Ford adds to Detroit's bailout denial

This is what all Americans wanted?

Ford CEO Alan Mulally told Phil LeBeau that Ford was "truck and SUV focused because THAT is what the customer wanted. Now that the market has shifted, Ford has to try and shift with them." Thus, the need for the bailout.

I can't stand this tired line. If true, why has Ford lost marketshare for decades? How did Honda and Toyota get so big? Why have the Big 3 been suffering for years if they were building exactly what consumers wanted?

The Big 3 put all their eggs in one basket because it offered the greatest profit. Even after events like 9/11 and Katrina, NOTHING changed. Hey, but that's what consumers wanted.

Toxic ten: Ford slammed for breaking hybrid promise

So what if you had the world's first hybrid SUV?

For failing to live up to its hybrid promise, in addition to having the second-worst fleetwide gas-mileage rating in both 2006 and 2007, massive Superfund waste, and for mass production of the Ford F-150, Portfolio.com named Ford to its 2008 Toxic Ten list.

Congratulations!

Bold moves past Ford

As bold as Ford could get?

I like the Ford Escape hybrid, mostly because its a hybrid. When I first checked out the Escape hybrid, I was surprised that the Toyota Prius felt more roomy - that the Prius, even though it is smaller, offered almost as much hauling space as the Escape.

So, what's the point? A higher ride with significantly less fuel economy?

Instead of the Escape hybrid, a Fusion hybrid would have been much more of a bold move. Unfortunately, Ford just hasn't seemed capable of too many bold moves, and they know it.

"The decision has been made at Ford that "Bold Moves" as a brand strategy/ad tagline is dead. It's just a question of when the funeral takes place," writes BW's David Kiley.

Numerous times Ford has announced bold moves, such as a big increase in the production of hybrid vehicles, then backs down. Too bad. I think America was ready for something so bold.

I hate beating a downed dog but, I wonder what their new tagline will be, 'We will survive?'

Ford chief suggests gas tax for energy security

Hybrids not enough

"The United States should consider imposing a European-style gasoline tax if it hopes to improve energy security and tackle global warming," the head of Ford Motor Co. said Wednesday according to the AFP.

Ford to add more hybrids, iffy on plug-ins

Yes on hybrids, maybe on plug-ins

Ford is moving forward with plans to develop more hybrid vehicles, but the automaker is more uncertain regarding plug-in hybrids.

According to Reuters, Nancy Gioia, Nancy Gioia, who heads Ford hybrid and "sustainable" vehicle programs, said in order to build a plug-in car with a minimum range of 40 miles on battery power and a top speed of over 60 miles per hour, the size of the battery pack would have to double or triple in size. That would make the vehicle prohibitively heavy and expensive, she said.

Ford's consumer research

I'll take the Reflex over the Explorer any day

According to Susan Cischke, senior vice president for sustainability, environment and safety engineering at Ford, "Research shows that Americans want more fuel-efficient cars, yet they don't want to drive smaller vehicles. And they still have a need to move people, haul things and tow boats and other loads," according to an article on CNN.

Obviously, there are many Americans whom want large vehicles, but many Americans have already switched to smaller vehicles - a fact which made Honda so successful, for example. Has Ford forever given up on these consumers? Is Ford becoming a niche automaker, only making trucks and SUVs? Can we expect nothing but hybrid trucks and SUVs from Ford?

I don't know, but I certainly have some questions about Ford's research.

Is the U.S. on the wrong end of hybrid technology?

I'm glad it's NOT powered by a Hemi

Toyota has received an incredible amount of green buzz because of the Toyota Prius. While some argue that Toyota isn't deserving of all this praise because they still make far more gas guzzlers than hybrid cars, Toyota definitely made a statement about the future with the Prius.

On the other hand, if Toyota had made its first hybrid a more power-focused hybrid, such as the Lexus RX 400h, then Toyota's hybrid efforts would have been largely ignored.

Yet, power hybrids are all that seem to be coming out of Detroit, except for the Ford Escape hybrid. Chrysler's first hybrids will include huge Hemi engines. GM's first dual mode hybrids will be large, powerful gas guzzlers, such as the GMC Yukon hybrid. Yes, these hybrids will offer significant improvements in fuel economy, but they will still use a lot of fuel.

