Toyota Highlander hybrid recall

Do you have a 2008 Highlander hybrid?

39,100 Toyota Highlanders, including some hybrids, need to have an exhaust clamp repaired. Notices should be arriving in May, but if you bought your Highlander hybrid in 2008, you might want to give Toyota a buzz.

Owners can call Toyota at 800-331-4331 or the NHTSA Vehicle Safety Hotline at 888-327-4236.

4 Hybrids in CR's Best Values

Toyota is value

This year's Consumer Reports Best New Car Values includes a ton of Toyota autos, including 3 of its hybrids vehicles. The Prius, Camry hybrid and Highlander hybrid each made the list.

One other hybrid, the Honda Civic hybrid, also made the list.

Vue the best hybrid SUV deals

A plug-in version of the Saturn Vue hybrid

So, you're in the market for an SUV. And, despite higher than normal fuel prices, you're not sure whether a hybrid version is the right move. According to Intellichoice the answer to that question is clear.

Hybrid SUVs are more cost effective than their conventional cousins. After 5 years the Saturn Vue hybrid will save $3,797 over a conventional Vue. The Chevy Tahoe hybrid will save $3,733. The Ford Escape hybrid will save $2,489. The Toyota Highlander hybrid will save $1,360.

Now that doesn't mean the Saturn Vue hybrid is the best deal amongst hybrid SUVs. If you drive in heavy city traffic, for example, the Escape hybrid is a better deal. Still, if you're in the market for an SUV, and you've contemplated one of the four SUV models above, then the hybrid version is the way to go.

Will Toyota's hybrid price increases affect dealer markups?

Still leaving all the competition behind

Effective August 1st, the Toyota Prius will cost $500 more, starting at $22,720. Soon after that, on August 25th, the Camry hybrid will also see a $500 increase that will bring its base price up to $26,870 as the price of the Highlander hybrid increases $518 to $35,445.

Considering that most automakers are raising prices on any vehicle that can sell to help offset both declining auto sales and increased commodity prices, the price increase is neither surprising or unexpected. However, when coupled with dealer markups as high as $3,000 - $5,000, isn't the pricing of Toyota's hybrid vehicles becoming a little ridiculous?

Camry hybrid: Best hybrid for the money?

Payback in just 18 months?

According to Edmunds, the Toyota Camry hybrid recovers its costs compared to the the base 4 cylinder Camry in just 18 months. The Chevy Malibu hybrid was second at 2.7 years, although it won't save as much money over the long run as other hybrids. Thus, the Toyota Prius at 3.5 years will save more money than the Malibu hybrid if you keep the vehicle for at least 5 years. The Honda Civic hybrid takes 4.8 years to recover its hybrid costs.

Because of large price increases in the last year, the Ford Escape hybrid, now priced more than $2,300 more than last year, and the Toyota Highlander hybrid, now up $5,482 over last year, take 7.3 years and 12 years respectively to recover their hybrid costs. Ouch!

Obviously, some hybrid vehicles are a great hedge against high gas prices, but the Toyota Camry hybrid is beginning to look like a steal.

Highlander hybrid seatbelt recall

Don't put your baby in the third seat

If your Toyota Highlander hybrid was built between May 2007 and March 2008, then you might be receiving a recall notice in June. According to the AP Toyota needs to "fix a problem that could prevent the seat belt in a third-row seat from securing a rear-facing child seat."

Toyota's hybrids continue to lift Sales

Camry hybrid continues to post strong sales

The Toyota Prius achieved a 109 percent increase in November sales compared to last year, selling 16, 737 units. The Camry hybrid achieved sales of 5,118 units, a 65 percent increase compared to last year. Even the sluggishly-selling Toyota Highlander hybrid achieve an almost 11 percent increase in sales at 2,577 units.

Did the Prius give Toyota a green halo? I don't know, but the sales of Toyota's hybrid cars continue to increase and they continue to lift Toyota.

Turbocharged hybrids at SEMA

Some not-so-green hybrids make SEMA appearance

Several hybrid vehicles have found their way onto the floor of the SEMA show this year. Unfortunately, many of them lost their color along the way.

Toyota collaborated with BorgWarner Turbo & Emissions Systems to create the world’s first hybrid turbocharged SUV. According to Toyota, the turbocharged Highlander hybrid "highlights the feasibility of forced induction in a hybrid vehicle. Boost is provided by an AirWerksTM hybrid turbocharger developed specifically for this application, and features a forged billet compressor wheel, a ni-resist turbine housing, and a water-cooled bearing housing to increase longevity. Early testing of the Highlander Hybrid Turbo has shown that vehicle power has increased by close to 20 percent, or 305 hybrid system net horsepower."

West Coast Customs showcased a Toyota Prius that had received "a luxury and performance makeover."

"The green car is starting to make a big effect on the car world, which takes a big effect in our aftermarket world," said Ryan Friedlinghaus, chief of WCC. "People look at the Prius, the younger generation looks at it and says, 'I wouldn't drive that'. Now we made our Prius and the kids start looking at it.

Only 10,000 GM dual mode hybrids?

Just a PR effort?

I'm not a big fan of SUVs, but when I test drove the Chevy Tahoe hybrid, I was quite impressed. If you have to have an SUV of this size, I believe it should be the hybrid Tahoe.

Nonetheless, GM doesn't seem to have very high expectations for either the Tahoe hybrid or the GMC Yukon hybrid. While I can't remember the source, I read something the other day quoting Bob Lutz in which he said GM planned to sell about 10,000 of these hybrids in the first year - in total.

Considering the sales of other hybrid SUVs, such as the Ford Escape hybrid or the Toyota Highlander hybrid, these numbers are not that surprising. Nonetheless, the Highlander hybrid will outsell both of GM's hybrid SUVs, even though it barely qualifies for any tax credit.

I'm glad GM is finally launching some dual mode hybrids, I just wish they were being a little more aggressive.

A good time to buy a hybrid?

The 2008 hybrids are coming

Are you in the market for a new hybrid vehicle? Then now might be a great time to do some hybrid shopping, as dealers prepare to unload 2007 models to make room for 2008 models.

The 2008 Toyota Camry hybrid is already available at some dealerships, and the price of the hybrid Camry is $1000.00 less than last year. Thus, buyers can only assume that dealers are ready to bargain.

The 2008 Toyota Highlander hybrid has been totally revamped, although only small changes were made to the hybrid powertrain. Still, many are calling the new Highlander the best ever, which might create some deals on the 2007 Highlander hybrid.

