a world awash in car manufacturers, Ford's brands and products have to be clear, relevant and distinct," said Ford Americas President Mark Fields.

According to the DetroitNews that means hybrids, crossovers and small cars, such as the Mercury Mariner hybrid, the Ford Edge and possibly the Reflex hybrid, an insanely hot concept car.

Ford's plan of 250,000 hybrid vehicles by 2010 is a nice step that could position Ford towards success well into the future. Additionally, Ford will enjoy some good P.R. with this move.

Still, let's face it, when it comes to hybrids, it's all about the Toyota Prius. Only the Camry hybrid seems like it could de-throne the Prius, but I wouldn't bet on it.

The Prius dominates because it is a model that is "clear, relevant and distinct."

Only the Honda Insight is as "clear, relevant and distinct", but it is simply too small. A two-seater will forever be a niche vehicle, regardless of whether it is a hybrid or not.

While I like the Ford Escape hybrid, or the Toyota Highlander hybrid, the price difference between a conventional vehicle and its hybrid twin is just too glaring. While I believe these hybrids are worth the price difference, especially in the long run, this math simply will not sell for the average buyer.

To what; however, do you compare the Reflex diesel hybrid?

In the short term, the move to a 'hybrid option' is a bad move for most automakers if they don't have at least one unique hybrid. If you want to be a future leader you can't keep one foot in the past and one foot in the future - it's all or nothing.

If Ford hybrid technology works in the Ford Escape hybrid, then it will work in a "clear, relevant, and distinct" hybrid vehicle as well. If Ford is too afraid to take its own advice regarding future models, then it's already over for Ford.

A Ford hybrid model that could move 100,000 units would be far more important than a hybrid option on 10 different models that will only move 20,000 units per vehicle. A combination of the two could immediately turn things around for Ford via P.R. alone.

It doesn't have to be the Reflex hybrid, but it should be just as "clear, relevant and distinct". If Ford simply follows its own advice it will move forward.

Re: AutoWeek's Newest Diesel versus Hybrid Vehicle article

"Heavy-duty diesel pickups have proved popular here, but hybrid-powered vehicles dominate the market for fuel-efficient cars, in part because they generate better environmental buzz. Consumers are willing to pay a premium for the gasoline-electric Toyota Prius and Ford Escape Hybrid." AutoWeek

Sometimes it's very hard to take AutoWeek seriously, especially when they write things that don't make sense.

First, I'm willing to admit that clean diesel achieves 20 percent better fuel efficiency than conventional gasoline engines, but the technology does cost more.

Second, in Los Angeles, where I live, the price of diesel is almost a dollar more than standard unleaded. So, how exactly is a clean diesel going to save me any money, even if it is 20% more efficient?

Third, in Los Angeles, almost all of my driving is stop and go driving. In such conditions, a hybrid vehicle like the Toyota Prius will perform much better than a Jetta Diesel.

Fourth, the Big 3 are focusing almost exclusively on diesel trucks, not cars. So I have to wait a decade before I have a selection of diesel cars to compare to the Civic hybrid, Prius hybrid, Camry hybrid and Malibu hybrid, etc?

So in my case, in real world driving, selection and costs, how does a diesel compare to a hybrid vehicle? The facts demonstrate that it just doesn't. So, it isn't about environmental buzz, as AutoWeek states, it's just basic facts.

Granted if more petroleum were refined into diesel, the costs would go down, but that's a 'what if'.

If AutoWeek wants to play 'what if' games, let me counter with a 'what if' game.

What if new hybrid batteries become 100% more powerful at the same weight and cost as today's hybrid batteries? Such technology is completely possible within the next decade - which is the same period of time that AutoWeek speculates it would take diesels to really take off in the U.S. in a way that would drive diesel fuel prices lower.

If such hybrid technology were available, then diesels - even with cheaper diesel fuel prices - simply wouldn't compare with the capabilities of hybrid cars. The potential of hybrids has barely been tapped. In the coming decades, hybrids will become significantly more powerful, fuel efficient, and clean.

Diesel technology, on the other hand, has largely reached its potential. Yes, clean diesel technology is a good thing, which can compete with hybrids in the short term, but only in the short term. Inevitably, the best utilization of a diesel engine will be to put it in a hybrid vehicle.

Clean diesel hybrid vehicles are an excellent push into the future. To quit at clean diesel is just far too short-sighted, and a silly argument against hybrids.

Once again I just don't get AutoWeek. Why are they so afraid of hybrid cars?

What happens when the Prius loses its tax deduction?

Since the new Clean Vehicle Tax Credit was approved last year, I've complained that the credit was biased against Toyota. By capping the tax credits by manufacturer at just 60,000 hybrids, it's obvious that Toyota will quickly run out of deductions because of demand for the Toyota Prius.

In recent days Secretary Snow has essentially admitted that the credits were partially written to help out domestic automakers, and maybe - in hindsight - that wasn't such a bad idea.

Thus, the story of 2006, when it comes to hybrid cars, will continue to be the Toyota Prius hybrid. Because not every Toyota hybrid sold is going to qualify for a tax deduction, will this have an affect on the Prius and Toyota hybrid sales?

Will this simply even the playing field between Toyota and other automakers for the hybrid market? Will Toyota counter with some kind of discount? Will sales on the Honda Civic hybrid and Ford Escape hybrid explode? Will hybrid sales, overall, decline?

While the Clean Vehicle Tax Credit might offer a deduction of $3400.00 to buyers, how much will that affect most people's taxes? Sure, the tax credit could be worth several hundred dollars for the average buyer, but is that really the clinching factor for most Prius buyers?

I guess we'll see.

Of course, if gasoline prices continue to rise, the lack of tax credits for the Prius might not even matter. I think next year the U.S. will see sustained gasoline prices near $3.00, minimally. In California, $4.00 per gallon gasoline is going to be fairly common, and it won't just be a spike, such as after Katrina.

Speaking of hurricanes, if another Katrina hits next year, the predictions above will be blown away.

Anyway, that's hybrid story for 2006.

Help!? Need a a Center Console for a Honda Insight hybrid

Have you found a Center Console that fits well in a Honda Insight hybrid? If so, please leave a post. Thanks.

The myth of hybrid car fuel economy

"Indeed, hybrids have increasingly faced sobering publicity about the "myth" of real-life fuel economy. Many drivers have reported to be disillusioned about underperforming the advertised mileage on their hybrids, which are most effective in stop-and-go city driving but help little on highways." CNN

To date, I've not heard one owner of a Toyota Prius hybrid or Honda Civic hybrid complain about their fuel mileage. Yes, I have heard complaints from Lexus RX400h owners, but the Lexus is a performance hybrid.

Still, I've talked dozens and dozens of Prius owners and the average fuel economy, combining both city and highway, is between 45 and 55 mpg. I've also talked to drivers that have achieve more than 60 mpg in some driving conditions.

In real world driving, what other vehicles are even coming close to that kind of fuel economy?

All kinds of conventional vehicles are not coming close to their EPA estimates, but their owners don't care, they didn't buy their car for fuel economy.

Sure some owners of hybrid cars are unhappy, but consumer satisfaction surveys demonstrate that just under 100% of the owners of the Toyota Prius, by far the best selling hybrid vehicle, would buy another Prius.

So, who are all these "disillusioned" drivers? Or, have a handful of drivers created this "myth" of disillusionment?