US falling behind on battery technologies

Better positioned than ever, but....

Ford CEO Alan Mulally opened the NY Auto Show this morning with a warning that the US is falling behind in the race to develop new battery and powertrain solutions, and only policymakers can change course.

"Governments around the world are going to have a tremendous role to play," Mulally said.

And with Japan considering a move to be 50 percent hybrid and electric by 2020, for instance, it's not hard to understand Mulally's point. Likewise, lithium-ion cell manufacturing is almost non-existent in the US, as is rare earth metal production, and US automakers produce far fewer battery-powered powertrains than the Big 3 of Japan.

Fortunately, despite the warning, Mulally did acknowledge that Ford is "probably better positioned than ever before".

2012: The Fordaizening of hybrid cars

Is it real this time?

Several years ago I had such hopes for Ford, particularly its couple hundred thousand hybrid cars per year by 2010 plans, including unique and new vehicles, such as the Reflex hybrid pictured here.

Instead, Ford sold 30,000 hybrids last year. Toyota sold 500,000.

Fortunately, that Ford is gone. Yesterday's Ford died when it went into bankruptcy, along with the rest of the Big 3.

Finish: 2012 - The Fordaizening of hybrid cars

Ford 25 percent hybrid and EV by 2020

Just the beginning

By 2020 Ford believes that 10 - 25 percent of its global fleet will be hybrid and plug-ins, with hybrid cars making up the majority of sales. To highlight this new potential, Ford will use the Geneva Motor show to roll out two new hybrids, a plug-in hybrid and two EVs, reports the DetroitNews.

Unfortunately, neither of these new hybrid vehicles will hit the market until 2012, which seems to hint that Ford will use lithium-ion batteries in these new hybrids - something Ford has alluded to in the past.

Regardless, pretty aggressive numbers based on Ford's hybrid history, and that's definitely good news.

2012: The Year Ford gets serious about hybrids?

Ford's Car of the Year

Isn't Ford already serious about hybrid vehicles? I mean didn't the Fusion hybrid just win the North American Car of the Year Award?

I know. I'm just a cynic.

Still, when Toyota is selling 150,000 Prius hybrids per year, it's hard for me to call the Fusion hybrid the the 'Car of the Year' when Ford could only sell 20 something thousand Fusion hybrids last year - a year in which the Fusion hybrid qualified for federal tax credits and the Prius did not.

Anyway. In my opinion, Ford's biggest hybrid problem ultimately stems from Ford's reluctance to embrace NiMH batteries. Unfortunately, in many ways, I can understand Ford's disinterest in any serious hybrid production numbers. There's little - if any - profit potential for Ford until lithium replaces NiMH as the battery of choice in Ford hybrids.

That change should begin in 2012. In that year, Ford's investments into advanced battery technology, including a battery lab - like GM - to assemble battery packs, will begin powering a next generation hybrid along with a plug-in hybrid.

Until then, Ford's upcoming Focus EV will probably take the center stage for Ford's green efforts as NiMH technology is slowly phased out of Ford's hybrids.

Ford seeks tax credits to begin EV battery production

The Ford Focus EV

If Ford can acquire about $120 million in state funding from Michigan, the automaker will invest up to $500 million to develop batteries for its EVs in the state while hiring up to 1,000 workers.

If the future of the automobile is the battery, it seems Michigan has no choice but to acquiesce to Ford's demands if keeping Ford in Michigan is job one.

Did Ford get burned in automaker bailout?

The Mercury Mariner hybrid

If you analyze the total automaker bailout, according to recent research, US taxpayers are contributing $12,200 for every vehicle GM sells, and $7,600 for every vehicle Chrysler sells.

So the study asks, are we punishing 'smarter' automakers while rewarding the bad decisions of other automakers?

Certainly, Ford gained market share thanks to the fact that it did not accept bailout money. So, was Ford's gain in market share enough reward, or were Ford's 'smart' moves relatively negated by the bailout?

If so, how about some additional hybrid tax credits for Ford's hybrid cars?

Even better Ford hybrids on the way

Making the most of the hybrid experience

Think the Ford Fusion hybrid is a great hybrid? Well, you ain't seen nothing yet, at least according to Ford.