Unfortunately, Toyota's other hybrid, that quirky little Prius, continues to be a hot seller, so deals on this popular hybrid might not be common. Still, the 2008 Prius will offer a cheaper base version.

The 2008 Nissan Altima hybrid is also set to launch, so again, dealers might be prepared to discount the 2007 model to make room for the 2008s.

Overall, this is a good time of the year to buy an automobile, so get out there and check out your favorite hybrid vehicles. You just might find a deal you can't refuse.

Why not a 2008 Highlander hybrid two-wheel drive?

Only 4WD versions?

Say you're a soccer mom or dad. You need seating for six, but you don't need to do any off-roading, and you want to be as green as possible, as fuel efficient as possible. In fact, you're really interested in hybrid vehicles, and you are interested in buying a hybrid station wagon, mini-van or SUV - any hybrid - it just has to be a fuel efficiency-focused 6-seater.

Well, forget about a two-wheel drive version of the 2008 Toyota Highlander hybrid. Instead, soccer moms and dads will have to fork over extra money for unnecessary 4WD technology. Even though Toyota started out with a 2WD Highlander hybrid, it appears Toyota has given up on this segment.

With better marketing, I think Toyota might have achieved relatively more sales success with the 2WD version of the Highlander hybrid if they had focused on fuel economy-focused minivan orientated consumers.

But, I guess we'll never know.

Highlander hybrid pricing announced

Base hybrid slightly cheaper, loaded - ouch!

The base Toyota Highlander hybrid will see a small price reduction of less than one percent, starting at $33,700 for the 4WD-i vehicle. The loaded Limited Highlander hybrid will see a large price increase of more than 9 percent to $39,950.

The new Highlander hybrid will ride on a new chassis that is almost 4 inches longer and 3 inches wider, significantly increasing the roominess of the Toyota's hybrid SUV. In addition, the Highlander hybrid will offer new tools to manage fuel economy, adding EV Mode, ECON Mode and a Hybrid System Indicator.

Expect the new Highlander hybrids to hit showrooms in October.

Toyota reports hybrid sales for June

Toyota's hybrid sales still strong

Toyota sold almost 30,000 hybrid vehicles in June, an increase of almost 50 percent compared to last June. Not surprisingly, the Prius was the top selling hybrid, posting sales of 17,756 units. The Camry hybrid achieved sales of 5,530 units, while the Highlander hybrid posted sales of 2,403 units.

The Lexus RX400h hybrid achieved sales of 1,562 units.

How about a Toyota FSC-like hybrid-only brand?

Does a hybrid crossover make sense?

So, you like the Toyota Prius, and it works, in theory, for your family of 4. Nonetheless, it seems like your brother's two kids spend almost as much time with your family, as with his. Thus, ultimately, the Prius just doesn't accommodate the needs of your extended family.

Well, what if Toyota offered another hybrid-only brand, as unique as the Prius, but a little larger, with a slick foldaway third row of seating?

We know Toyota is almost certainly going to launch a new hybrid-only brand that is probably going to be larger than the Prius. Wouldn't such a hybrid crossover be the perfect vehicle? It wouldn't really adversely affect Camry hybrid sales, Prius sales, or Highlander hybrid sales.

I'd buy it.

2008 Highlander hybrid in September?

Roomier and more fuel efficient?

Toyota will begin selling the 2008 Highlander hybrid in late September, but has not yet announced pricing.

The 2008 hybrid Highlander will be "larger, roomier and more powerful" and include "one of the most comprehensive lists of standard safety features in it the mid-size SUV class," such as 7 airbags.

Despite some possible tweaking, the 2008 Highlander hybrid will be built on the same hybrid powertrain as the current hybrid Highlander, which Toyota is running a special $2000.00 discount through June.

Prius, hybrid vehicles, hot in Pasadena - A quick shop

Time to get a deal?

I was running some errands the other day that took me near a Toyota dealership, so I thought I'd stop in and check out the selection of hybrid cars.

I haven't been out shopping hybrids in many months, but I was shocked by how things have changed. At one time you couldn't find any hybrids on a Toyota lot. Six months ago or so, you might find a few on the lot, but selection was still very limited. Now, the Toyota lot is loaded with hybrids.

--Finish: Prius, hybrid vehicles, hot in Pasadena - A quick shop

Toyota hybrids post record sales in May

The Camry hybrid was also hot

Ouch! That's all I can say regarding the sales of the Toyota Prius hybrid car this May.

With a tax credit that has been cut in half, then cut in half again, one might have expected a bit of a drop in the sales of Toyota's hybrid vehicles, or at least some stagnation. Instead, Toyota posted its BEST EVER month of Prius sales, selling some 24,009 Prius vehicles - almost equaling the total sales of Toyota's entire Lexus division.

----> Finish: Toyota hybrids post record sales in May

Hard sell? Hybrids help drive record Toyota sales

Almost 20,000 sold in March

With significant help from hybrid cars, Toyota posted "best-ever monthly sales" for the month of March. The Toyota Prius achieved the best month of sales for the second month in a row with 19, 156 vehicles sold, an increase of 133.2 percent according to Toyota.

The Camry hybrid achieved sales of 5,144 units sold in March, while the Highlander hybrid achieved 2,501 units sold. In addition, Toyota also sold 1,471 units of the Lexus RX400h hybrid.

While some of this increase in hybrid sales might be attributed to a decreasing tax credit for Toyota hybrids, that's still an amazing month. Too bad the credit is expiring, I guess Congress just doesn't feel the need to get as many foreign oil dependency fighting, global warming reducing automobiles on the road as fast as possible?

Two Toyota hybrids on Consumer Reports Best of 2007

Highlander hybrid was a top pick

The Toyota Prius received the best mileage ever for a 5 passenger vehicle and was picked as the Best Green Car. In addition, Consumer Reports highly recommends the rearview camera.

One of Toyota's other hybrid cars, the Highlander hybrid was picked as the Best SUV over $30,000. While the 2007 Highlander hybrid was picked by Consumer Reports, CR still suggested waiting until the 2008 Highlander hybrid is released later this year.

(Source: CNN)

Incentives to buy a hybrid vehicle

Ford is offering some nice financial incentives on hybrids in some areas

How many incentives do you really need to buy a hybrid vehicle? Foreign oil dependency is threatening our national security. Pollution from automobiles is threatening our health and almost certainly causing global warming.

