GM's first dual mode hybrid cars

The Cadillac Escalade hybrid

A few weeks ago GM announced development plans for a new line of smaller, more efficient electric motors that will first be used in GM's dual mode hybrids. Today, all of GM's dual mode hybrids are large trucks and SUVs, however, thanks to this reduction in motor size, GM will be able to add its dual mode hybrid technology to smaller vehicles, including cars.

According to one report, two of the first cars to receive the dual mode hybrid powertrain will the Cadillac ATS and the Cadillac CTS.

Unfortunately, however, it does not appear that these new electric motors will result in any full hybrids the size of a Toyota Prius. Instead, it seems GM will use its mild hybrid powertrain for any Prius-sized hybrid cars.

GM motors into new hybrid investment

Powered by a GM built motor in 2013

With the help of a $100+ million federal grant, GM will invest $236 million into developing electric motors, GM Vice Chairmen of Global Operations, Tom Stephens, said on Monday. Because, much like in 2008, demand for petroleum will eventually outstrip supply, GM is working on a petroleum displacement plan that utilizes energy diversity and energy efficiency as the keys to improving fuel economy.

Because there is "no silver bullet" to displacing petroleum, GM will look to alternative fuels, especially electricity and hydrogen. Still, increasing the efficiency of current vehicles is critical as, according to Stephens, current technologies are going to be around for a long time.

Nonetheless, with the inevitable increased use of electricity and hydrogen comes the electrification of the car, and that means a greater dependence upon batteries, power electronics and electric motors. Consequently, GM is making an investment into developing electric motors in-house as a step towards an ever more efficient electric drive that GM will be able to use in a number of hybrid and electric vehicle applications. Thus, along with batteries and power electronics, electric motors are to become "core technologies" for GM according to Shephens.

GM's first electric motors will find their way into GM's dual mode rear drive hybrid vehicles in 2013. More interesting, however, these new, smaller electric motors will also enable GM to install their two-mode hybrid system into smaller vehicles, rather than just large SUVs and pickup trucks. Unfortunately, Stephens did not offer any details on any such new hybrid vehicles that might use this more compact hybrid drive.

Ultimately, this press conference left me with many questions, but more than anything I else I wonder, when does GM believe petroleum demand is going to outstrip supply?

A Chinese-owned GM?

Chinese roads are filling up fast

What's the best selling car in China? That's right. It's GM's Buick. And soon China could represent one of GM's biggest markets for hybrid and electric vehicles.

So, what better way for China to capitalize on the Chinese love of Buick and build a robust Chinese auto manufacturing sector than to buy GM when it goes public? We've certainly given them enough money to finance the deal many times over.

While it sounds crazy, a number of automotive analysts believe the possibility is very real reports CNNMoney.

Bailout shock: "stunningly poor management"

The arrogant duo?

Over the years, I've been a pretty big GM critic. Sure, the Chevy Volt gave me some hope - and it still does - but GM's overall efforts towards fuel efficient products has been disappointing. Even after 9/11, GM didn't embrace hybrid cars or small, more fuel efficient vehicles. Instead, they launched a new line of their biggest, foreign-oil dependent guzzlers.

While I've always blamed poor management for GM's lack of visionary leadership, others have blamed the lack of national health care, yen-dollar exchange costs, sky high oil prices, etc.

Today, Steven Rattner, one time Obama Auto Task force leader, told Fortune he was alarmed by the "stunningly poor management" at the Detroit companies and said GM had "perhaps the weakest finance operation any of us had ever seen in a major company."

"We were shocked, even beyond our low expectations, by the poor state of both GM and Chrysler. Looking just at the condition of GM's finances and Chrysler's new-car pipeline, the case for a bailout was weak," claims Rattner.

Sure, America might have had no choice but to bail out most of the US auto industry, but it's time to close the book on the idea that management at GM couldn't have prevented this crisis.

GM's shock and awe campaign

Can GM move beyond its gas-guzzling image?

GM's new marketing campaign is going to "shock Americans into a new awareness about the competitiveness of GM products," according to Bob Lutz.

Via any method of comparison, GM believes, their products are as good as any other automaker. And, according to the latest quality rankings, etc., GM has a case.

But is marketing GM's best path to changing perception?

Several years ago, Bob Lutz claimed it would have been smart for GM to utilize just a fraction of one year's multi-billion dollar marketing budget to fund the production of a Toyota Prius-contender. Eventually, Lutz's realization evolved into the Chevy Volt, however, the Volt won't come close to challenging Prius sales for more than a decade, if ever.

While the Volt won't offer game-changing sale's numbers, it will drive a lot of green buzz, but will it bring new consumers to GM?

Ultimately, GM has made huge strides in quality, but according to a recent automotive supplier's survey, for instance, GM's innovation is still lacking. Obviously, the Volt will help address that issue, at least in terms of perception, but it seems to me that GM needs an innovative fuel efficient vehicle that can sell at least 100,000 units per year.

Possibly, the Chevy Cruze could be that product, however, the Cruze will never appear as innovative as the Prius. If GM can find a way to address that product gap, with a product and not marketing, I'd bet GM's perception problems would need far less marketing "shock".

GM fights Energy Department funding for Aptera?

No funding for innovation and out-of-the-box thinking

So, the government has pumped tens of billions into GM. Likewise, GM has requested at least an additional $10 billion in loans from the Energy Department.

However, GM has been opposing new legislation moving through Congress that would make companies like Aptera eligible for Federal loans because they aren't big enough according to AutoWeek.

So, it's alright for the government to give GM tens of billions of dollars - much of which will never be paid back according to experts - for failing as an innovative automaker, but providing $75 million to an innovative start-up is wrong?

Maybe if GM focused more on innovation rather than lobbying Congress, they could have pulled a Ford and stood strong during this recession.

Mercury pollution: Not the new GM's problem

Now it's just the people's problem

"36 million mercury switches were used in trunk convenience lights and antilock brakes in vehicles built in the 1980s and 1990s. More than half of them are in GM vehicles built before 2000."

To combat potential mercury pollution - most significantly caused by GM - GM joined a partnership to help clean up their mess. However, the new General Motors is no longer responsible for this problem according to the AP, so the new GM has pulled out of this partnership.

Wow. The government, via taxpayers, puts tens of billions into GM. Then the government creates a cash for clunker program to help GM sell vehicles and reduce pollution, and now taxpayers will have to pick up the tab for recycling the mercury of these clunkers.

For media only: Buick plug-in hybrid

The Saturn Vue plug-in hybrid lives

We've known for some time that GM was going to build a plug-in hybrid SUV. Originally, the Saturn Vue was going to be the platform for GM's dual mode plug-in hybrid powertrain, but then GM killed Saturn.

Thus, the new hybrid will based on the GMC Terrain and the Chevrolet Equinox platform and will mate a 3.6-liter V6 flex-fuel engine with a plug-in version of the dual mode hybrid powertrain. Also, it will use similar lithium technology as the Chevy Volt. Expect this new hybrid sometime in 2011.

Certainly, it is a good sign that GM continues to move forward with its hybrid vehicles, but it's hard to accept this new hybrid - or most of GM's hybrids - as anything other than PR fodder and/or a CAFE hedge when GM's product head, Bob Lutz, claims green cars are more about the media than reality.

Have GM's hybrids and plug-ins become a joke?

With Bob Lutz claiming that only 5 percent of the population will be interested in vehicles like the Volt, or this new Buick plug-in, how seriously can GM be taking this market? It seems quite clear, based on Lutz's statements, that GM's endeavors into the Volt and other plug-in vehicles are more about PR than reality.

Bob Lutz: Still a hybrid bear

Still irrelevant according to Lutz?

Bob Lutz. Love him or hate him, he's one very interesting guy. Over the last few years I've had a chance to meet Lutz a few times, and even though I disagree very much with him on many issues, I still cannot help but like the guy. Moreover, even though I disagree with him, I have total respect for his straight talk.

Still, that doesn't mean that Lutz sticking around at GM is a good thing. Lutz, over the years, has been clear about a few things. For instance, global warming is a joke and the Toyota Prius, and hybrid cars in general, are a pretty stupid idea.

Now that Lutz is largely leading product development at the new GM, his opinions are ever more important. Unfortunately, Lutz recently told CNN that "green car" mania needs to be kept in check, especially now that gas prices are under $3.00 per gallon.

"There's about 5% to 10% of the customer base in the U.S. that desperately wants a hybrid," he said. The rest, he insists, just want the best vehicle they can afford, including gas.

And, to an extent, Lutz is right, at least for now. Yet, this is the same Lutz that terribly underestimated the Toyota Prius. Also, this is the same Lutz that said no one could have foreseen last summer's gas price hike.

Perhaps Lutz is correct. Green cars don't provide a profitable business case for US automakers. Unfortunately, if gas prices rise faster than GM again expects, then GM doesn't make a profitable business case for existing in America.

Dedicated GM hybrid sedan coming

Will its tech top the Fusion hybrid?

GM is working on a new dedicated hybrid sedan according to reports. Unfortunately, there are few details regarding this new hybrid.

Certainly, it is good news to learn that GM is working on a dedicated hybrid. Still, it will be interesting to see if a dedicated hybrid sedan offers a more compelling consumer case than either a Ford Fusion hybrid or a Toyota Camry hybrid.

Nonetheless, the king of hybrid cars is still the Toyota Prius. Why not take on the king?

GM's HUGE green move

GM is America's new green company!

A week ago I asked Will the new GM be as pathetic as the new GMAC as I ripped on the dis-ingenuousness of GMAC's new marketing campaign. Also, in the last few weeks - probably the last few months - I have spent much time criticizing GM, largely for too much green marketing and too few green products.