While I realize that the big truck segment is very important to Detroit, are these hybrids going to change Detroit's image? I doubt it. Without a Prius contender I just don't see Detroit's hybrid efforts offering much help to U.S. automakers until at least the Chevy Volt - and that's just too far into the future.

Ford's Mulally wants to fight global warming

Let's get this sucka on the road then!

I think Ford CEO Alan Mulally has the potential to turn Ford around. First, Mulally is an efficiency aficionado. Second, he has proven himself at Boeing. Third, he wants to fight global warming, even telling reporters that he believes humans are responsible for the "vast majority" of global warming.

Whether he's correct or not regarding global warming, Mulally at least appears cognizant of the fact the fuel efficiency is going to determine the success of automakers selling vehicles in the U.S. - foreign oil dependency isn't going anywhere even if science proves the sun is causing global warming. Perhaps, some U.S. auto manufacturers might choose to focus on selling sub-$5000.00 cars in China and India, but it appears that Ford is prepared to try to sell fuel efficient vehicles in the U.S..

So, c'mon Mr. Mulally, let's see a few new hybrid vehicles, such as the Ford Reflex hybrid pictured above. Enough talking, time for a little walking. Show the world and the rest of Detroit that Ford ain't dead yet. Besides America could truly use some real leadership coming out of Michigan - apart from the Pistons and Red Wings.

Ford updates plug-in plans at NY Auto Show

Ford's hydrogen plug-in hybrid drive at NAIAS

In addition to Ford's plans to produce a hydrogen plug-in hybrid vehicle, Ford will also continue to develop gasoline electric plug-in hybrid vehicles as well according to Reuter's reports from the New York Auto Show.

When asked about the plug-in hybrid's ability to drive on electric power only, Ford product chief Derrick Kuzak stated, "Some automakers are saying 40, but we are saying 20 to 25 miles ... to offload the battery (give it a rest) and potentially make it more affordable".

Much like every other automaker, Kuzak also noted that batteries were critical to the success of plug-in hybrid vehicles.

2008 Hybrid Escape and Mariner pricing announced

Ford debuted the 2008 Ford Escape and the 2008 Mercury Mariner today in Claycomo, MO, where the new line of small SUVs will be built. The debut also includes the hybrid versions of both vehicles as well.

According to a press release the 2008 Ford Escape hybrid will start at $25,740, which is more than $1000 cheaper than last year's hybrid Escape. The 2008 Mercury Mariner hybrid will start at $26, 430, which is $1300 less than the 2007 model.

In addition to the lower prices both hybrids will offer "redesigned interiors feature upscale appointments and innovative storage options. Both vehicles include Ford's first "top of dash" information system, a standard MP3 audio jack and a new center console that provide enough room to store a laptop. At night, new ice-blue lighting replaces green on the instrument cluster. In addition, Escape introduces sustainable new cloth seating that is the first U.S. automotive application of 100 percent recycled fabric."

Ford might add plug-in hybrids to lineup

Ford's HySeries Drive: For Plug-in Hydrogen Vehicles

While Ford is admitting interest in plug-in hybrids, it was a bit ironic to hear Nancy Gioia, Ford's head of hybrids, also claim that lithium-ion technology is "cost, weight and package prohibitive." (more)

Of course it is. Even lithium-ion technology for cell phones and notebook computers was once "cost, weight and package prohibitive". Yet, how can Ford be 'iffy' on plug-in technology when it is the core of their future, of their HySeries Drive?

Moreover, Toyota is pushing the cost-limits of at least first generation lithium technology with its FT-HS hybrid concept. So, the industry is getting very close to real world lithium powered vehicles.

Perhaps Ford was using the podium to steal a little thunder from GM's Volt?

Ford, Toyota partnership talks still brewing

Toyota is open to a partnership if Ford asks, and that partnership would almost certainly be focused on alternative technologies, such as the Mazda hybrid pictured to the left, Reuters coverage of a Nikkei story claims (more).

"Toyota President Katsuaki Watanabe told the paper that if the two auto makers formed a tie-up, it would likely focus on an alliance in technological development, but he said no talks had taken place yet."

Did Ford fail at NAIAS?