How much is it worth to you to do the right thing? How much is it worth to invest in a better future for your family, for your children?

O.K. So, I'm overly optimistic - just a silly, utopian dreamer. You need a few financial incentives to buy a hybrid. Well, even for those with less altruistic motives, hybrid cars can still be a great deal.

---> Finish reading Incentives to buy a hybrid vehicle.

What to expect from the 2008 Highlander hybrid

A Hybrid Highlander at 2007 NAIAS

So, what can you expect from the newest version of the Highlander hybrid? Well, the 2008 Highlander hybrid will not offer any changes to the Hybrid Synergy Drive, nor to any of the hybrid technology powering this vehicle.

Essentially, the 2008 Toyota Highlander hybrid will receive mostly cosmetic changes. Nonetheless, for larger families interested in hybrid technology, the newest hybrid Highlander does offer at least a few interesting upgrades.

The new Highlander hybrid is both wider and longer than the previous hybrid Highlander so there is more interior space. Unfortunately, this extra size adds extra weight. That extra weight will almost assuredly cause decreased acceleration. Fortunately, however, Toyota has indicated that the weight increase will not cause a decrease in fuel economy.

Ultimately, the extra size creates more room for larger families seeking a hybrid. In addition, the latest Highlander hybrid offers more airbags - a total of 7, and AWD is no longer optional. Instead, AWD is standard on all hybrid Highlanders.

Hybrid Vehicles Dead? Toyota Prius sales soar in January

Are hybrid vehicles losing their appeal?

Despite lower gas prices and a federal tax credit that was reduced by 50 percent, the Toyota Prius had its best January on record, selling 8,299 units. The Camry hybrid posted sales of 2,801 units, the Highlander hybrid reported 1,810 sales, while the Lexus RX400h reported 1,245 units sold.

So, if Toyota sold more than 14,000 hybrid cars in January with only a reduced tax credit, how many more would Toyota have sold if it still qualified for the full tax credit? Considering the seriousness of foreign oil dependency, pollution and global warming, it is simply silly that Toyota is being punished for being too successful doing the right thing.

--> More on Hybrid vehicles dead? Prius sales soar in January

How long before FT-HS hybrid technology finds other Toyota hybrids?

0 - 60 in 4 seconds with 4 cylinder fuel efficiency! What are we waiting for?

I've already stated that I want the FT-HS hybrid concept to become a reality, and I've also stated that the technology behind the FT-HS hybrid is more important than the vehicle itself. Obviously, this begs the question, "When is some of this new hybrid technology going to find its way into Toyota's current hybrid cars?"

Already, Toyota has contemplated a city Prius, for example. Why not put FT-HS technology into a smaller Prius - say one with only a 3 cylinder engine - that would achieve greater fuel efficiency, yet still be capable of amazing bursts of speed or power.

Also, why not a sporty version of the Camry hybrid? Couldn't this new hybrid technology provide more torque and/or towing capacity for the Highlander hybrid?

Since Toyota has claimed the FT-HS is basically a production-ready vehicle, one has to assume the third generation Hybrid Synergy Drive has to be almost production-ready as well. So, why not give consumers a little taste?

Toyota hybrids at the LA Auto Show

Heading to the Los Angeles Auto Show this weekend, I had few expectations regarding Toyota and its hybrid vehicles. Pre-show hybrid buzz focused on the Aura and Yukon hybrids and GM's new green identity. Since, I started out on the GM side of the convention center, I thought the best of the show's hybrid displays were behind me, especially when I walked into the Toyota side of the convention center and saw Toyota Tundras everywhere.

Eventually, though, I did make my way through the Tundras and into Toyota's hybrid section.

The difference between GM's hybrid offerings and Toyota's was absolutely stunning. In fact, there was simply no comparison between Toyota and any other automaker at the show regarding hybrid vehicles. Ironically, Toyota's hybrid section was all business and no show gimmicks. There was a huge information bar where you could sit down, talk to a rep and obtain product literature. Then of course, there were Toyota's three hybrids, the Highlander hybrid, Camry hybrid and the Prius.

As I sat near the Toyota hybrid section I was amazed at the visitors to this area. This was a high traffic area, but it wasn't just people looking at hybrids. Here people were getting into hybrids - sitting in the front, then the back, opening the trunk, touching every gadget that the vehicles had to offer. These visitors looked like buyers.

Wow, I thought, not bad for a company without any new hybrid debuts. Then, however, I noticed the Lexus hybrid section and realized Toyota did debut a hybrid at the show, the Lexus LS600h L hybrid. While Lexus had the GS 450h hybrid the RX 400h hybrid at the show, in addition to a split 450h show gimmick, the LS 600h was the show stopper. Still, the Lexus hybrid section was pure auto show marketing, unlike the Toyota section, and it worked. The buzz around the Lexus hybrids was nothing short of phenomenal.

In terms of hybrid vehicles, Toyota didn't just dominate the LA Auto Show; it was the LA Auto Show.

Hybrid vehicles still offer excellent reliability - Consumer Reports

Hybrid vehicles are very reliable according to Consumer Reports survey research. The Honda Accord hybrid and the Toyota Prius hybrid are the number one and two most reliable family cars, and the Honda Civic hybrid took third place for most reliable small car. The Toyota Highlander hybrid and the Lexus RX400h took the first and fifth spots for most reliable midsized SUVs.

The only hybrid to suffer a bit this year compared to last year was the Ford Escape hybrid, which dropped from above average to just average.

(Source: CNNMoney)

Civic and Escape hybrid sales up big in October

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

Hybrid Interest down 10% in Q3 according to Autobytel

Overall interest in hybrid vehicles was down 10% in the 3rd quarter according to Autobytel. Still, interest in the Toyota Prius and the Camry hybrid remained relatively strong, while interest in the Highlander hybrid surged 32%. On the other hand, interest in the Ford Escape hybrid dropped a whopping 49%.

(Source: Autobytel)

Do you want to be in a Toyota hybrid commercial

Are you so proud of your Toyota hybrid vehicle that you want to tell the world about it? If you own a Prius, Highlander hybrid or Camry hybrid then you can apply to be in one of Toyota's next hybrid commercials.

"We want to know who you are and what your reasons are for owning a hybrid vehicle. Participants will not only get the chance to be part of an important national campaign that supports a good cause but may also receive financial compensation for participation! You must own or have a Toyota hybrid vehicle in your immediate family to apply."