Well, here I go again.

GM is now contemplating its next big move to change America's perception of the company, turning the GM logo from blue to green.

Amazing! Just slap a green logo on a 15 mpg gas guzzler and, suddenly, it's environmentally friendly. Of course, maybe GM is just trying to remind America of the tens of billions of greenbacks the government has sunk into the company.

Another step towards GM's lithium BAS hybrids

Lithium powered in 2010?

By the second half of 2010 GM should begin rolling out a few new hybrids with its upgraded BAS mild hybrid system. And the lithium-ion batteries for these new hybrids will be powered by Hitachi.

Today, Hitachi announced that it is planning to significantly increase production of its lithium ion batteries in advance of an expected significant increase in demand. So far, GM alone has already ordered enough cells for 100,000 hybrid vehicles.

Will the new GM be as pathetic as the new GMAC?

Another reason to dislike GM?

Not that long ago, but before the gas price boom of 2008, GM's Bob Lutz stated that GM could have used a fraction of one year's marketing budget to produce a Toyota Prius competitor. Instead, GM invested that money into ads promoting its latest round of gas guzzlers as Toyota went onto sell more than 1,000,000 Prius hybrids and counting.

Today, GM's largest shareholder is the government, via the US taxpayer, and the government has vowed to put $50 billion more into the new GM beyond the many billions it put into GM to save the automaker from bankruptcy. Hopefully, this time, GM is smarter about the way it spends money.

But, if the new GM is like the new GMAC, also known as Ally Bank, I think it might be time for liquidation.

The new Ally Bank commercials portray Ally Bank as this fair, new bank, unlike all the other banks that screwed over customers and then needed massive bailout money. Unfortunately, however, Ally Bank is GMAC, the same financial unit of GM that received some $20 billion from the US government to keep the doors open.

This is the kind of of company - the kind of ethics - that the government is going to invest, ultimately, almost $100 billion into?

Would GM gain anything from a rebadged Prius?

GM's next green dream machine?

OK. GM has crushed the idea of using Toyota's hybrid technology numerous times. Nonetheless, there is another rumor out today that Toyota and GM are discussing the possibility of re-utilizing their joint NUMMI venture to rebadge Toyota Prius hybrids for GM.

Regardless of the fact that I'm 99.9 percent certain such a partnership would never happen, what would GM have to gain by such a venture?

Almost certainly, GM wouldn't make any money off these hybrid vehicles, and I don't think they would provide any more green PR than the Chevy Volt is already providing. Even worse, these cars would cast much doubt on GM's upcoming lithium-powered BAS hybrid powertrain.

Am I missing something? Why won't this rumor just go away?

2012: GM's hybrid offensive begins?

Was the dual mode Vue hybrid a contender?

GM has been talking about a big increase in it's hybrid vehicle portfolio for a number of years now. Today, GM reiterated those plans of 14 new hybrid vehicles by 2012.

Since that statement, MotorTrend has tried to guess GM's future hybrid line up. Sadly, outside of the Chevy Volt, not much looks that impressive. Hopefully, 14 different models, some rebadged, will collectively help GM move some hybrids and provide some scalability for these technologies.

Ultimately, however, there are still some key questions. First, can an updated BAS System with lithium really make GM's mild hybrids that much more compelling? Second, will the dual mode hybrid powertrain ever be cost-effective, especially in smaller SUVs and crossovers that might not need all the functionality that the dual mode hybrid powertrain provides?

Regardless, I'd prefer just one or two new hybrid models, each capable of selling at least 50,000 units per year, instead of 7 more that each sell 10,000 units, or less, per year. Thus, I'm hoping, possibly beyond hope, that GM has at least one hybrid wild card up its sleeve.

2015: 77,000 Volts per year to change GM's image

Mostly a marketing tool for the next decade

I don't hate GM. Still, now that US taxpayers are into GM for many tens of billions of dollars, it's hard not to look at GM in anything other than a critical light. And, unfortunately, it's very easy to find criticism with GM.

Last week a JD Power supplier survey found that of the top 10 automakers, GM was considered to be the least innovative. Then, today a UM study claimed that GM is not prepared for a significant move towards fuel efficiency.

So, what does GM have for the future? Well, it has the Chevy Volt, a very compelling vehicle, but a vehicle that GM will only be producing 77,000 units of per year by 2015. How can that really help GM become more fuel efficient and competitive?

It's all about marketing. Aside from the CAFE credits that the Volt will provide for GM's guzzlers, the real purpose of the Volt for the next decade is about image, not profitability. The Volt is an "image-changer" that will help change GM's image as an automaker lacking innovation into an innovator, without actually selling lots of innovative vehicles, noted an IBD article this weekend.

Hopefully, one day GM's auto business will be as innovative as its marketing.

GM preparing for high oil prices

More Volts coming?

Once the US breaks out of recession many, including GM, believe that oil prices are going to rise. Consequently, GM is preparing for oil prices over $100 per barrel. That means an increased focus on "electric cars and biofuels" according to the AFP.

Unfortunately, there aren't many more details about GM's future plans. Sadly, however, GM has been spinning the biofuel tale for years now, with few positive results. Today, GM's flex fuel vehicles are more about CAFE credits than fighting oil prices.

In terms of electric cars, we know about the Chevy Volt. So does this mean more Volts, or is GM going to broaden it's battery-powered portfolio? Hopefully, new details will be available soon.

Innovation: Is GM capable of quality hybrids?

Can the Volt buck the trend?

Many times I've read that GM is going to set the new standard of hybrid and electric vehicles with the Chevy Volt. It will be the most innovative technology on the road many have claimed.

While I find the Volt to be revolutionary, at least in concept, I've long worried that it won't make financial sense for most consumers, especially in the short-to-midterm. Moreover, I've never felt the Volt was an excuse not to produce more hybrid cars like today's Toyota Prius.

Yet, the real question might be, is GM capable of such revolutionary innovation?

According to a new JD Power supplier survey, GM is considered the least innovative of the top 10 automakers.

Buick plug-in hybrid coming?

The Saturn Vue plug-in hybrid

Now that Saturn is dead, at least as far as GM in concerned, the Saturn Vue plug-in hybrid concept is also dead. Not long ago, however, GM announced that the dual mode plug-in hybrid technology powering the Vue hybrid would find its way into another GM brand.

According to some, that new brand will be Buick, although this rumor has not been confirmed by GM.

While I'm glad to see GM's dual mode hybrid plug-in hybrid powertrain remain alive, I have worries about its potential. Currently, GM's dual mode hybrid vehicles have not sold that well. Thus, it seems a little doubtful that adding even more expensive plug-in technology to such vehicles would offer much change.

On the other hand, the Saturn Vue is built on a much smaller platform than GM's current dual mode hybrids. So maybe there still is hope.

CNBC Powerlunch: GM's hybrid sales are a green barometer?

GM's wildly popular mild hybrid?

I'm a big fan of CNBC. In fact, it's probably my favorite TV station, even though they have an obvious Wall Street perspective - which often means a conservative, Republican slant. Still, I think overall, they usually keep this slant in check.

Nonetheless, the silliness that sometimes oozes from the mouths of some of the CNBC talent is disappointing - usually from the mouth of Caruso-Cabrera. For instance, a few minutes ago, PowerLunch used GM's hybrid vehicle sales to point out that green vehicles aren't a good direction for the US auto industry.

Are you kidding me? Since when has GM been a hybrid leader? A green vehicle leader? How could any intelligent person suggest that GM is a hybrid potential barometer?

Today, the majority of hybrid owners buy hybrid cars, especially the Toyota Prius, because they want to do something for the environment. They want to fight global warming. These buyers are willing to pay extra to stand up for their beliefs and convictions.

Most important, these people would never buy a huge SUV, even if it is a hybrid, such as the Chevy Tahoe hybrid. 20 mpg just doesn't cut if for most of today's hybrid buyers.

Aside from GM's large hybrids, GM also offers a few mild hybrid vehicles that offer a mile or two per gallon more than their conventional counterparts. Again, that's not much of a statement, is it? If GM was a real hybrid player, they'd have a Prius competitor. They don't. End of story.

Yet the Powerlunch crew believes that GM's hybrid sales are a good barometer of green vehicle potential? Can they really be that clueless?

The new GM will be lean, but will it be green?

Volt-style marketing the future of GM

When GM debuted the Chevy Volt a few years ago, Bob Lutz told the automotive world that GM would handle Volt development in a new way. Volt progress, or problems, would be shared in an open and transparent manner.

Some have called this openness a marketing gimmick designed to create a Toyota Prius-like green halo around GM, without actually having to sell the vehicle. Like it or not, however, this openness is no longer going to be restricted to the Volt. Instead, this openness will be the driver of all GM products and plans according to CEO Fritz Henderson.

The new GM, according to Henderson, will be dedicated "to building on only the very best of our recent progress in fuel efficiency, world-class quality, green technology development and outstanding design." Moreover, it will begin by "engaging with you, our customers and critics, our partners and champions, who are interested in our progress."

This morning even President Obama claimed the new GM "will be full of promise".

Still, while GM should emerge from bankruptcy much leaner, will it really emerge much greener? Without doubt, green technologies are the auto industry's main buzzwords, but can GM truly derive profit from these green technologies? For instance, if the Volt isn't going to be profitable for at least another decade, what other green technologies will bring out the "promise" of the new GM?

Hopefully, if GM lives up to its new promise of openness, we'll soon learn just how GM plans to turn green technologies into a viable game plan for the future.

Why do you want bankruptcy for GM and Chrysler?

Will it make GM stronger, smarter?

The other day I read that 2 out of 3 Americans want GM and Chrysler to go into bankruptcy? Why?