Ford and the University of Michigan are working together to bring advanced hybrid technology to market sooner.

"Through virtual testing, researchers are conducting as many as 175,000 design simulations of hybrid control systems a week to further improve fuel efficiency and drivability."

"The new hybrid controller design method we have created has the potential to offer consumers more choice in how efficient and drivable their vehicles are," said Jessy Grizzle, professor of Electrical and Computer Engineering at U of M. "I envision hybrids of the future featuring multiple modes or offering customers the ability to customize their driving experience."

Ford hybrid sales up 73 percent

A nice step

So far this year, according to GreenCarCongress, Ford's US hybrid sales are up 73 percent compared to last year, mostly thanks to the Fusion hybrid. In total Ford has sold 26,016 hybrid vehicles, far more than any other US automaker.

For comparison, Toyota has sold 144,351 hybrids in the US through September, down 28 percent compared to last year.

Still, the real question is, can Ford sustain this sale's pace? In the past Ford has indicated that it could produce as many as 50,000 hybrids per year, a number Ford will come close to reaching this year.

To sustain Ford's current pace into next year, however, Ford will have to increase production, something Ford has been averse to until lithium can replace NiMH.

If that's not soon, then Ford's hybrid sales will probably flatten early next year.

Ford: America's greenest automaker

First to hybrid SUVs

Out of 500 companies, Newsweek has picked Ford Motor Company as the 108th most green company in America.

A representative from Ford told me that Ford was picked as the sole US automaker in this green list "for its improvements of fuel efficiency to its vehicles and by also having successful programs in place for recycling, water conservation, and GHG emissions reduction."

Ford's huge hybrid opportunity: Can Ford compete?

Can you compete with the king or not?

I still can't believe the early sales data coming in on the 2010 Toyota Prius. Even before the Prius actually launches, Toyota will have already sold more of these new hybrid cars than Ford will sell in all of 2009, despite the hype around the new Fusion hybrid.

Yet, as Chrysler and GM sit on the precipice of bankruptcy, Ford stands strong in Detroit, in America. Today, Ford evokes hope in the hearts and minds of those that believe the US auto industry can still compete.

But, what do we really believe in? That Ford understands finance? Obviously, but what about its future products?

If Ford was rolling out Honda's new Insight hybrid, it would have instantly sold out. INSTANTLY. Buy American-only buyers are dying to put their money in an American product that proves American automakers can compete, especially when it comes to fuel efficient technology.

But, can Ford truly compete in the future? Not if its cheapest hybrid is the Ford Fusion hybrid.

In recent weeks and months Ford has talked up its gains in lithium batteries. Enough talk. It's time to walk the walk and give America an American foreign-oil dependency, CO2-crushing, Toyota Prius contender. Such a vehicle cannot, will not, fail Ford. And the hype, buzz and floor traffic it would create for Ford would result in the biggest marketing coupe in Ford history.

So, can Ford compete?

Ford's $20,000 hybrid?

Ford's third gen Focus

I was checking out new pictures of the third generation Ford Focus on MotorTrend, and I couldn't help but think, why not make the Focus Ford's Honda Insight and Toyota Prius contender?

Imagine a $20,000 American hybrid!?

Hello! You wouldn't be able to keep it in stock. Even if the car lost money per unit for the next few years, imagine the traffic it would bring into showrooms. Imagine the positive press. And, eventually it would make a nice profit.

Make the gas version the econ model. Offer the hybrid in medium and luxury level trims. Maybe do the same for an EV version.

Isn't that the kind of choice America's freedom from foreign oil requires?

Fusion hybrid? Whatever. Where's the F150 hybrid?

What message would a Ford F-Series hybrid send?

OK. As the government contemplates its cash for clunkers program I want you to guess the number I'm thinking right now. Sound crazy?

Really, it isn't that hard. The writing is in the picture. Think fuel economy.

Got it? That's right, it's 17. As in 17 mpg. For a 4-wheel drive it's 15. Add E85 and its 11.

Those are the stellar fuel economy numbers for Ford's top selling F150 Series pickup trucks - the top selling vehicle in America in March (and many other months).