HOW TO APPLY:

Send an email to telluswhy@nvbb.net including:

Your name
Age
City/state of residence
A photo of yourself and anyone in your household who uses the car (ideally posed in front of your Toyota hybrid)
Your reason for purchasing a Toyota hybrid vehicle

Deadline:All applications must received no later than OCTOBER 30TH, 2006

For further questions please contact: epoteet@nvbb.net

Last Day for full Toyota hybrid tax credits

Tomorrow is the last day to buy a Toyota Prius, Highlander hybrid, Camry hybrid, or Lexus RX400h if you want to receive the full hybrid vehicle tax credit.

If you are going to buy any other hybrid, no worries - not this year.

Hybrids only 9% more efficient than regular vehicles?

Are hybrid vehicles only 9% more fuel efficient than conventional vehicles? That's what J.D. Power claims, according to the Detroit News. While noting that interest in hybrids is growing, J.D. claims that hybrid buyers have unrealistic expectations in terms of performance.

While I agree that some buyers have unrealistic expectations, I have to question the 9% figure. Other studies have claimed the same, but those studies were done using track testing. For the majority of drivers, track testing is about as accurate for gauging real world fuel economy as are EPA estimates of hybrids.

Moreover, saying 'hybrids' are only 9% more efficient than conventional models is completely deceptive. For example, some hybrids were not produced to achieve the highest fuel efficiency possible. The Honda Accord hybrid, for example, is really a performance hybrid, though it achieves excellent fuel mileage for that performance. The same is largely true of both the Lexus RX400h and the Toyota Highlander hybrid, though these vehicles are - for their class - more fuel efficient than the Accord hybrid.

In terms of fuel efficiency, both the Ford Escape hybrid and the Toyota Prius hybrid, are the two hybrids most designed for fuel economy. While the Civic hybrid is a very fuel efficient vehicle as well, so to is the standard Civic. Additionally, the Civic hybrid doesn't offer as much electric assist as the hybrid Escape or Prius.

Consequently, comparing some hybrids is about as accurate as comparing apples to oranges. Thus, averaging their fuel economy is completely useless.

Even worse, if the Silverado hybrid was also included in the 'hybrid class' by J.D., then the results are completely skewed against hybrid fuel efficiency. The Silverado hybrid isn't even a mild hybrid in my book. In fact, its not even a hybrid in my book.

Consequently, the class of current hybrid vehicles are actually a very diverse group of vehicles. To average their fuel economy is misleading at best and, ultimately, deceptive. Studies by both Consumer Reports and Edmunds very much call into question the number, 9%.

Some hybrids are more fuel efficient than other hybrids. Some hybrids offer more power than other hybrids. Some hybrids perform better on highways compared to other hybrids, and some hybrids perform better in urban slow-and-go or stop-and-go traffic than other hybrids. Inevitably, hybrid fuel efficiency can ONLY be assessed vehicle by vehicle. Even then, two different drivers of the same hybrid can still achieve vastly different outcomes.

So, don't take this 9% very seriously. It might be true for some hybrids, but it certainly isn't true for all hybrids. If you want to read more about real world fuel economy from real world hybrid drivers, check out these hybrid testimonials.

Business Week helps pick your hybrid vehicle

O.K., so you've read all of my articles and you still can't decide which hybrid is best for you? While I don't believe that, you can still check out Business Week's latest article on hybrid cars, New choices boost hybrids into mainstream.

Prius part of another Toyota recall

Toyota is recalling over 400,000 more vehicles due to a faulty engine part. Around 8,476 Toyota Prius hybrids are part of the recall - manufactured in the year 2001. This is the second Toyota recall which has also included hybrid cars. A few days ago both the Toyota Highlander hybrid and the Lexus RX400h hybrid were also part of a large recall. In all cases; however, the problem was unrelated to hybrid technology and a only a very small number of hybrids were included in the recalls.

Highlander hybrid, Lexus RX400 part of huge Toyota recall

Early 2006 Toyota Highlander hybrids and Lexus RX400h hybrids are part of a recall affecting nearly 370,000 Toyota vehicles. According to Toyota about 3,700 Highlander hybrids and 8,300 RX400hs are part of the recall. Owners should be notified by the end of this month. The recall is regarding a small piece of console trim on the center-left side which could come loose and interfere with the accelerator. No other Toyota hybrid cars were part of the recall.

2010: Year of the hybrid?

Today, critics often question the value of hybrid cars. Only a few can save money over the long term at today's gas prices they state and reliability is still an issue.

Yet, hybrid technology is only just emerging and the future of hybrid vehicles won't really be understood until at least 2010. By then Toyota will offer 14 different hybrid models. Even Detroit will offer numerous hybrid vehicles. Plus, Nissan, Hyundai, Porsche - even Suzuki - will be in the hybrid game.

Then it won't just be the Toyota Camry hybrid that challenges the Prius for total sales, but many new hybrid models.

More important, there will be several different types of hybrid technology on the market and many more hybrid parts suppliers. This competition will give consumers real choices. Should I get the Chevy Tahoe hybrid, Ford Escape hybrid or Toyota Highlander hybrid? That will really begin to depend on your needs, such as towing, and that is just the beginning.

Moreover, Toyota has indicated that its hybrids in 2010 will not only be significantly more fuel efficient, but the cost differential between hybrid cars and conventional cars could be cut in half. Other automakers will have to do the same if they want to compete.

Competition, better technology, cheaper costs - by 2010 the question won't be why would you want a hybrid, it will be why would you want anything less than a hybrid.

Newsweek's Green Gap: Hybrid Critics have become boring

I was just reading Newsweek's Green Gap which asks, "Hybrids might be hip, but are they saving consumers enough at the pump to compensate for their high sticker price?" Over and over auto writers have noted that the Honda Accord hybrid and the Toyota Highlander hybrid are not selling well because of their sticker price. So hybrid cars are dead, right? Well, not exactly, the Toyota Prius and the Toyota Camry hybrid are hot, the Honda Civic hybrid is also hot. Ultimately, hybrid sales keep going up, and the hybrid market is only just emerging, only just being understood. It seems today's media loves to talk about hybrids. Recently, I questioned whether there was a media bias against hybrids. When Toyota announced a recall that includes the Prius, but wasn't limited to hybrids, nor was it related to hybrid technology, yet most of the media focused only on the Prius, not the fact that the majority of the affected cars were NOT hybrids.