Ford didn't really surprise anyone at NAIAS this year. While it was nice to see a Mazda Tribute hybrid on the floor, there really weren't any major new developments from Ford at the Detroit Auto Show. The Airstream hydrogen plug-in hybrid vehicle was a cool way to launch the HySeries Drive platform, but the HySeries platform is still dependent upon the hydrogen highway, which means it is far from reality. Certainly Alan Mulally deserves more time to have an affect on Ford, as he has only been CEO since September. Still, it seems Ford really needs some good buzz. Hopefully, Mulally has a trick or two up his sleeve.

Ford CEO named Aviation Week's Person of Year

Thus far I have been a big fan of Ford's new CEO and President, Alan Mulally. True, Mr. Mulally has only been CEO of Ford since September, but I say he's off to a great start. Moreover, if the past is any indication of the future, then Ford is poised for big things. Because of Mr. Mulally's past success at Boeing, he was named Person of the Year by Aviation Week & Space Technology. As CEO of Boeing Mulally "was responsible for all of the company's commercial airplane programs and related services, which in 2005 generated record orders for new business and sales of more than $22.6 billion." (more)

Last week I suggested that Ford stock might be a buy based on discussions Mulally, a disciple of efficiency, had with Toyota. Consequently, I think good things can be expected from Ford in the near future, in both automotive production efficiency and fuel efficiency. Sure, it will take a couple of years to see any real results, but if anyone can achieve results, Mulally seems to be the person. Moreover, I'll bet there will be some bold move announcements coming from Ford in the next couple of months regarding hybrid cars and other fuel efficient technologies.

Why Ford stock might not be a bad idea

Ford stock is dirt cheap, but not many analysts would recommend a buy on the stock and probably with good reason.

Still, one has to take note of Ford's new leader, Alan Mulally. Mulally is a long time fan of Toyota, particularly due to Toyota's manufacturing process - a process he hoped to replicate as an executive at Boeing. In fact, Mulally has called himself "a disciple of the Toyota production system," according to the DetroitNews. Moreover, when Mulally, along with the leaders of GM and Chrysler, met with the President a couple of months ago, it was Mulally whom was by far the most optimistic. It just seems as if Mulally realizes that the future of American automakers will require a revolution in process and in thinking. In a word, however, that revolution can be defined by efficiency.

Whether it is efficiency in production, in supply chains or in fuel economy, the mantra of efficiency can be a game changer for American automakers.

Consequently, I was very excited to hear that Ford is in discussions with Toyota regarding efficiency. Whether production efficiency or hybrid vehicle efficiency, it's obvious Ford can learn a thing or two from Toyota. While some analysts have questioned what Toyota might have to gain from a partnership with Ford, I say they have a lot to gain.

For example, yesterday, I noted that a hybrid partnership would benefit Toyota by making their hybrid powertrain more standard, which would give suppliers more incentive to develop Toyota-friendly hybrid parts. Obviously, more hybrid suppliers would lead to cheaper hybrid parts. Furthermore, Toyota would also receive a license fee from Ford which would help fund Toyota's hybrid development costs.

While none of this might work out, I think there is great potential for both companies. Obviously, Ford needs help, and Toyota knows a strong Ford is good for Toyota, especially if Toyota can create a nice revenue stream from a successful Ford.

Regardless, Mulally should give Ford fans great hope.

What kind of help is Ford seeking from Toyota?

Updated: 2:07 PM Pacific

There are rumors coming out of Japan that Ford is seeking some kind of assistance from Toyota, but it is not known exactly what kind of assistance Ford is exploring. Nonetheless, early reports indicate that Ford is interested in Toyota's hybrid and fuel cell technology. With fuel economy and global warming becoming ever more important issues in the U.S., it isn't surprising that Ford might be seeking more hybrid assistance from Toyota.

Already, Ford utilizes some Toyota hybrid technology for its hybrid vehicles, the Escape hybrid and the Mercury Mariner hybrid. Thus, could Ford be seeking help on another hybrid vehicle?

Since tax credits for Toyota hybrids have been reduced, the sales of Toyota hybrids have slowed. In this market, a serious Prius challenger might be able to make some important gains in the hybrid vehicle segment, especially for a company like Ford. Moreover, if Toyota helped Ford challenge the Prius, Toyota would still make money off of the deal by licensing their hybrid technology - a move in which Toyota has claimed significant interest.