To punish the UAW? Bondholders? Corporate boards and executives? All of the above?

Ultimately, do Americans believe that bankruptcy will make these automakers stronger? Or, do they hope they will simply just disappear?

Even if these companies successfully emerge from bankruptcy, does it change your opinion about their new vehicles, particularly autos like the Chevy Volt?

How the UAW helped kill hybrids, small cars and GM

Partners or enemies

My father spent his working years in a union. My wife is in a union. I don't hate unions, but over the years, I've always wondered how workers and companies could be expected to succeed when the workers and companies habitually acted as if they were in battle against each other.

In terms of the auto industry, I've long been interested in the principle of kaizen, which is so pervasive in Toyota's auto business. This philosophy of continuous improvement has enabled Toyota to develop more reliable automobiles more quickly than their US counterparts. And it has represented the antithesis of the UAW.

According to a fascinating Newsweek piece, this adversarial relationship killed GM's early '80's interest in developing a new kind of car company focused on small cars - even hybrid cars - that could compete with the Japanese, while creating a new relationship between the UAW and GM partially based on incentives and success. This was to be the future and the salvation of GM. It was called Saturn.

The original idea didn't survive, but the reasons for its failure were not just limited to corporate ineptitude, but the stubborn, refuse-to-adapt-to-the-future UAW mentality. However, had the original intent of Saturn succeeded, according to Newsweek, many analysts speculate the US auto industry wouldn't just be free from the tentacles of bankruptcy, but far more successful and fuel efficient.

The General has no lithium supply fears

Lithium supply will not limit EVs

Every company always has to put their best foot forward. To do otherwise, often times, would lead to the end of your business. So companies often wear rose-colored glasses when projecting their business viability forward.

Nonetheless, it was noteworthy today that in a Volt battery update conference, GM stated bluntly that lithium supply constraints would not hamper the Volt, nor the electrification of the automobile.

Chevy Volt on track, even ahead of schedule

Batteries to become a core business for GM

As you read this, GM isn't just finalizing 80 prototype Chevy Volts that will be used this summer to get the Volt ready for final production, GM is also concurrently working on 2nd and 3rd generation Volts.

Why? For instance, according to Denise Gray, the Director of Global Battery Systems Engineering, GM is already realizing that electronic systems, for instance, could lead to cheaper prices for 2nd and 3rd generation Volts.

Anyway, that's some of what GM stated today in a Volt battery update, which I'll cover in greater detail later. However, GM did confirm that the Volt is on track for its 2010 launch. In fact, the Volt is even ahead of schedule in some aspects of development.

Cruze hybrid will kick ass

An insightful attack on the Prius?

OK. There is no hybrid version of the Chevy Cruze. In the future there will probably be a range extended plug-in Cruze, much like the Chevy Volt. However, such a Cruze is years from reality.

Still, why not put GM's BAS hybrid technology in the Cruze? Even better, speed up plans for lithium-powered BAS hybrids.

Many Americans believe that GM simply cannot compete with Honda and Toyota when it comes to cost-effective, fuel efficient vehicles that people want to drive. Couldn't the Cruze have been an opportunity to change the way people think about GM? Isn't the lack of such a hybrid a significant reason people doubt GM's efficiency efforts?

Can the Volt save GM from bankruptcy?

Irrelevant or GM's Ace card?

CNBC's Phil Lebeau reiterated his belief that bankruptcy is not in the cards for GM. According to Lebeau the government made up its mind about saving GM some time ago. Check out this video of Lebeau on this issue, which includes a Chevy Volt test drive.

Yesterday, President Obama's task force drove the Volt and reviewed GM's EV plans. Since Congress built its plug-in tax credits around large battery plug-ins, such as the Volt, it does seem as if bankruptcy was probably never very likely.

Could bankruptcy make GM 'green motors'

Only bankruptcy left?

"Recurring losses from operations, stockholders' deficit and inability to generate sufficient cash flow to meet our obligations and sustain our operations raise substantial doubt about our ability to continue as a going concern," reports independent auditors for General Motors. Thus, according to GM, liquidation may now be inevitable.

Could bankruptcy lead to a new lean and green GM? Is the General dead?

GM sales down 53 percent: Only bankrupcty left?

One of GM's hybrid trucks

Let's face it. GM is in serious trouble. Then again, so is the American economy in general, as well as most of the world's automakers.

Earlier this morning I argued that if GM was building as many hybrid cars today as Toyota, GM's finances would still be in shambles. Even if GM was making as many hybrids as Toyota, and as many small cars as Honda, I'm confident they'd still be bleeding billions per month.

Of course, I'd love it if GM were making as many hybrids as Toyota - I've been begging for it on this blog for several years. Still, neither small cars nor hybrids would have really helped GM's finances in today's environment. They just aren't very profitable, nor very coveted by most Americans, especially when gas is only a couple of bucks per gallon.

Anyway, is bankruptcy the only way to right this wayward ship? Not according to GM. Check it out.

Hybrid cars would have kept GM viable?

Cheap oil built this country

Over the weekend, White House Chief of Staff Rahm Emanuel claimed that America was facing a "day of reckoning" regarding health care and energy dependence while discussing GM's financial plight. Emanuel blamed GM for not investing in fuel efficient technology and for instituting an outdated health care plan (as if the UAW had no part in that).

So, am I to assume that if GM had started building hybrid cars at the same rate as Toyota, it wouldn't be in financial trouble?

That's just nonsense. Even when gas was $4.00 this summer most Americans still weren't sure that hybrids were worth the extra costs. Had GM invested in such technology, they'd be better positioned for the future, but their financial woes would be just as bad.

And, obviously, health care is an issue. It's true that GM gave too many benefits to the UAW. Still, how much of America's health care woes are simply related to our obese, lazy lifestyle?

While it's true that America is facing its day of reckoning, it's not all about GM's failures or national health care, it's about every day Americans getting off their asses and taking some personal responsibility.

An incomplete viability plan and a request for more bailout money

How much will it take to save GM?

GM is preparing to submit its viability plan, but it won't include the needed concessions from the UAW and bondholders, although those concessions are not absolutely required right now. Nonetheless, GM is already acknowledging that it will need more money.

Originally, GM had requested $18 billion when it first went before Congress. Thus far, Congress has approved about $13.4 billion for Congress already. So, it will be very interesting to see if GM needs only about another $4 billion, or if GM asks for much more.

Does GM have the right products?

Will the Volt make sense?

When the Chevy Volt goes on sale in late 2010, there will be no shortage of buyers. In fact, there will probably never be a shortage of Volt buyers. Of course, for many years, there will be a shortage of Volts as supply chains are slowly developed.

However, can the Volt move from fad to mainstream, especially when tax credits for such vehicles expire? Will the Volt be cost effective for hundreds of thousands of average consumers every year within the next decade?

According to a study by the Boston Consulting Group, plug-in hybrids and EVs are not going to make financial sense until long after 2020.

Conventional hybrid cars, on the other hand, such as the Toyota Prius that outgoing product guru Bob Lutz hated so much, will make much more financial sense by 2020, even without tax incentives.

Thus, can Tom Stephens, whom will replace Lutz, fill GM's hybrid void with a vehicle that can directly challenge the Prius, in terms of not just fuel economy, but cost?

Since Stephens' specialty has been powertrains, rather than just design, a new focus on additional powertrain solutions seems possible. Dare I say even inevitable?

With California's EPA waiver now a very strong possibility, the Volt and Flex Fuel cars are not going to be enough to ensure GM's survival. A cheap small hybrid seems an absolute requirement, and Stephens actually gives me hope that such a GM vehicle is now a possibility.

Volt's father to retire this year

Bob Lutz at the Volt's NAIAS debut

GM's product chief and Vice Chairman Bob Lutz is set to retire at the end of this year.

The legendary Lutz was one of the main drivers of GM's Chevy Volt program, but he will not hang around long enough to see the vehicle hit the streets in late 2010. The 76 year old has had enough.

A fierce critic of global warming and the Toyota Prius, Lutz has often been on the wrong side of issues covered by this blog. In fact, I used to refer to him as "Lutz, the putz".

Still, having had the opportunity to be around Lutz a few times at various auto events was a priceless experience for this blogger. Nobody made a press event more entertaining than Bob Lutz, even if you did disagree with him.

Imported battery and engine to power Volt

A few Volt lithium battery packs

When the Chevy Volt hits the streets next year it will be powered by both imported batteries and and an imported engine according to the UAW.

GM does plan to eventually produce both the batteries and the engines in the US but, according to the latest reports, there are no concrete plans for when and how that happens. In fact, the new engine plant planned for Flint might even be put on hold indefinitely.

Likewise, there is no proof, for example, that GM can cost-effectively produce lithium batteries in the US.

At least the Volt will be assembled in the US.

Should Obama save the Big 3 at any cost?

25,000 per year for years now

Last night I was watching an interesting NOVA program called The Big Energy Gamble and how AB 32 is going to drastically change the auto market in California. Essentially, if California moves forward with AB 32, automakers will need to sell many millions of hybrid cars or EVs in California alone, in order to meet CO2 emissions requirements.

And, there are many states considering similar laws if California's continues to move forward.

Toyota, the king of hybrid cars, is well on its way to helping California meet its goals, and Honda is ramping up its hybrid production as well, although even Honda has some serious work ahead.

The Big 3, on the other hand, seem pathetically far behind. Possibly, Ford has some plans, but as the automaker has only been able to make 25,000 Escape hybrids per year, and has the same 25,000 cap for the Fusion hybrid, I have some serious worries. Sadly, GM and Chrysler seem even further behind.

Yet, as the bailout deadline approaches, the UAW is already calling on Obama for help. If this were the end of all bailout talk, a little extension wouldn't be a bad idea, but this is just the beginning.