GM and Ford Claim Hybrid Car Pool Lane Discrimination

Sometimes I think it is best just to keep quiet. This is one of those situations for Ford and GM. "Ford Motor Co. and General Motors Corp., seeking to boost sales, want the federal government to force New York and California to let solo drivers of their hybrid vehicles join those of Honda and Toyota cars in highway carpool lanes." (JSONLINE)

While I like the Ford Escape hybrid, it doesn't achieve the kind of mileage that the Honda Civic hybrid or the Toyota Prius hybrid achieves. More important, the Toyota Highlander hybrid also doesn't not qualify for HOV lane access in these states - so there is no discrimination. The point of New York and California HOV legislation was to promote the very best fuel efficiency.

Both of these American companies should be leading the fight against foreign oil dependency, instead they survive only by increasing America's dependency.

Fickle consumers underscore need for hybrid technology

Most Consumers Still Demand Performance and/or Size

Hybrid technology is just emerging and still evolving, but already there are mild hybrids, full hybrids, one-mode hybrids, two-mode hybrids, gasoline hybrids, diesel hybrids, hydrogen hybrids, plug-in hybrids, flex-fuel hybrids, etc.

Another class of hybrids, performance hybrids, have often been the source of much media ridicule because they are as much about performance as fuel efficiency. Such hybrids include the Lexus RX400h and the Honda Accord hybrid. Additionally, other hybrids, such as the Toyota Highlander hybrid, could have been made to be more fuel efficient, but Toyota figured Highlander drivers, and many SUV drivers, still favored a certain level of performance more than fuel efficiency. Much evidence seems to show that Toyota is right.

According to a CNN/Kelly Blue Book study, almost 25% of consumers are willing to give up performance and size for better fuel economy; however, 25% refuse to give up anything for better fuel economy. The other 50% will give up a little size, or a little performance, etc.

Along those same lines, an AutoWeek article notes, Loyalists won't quit big SUVs; hauling power, improved fuel economy help move vehicles . "Arguably, Americans insist on SUVs. It's unique to their lifestyle and utility."

Additionally, while Congress is going to finally address CAFE, it now appears that the new regulations will still protect Detroit's SUV domain. It is just too obvious in Congress that Detroit probably cannot survive if CAFE is pushed too high.

Unfortunately, performance and size are simply more important to most Americans than is fuel efficiency. Nonetheless, ever rising oil prices, ever more realizations of the connection between foreign oil, terrorism and American hate, will slowly force more and more Americans to take fuel efficiency seriously.

The technology behind hybrid cars enables automakers to continue to provide performance and size to Americans, while also significantly reducing foreign oil dependency. This isn't something that should be done, it is something that must be done. While Congress will probably be weak on CAFE, they should be overly aggressive in offering tax incentives to promote hybrid technology.

Join our Campaign to Make Congress Act On Hybrid Tax Incentives.

The hybrid revolution: Is Toyota just coasting?

According to Toyota, its hybrid cars are selling as fast as they can be made. Contrary to recent articles, even the Highlander hybrid and the Lexus RX400h, are also selling well, notes a recent AutoWeek story.

Nonetheless, Toyota isn't necessarily selling many more hybrids this year compared to last year. In fact, with the release of the Camry hybrid, for example, Toyota has had to reduce its production of the popular Prius, in order to have the capacity to build the hybrid Camry. Thus, overall sales of Toyota hybrids are not accelerating as fast as in the past, even though interest is growing.

So, why isn't Toyota producing more hybrids?

"Expanding hybrid volume requires increasing the number of vehicles that have the hybrid option available," stated Jim Press, President of Toyota U.S.A. "That's driven by engineering resources, and it's difficult to accelerate that."

One can only speculate that "engineering resources" also includes technical parts from suppliers, such as batteries. Why don't suppliers rush to this demand? Maybe the better question is, why should they? NiMH batteries appear to already be a dead technology soon to be replaced by lithium-ion technology. Yet, unfortunately, this whole transition will take years, maybe even a decade.

Whatever the causes for this lack of "engineering resources", it appears that Toyota is either willing, or has no choice, to just coast for a few years, producing only a few hundred thousand hybrids annually.

Hopefully, soon-to-be-released hybrid technology from GM and Chrysler, or a new hybrid Fit from Honda, will accelerate Toyota's hybrid production.

Saturn Vue Hybrid: The Right Kind of Hybrid?

The Saturn Vue Hybrid is almost set to go on sale, and at $23,000, the Vue Hybrid will be significantly cheaper than other hybrid SUVs.

However, unlike the Ford Escape hybrid and the Toyota Highlander Hybrid, the Vue hybrid will offer less hybrid technology, which is why the price is cheaper.

"But the Vue Green Line's electric motor can't actually drive the vehicle on its own at low speeds, the way, for example, a Ford Escape Hybrid's can." Additionally, "the Ford Escape Hybrid can go up to 25 miles per hour without starting its gasoline engine at all. In the Vue Green Line, however, the gasoline engine starts running the moment the driver's foot lifts off the brake pedal." (Money)

If you are a highway driver, the Vue hybrid might be a good buy. If you drive in an urban area, however, the Vue hybrid probably isn't your best choice.

The hybrid vehicle revolution is dead?

The Wall Street Journal reported that sales of some hybrid cars are slowing, according to Car and Driver. That magazine cited such evidence as interest free loans for the Ford Escape hybrid, as well as new financing deals for the Toyota Highlander hybrid, and cuts in production on both the Highlander hybrid and the Honda Accord hybrid.

Of course, the Toyota Prius hybrid car is burning off the lot, and the Honda Civic hybrid is also seeing strong sales.

So, what's the problem? Cost effectiveness.

Ultimately, I believe there two main types of hybrid consumers: those driven by the environment and foreign oil dependency and those driven by saving money on gas.

The Prius and the Civic hybrid fit the demands of both of these consumer segments. The rest of the hybrids don't fit the majority of consumers in either one of these segments very well.

Still, the best of hybrid technology is yet to come and even large hybrid SUVs will eventually see lower prices and higher fuel economy.

Hybrid vehicles are far from dead.

Hybrid cars: Why Toyota is the Most Important Automaker in the World

I was reading an article this morning, Honda sees hybrid owners buying fuel cell cars, and it struck me how Toyota has become the most important automaker in the world.

It turns out Honda is looking to the drivers of its hybrid cars to drive Honda Fuel Cell Vehicles.