Ford to spend $80 million to market one vehicle

Sure, hybrid cars are an expensive technology for automakers to develop. Yet, Ford is going to spend $80 million on a launch blitz for the new Edge. That sounds pretty expensive as well. When you consider that the Big 3 spend billions of dollars every year on advertising, it does make you wonder if hybrids are really so expensive. (more)

What will Ford's second generation hybrid powertrain offer?

While Ford has scaled back some hybrid vehicle plans, at least in the short term, the company is not ending its hybrid technology investment. In fact, Ford will be displaying its second generation hybrid powertrain at the Los Angeles Auto Show this week. The new powertrain will be displayed in a 2008 Ford Escape hybrid.

Toyota made huge gains in efficiency and power with its second generation hybrid drive compared to its first generation drive. As a result the Toyota Prius sent a notice to every automaker - the hybrids are coming, the hybrids are coming.

Could the second generation Ford hybrid powertrain provide a similar lift to the Escape hybrid or another Ford hybrid?

Perhaps.

Still, the next major revolution in hybrid technology might be dependant upon batteries, and those batteries - almost certainly lithium-ion batteries - might still be 3 to 4 years away from mass production viability. Even then, however, there might still be significant production limitations.

It will be interesting to see how Ford plays this angle. Will the second generation hybrid powertrain be optimized for both the current NiMH batteries and lithium-ion batteries? Is a plug-in option a possibility?

We'll soon find out.

Big 3 CEOs and President conclude meeting

The meeting between the President and the CEO's of the Big Three has ended. I watched a short post-meeting interview the Big 3 CEO's gave, which focused on three issues: ethanol, trade policy and healthcare. Overall currency issues dominated the question and answer session, followed by healthcare; however, GM's Rick Wagoner opened the interview with the statement that the Big 3 were ready to offer 50% of their vehicles as flex-fuel vehicles by 2012. It seemed obvious that Wagoner was trying to hammer home the point that the Big was doing their part (Of course you have to believe that E85 alone is a game changer for the industry) to counter the President's previous 'build relevant vehicles' statement.

All three CEO's said the meeting went extremely well. While Wagoner admitted that the President didn't agree with every point made by the Big 3, Ford's CEO Alan Mulally added that he was very impressed with President's knowledge of the issues and the quality of the dialogue while also noting that he felt the Bush administration was a "very supportive administration" - almost countering the pre-meeting politicking by Michigan Democrats.

Although Wagoner hogged the mic., I was very impressed with Mulally's optimism when he did speak. Mulally concluded the interview by answering a question that the auto industry did not expect a government bailout, and that the industry needed to do a lot more to build more fuel efficient vehicles that consumers want.

Ford to focus on fuel efficiency

Ford is set to focus on fuel efficiency.

Yeah, we've heard this before. Ford is going to lead the environmental revolution in the automotive world! One month Ford is going to produce 250,000 hybrids by 2010, the next month they've already given up.

Still, Ford's new CEO, Alan Mulally is worth believing - for now.

In his job at Boeing, Mulally was a follower of the Toyota Production System. Moreover, Mulally believes that higher fuel prices and global oil demand are the most important dynamics facing the automotive field heading into the future. Consequently, Mulally told the Automotive News that "So clearly, designing and building cars that people really like and that are going to be useful for their lives but also continue to improve (fuel) efficiency is what I think is going to be the most important thing."

While it seems obvious that fuel efficiency is becoming significantly more important, the ability to compete and profit as we enter into this new automotive world is easier said, than done. Hopefully, Mulally can find the right path.

Speaking of the right path.

It would be nice if the Big 3 were a little more focused on how to be more fuel efficient when they meet with the President on Tuesday, rather than focusing on health care and trade issues. It's sort of ironic that Ford's CEO is showing up in a Ford Escape hybrid and GM's CEO in a Saturn Vue hybrid, yet both automakers are getting their asses kicked in the hybrid vehicle segment.

It wasn't but just a couple of years ago when GM execs regularly ridiculed hybrids. Perhaps, if the Big 3 had been more focused on automaking the last few decades, rather than on financing and lobbying, they wouldn't be facing such hard times. Neither health care nor trade issues caused the hybrid lag in Detroit - that was pure corporate incompetence.