GM's latest prediction for 2009 auto sales, for example, is even worse than 2008. According to Big 3 Congressional bailout testimony, GM's prediction for 2009 is unsustainable if it continues for a few years, regardless of any bailout money. UNSUSTAINABLE. The auto industry, as we know it today, would collapse.

Even if things get better, the Big 3 are still in no position to make a serious stab at fuel economy, especially if the requirement is as aggressive as AB32 - something Obama has supported. According to an economist from Moody's during Congressional testimony on the bailout, the US auto industry will need about 100 billion over the next few years just to survive.

How much more it take to make the Big 3 green?

Not one of the Big 3 has yet developed a cheap hybrid to challenge the Prius. Do they really believe that millions of Americans are going to be able to afford $40,000 Volts in five years? Will GM even be making 100,000 Volts per year by then?

President Obama's plans for an energy moon shot should move forward, and I'm sure it will, but should our moon shot be limited to the Big 3's ability to make it happen? Might it not be better, for instance, for the government to regulate standards and requirements, put all incentives in the hands of consumers, and let ALL automakers COMPETE for consumers, even if it means the UAW loses 1/2 its workforce because its products don't compete?

Or, should Obama save the Big 3 at any and all costs and make the Big 3 essential to our moon shot?

A good time for a hybrid truck?

The GMC Sierra hybrid

Sales of big trucks are on the rise. Thanks to incentives and cheap gas, consumers are again interested in big vehicles.

Could this help launch GM's large hybrid pickups, which will hit dealerships early next year?

Probably not since the sales of hybrid vehicles are tanking, and GM won't be able to offer the kinds of discounts on hybrid trucks as it can on conventional trucks. Plus, consumers are returning to trucks because gas is cheap, which means fuel economy is less important.

Ironically, as truck sales increase, it would seem this is a bad time to launch a new truck.

GM's plans for the bailout money, for the future

Hard to get excited about hybrids like the Tahoe

Just checked out a video that GM is using to trump up support for the bailout of the US auto industry, something I already support, although tentatively. Yet, this video demonstrates the problem with the Big 3 and with GM. Too much tomorrow. The next big thing, such as the Chevy Volt, is never here today, it's always tomorrow.

No doubt, quality at GM has improved greatly over the years, and massive restructuring has been achieved and more is forthcoming. Cars like the Malibu are solid winners. And, next year, GM will have 9 hybrid cars available for sale, far more than anyone else. Yet, will any of them ever sell at least 50,000 units per year?

And, as exciting as the Chevy Volt is, it will still lag far behind Toyota Prius sales for at least another decade. In fact, while the Volt will be a game changer, it probably won't hit its game-changing stride until close to 2020. By then, it might not be quite as unique as it is today.

The Chevy Volt might be the best green vehicle selling at least 100,000 units per year in 2016, but America, at least those doubting GM, want to see GM challenge the Prius with a vehicle that can sell 100,000 units today.

Carpe diem, GM. Carpe diem.

Isn't a Volt delay inevitable?

All about the battery

GM is on life support. Without government money, bankruptcy is inevitable. Yet, GM has made it clear that not only is work on Chevy Volt development ongoing, but that more resources and money are being put into the Volt - the icon of GM's future.

Still, the most critical element of the Volt's success - the lithium-ion battery - is dependent upon technologies not wholly owned by GM. Ultimately, the battery supplier is almost just as important as anything GM is doing.

Isn't it, therefore, reasonable to assume that Volt suppliers might proceed cautiously and slowly until the viability of GM is guaranteed?

Vue 2 mode hybrid launch date scrubbed?

Dependent on the bailout?

Back in April I found myself sitting next to Bob Kruse, Executive Director of Vehicle Integration and GM Performance Division, at a dinner hosted by GM for a media update on the Chevy Volt.

Turns out Kruse had been driving the soon-to-be-released Saturn Vue dual mode hybrid, a vehicle Kruse was pretty excited about. In fact, he told me that although the numbers had not yet been finalized, the Vue dual mode was testing 70 percent more fuel efficient than a conventional Vue in city driving.

More important, by the end of 2008, GM would begin selling the Vue dual mode, Kruse confirmed.

Today, GM notified me that the Vue dual mode hybrid is set to go on sale some time in Q1 2009. This Vue of GM's future, it seems, is now completely dependent upon an automaker bailout.

F Wall Street - Give GM the money

At least GM has something to offer

I've not been a big fan of an automaker bailout, unless used to make the Big 3 significantly more efficient. Earlier today, I even argued the bailout MUST include strings.

Well, I've changed my mind. Give GM the money.

Does GM deserve it? I don't care. If not for the Wall Street-created financial crisis GM wouldn't need any bailout money. Instead, we could just be angry at them for not making enough fuel efficient vehicles.

Still, if GM was selling two hybrid cars as successful as the Toyota Prius - for as long as Toyota has been selling hybrids - GM would STILL be facing bankruptcy.

GM is facing bankruptcy because of Wall Street. Yet, Wall Street is leading the charge to bankrupt the US auto industry? Please. The automaker bailout isn't even chump change compared to the money being spent on the chaos caused by Wall Street. At least GM sells a real product, unlike the expensive lies Wall Street sells.

Chevy Volt untouchable (updated)

Volt and the EV1

Early reports coming out of Detroit indicated that, despite program cuts at GM, the Chevy Volt  would continue to be untouchable. As the Volt has become one of GM's best PR tools and its marquee brand for the future, this news was expected. 

And, with $25 billion in DOE fuel efficiency loans available, the Volt is the ultimate candidate. So, continuing the Volt program might not even cost GM very much.

Following this post GM announced that it would actually increase spending on the Volt program. Of course, is that because of DOE money? Regardless, without government help, GM won't be able to continue producing the Volt. So, for now, it's all about the bailout.

The Volt or bust? Should GM delay the Volt?

Can GM afford the Volt?

Tomorrow, GM is going to be making some big announcements related to how the automaker is burning through cash faster than anticipated. New cost-saving measures are forthcoming.

Already, GM has hinted at product delays, but the Chevy Volt has been an untouchable golden goose in those plans, but is that wise?

As a Volt advocate, I would be disappointed with a Volt delay, but I would find it understandable and forgivable. Aside from PR, the Volt can't make money for GM for many years, and GM needs money today. Thus, shouldn't GM's near term focus be on products that can immediately provide a return on investment?

GM's hybrid sales momentum crunched?

Down from 1,000 per month

"The momentum that General Motors was starting to get with its hybrid sales hit a major speed bump last month," reports Autobloggreen this morning.

In September the Chevy Tahoe hybrid and the GMC Yukon hybrid combined, achieved sales of just over 1,000 units. In October, despite the edition of the Cadillac Escalade hybrid, total sales of all three of these hybrid vehicles dropped to 795 units.

I don't know that I'd call 1,000 units per month momentum, but I think it's obvious that large SUVs - whether hybrid or not - have no future.

Black October over - Next for the Big 3?

October was scary, but is the worst over?

So, October was a pretty scary month for US automakers, and it now appears inevitable that the Big 3 will become the Big 2. But, is that is bad as it gets? Is the worst over?

Before addressing the dark side, there were a few a bright spots in October. GM, for instance, stated that despite massive financial concerns, the development of the Chevy Volt will continue as planned. And Ford, according to Consumer Reports, has basically caught up to the best automakers in quality. Moreover, the Ford Fusion hybrid might be a more solid hybrid than the Toyota Camry hybrid.

Still, with the economy possibly crashing into a recession, financial issues could become much worse for automakers, especially US automakers whom have been hit particularly hard by the dramatic decline in gas-guzzler sales. So, even if these automakers avoid bankruptcy, will they really be able to afford producing significant numbers of new, fuel efficient vehicles? When will a US automaker produce 100,000 hybrid cars per year (including the Volt)?

Tax credits for plug-in conversions - Another congressional failure?

More proof Congress is inept?

In my opinion, Congress was very motivated by the Chevy Volt when it came up with its tax credit plan for battery-powered vehicles. GM is an important American company, so this protectionism isn't surprising.

Yet, already, plug-in hybrids and other electric vehicles have caused some auto analysts to question the importance of automakers as we head into the future. If the future of the automobile is electrification, then the most important technology for that future is batteries. Those whom control this technology might just be the drivers of the future's auto industry.

Today, there are hundreds of hybrid vehicles that have been converted into plug-in hybrids via A123Systems - also an American company. Why not reward a company like A123 for these conversions? With hundreds of thousands of hybrids - plug-in conversion ready - on US roads now, A123 would be in a position to become a major player in the electric future TODAY if the government provided tax incentives for conversions.

But why do today what you can always do tomorrow, right?

GM to ask Toyota for help to fix business?

Seeking some kaizen

Toyota has always been known for it's kaizen-influenced business model, or the constant move towards efficiency in all elements of its business. From manufacturing to developing new automobiles, such as hybrid cars, kaizen influences every aspect of Toyota's corporate culture.

CNBC just reported that there are now rumors that GM might seek some sort of assistance from Toyota to help turn GM's business around. Is GM seeking some kaizen?

Financial problems won't stop Volt development

The Volt or bust?

GM has confirmed that it will delay new vehicle production to save cash. Thus, vehicles seen as vital to GM's future, such as the Chevy Cruze, will be delayed. However, GM will not put any holds on the Chevy Volt according to Reuters.

GM - Chrysler merger. Why?

Focused on saving jobs?

For a while analysts speculated that GM was interested in Chrysler because Chrysler had about $11 billion in cash that GM very much needed. However, since it will take about $10 billion of tax payer money to merge Chrysler into GM, where's the gain? Why not just give them the money to work through the credit crisis independently?