"Honda has a rough idea of who its first fuel-cell customers will be, people trading in their gasoline-electric hybrid cars," states this AP article.

"We already hear of people saying, 'gee I like my hybrid but what's next. I want to go beyond gasoline'," says Steve Ellis, manager of fuel-cell marketing for American Honda Motor Co.

Yet, Ellis also notes that, "fuel-cell cars will make up only a fraction of the auto market for two or more decades."

While it's great that Honda is looking beyond hybrid vehicles, is the status quo of the world's fleet of automobiles good enough for the next two or three decades?

What happens when millions and millions of new drivers from China and India demand more oil in the next decade? What happens if Iran cuts oil production to the West? What happens if 10 years of increased, severe hurricane activity batters oil refineries in the Gulf of Mexico? What happens if global warming is actually much more serious than believed?

Even worse, what happens if the 'hydrogen economy' is found to result in some unintended consequence that actually makes gasoline still a better a solution?

How Green is Green Enough?

Sure Honda is the greenest automaker in the world, but none of the world's automakers are green enough, and that's why Toyota is so important.

Toyota's aggressive push into hybrid cars has made the public realize that much better automobiles - in terms of fuel economy and pollution - are available now, not in decades.

Yet, the best thing about hybrids is that hybrid technology offers much more potential than is currently offered. For example, hybrid technology could be added to flex-fuel vehicles, to diesel vehicles, to bio-diesel vehicles, to hydrogen vehicles, etc. Moreover, more and more research will lead to significantly better hybrid batteries. Consequently, 100 mpg hybrid vehicles could easily be less than a decade away.

100 mpg vehicles aren't worth striving for along the way to fuel cell vehicles in today's world? The status quo is simply good enough for another few decades?

Inevitably, when America experiences sustained gas prices of more than $3.00 per gallon combined with the constant threat of gas spikes of more than $5.00 per gallon, automakers won't - at least those that want to survive - have any choice but to build as many hybrids as possible.

Thanks to Toyota, Americans and the world will know, automakers can do better, much better.

Accord hybrid versus the Camry hybrid

Hybrid Competition Heats Up, A little

Slowly, albeit very slowly, competition amongst hybrid cars is building.

Already we have the Toyota Highlander hybrid versus the Ford Escape hybrid versus the Lexus RX 400h, as well the Toyota Prius versus the Honda Civic hybrid, and soon we'll have the Toyota Camry hybrid versus the Honda Accord hybrid.

Both the Accord and the Camry are already top selling cars in America. So, how will the hybrid battle between these two champions play out?

Unfortunately, it probably won't be much of a battle.

The Accord hybrid is a performance hybrid, offering some of the best performance of any Accord. For the power offered, the Accord hybrid offers good fuel efficiency. Ultimately, however, the hybrid Accord was built to perform on the highway, not to set fuel efficiency records.

The Camry hybrid, on the other hand, will offer significant gains in both fuel economy and pollution reductions compared to a standard Camry. While the hybrid Camry will still perform well, it wasn't designed for 0 to 60 supremacy, however the hybrid Camry should offer exceptional fuel efficiency.

Ironically, the real competition in the hybrid vehicle wars will probably be between the Camry hybrid and the Prius.

Are automakers destroying hybrid technology?

Yesterday, Business Week printed the article, Are hybrid sales running out of gas, which argues that other than the Toyota Prius hybrid, the sales of most other hybrid cars are slowing.

Unfortunately, I basically agree with Business Week that the costs of hybrids are an issue that is slowing hybrid sales. Hybrid vehicles do save gas, but they do not always save enough gas to justify the higher costs, especially hybrid SUVs.

Thus, only those with the wallet and the passion to fight foreign oil dependency or for the environment, can afford these vehicles.

A much larger customer segment; however, can afford vehicles such as the Prius or the Honda Civic hybrid. Still, the conventional Civic isn't a gas-guzzler, so you inevitably start comparing the Civic hybrid to the conventional Civic. For most consumers, up-front costs will eventually dominate.

The Prius, on the other hand, is unique. It is the hybrid vehicle, not a conventional vehicle with hybrid technology.

If someone wants to buy a sports car, they wouldn't typically want to buy a souped-up Chevy Malibu, they would want to buy a Corvette. Simply putting a badge on a Chevy Malibu that states 'Corvette Powered' doesn't make the Malibu a Corvette, even if they both have the same engine and performance.

Vehicles, such as the Ford Escape hybrid or the Toyota Highlander hybrid, will always have an audience, but they will never meet the sales demand of the Prius. If there were a unique hybrid SUV; however, it would dominate hybrid SUV sales.

Nonetheless, in the next year gas prices are going to go up significantly as refineries go from MTBE to ethanol additives. Additionally, in the next couple of years we will probably see multiple, significant spikes in the price of gasoline. All of these events will renew interest in ALL hybrid vehicles.

Additionally, hybrid technology is and will continue to advance. These advancements, and the potential small business tax credit for hybrid vehicles, could make hybrids, such as the Escape and Highlander, very cost-effective - perhaps even long term bargains.

Still, the only way hybrid technology will ever take off is when a number of unique hybrid vehicles are competing against each other. If automakers don't take this approach, the potential of hybrids will never be reached.

Intellichoice Best Overall Values of 2006: A lot of hybrids

In the last 2 weeks, hybrid cars have picked up some great press.

Consumer Reports picked two hybrid vehicles, the Toyota Prius and the Toyota Highlander hybrid, for it's Top 10 Best Values in automobile's issue. The Prius hybrid was also found to be the most satisfying to owners, with 95% of those owners interested in buying another Prius.

Then Edmunds/CNN released a report that the Prius, Ford Escape hybrid and the Lexus RX400h hybrid were among the 10 hottest cars in America because these vehicles fly off the sale's lot.

Intellichoice also picked a number of hybrids as the Best Overall Values for 2006. The Toyota Prius, the Ford Escape hybrid, and the Toyota Highlander hybrid were included in the 8 Overall Best Values. The Honda Civic hybrid and the Honda Insight also picked up awards in Best Values in their Class. (more)

Consumer Reports and Hybrid Cars: What you need to know

What's the word on hybrids?

Consumer Report's Annual Auto Issue is one of the most important sources for unbiased ratings and reviews of automobiles. So, what can we learn from Consumer Reports when it comes to hybrid cars.?

First, we learned that the Toyota Highlander hybrid is the best SUV over $30,000 and that the Toyota Prius hybrid is the Best Green Vehicle.