Toyota's huge hybrid vehicle mistake?

When it comes to hybrid vehicles, Toyota is the undisputed king. The Toyota Prius is by far the world's best selling hybrid, and Toyota offers the largest lineup of hybrids of any automaker.

Still, I think Toyota might have played its hybrid hand a bit better, or maybe there is a kink in Toyota's hybrid vehicle chain?

With low gas prices, sales of pick-up trucks are picking up, and GM and Ford are leading the way. This is one vehicle segment that American automakers understand well, and it is the most important vehicle segment for American automakers.

Consequently, Toyota's recent advertising campaign for its trucks has really surprised me, but not in a good way. Apparently, Toyota trucks are so tough that neither the Loch Ness Monster nor even a meteorite could damage one.

Please! Is Toyota serious? Is this how Toyota is going to challenge Ford and GM trucks?

Toyota, I believe, has to take a completely different approach, and I think a hybrid truck would have been the perfect buzz creator. For instance, imagine how easy it would be to attack the Chevy Silverado hybrid with a Toyota full hybrid truck - the emissions and fuel economy comparisons would be a joke.

Sure, hybrid trucks aren't going to outsell conventional trucks. Still, focusing on Toyota's hybrid trucks could bring a lot of buzz to all Toyota trucks, just as the Prius has driven much positive PR to all Toyota vehicles.

So, why isn't Toyota acting? Instead of a hybrid truck, Toyota has resorted to cheezy commercials?

Is Toyota's hybrid powertrain insufficient for some truck duties, such as towing a boat or camper? Is this a kink in Toyota's hybrid powertrain? Will GM's dual mode hybrid powertrain handle these tasks better?

Many might believe that truck drivers are nothing but a bunch of good ole boys - don't believe in global warming, don't tell them what to drive. While some might fit this profile, I bet a bunch of 'em fully believe in the dangers of foreign oil dependency and would be very open to hybrid trucks.

Toyota could have framed a new debate around hybrid trucks, Americanism and foreign oil dependency. Moreover, I'd bet they could have sold as many hybrid trucks as hybrid Highlanders, and considering the importance of the truck segment, wouldn't a hybrid truck have been worth a try?

Civic and Escape hybrid sales up big in October

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

Over $5 billion in 2006 to subsidize ethanol as hybrid tax credits run out

"A recent study conducted by the Swiss-based group called Global Subsidies Initiative revealed the total cost of the tax breaks and subsidies that go into U.S. production of ethanol to be in the whopping range of $5.1 to $6.8 billion for 2006." (more)

While I'd rather use my tax dollars to subsidize American industries, such as ethanol producers, rather than foreign oil companies, I'd rather subsidize hybrid cars and other clean vehicle technologies more than ethanol. Give GM and Ford $5 billion per year to perfect hybrid cars, plug-in hybrid vehicles, fuel cell hybrid vehicles and electric vehicles.

If lighter materials and smarter automobile designs were coupled with next generation batteries, fuel cells and hybrid technology, the U.S. could easily end foreign oil dependency. Sure it would be expensive, but not too expensive if we simply made better use of current tax subsidies - Not by adding new ones.

Hybrid Interest down 10% in Q3 according to Autobytel

Overall interest in hybrid vehicles was down 10% in the 3rd quarter according to Autobytel. Still, interest in the Toyota Prius and the Camry hybrid remained relatively strong, while interest in the Highlander hybrid surged 32%. On the other hand, interest in the Ford Escape hybrid dropped a whopping 49%.

(Source: Autobytel)

Are Detroit automakers, "rigid" and "old-school"?

Thinking outside-of-the-box is, in my opinion, one of Detroit's biggest problems. Or, let me rephrase that sentence. Detroit's inability to think outside-of-the-box is Detroit's biggest problem, which is why America is last in the hybrid car game.

An article in the Automotive News sheds light on the problem. "...talented women have been leaving Ford, General Motors and the Chrysler group in numbers too large to ignore. Most have left for better opportunities outside the industry after years of frustration in rigid, old-school work cultures and lack of advancement," states Anne Doyle, president of Anne Doyle Strategies, whom was also once communications director for Ford North American Division.