None of the Big 3 have demonstrated that they are yet ready to compete in the new automotive world. The Chevy Volt is the only thing for the Big 3 to hang their hat on, but the Volt still has not been proven in the real world , and it won't be for more than 2 years. Moreover, GM's new small car hope, the Chevy Cruze, is probably going to be delayed.

Thus, how does a merger with Chrysler make GM more competitive? How does it make GM's products more competitive? While this merger might help save US auto jobs - a noble goal - will it make the US auto industry any more successful? And, is trying to save jobs on the back of a yet unproven business model wise?

Opel Volt coming to Europe in 2011

The Opel FLEXtreme Concept

The E Flex Drive that powers the Chevy Volt will make its way into Europe, as an Opel, in 2011 according to multiple reports. While the final design of the concept has not been hammered out, it will not look like the Volt. Nonetheless, it could share some Volt design cues that were driven by the aerodynamics.

In the past, GM has displayed the Opel FLEXtreme as one design idea for the Opel E Flex vehicle. However, this design might be as plausible in the wind tunnels as was the original Chevy Volt concept.

In the interim, GM is going to be working with European leaders to develop plug-in stations for the modern urbanites in Europe without garage access.

Chevy Volt: Can it change perception of GM?

The Volt made a recent publicity stop at NASCAR

For many Americans, the Chevy Volt has become the savior of the US auto industry. A made in America foreign oil dependency freedom fighter. And, one day, it might just be that, but not any time soon.

In the interim, however, can it change the perception of GM and its ability to build quality automobiles?

Finish: Chevy Volt: Can it change perception of GM?

Chrysler's EVs more developed than Volt?

A Dodge plug-in concept at NAIAS 2007

Has Chrysler killed Chevy Volt hype?

Since the Volt debut in 2007, GM has reiterated over and over how they were accomplishing something almost inconceivable. Concept to reality in little more than 3 years. And, not just your standard concept. A range extended electric vehicle.

Yet, all the while, Chrysler has been quietly keeping pace. Of course, that statement isn't fully true. Chrysler's plug-in vehicles probably won't be launched as unique plug-in only models, such as the Volt. So, Chrysler's results are not as impressive.

Nevertheless, Chrysler's quick pace demonstrates that plug-ins aren't that hard to build. The real issue for both Chrysler and GM is, as it has always been, can these vehicles be powered with reliable, cost effective batteries that can be economically produced in great numbers? Unfortunately, that still won't be known even in late 2010 when these vehicles launch.

$7,500 plug-in hybrid tax credit passes Senate - Too favorable to Volt?

Only about battery capacity, not actual EV range, nor real world fuel economy?

The Senate has passed a new tax bill that will provide tax credits for plug-in hybrid vehicles ranging from $2,500 - $7,500, depending on the vehicle's battery capacity. To be eligible for the credit, such plug-in vehicles must store at least 6 kWh's of electricity.

So, battery capacity, not actual EV range nor real world fuel economy, is how Congress judges plug-in quality? Does that really make sense?

Finish: $7,500 plug-in hybrid tax credit passes Senate - Too favorable to Volt?

Chrysler to update dealers on plug-ins

The Dodge Zeo - One of three plug-in concepts Chrysler showed in Detroit

Next week, according to reports, Chrysler will provide dealers with "insight into business strategies" for the future that includes Chrysler's next generation plug-in hybrid vehicles. No further details are available.

While interesting, it seems hard to believe that Chrysler could be anywhere close to where GM is today with such electric vehicles, which means many more years for Chrysler to even catch up to GM.

Bob Lutz ready to say goodbye to Volt 'mali-mules'

Lutz originally wanted the Volt to be a pure electric vehicle

On Tuesday I was part of a group interview with Bob Lutz whom told reporters that originally he wanted the Chevy Volt to be a pure electric vehicle. However, John Lauckner, GM vice president of global program management, convinced Lutz that a range extended vehicle would be far better as it would overcome "range anxiety", which Lauckner believed would limit the success of the Volt.

Lutz also reiterated that he greatly dislikes the design of the Toyota Prius calling it "reverse chic" - so ugly that it has become cool.

More interesting, however, Lutz expressed his surprise that so many still doubt lithium's reliability. Lutz stated that tests are indicating that the Volt's battery pack could be far more reliable than originally expected, mitigating potential warranty costs to GM.

Finally, the mali-mule - the original Volt test vehicles - are soon to be replaced. By the end of the year GM hopes to have about 50 Cruze-mules that will be outfitted with far more E Flex electric drive components.

Chevy Volt Fuel Economy in Question

Volt fuel economy with the AC on?

How is the EPA going to assess the fuel economy of the Chevy Volt? That's a good question, as the EPA doesn't have a methodology yet for plug-in hybrid vehicles. When they do, will it be accurate?

According to GM, the Chevy Volt will achieve 40 miles of electric power before using gasoline to generate new electricity to power the Volt. But, what happens if you drive fast? Accelerate fast? What if you are a heavy AC user?

Finish: Chevy Volt fuel economy in question

No dual mode hybrid cars for GM?

Never a dual mode Malibu, or other car?

I'm not a fan of big SUVs, but my test drives of the Chevy Tahoe hybrid have left me quite impressed. While I don't advocate big SUVs, the technology powering GM's dual mode hybrid vehicles is quite remarkable. I just wish it was in pickup trucks and cars, rather than large SUVs that most consumers really don't need.

Fortunately, GM will put this hybrid technology in trucks soon, a very smart hybrid application. Unfortunately, this technology will probably not ever find its way into GM's cars or sedans. Yesterday's AutomotiveNews claimed that, currently, GM has no plans to make such hybrid vehicles. And, even if they did, it would take at least two years to roll out.

The future of hybrid cars, as far as GM is concerned, is either E Flex, such as in the Chevy Volt, or a lithium-powered BAS, or mild hybrid system.

GM next: Plans for the future

All about design and technology

Tomorrow, GM will celebrate its 100 year Anniversary by focusing on the future. The future, according to CEO Rick Wagoner, is about just two things: design and advanced powertrains.

"We have to do everything good, and there are two things we have to do better than anything else," Wagoner recently was quoted in the Detroit Free Press. "We have to do a great job with design - design in and of itself and design of great brands - and the second thing is advanced propulsion technology and the alternative fuels, because of the way the world's going."

Thus, GM will be holding a number of broadcasts from its GM next website, http://day.gmnext.com, for anyone interested, including a chat session that gives participants a chance to ask Bob Lutz some questions.

2 battery packs for every Volt

Battery replacements in the warranty

Thus far, whenever GM discusses the ongoing lithium ion battery tests for the Chevy Volt, it's all sunshine. Yet, GM is also assuming that many Volts will need to have their lithium battery packs replaced while under warranty. But, no worries, lithium costs will quickly come down, at least that's GM's position, but is GM assuming too much, or demonstrating bold leadership?

Finish: 2 battery packs for every Volt

GM's future: A convergence of synergies

Volt and Cruze will share engines

There has been a lot of buzz about GM's commitment to the Chevy Cruze, a small vehicle that could achieve 40 mpg on the highway.

I know. I know.

Highway fuel economy is far over-rated. The real question is, can this car get 30 mpg in the city?

Still, I don't want to hammer or to focus on the Cruze. It's a step in the right direction, but it's more than a step. The direct-injected, turbo-boosted engine that will power the Cruze, will be the same engine that powers the Chevy Volt. Likewise, it might also power the Vue - the same Vue that will soon come in a dual mode hybrid version and a plug-in hybrid version.

Finish: GM's future - A convergence of synergies

Maybe GM's large hybrids aren't so bad

21 mpg in the city

Earlier this morning I poked a little fun at the release of the Cadillac Escalade hybrid because at $72,000, I just can't take this new hybrid too seriously. But, maybe I should, as the fuel economy of these large hybrid vehicles is noteworthy. And, no, I'm not kidding.

As I was browsing the Internet today I came across an ad for the 2008 Accord LX AT Sedan. "Great fuel economy. That's helpful." That great fuel economy is 21 mpg in the city, the same fuel economy as the Escalade hybrid, or the Chevy Tahoe hybrid.

I marveled over this fact at the last LA Auto Show, when I found myself amidst some Mini Coopers and I noticed many only offered city fuel economy in the low to mid twenties, only a smidgen better than GM's large hybrids. Ultimately, GM's large hybrids are achieving fuel economy as good or better than most autos on the road today.

While I'm still not a fan of large vehicles, unless functionally necessary, maybe large SUVs are actually something GM can be quite proud. Even better, the soon to be released Saturn Vue hybrid might actually achieve double the city fuel economy of most vehicles on the road today.

GM to make lithium standard in mild hybrids

Lithium-powered by 2010

With the launch of the Saab 9-X BioHybrid, GM has now demonstrated the future of its mild hybrid powertrain currently used in vehicles like the Chevy Malibu hybrid.

It's all lithium.

With lithium, the new hybrid powertrain will offer increased power and voltage, increased electric boost, increased regenerative braking, increased fuel economy, improved vehicle acceleration, and easier global integration for all of GM's mild hybrid vehicles.

In terms of global integration, the Next Generation GM Hybrid System can be combined with downsized turbo, biofuel and diesel engines. In fact, the new GM Hybrid System will help alleviate turbo lag and knock at the low end by utilizing electric boost, which should result in a nice combination of fuel economy and performance according to GM.

GM plans to offer the new GM hybrid system in as many models as possible - maybe even all models. By 2010, GM is hoping to make as many 100,000 next generation GM Hybrids, in addition to dual mode hybrids, the Saturn Vue plug-in hybrid, and even the Chevy Volt.

Do plug-ins prove that GM has changed?