Second, we learned that the Prius is the Most Satisfying vehicle according to owners. A whopping 95% of Prius owners would buy another Prius (more).

Third, we learned that hybrid vehicles have thus far proven to be extremely reliable. In fact, the Prius and the Honda Civic hybrid topped CR's rankings of Most reliable, with just 4% of owners reporting problems. In addition, the Highlander hybrid, Lexus RX400h hybrid and the Accord hybrid also did very well in reliability.

Of course, the long term reliability of hybrids is still a question, a question that can only be answered once enough hybrids have been on the road for more than a decade. Ultimately, the reliability of hybrids is extremely important as it is the factor in determining the overall value of hybrids, which brings us to our final point.

Fourth, are hybrid vehicles worth the cost?

According to Consumer Reports, only two hybrids can save you money after the first five years: the Prius and the Civic hybrid. Of course, once the capped tax credits for hybrids expire, these vehicles will then cost more than their conventional counterparts, well, maybe.

The article, Hybrids: Save gas, lose money, notes that "six hybrid gasoline/electric vehicles, will lose 2 percent to 3 percent more in value over five years of ownership than otherwise identical non-hybrid vehicles." While the Prius can save $406 after 5 years and the Civic hybrid saves $317, the rest of the hybrids lose money after five years: Ford Escape Hybrid ($1,883), Honda Accord Hybrid ($4,263), Lexus RX400h ($4,171) and Toyota Highlander Hybrid ($5,508).

Of course, as in life, few things are ever black and white.

To start, there is no "identical non-hybrid vehicle" to compare to the Prius. If the Prius were simply a hybrid Corolla, it would be called the Corolla hybrid. Quite simply, the Prius is a unique vehicle and when you consider performance, reliability and customer satisfaction, the Prius is a unique, awesome vehicle.

As for the rest of the hybrid vehicle segment, it is true that cost is an important concern. Still, for those that care, can you really put a cost on foreign oil dependency or a cleaner environment? Sometimes doing the right thing is neither the cheapest nor easiest thing to do.

Furthermore, the Consumer Reports study makes several important assumptions. For example, it assumes that your auto insurance will cost more. Overtime; however, this might not be true, especially when you consider that some insurance providers have already offered discounts to hybrid drivers.

CR also assumes extra financing costs for hybrids. Already, Ford has begun to offer incentives and better financing deals on its hybrid vehicles, so this 'cost' might not remain an extra cost.

The most important assumption affecting the costs of hybrids; however, is extra depreciation, which CR claims could range from $2,900 to 6,300 after 5 years. These are huge numbers that cannot, at this point in time, be backed by fact.

For example, if hybrid batteries generally last the life of these vehicles, which Toyota engineers claim is quite possible, then these numbers will be horribly wrong. Additionally, as more hybrids are built, hybrid battery costs will come down.

Moreover, it could turn out that replacing the battery packs of older hybrids could make hybrids twice as fuel efficient as before with new battery technology, such as lithium batteries. Not only would this reverse depreciation costs, but it would double fuel savings costs.

In 10 years, it could turn out that replacing the hybrid battery pack on an old hybrid actually results in a better hybrid than when new. Imagine the effect this would have on resale value.

Additionally, "Hybrid supporter and Prius owner James Bell, publisher of the automotive guide IntelliChoice, recently sold his two-year-old Prius for just $4,000 less than he originally paid for it -- a remarkably low rate of depreciation." (more)

So, hybrid depreciation is a complete wild card.

Furthermore, "We really like hybrids in terms of their overall performance" and environmental benefits, says Doug Love, a spokesman for Consumers Union.

In conclusion, the CR study does demonstrates that hybrid vehicles do pose some risk when it comes to long term value; however, the CR study largely assumes the worst case scenario. If hybrid batteries are very reliable and/or new battery technology could cost-effectively make old hybrids twice as fuel efficient, then hybrids could end up as long term bargains.

Slow hybrid sales push Ford incentives

Ford's hybrid slump isn't a surprise

So far this year Ford has sold about 1000 hybrid vehicles, as sales for both the Ford Escape hybrid and the Mercury Mariner hybrid have slowed. Ironically, as Ford has increased hybrid marketing, sales have simply not kept pace and this has resulted in incentives as high as $1000.00 for Ford's hybrids (more).

Why?

I remember my first Escape hybrid test drive, which left me very unimpressed. It wasn't that I didn't appreciate the vehicle - I did - I just thought the cost was simply far too expensive.

I felt the same away about the Toyota Highlander hybrid, which I also love, but the price difference between the Highlander hybrid and a conventional Highlander, is the definition of sticker shock.

That doesn't mean I wouldn't buy either of these vehicles, I would, if I had to drive SUVs, but I'm not an SUV driver. This highlights the main problem of hybrid SUVs: Who are the customers?

Fans of hybrids are driven mostly by two factors: the environment and foreign oil dependency. Most, but not all, of this customer segment is not interested in hybrid SUVs (I'm not saying hybrid SUV drivers aren't just as committed!!). While there are many others that are concerned about these same issues, they are not driven by these causes, and these people are inevitably going to be driven by cost when it comes to buying a hybrid versus a conventional vehicle.

Many of these hybrid buyers will buy a Prius without thinking about it because there isn't a conventional comparison -I don't buy the Corolla comparison. Every other hybrid, other than the Honda Insight, forces this compare and contrast mentality.

Consequently, until hybrid vehicle costs are more competitive, only unique hybrids such as the Toyota Prius will be hot sellers. There could be exceptions, such as the Toyota Camry hybrid, but that won't be the norm until hybrid battery technology advances.

Of course, all of this could change if the 3 ton SUV small business tax deduction were applied to hybrid vehicles. Let's hope the momentum for this in Congress keeps rolling.

Hybrid cars and reliability

Can you trust hybrid technology?

I regularly receive e-mails that ask, "Are hybrid cars reliable?"

Well, according to Consumer Reports, they are. In fact, both the Toyota Prius and the Honda Civic hybrid were found to be the most reliable vehicles by CR, with just 4% of owners reporting problems.

Additionally, the CR study also picked the Toyota Highlander hybrid as one of its Top 10 vehicles of 2006, a ranking which also includes reliability. Two other hybrids, the Lexus RX400h and the Honda Accord hybrid also received high marks.