Hmmm???? "Rigid, old-school work cultures." I'd say that about sums up Detroit's problems.

Big trucks and SUVs cannot forever drive Detroit's profits. Sadly, this should have been realized decades ago, not just to protect the environment, but America itself. Reliance upon foreign oil endangers not just tens of thousands of American jobs, but America's national security. This should have been clear after the problems with Iran in the 70's and 80's. It should have been crystal clear after 9/11.

While Detroit might see hybrid vehicles as an interim technology to fuel cell vehicles, hybrids are interim technology that is desperately needed right now. America can't wait another decade or two to start getting serious about oil dependence. Unfortunately, the attitude in Detroit continues to seem, "rigid" and "old-school", and that is very sad.

Prius and Civic hybrid most fuel efficient vehicles for 2007 according to government

The government has released its Top Ten Most Fuel Efficient Vehicles for 2007. According to the government's report, the Toyota Prius hybrid is the most fuel efficient vehicle for 2007, followed by the Honda Civic hybrid. The Toyota Camry hybrid was third.

A total of four hybrid vehicles were in the Top Ten. The two-wheel drive Ford Escape hybrid was the most fuel efficient SUV.

(EPA)

Flex-fuel lies, foreign oil dependency and hybrid vehicle tax credits: Rate Congress

"A public advocacy group on Thursday said Ford Motor Co. has avoided as much as $135 million in fines by marketing vehicles that are supposed to run on the gas-ethanol mix E85 that don't work and accused the company of running misleading ads." (more)

Moreover, aside from the obvious, the fact is that for years the majority of flex-fuel vehicles sold by both Ford and GM have not ever filled up with E-85. Yet, each company has avoided millions and and millions in fines by selling these vehicles.

"Public Citizen and other environmental advocacy groups have long complained that automakers get credits to meet federal fuel economy regulations by building flexible-fuel vehicles that are hardly ever filled with E85, since it's available at just 900 of the country's 170,000 pumps."

So, Congress gives small business owners huge tax incentives to buy the worst gas-guzzlers, provides huge tax incentives to oil companies, enables the big three to avoid 100's of millions of dollars in fines for violating fuel economy regulations - increasing our foreign oil dependency, and limits tax credits for Toyota hybrid vehicles because they are too successful.

That sure sounds like the right path towards achieving energy independence.

Even the President says hybrids are possibly the most important way to change consumer behavior. Yet, Congress hasn't passed proposed legislation to provide small business tax incentives for buying hybrid cars or other fuel efficient vehicles, nor has Congress passed proposed legislation to extend hybrid vehicle tax credits.

Good work, ladies and gentlemen!

We live in a country that blames the President for quite a lot these days. Fair enough. Let's extend at least as much blame to the current - do nothing, partisanship is more important - Congress.

Flex fuel lies, foreign oil dependency and hybrid vehicle tax credits - Congress is failing America.

Escape hybrid recall

About 6,000 Ford Escape hybrids will be recalled to fix a faulty drivetrain shaft. The problem will be replaced by Ford if needed. No reports of injuries or accidents caused by the problem.

(Source: LATimes)

Have you seen Ford's Reflex hybrid vehicle ad?

I was on the DrudgeReport this morning when an ad for the Ford Reflex diesel hybrid flashed across the top of the page. I thought, wow, Ford is really serious about this awesome looking hybrid vehicle. So, I clicked through the ad. Not much there. I guess this is just part of Ford's 'Bold Moves' hoohaa. I was hoping to find out that this hybrid was going into production, but no such luck. While I realize the hybrid cars segment probably isn't yet ready for a diesel hybrid sports car because of costs, it would have been an incredibly bold move by Ford to commit to a small production nonetheless. Maybe if there is enough online buzz they will?

Mazda Tribute hybrid built on new hybrid technology?

"According to Nikkei Business, Mazda will be developing their own hybrid; and this perhaps without the aid of FoMoCo. It sounds like Mazda is preparing to distance themselves from troubled Ford."

So, does this mean the Mazda Tribute hybrid will not be released as planned? Originally, the hybrid Tribute was to built upon the Ford Escape hybrid platform. At one time Ford almost squashed the Tribute hybrid project, but later re-confirmed their plans to build the hybrid. So, I guess we'll just have to wait and see what happens.