This plug-in hybrid is being tested in the real world

Most people buy hybrid cars because of foreign oil dependency or global warming. Most people terribly concerned about these issues see GM as the enemy in this battle.

Despite the fact that GM is about to a launch a greater number of hybrid models in the next few years - probably more than any other automaker - critics don't care because so many of them are large hybrid SUVs. Fair enough.

Ironically, however, GM isn't just going to launch more hybrid models than any other automaker in the next few years, GM is also attempting to launch two different kinds of plug-in hybrid vehicles by 2010: the dual mode plug-in Saturn Vue and the Chevy Volt Range-Extended plug-in vehicle. Finish......

Holy cow, GM calls it quits!?

Lost in nostalgia: Et tu, GM?

GM is writing its memoirs and the company wants you to help. Much like Chysler, GM is hoping to resurrect nostalgic feelings of the glorious past by asking GM fans to help them write their memoirs.

Memoirs? I thought that's what you write before you die?

Wow. GM has to have one of the smartest marketing departments the world has ever seen. Seriously. Instead of focusing on how GM is going to lead America out of the dangers of foreign oil dependency - an incredibly difficult task no doubt - GM is trying to drive buzz about the future by focusing on its gas-guzzling past? That's just brilliant marketing, and I bet it works marvelously.

I can't wait until GM puts that kind marketing genius into selling their customers on the importance of ending foreign oil dependency by buying slightly more expensive 'freedom-fighter' hybrid cars and electric vehicles. Won't that be the day?

A shortage of GM's hybrids?

A car you won't see in the Super Bowl?

GM is still considering whether it should market some of its hybrid vehicles during the Super Bowl, but a lack of supply could decide the matter according to Edmunds.

Adequate supply? I'm sorry. I know that GM's mild hybrids are part of GM's 'choice' campaign, but mild hybrid sales are going nowhere this year or next year. Save the ad space for a dual mode hybrid, such as the Yukon hybrid. Of course, since GM keeps delaying the launch of their dual mode hybrids, I guess they don't have much choice.

I'm glad to see GM ramp up their hybrid efforts, but let's get some product on the streets. When a vehicle that is 2-3 years away from reality, the Chevy Volt, is your best hybrid marketing tool, it's hard not to be skeptical with GM.

GM forms hybrid engineering team

Desires to speed up hybrid and electric vehicle development

Hybrid vehicles are the future. That sentiment has been echoing throughout the auto industry for the last year or so. Whether it's CAFE, European global warming emissions requirements, or California's EPA tailpipe waiver, the writing on the wall is clear: Automakers will have to develop significantly more fuel efficient vehicles and the hybrid powertrain will be required to achieve future success.

Thus, Robert Kruse, executive director of vehicle engineering for hybrids and electric vehicles, will lead a team of engineers to more quickly develop hybrids and vehicles like the Chevy Volt, according to the AP.

Executive: Why the Chevy Volt must be built

Frank Weber at NAIAS 2008

Over the past few weeks there has been a lot of speculation on whether the Chevy Volt is a real product or just some sort of 'vaporware' designed as both a distraction and a marketing machine. Recently, I covered this topic in Chevy Volt: Hype whore or resource hog.

At NAIAS I was able to interview Frank Weber, Global Vehicle Line Executive for the E-Flex drive, which includes the Chevy Volt concept. I'm hoping to finish transcribing my interview later today or tomorrow and then I'll post the whole thing. However, I wanted to post one interesting answer to a question I asked Frank. Read more....

GM ramps up Chinese hybrid efforts

Next for China?

GM's Shanghai Division has kicked off its "Drive to Green" strategy in China. According to GreenCarCongress, "The strategy covers three key areas: developing products with improved performance, lower fuel consumption and lower emissions; cultivating greener manufacturing systems; and undertaking a “green responsibility.”

Thus, GM will start selling a hybrid version of the Buick LaCrosse, based on the mild hybrid powertrain of the Chevy Malibu hybrid. In addition, GM plans to soon offer an unnamed dual mode hybrid, such as the Saturn Vue hybrid pictured above. And, down the road, China is also seen as a big market for GM's E Flex Drive, which will power vehicles such as the Chevy Volt.

GM Style Event 2008

Wow!

There weren't many hybrid cars at this year's GM Style Event to kick off NAIAS, but the show was still a fantastic hit. And while all the performers were great, Kid Rock's enthusiasm for GM, for Detroit, really captured the essence of the GM show - Detroit, Kid Rock and GM are proud.

The past is the past. Bold new styles are going to move GM forward. Style oozed excitement, potential and pride. Last year's Style Event seemed to be missing a message, this year there was no doubt.

Is GM dead? Not even close the Style Event said loud and clear.

Heading to NAIAS this weekend

Looking forward to seeing the Cadillac Provoq

GM was gracious enough to host my trip to the North American International Auto Show this weekend so that I can check out some of their new hybrid cars and other concept vehicles. I hope to be posting highlights starting Sunday night of the best of GM, as well as the rest of the show.

I should have done this earlier, but if anyone out there has some questions about GM's hybrid vehicles or fuel cell vehicles, reply to this post. I'll be interviewing numerous engineers, designers and executives involved with this programs.

Wagoner, GM commited to advanced technologies like the Volt

The Volt and the Provoq are GM's future

$12 billion in losses. That's a staggering number. Yet, that's the amount of money GM lost in 2005 and 2006 according to the DetroitNews.

Nonetheless, GM realizes that advanced technology will drive the future of the automobile, and much of that technology will be driven by electronics and electricity. That means battery power and fuel cells, which means hybrid vehicles such as the Chevy Volt and the Cadillac Provoq.

Thus, GM and Rick Wagoner chose the Consumer Electronics Show in Las Vegas as the place to debut the Provoq plug-in fuel cell hybrid vehicle.

"That's the role of the automobile in energy security and environmental protection," GM's CEO Rick Wagoner stated at CES. "And the role that electronics, and electricity, can play in reinventing the automobile to address these concerns."

Flex Brothers: Chevy Volt and Cadillac Provoq

E Flex is about more than the Volt

The Chevy Volt is over-rated. Why? Because the car, rather than the technology, is always the focus. For example, while the Toyota Prius is a great car, it's the Hybrid Synergy Drive that matters most, and the same can be said of the E Flex Drive.

Most important, the E Flex drive is not limited to the Volt. Already, GM has showed off the Opel Flextreme which is also an E Flex vehicle. And GM is now ready to show off another E Flex vehicle at the Consumer Electronics Show in Las Vegas tomorrow, the Cadillac Provoq. Read more..

Greenwashing: Will the Saturn Vue dual mode hybrid be small enough?

Smaller than the Yukon, but small enough?

A few weeks ago I posted the article Greenwashing: GM's dual mode hybrid vehicles based off an article by LA Time's writer Dan Neil. Basically Dan wondered what was bigger, GM's hybrid marketing budget or their hybrid production budget.

To some extent, GM answered that question recently at the GMnext event, "a global communications initiative celebrating the start of our second century."

Still, what we know is that GM is focused on nothing but hybrid SUVs until the Chevy Volt and that the Saturn Vue hybrid will be GM's smallest full hybrid. Can these vehicles really compete in the hybrid segment? Read more....

A new GM hybrid every 3 months?

GM is just getting started with its hybrids

GM is serious about moving towards the electrification of the automobile, but the automaker acknowledges that it will take decades to comprehensively achieve this reality. Thus, conventional fuels are going to be with us for some time. Therefore, hybrid cars will be one of the major keys to electrification.

Hybrids are a "critical component for our future propulsion system portfolios globally", Gary Smyth, Director of Powertrain Systems Research Laboratory told reporters this morning. As a result, in the next 4 years, GM will be introducing, on average, a new hybrid vehicle every 3 months.

Future plans for GM's hybrids includes direct injection and HCCI engines to help increase the efficiency of GM's hybrids vehicles.

GM to start building hybrids in China next year

GM joins Toyota in China

GM will join Toyota and begin building hybrid cars in China for the Chinese market according to Reuters. Currently, Toyota builds the Prius for China and sold 2000 of the hybrids there last year. No further details are available.

Fuel Cells: How you could take a drive into the future

A few of the first Project Driveway participants

Early next year, the first participants of GM's Project Driveway will begin testing GM's Chevy Equinox Fuel Cell Vehicles in their day-to-day lives. For three months, these participants will replace their current automobiles with fuel cell vehicles to provide GM with real world data, consumer preferences, etc.

Of course, you could apply to be one of GM's next Project Driveway participants - a program that will go on for the next few years. Or, you can head to Disneyland. At the LA Auto show GM announced a partnership with Disney where GM will provide Disney with some Equinox fuel cell vehicles to use as shuttles on Disney properties.

GM's dual mode hybrid powertrain not fit for small cars

No small hybrids from GM until the Volt

Yesterday, I sat at the dinner table with GM's Bob Lutz and his wife. While I enjoyed some fine wine, a nice filet mignon, and a sweet piece of cheesecake, nothing could have been sweeter than the conversation.

Quite frankly, Bob Lutz is one cool dude.

One of the questions I asked Mr. Lutz was, essentially, 'Why not make a small hybrid car to challenge the Toyota Prius? Call it a shot over Toyota's hybrid bow, and a PR move to quiet GM's environmental critics.' (Finish)

No small GM hybrids until the Volt?

A good way to hedge the Volt, change image?

In December, the first full hybrid vehicles from GM will hit the market. While the Chevy Tahoe hybrid and the GMC Yukon hybrid will fit GM's current product portfolio well, they are not vehicles that are going to increase marketshare, or change perception about GM.