Sure it is possible that the smaller production lines of these hybrid vehicles eases the ability to ensure their reliability. Moreover, the long term reliability of hybrids is still somewhat of question, since hybrids simply haven't been around long enough. Yet, first generation Prii and Honda Insight hybrids have proven to be reliable after several years.

While the long term reliability of the hybrid battery pack will remain a question for another decade, based upon current evidence hybrids appear extremely reliable. If the hybrid battery pack lasts the life of the vehicle, as many Toyota hybrid engineers believe, the long term value of hybrids has been significantly underestimated.

Camry Hybrid built for Fuel Efficiency

The Toyota Camry hybrid will be built for optimal fuel efficiency according to Consumer Reports. While this is great news, I don't fully understand what that really means. Toyota has admitted in the past that the Highlander hybrid was built for a mixture of performance and fuel efficiency. Yet, the Camry hybrid is still going to offer 192 hp. EPA estimates for this vehicle are 40 mpg, of course in the real world that will probably mean low 30's. Ultimately, I'd expect the Camry hybrid to achieve the best fuel efficiency of any Camry, while offering performance similar to the 6 cylinder Camry.

Two hybrids in Consumer Reports Top 10

Prius and Highlander picked by Consumer Reports

Toyota's hybrid cars did very well in Consumer Reports Top Picks for 2006. The Toyota Highlander hybrid was the best Mid-sized SUV costing more than $30,000. Only the hybrid Highlander and the Lexus RX400h hybrid received "Excellent" scores in Consumer Report's Testing (more).

The Toyota Prius won the Green Car award for the third year in a row and is a good alternative to a mid-sized sedan, noted Consumer Reports. Only 4% of Prius owners reported serious problems, topping the customer satisfaction survey.

Camry hybrid: How hot will it be?

Could the Camry hybrid challenge the Prius?

The Toyota Camry hybrid is months away from going on sale and the price still hasn't been officially released. Yet, dealers are already taking orders on Toyota's newest hybrid.

Now, this isn't that unusual in the world of hybrid cars. Preorders were also common on the Highlander hybrid and the Lexus RX400h before they were officially launched. Yet, the sales hype behind both the Highlander and the RX400h hybrids eventually waned a bit, especially compared to the Prius hybrid.

So, how will the Camry hybrid compare?

The Toyota Camry already owns a very loyal following. Will this core customer group drive Camry hybrid sales? Ultimately, that will probably depend on pricing, but current owners offer a huge, potential customer base.

Additionally, many potential hybrid buyers have complained that the Prius is just too small, otherwise they would have purchased the vehicle. Many of these potential customers have expressed strong interest in the Camry hybrid. Will this segment outnumber current Camry owners seeking an upgrade?

It's also possible that those putting down-payments on the first hybrid Camrys are simply hoping to lock in tax credits. As I blogged yesterday, Toyota hybrid tax credits will expire before the end of the year, so placing a down payment as quickly as possible isn't a bad idea.

One can be sure; however, that the entire auto industry will be nervously watching the launch of the Camry hybrid. If the hybrid Camry is as popular as the Prius hybrid, the hybrid revolution will reach critical mass much sooner than anyone is expecting. If this happens, competitors beware, for only Honda is positioned to face this challenge.

Even Toyota might not be ready for such acceptance, so I wouldn't be surprised if Toyota prices the Camry hybrid fairly high simply so that it can adequately supply demand - at least in the short term. Until the hybrid supply chain is a little more robust, Toyota just might not have much choice, although I'd love be wrong.

Interested in a hybrid vehicle? Now might be the best time

So, you're thinking about buying a hybrid vehicle, but you just aren't ready? Well, now might be your best opportunity.

In the last several weeks gas prices have dropped, yet last week's suicide attack on a Saudi oil refinery could have pushed the price of gasoline up far more than Katrina. Almost certainly, we are in the calm before the oil price storm and gas prices will eventually spike this year. When that happens, as it did after Katrina, interest in hybrid cars will also spike.

Even without a spike, tax credits for Toyota hybrids will expire before the end of the year. So, if you are interested in a Prius or Highlander hybrid you should act now, if the credit is important. Interest in the Prius is always high, but if gas prices skyrocket again, finding a Prius could prove almost impossible.

While tax credits for the Honda Civic hybrid or the Ford Escape hybrid, for example, will probably last through the year, finding one of these vehicles might also prove nearly impossible following another surge in energy prices.

So, if you want to buy a hybrid this year, now could be the best time. Of course, if you are waiting for the Camry hybrid, there isn't much you can do until at least May.

Update on Toyota Prius hybrid patent lawsuit

I watched a special on CNBC's Squawk Box regarding the patent lawsuit that has been filed against Toyota and its hybrid vehicles. There is a bit more to this lawsuit than I originally thought. Nonetheless, Toyota is and has been well aware of this patent and contends that they are not violating the patent. Still, even if Toyota loses this suit, it shouldn't mean the end of the Toyota Prius and the Highlander hybrid in America. If Solomon Technologies wins this patent dispute, they are seeking damages, not sales prevention. Still, I can't help but wonder why wasn't Ford, which uses technology similar to Toyota, also named?

Stop selling the Toyota Prius and Toyota Highlander hybrids?

Solomon Technologies, Inc. has filed a lawsuit against Toyota for patent infringement that seeks to stop Toyota from selling the Toyota Prius hybrid and the Toyota Highlander hybrid in the United States.

Thus far, for legal reasons, Toyota is not commenting on the case.

Still, it is kind of interesting that Solomon Technologies, Inc. didn't file a lawsuit against Toyota until September of 2005. They didn't realize their patent was being illegally used until then? Moreover, the Solomon site claims that its technology is used not only in Toyota hybrids, but also in the Ford Escape hybrid and the Honda Accord hybrid.

Is Honda or Ford paying Solomon?

Since Ford and Toyota negotiated on hybrid patents, it seems odd that Solomon's 'proprietary' patent could have been missed if Solomon and Ford have a relationship. If they don't have a relationship, why does the lawsuit only name Toyota?

On the face of it, this case seems derived to drive publicity to Solomon, but that is only my gut feeling. When I researched this company's stock and some other corporate information, I noticed that all questions were referred to the President of the company, which made me wonder if there are any other corporate officers in this company.

If an investor thought that Solomon had a case and that Solomon would eventually obtain a bucket of cash from Toyota, maybe a small stock purchase would be worthwhile? Is that Solomon's game? Again, I am just speculating.

Of course, on the contrary, Solomon could have a case, and what would happen to hybrid cars if Solomon wins?