(Source: Straightline)

Mariner hybrid wins inaugural Intellichoice Award

This week the Mariner hybrid won the first Motorist’s Choice Award for compact SUVs by IntelliChoice.com and AutoPacific.

“The Motorist’s Choice Award is a testament to the Mercury Mariner Hybrid’s distinctive design, SUV versatility and the hybrid technology,” says Mike Richards, general marketing manager, Lincoln Mercury. “The Mariner Hybrid offers customers an unmatched combination of economic value, environmental benefit, and emotional appeal.”

(Source: Ford Blog)

2008 Mercury Mariner hybrid to debut today

Ford will debut the 2008 Mercury Mariner hybrid today at the South Florida International Auto Show according to the Detroit News. Available in early March, the new hybrid Mariner will offer a redesigned interior and exterior, front wheel or four-wheel drive, and upgraded software for its hybrid powertrain which is said to improve performance.

Additionally, "Outside, there are major changes to the front and rear fascias, liftgate, lamps, grille and hood. Ford raised the beltline and removed the previous model's molding and body cladding to give the vehicle a cleaner and more substantial appearance."

"Inside, satin pewter finishes and chrome accents combine with two-tone dash materials to create a more stylish look, while ice blue instrument lighting has been added to give the vehicle a more techno feel at night. The Mariner's utilitarian center console controls have been replaced with a more modern set that gives it a more architectural look, and cabin noise has been reduced."

(Full Detroit News Story)

Clean diesel versus hybrid technology: A stupid debate

The Axis of Diesel states, "Mercedes, GM and even Honda, are betting on a new breed of green diesels. The goal? To leave hybrids in the dust."

First, let's be clear. There is no comparison between clean diesel vehicles and hybrid cars. PERIOD. It's no different than comparing apples to oranges.

Second, hybrid vehicles can also use clean diesel technology. So, however efficient a clean diesel is, a clean diesel hybrid will be 20 to 30 percent more efficient. Hybrid technology is not dependent upon fuel, which is why Ford is working on the Reflex diesel hybrid and Peugeot on the C-Matisse diesel hybrid.

Yes, even European automakers are buying into hybrid technology.

----> Finish Reading Clean Diesel Vehicles Versus Hybrid Vehicles: A stupid debate

Russia puts Western oil 'supplies at risk'? Join the hybrid revolution.

"A former government adviser has warned it is "only a matter of time" before BP or Shell faces a bid from a Russian state-owned group such as Gazprom which could threaten western oil supplies. Professor Peter Odell, an energy economist, says ExxonMobil is also vulnerable to a Chinese takeover as the large UK and American stock-listed oil groups lose their influence in global markets." (more)

If it isn't OPEC seeking a bottom cap of $55.00 per barrel, it's China and Russia and state-owned oil companies threatening the price of gasoline.

Fortunately, Congress has passed tax incentives for hybrids that protect GM and Ford, rather than incentives that seek to achieve change as quickly as possible. Unfortunately, protectionism isn't what GM needs, it needs a good kick in the ass. GM's biggest problem these days, apparently, is a lack of Hummers according to Bob Lutz, not tax incentives for hybrids.

Hummers are far more important than foreign oil dependency.

Besides, what would ending foreign oil dependency accomplish anyway? A less complicated Middle East? Putting an important part of the American economy back in the hands of Americans?

Obviously, achieving oil dependency wouldn't be easy, it would require the kind of technological revolution which would create new jobs, new industries and new markets. What a waste!

The technology behind hybrid cars offers such a revolution. Hybrid technology can make any vehicle 20 - 30 percent more fuel efficient, today, whether that vehicle is fueled by gasoline, diesel, ethanol or even hydrogen. New software and new batteries will double the fuel efficiency of today's hybrids in just a few years. Then plug-in hybrids could also increase hybrid performance while creating an ideal platform for the introduction of small fuel cells into the automobile.

Unfortunately, hybrid production doesn't result in the huge profit margins many automakers covet - hybrid vehicles only make the world a better place. And Hummers, it seems, are much cooler than making a better world.

Gasoline and oil costs might drop in the short term, but the long term is filled with too many risks not to act as quickly as possible.