Without a Toyota Prius-contender, GM's hybrid efforts - its green efforts - will not be taken seriously outside of GM's core customers. Is that fair? Who cares, it's reality. Of course, GM believes it has not just a Prius-contender, but a Prius-killer, the Chevy Volt. Unfortunately, the Volt won't be available for a few more years, at least.

On the other hand, a dual mode Chevy Cobalt hybrid could have been the perfect interim product. Actually, instead of a Cobalt, a Cobalt - hybrid-only - derivative. (Finish)

Could BMW partner with Toyota on hybrids?

BMW's Hydrogen 7 at NAIAS

Yesterday, I read on article on Car&Driver that has really been bugging me. BMW May Partner With Other Automakers on Tech Development claims that BMW is seeking technology partners to save costs.

Already, BMW has a partnership with GM on hybrid vehicles, and a 4-cylinder engine partnership with PSA Peugeot Citroen SA. On its own, BMW has developed clean diesel and is working on hydrogen and fuel cell vehicles.

So, for what other technology is BMW seeking partners? Or, is BMW not happy with some of its current partnerships?

Now, I am purely speculating, but could it be that Toyota's hybrid powertrain would be a better fit for BMW's vehicles?

I have a lingering feeling that GM optimized it's dual mode hybrid powertrain for larger vehicles, such as the Yukon hybrid or the Tahoe hybrid. Now, GM could easily prove me wrong with a hybrid car, but why didn't GM plan a dual mode Malibu hybrid launch with its hybrid SUVs? Thus far, hybrid cars are selling far better than hybrid SUVs.

Is GM just SUV crazy, or are there issues with the dual mode hybrid powertrain when it comes to small cars, such as cost-effectiveness versus efficiency?

GM's hybrids: The wrong start?

Large SUVs will become GM's first hybrids

When the first full hybrid vehicles from GM hit the streets this Fall, they will come in the form of full size SUVs. And, why should anyone be surprised that GM would start with large SUVs, such as the Yukon hybrid or the Tahoe hybrid?

If large trucks are GM's bread, then large SUVs are GM's butter.

Of course, GM's bread and butter isn't as tasty to consumers as it was a decade ago. Sure, more fuel efficient hybrid versions of these gas-guzzlers might help stem the public's growing disinterest in such vehicles, but will they provide any new marketshare?

--> Finish: GM's hybrids: The wrong start?

Hybrid buyers: Prepare to deal with quirks?

The Quirkiest hybrid?

I came across the article, Learning to live with hybrids a while back, but was turned off by the title and a busy schedule - sometimes hybrid critics are just boring. Of course, assumptions are often even worse than boring critics.

Thus, when I came across this article again today, I decided to read it, which has proven my assumption statement. Assumptions make assess.

While the article is a bit anti-hybrid, or at least hybrid suspicious in nature, it's a good article for anyone whom is thinking about a hybrid purchase, especially a Toyota Prius, the quirkiest of all hybrids. Hybrids are different and buyers should be prepared. It doesn't mean hybrids are bad, just different, and for some, difference - or change - is hard.

Additionally, the article causes me to give a small amount of props to GM. One of the hybrid quirks covered in the referenced article is the hybrid display of many hybrid cars - it can be dangerous when drivers are more focused on the screen to maximize fuel efficiency than on the road.

GM, on the other hand, will offer a nice solution - a small hybrid efficiency gauge that makes maximizing hybrid efficiency as easy as watching your speed (Read more about GM's hybrid technology in The devil drives a Tahoe hybrid). Kudos.

Still, for potential hybrid buyers, Learning to Live with hybrids is worth the read.

The Chevy Malibu hybrid: GM's Big Mistake?

GM plans massive marketing blitz to challenge Camry

The Chevy Malibu is of critical importance to GM, thus the automaker will use a six-speed transmission with a four-cylinder engine to increase fuel economy. In addition, GM will spend more than $100 million marketing the Malibu in an effort to challenge the Toyota Camry.

That's great, but how much buzz would a full hybrid version of the Malibu have brought to GM dealers?

GM's Bob Lutz has essentially called the Toyota Prius a marketing coup. It's not that the Prius is breaking sale's records for any category outside of hybrid cars, rather it's the fact that the Prius is a PR machine. Even if the Prius isn't selling, it's still driving buyers into Toyota.

Moreover, while the Toyota Camry hybrid might only sell a little more than 50,000 units this year, I'll bet the Camry hybrid has also helped drive more buyers into Toyota.

So, why not a dual mode Malibu hybrid? GM's dual mode technology is ready to roll. Selling 50,000 Malibu hybrids in 2008 wouldn't just make GM the second best hybrid vehicle seller and validate GM's hybrids, it would drive incredible buzz to GM.

What's the deal? Can't GM compete?

The devil drives a Tahoe hybrid

GM's new hybrid face

Temptation.

That's the best way to describe my Chevy Tahoe hybrid test drive yesterday. Pure and simple temptation.

I mean large, gas-guzzling SUVs are destroying the world, right? Besides, when I was invited to test drive one of GM's first dual mode hybrid vehicles, I did it to test the technology, not to see if I liked the vehicle. I hate these SUVs, right?

So, why am I again tempted? Finish: The devil drives a Tahoe hybrid

Volt road ready this Spring?

Still, a long way to go

GM's Bob Lutz is a spin-master.

“I think that our No. 1 competitor has some problems with their technology, and I do think that it very definitely opens a window of opportunity for us to be first to market with a genuine plug-in hybrid,” Bob Lutz said at an automotive industry conference in Traverse City where the battery deal was announced.

While I believe that GM might offer the first "genuine plug-in hybrid", GM is also facing serious problems. For example, the Chevy Volt is still just a concept. It won't be road-ready - for testing - until the Spring of 2008, at the earliest. Additionally, if GM does produce the Volt by the end of 2010, as planned, the costs are expected to be very high. Thus, GM is considering a plan to sell Chevy Volts with optional battery leases to help make the cars a little more cost-effective.

But, back to Toyota's problems. Finish Volt road ready by this Spring

A skeptic's view of GM's hybrids

No Prius-fighter for years?

When it comes to hybrid cars, Toyota is king. Of course, when 2 members of the Big 3 aren't even selling full hybrids, it's easy to be king. So, will that change when GM starts selling its first full hybrids?

There is no doubt that GM's first dual mode hybrid vehicles, the Yukon hybrid and the Tahoe hybrid, will have an advantage over Toyota's hybrid trucks and SUVs. In particular, GM's dual mode hybrids can tow big loads and achieve impressive highway fuel economy for such large vehicles.

On the other hand, GM's hybrids might cost over $10,000 more than their conventional counterparts. Thus, while some can claim GM's hybrids are more technologically sophisticated than Toyota's, they also appear to be more expensive. Will the rewards justify the costs?

--> Finish: A skeptic's view of GM's hybrids

Can GM turn profits into increased U.S. auto sales?

More money for Volt development?

The U.S. auto industry is dead, right?

Well, maybe there is still a little life. Last week Ford surprised analysts with a better than expected quarter, and, today, GM reported its third profitable quarter in a row, achieving almost 900 million in profit for the second quarter.

And, GM needs this profit. While the company is doing well in foreign markets, U.S. vehicle sales continue to be sluggish.

"Slower-than-expected sales GM's new full-size pickup have hurt GM, which still relies heavily on sales of highly profitable trucks and SUV. A slowdown in the housing market and rising fuel prices are keeping keep buyers away, and competitors foreign and domestic have piled on incentives to move their trucks," writes the the DetroitNews this morning.

Something like the Chevy Volt, more dual mode hybrid vehicles, especially a full hybrid car, and a plug-in Saturn Vue have great potential to drive the same kind of green buzz that Toyota received from the Prius.

In a nutshell, new technologies have the ability to drive new consumers to GM and to increase U.S. marketshare, and, hopefully, a few profitable quarters can provide a large enough financial cushion to enable GM to fast track some of these emerging technologies.

Green Technology: GM versus Toyota

Automotive Evolution: Adaptation versus the Big Bang?

Ever since the Chevy Volt Concept debuted at NAIAS, many auto journalists have called it a Prius killer, claiming the technology was so much more advanced than the Prius, or at least claiming that the Volt's technology was so much more advanced than Toyota's hybrid technology.

The other day, another similar comment was made by BW's David Kiley, "GM, of course, was the hit of last January’s Detroit auto show when it debuted the Chevy Volt plug in. It was the first time in recent years that GM appeared to be ahead of Toyota, or even equal, in the arena of alternative and greener vehicles."

What? Why?

Thus far GM offers a few mild hybrids (Yes, I know they offer full hybrid buses!). More important, there isn't yet a fully functional Volt, and yet some can claim the technology is better than Toyota's hybrid vehicles?

--> Finish Green Technology: GM versus Toyota

OnStar Discount coming

A nice feature when you buy your GM hybrid

Soon, GM will start selling its dual mode hybrid vehicles, such as the GMC Yukon hybrid. A service that will be included with these vehicles is GM's OnStar navigation system.

While I don't own a GM vehicle, I was given a demonstration of the OnStar system by the fine OnStar staff when I was at NAIAS. Wow, does this navigation system blow away any other navigation system I've seen.

And, soon, OnStar will begin offering a discount up to 54% on the service for those whom drive less than 15,000 miles per year. GMAC insurance will offer a similar plan.

Tahoe versus Tahoe hybrid: Will you pay $10,000 more?

Dual mode hybrids $10,000 more than conventionals?

In just a couple of months GM's dual mode hybrid vehicles will finally hit the market. Thus, buyers of many of GM's top selling SUVs will be able to buy hybrid versions these gas-guzzlers, potentially providing a huge savings in fuel costs.