Now imagine every American turning in their clunker for such a patriotic vehicle. Visualize the extra foreign oil America would need. Awesome! Right?

Imagine how many more Iraqs we could conquer to fuel our iron-triangled economy. Boy, we could end this recession right now.

Or, we can realize that 15 - 17 mpg is almost criminal and start turning these gas-guzzling monsters into hybrid vehicles, including plug-in hybrids. Maybe even full EVs. So, if Ford's hybrid cars are better, prove it by updating the segment most important to Ford's business - trucks - with a hybrid version.

EVs "major portion" of Ford lineup in 10 -12 years

Hybrids, EVs and more fuel efficient combustion engines

"In 10 years, 12 years," according to Ford CEO Alan Mulally," you are going to see a major portion of our portfolio move to electric vehicles."

Additionally, Ford will offer hybrid vehicles, including plug-in hybrids, and significantly more fuel efficient internal combustion engines.

In the interim Mulally also noted that Ford can now make smaller cars in the US more profitably.

5,000 Ford plug-in hybrids per year in 2012

A plug-in hybrid at HybridFest

Ford and Johnson Controls-Saft have agreed to a 5 year partnership where Johnson Controls will provide lithium batteries, as well as "mechanical, electrical, electronic and thermal components" for Ford's plug-in hybrid vehicles.

The first plug-in hybrids developed under the partnership will hit the road in 2012 and the partnership has a goal of producing 5000 PHEVs per year.

In addition to plug-in hybrids, Ford also plans to increase its output of hybrid cars, and bring a few electric vehicles to market in 2010 and 2011, but Johnson Controls is not the supplier for those products.

Ford CEO favors gas tax

Or at least some kind of consumer responsibility

CNBC's Phil Lebeau interviewed Ford CEO Alan Mulally just a few minutes ago, and one of the topics was a gas tax. Mulally told Lebeau that a gas tax or some kind of consumer participation in energy policy was needed if there is going to be a move to fuel efficiency in the US.

Should Obama save the Big 3 at any cost?

25,000 per year for years now

Last night I was watching an interesting NOVA program called The Big Energy Gamble and how AB 32 is going to drastically change the auto market in California. Essentially, if California moves forward with AB 32, automakers will need to sell many millions of hybrid cars or EVs in California alone, in order to meet CO2 emissions requirements.

And, there are many states considering similar laws if California's continues to move forward.

Toyota, the king of hybrid cars, is well on its way to helping California meet its goals, and Honda is ramping up its hybrid production as well, although even Honda has some serious work ahead.

The Big 3, on the other hand, seem pathetically far behind. Possibly, Ford has some plans, but as the automaker has only been able to make 25,000 Escape hybrids per year, and has the same 25,000 cap for the Fusion hybrid, I have some serious worries. Sadly, GM and Chrysler seem even further behind.

Yet, as the bailout deadline approaches, the UAW is already calling on Obama for help. If this were the end of all bailout talk, a little extension wouldn't be a bad idea, but this is just the beginning.

GM's latest prediction for 2009 auto sales, for example, is even worse than 2008. According to Big 3 Congressional bailout testimony, GM's prediction for 2009 is unsustainable if it continues for a few years, regardless of any bailout money. UNSUSTAINABLE. The auto industry, as we know it today, would collapse.

Even if things get better, the Big 3 are still in no position to make a serious stab at fuel economy, especially if the requirement is as aggressive as AB32 - something Obama has supported. According to an economist from Moody's during Congressional testimony on the bailout, the US auto industry will need about 100 billion over the next few years just to survive.

How much more it take to make the Big 3 green?

Not one of the Big 3 has yet developed a cheap hybrid to challenge the Prius. Do they really believe that millions of Americans are going to be able to afford $40,000 Volts in five years? Will GM even be making 100,000 Volts per year by then?

President Obama's plans for an energy moon shot should move forward, and I'm sure it will, but should our moon shot be limited to the Big 3's ability to make it happen? Might it not be better, for instance, for the government to regulate standards and requirements, put all incentives in the hands of consumers, and let ALL automakers COMPETE for consumers, even if it means the UAW loses 1/2 its workforce because its products don't compete?