Yet, will SUV buyers be willing to fork out at least $10,000 more for the Tahoe hybrid or the Yukon hybrid? Even if the hybrid versions pay for themselves in long terms fuel costs, will buyers be able to look past the price difference?

2008 Malibu hybrid debuts

The Malibu will start as a mild hybrid

The 2008 Chevy Malibu hybrid made its debut at the All-Star game festivities for MLB. According to Edmunds, the new Malibu will achieve 24 miles per gallon in the city and 32 mpg on the highway for a 2 mpg overall improvement compared to the conventional Malibu.

As an option on the LS Malibu, the hybrid version uses "a 36-volt electric motor/generator paired with the 2.4-liter Ecotec VVT four-cylinder engine and a four-speed transmission. The hybrid system uses the electric motor/generator to supply extra power when needed during startup or passing maneuvers. Full accessory use is enabled when the vehicle is stopped, "so that hybrid operation is seamless to the driver and passengers."

A step forward for Chevy, but I don't think it will entice many buyers until GM replaces the mild hybrid powertrain with its dual mode hybrid powertrain. Hopefully, if GM's full hybrid vehicles, such as the Tahoe hybrid, are successful, this will happen sooner rather than later.

(Source: Edmunds)

Rick Wagoner's biofuel credibility

Rick Wagoner and Bob Lutz shake hands at the Volt debut

So, Rick Wagoner wants to push the focus of Congress from fuel economy to biofuels? He his a master of such distractions - he helped make Congress believe in fuel cell vehicles, rather than hybrids, plug-in hybrids and electric vehicles for many years.

Kudos, Rick.

Nonetheless, many disagree with Rick's biofuel's assessment.

--> Finish: Rick Wagoner's biofuel credibility

GM determined to become the greenest automaker

"We have to have people think we are part of the solution, not part of the problem," the WSJ quoted Lawrence Burns, GM's vice president for research and development and global planning, as saying.

Thus, GM is fast-tracking the Chevy Volt, its dual mode hybrids, and its fuel cell program.

(Source: Car&Driver)

Vue hybrid going full, but what about the Aura and the Malibu?

A full future for this mild hybrid?

I'm not a very big fan of large SUVs. Even when hybrid technology is added to large SUVs, they are still only more fuel-efficient gas-guzzlers - in my opinion. Nonetheless, I can gladly endorse a Yukon hybrid over a conventional Yukon, for example. Still, I would prefer to see America morph into a liking for smaller SUVs.

Thus, I am very excited about the fact that GM will offer a full Saturn Vue hybrid in 2008. A Vue hybrid...(Finish: Vue hybrid going full, but what about the Aura and Malibu hybrids)

GM receives contract from King County for 500 hybrid buses

GM's dual mode hybrid buses will save 1.1 million gallons of fuel yearly

King County, WA awarded GM today with a contract for up to 500 GM hybrid buses. Already, King County has a fleet of 214 hybrid buses on the road today.

“We at General Motors share King County’s vision to reduce oil consumption and greenhouse gas emissions,” said Tom Stephens, GM Group Vice President, Global Powertrain and Global Quality. “GM’s commitment to improving fuel economy, reducing vehicle emissions, and developing electrically driven vehicles is not a short-term strategy. We’re in this game for the long term. We see energy and environmental leadership as a critical element of GM’s ongoing turnaround plan and a key part of our business strategy. That is why we are introducing four all-new hybrid models in 2007, which is more than any automaker has ever introduced in one calendar year.”

Later this year GM's dual mode hybrid powertrain will make its way into the GMC Yukon hybrid and the Chevy Tahoe hybrid, followed by a number of other hybrid vehicles in 2008. Already, GM offers 2 mild hybrids, the Saturn Vue hybrid and the Saturn Aura hybrid.

GM Sequel hits 300 mile fuel cell mark

300 miles on one tank of hydrogen

"With this drive, General Motors has reached another important milestone toward the commercialization of our fuel cell vehicles, by achieving the range expected by today's consumers," said Larry Burns, GM vice president, research & development and strategic planning. "And we did it while producing zero emissions, as a hydrogen fuel cell vehicle only emits water. In addition, the hydrogen produced at Niagara Falls, used to fuel Sequel, was derived from hydropower - a clean, renewable resource. This means that the entire process - from the creation of the hydrogen to the use of the fuel in the vehicle -- was virtually carbon dioxide free."

While an important fuel cell milestone, GM - and all automakers - still face another monumental obstacle regarding fuel cell vehicles: where will the hydrogen come from?

Then there is the cost of these vehicles, and we're not just talking fuel cell costs. Brake-by-wire, wheel hub motors, lithium-ion batteries, advanced aluminum framework - all of these are not standard, production ready systems. So, even if a hydrogen highway, or some other fuel network can be developed, it might still be decades before such vehicles cost less than $100,000 per vehicle.

GM's hybrids better than Toyota?

Michelle Krebs says two modes are better than one, but where is her proof?

Recently, GM sponsored an event for a few journalists to check out their new Tahoe hybrid. More important, it was a chance for journalists to check out the new hybrid powertrain that was co-developed by GM, Chrysler and BMW - a collaboration which Krebs calls "unprecedented" (read more from Krebs).

Additionally, Krebs insists that the two-mode hybrid is superior to, for example, Toyota's single mode hybrid powertrain because it has a bigger "toolbox" to control fuel efficiency optimization. As a result, the two-mode hybrid achieves about a 25 percent overall improvement in fuel economy.

Talk, talk, talk.

I say, settle down Mrs. Krebs. First, a 25 percent improvement in fuel economy is in the same league as other hybrid cars. Second, while the two-mode hybrid ...(Finish GM's hybrids better than Toyota?)

Is the U.S. on the wrong end of hybrid technology?

I'm glad it's NOT powered by a Hemi

Toyota has received an incredible amount of green buzz because of the Toyota Prius. While some argue that Toyota isn't deserving of all this praise because they still make far more gas guzzlers than hybrid cars, Toyota definitely made a statement about the future with the Prius.

On the other hand, if Toyota had made its first hybrid a more power-focused hybrid, such as the Lexus RX 400h, then Toyota's hybrid efforts would have been largely ignored.

Yet, power hybrids are all that seem to be coming out of Detroit, except for the Ford Escape hybrid. Chrysler's first hybrids will include huge Hemi engines. GM's first dual mode hybrids will be large, powerful gas guzzlers, such as the GMC Yukon hybrid. Yes, these hybrids will offer significant improvements in fuel economy, but they will still use a lot of fuel.

While I realize that the big truck segment is very important to Detroit, are these hybrids going to change Detroit's image? I doubt it. Without a Prius contender I just don't see Detroit's hybrid efforts offering much help to U.S. automakers until at least the Chevy Volt - and that's just too far into the future.

The Malibu hybrid to be delayed?

GM announces that the redesigned Malibu could be delayed

GM informed the UAW that the production plans for the redesigned Chevy Malibu will probably be delayed according to CNN.

Might this delay also affect the Malibu hybrid? There has been no official word yet.

GM discontinues hybrid trucks

No more mild, mild hybrids

GM has discontinued a few of its hybrid vehicles - I guess. I never really considered either the Chevy Silverado or the GMC Sierra hybrid pickups as real hybrids. They really aren't even mild hybrids, such as the Saturn Vue hybrid from GM. Nonetheless, GM is done with hybrid pickups until 2008, when it launches its dual mode hybrid powertrain. So, don't worry truck fans, GM will offer the trucks in full hybrid mode soon.

Sometimes GM is just pathetic

GM just makes me wanna holler

Back in January I was invited to attend the North American International Auto Show in Detroit, as a guest of GM - whom sponsored my trip. I had a fantastic time, and I met a great number of wonderful GM employees. Moreover, GM finally gave me something in which to believe: the Chevy Volt.

Unfortunately, as time has gone on, I have tired a bit of the never-ending hype around the Volt. Since the Volt is still 3 years away, I'm far more concerned about GM's current line of full hybrid vehicles - or lack thereof. While I saw, for example, a Yukon hybrid at both the Los Angeles Auto Show and the Detroit Show, I still have yet to see a hybrid Yukon at a GM dealership.

Seriously, can GM drag their feet any longer on hybrid cars?

I guess America should be happy that Detroit is at least developing hybrids, unlike a few years ago when Bob Lutz ridiculed hybrids or when he said that GM could have developed a Prius-like vehicle before Toyota using just a fraction of ONE year's advertising budget. But that was the past, right?

Now GM is on a new advertising campaign - one to convince Americans not to worry about CO2 emissions from autos because - according to GM - buildings cause more CO2. (Read the Press Release)

Fuel efficiency: GM just can't compete?

Are flex-fuel lies killing GM?

GM's Bob Lutz is claiming that President Bush's plans to increase automobile fuel efficiency could raise the cost of automobiles by $5000.00, according to the DetroitNews. Rather than increase fuel efficiency, Lutz claims increased availability of ethanol is a better solution.

I'm so tired of hearing about GM's ethanol plans. First, GM is using cheap flex-fuel technology as a loophole to violate CAFE. As a result GM can't even meet the CAFE laws created 20 years ago, let alone more stringent rules. Consequently, GM is using legal loopholes to avoid paying massive fines, while increasing America's foreign oil dependency more than should be allowed by law. Second, corn-based ethanol is not a good solution to resolving America's energy problems. Third, GM is an automaker, not an energy company, so focus on automotive technology.

While Toyota achieves record months of sales significantly helped by hybrid cars, such as the Prius, GM has yet to sell one full hybrid vehicle. Why? Why can't GM realize that fuel efficiency is becoming ever more a critical aspect of automobile manufacturing survival - possibly and probably the key to the automotive future?

The good 'ole days of gas-guzzling land yachts are over. Deal with it.