Or, should Obama save the Big 3 at any and all costs and make the Big 3 essential to our moon shot?

Ford poised for hybrid leadership?

New hybrids, plug-in hybrids and EVs by 2012

We've heard it before. Ford was going to become a hybrid leader, then they weren't. Of course, now there is also a new sheriff in town with new rules and new plans.

Ford's new CEO, Alan Mulally, achieved much success striving for efficiency while at Boeing. Can he do the same with the only US automaker not to yet need any government loan help thanks to Mulally's restructing efforts after taking over Ford's helm?

That's what many are wondering thanks to a recent statement Ford made when it announced new plans for hybrids, plug-in hybrids and EVs by 2012, which are to be elaborated upon at NAIAS.

In the past, I would have poooh-pooohed such news as just greenwashing, but considering the engineering success of the Ford Fusion hybrid and its new hybrid powertrain, there is reason to be hopeful.

Still, is this all just PR and congressional-pointed propaganda, or do you think Ford is ready to become a real leader in hybrid and EV technology? And, I define real leadership as not just technology, but significant sales. Can Ford become a hybrid sales leader within the next five years?

Ford updates Congress - EVs coming in 2010

An electric version in 2012?

CNBC's Phil Lebeau interviewed Ford CEO Alan Mulally today about Ford's updated plans being provided for Congress. According to Lebeau, Ford plans to turn a profit around 2011. Although Ford doesn't need financing right now, they are seeking to secure about $9 billion in loans to have access to if needed. If needed, Mulally will work for $1 per year.

Ford also announced that it will begin selling commercially available electric vehicles by 2010. In 2010, Ford will sell an electric van for fleet sales, followed by an electric sedan in 2011. Ford plans to elaborate on these plans, as well as plans for new hybrid vehicles at the North American International Auto Show.

Black October over - Next for the Big 3?

October was scary, but is the worst over?

So, October was a pretty scary month for US automakers, and it now appears inevitable that the Big 3 will become the Big 2. But, is that is bad as it gets? Is the worst over?

Before addressing the dark side, there were a few a bright spots in October. GM, for instance, stated that despite massive financial concerns, the development of the Chevy Volt will continue as planned. And Ford, according to Consumer Reports, has basically caught up to the best automakers in quality. Moreover, the Ford Fusion hybrid might be a more solid hybrid than the Toyota Camry hybrid.

Still, with the economy possibly crashing into a recession, financial issues could become much worse for automakers, especially US automakers whom have been hit particularly hard by the dramatic decline in gas-guzzler sales. So, even if these automakers avoid bankruptcy, will they really be able to afford producing significant numbers of new, fuel efficient vehicles? When will a US automaker produce 100,000 hybrid cars per year (including the Volt)?

Fusion hybrid 5mpg better than Camry hybrid

No competition for Ford's new hybrids?

InsideLine is reporting that the new Ford Fusion and Milan hybrid vehicles will achieve fuel economy that is at least 5 mpg better than the Toyota Camry hybrid on the EPA's city cycle. That would mean at least 38 mpg..

To achieve this level of fuel economy, Ford's new hybrids will have an electric range of up to 8 miles and be able to run on nothing but electricity up to speeds as high as 47 mph.

According to Ford, these impressive numbers were achieved by downsizing all hybrid components, as Toyota has claimed it will also do with the next generation Prius. That means a battery that is 20 percent lighter than the battery pack used in the Escape hybrid, for instance.

Sounds like a winner. It would be nice to see Ford live up to the hype. Of course, if Ford only produces 25,000 Fusion hybrids, I still won't be that impressed.

Ford's new hybrid vehicle instrument cluster: Cool, but big deal

Looks great, now build some hybrids

Ford is touting its new instrument cluster for the Fusion and Milan hybrids today. The SmartGauge with EcoGuide is an instrument cluster geared towards helping hybrid drivers optimize fuel economy using high resolution LCD screens on both sides of the speedometer that show things like fuel level, battery charge, EV mode, etc.

“SmartGauge with EcoGuide gives the customer real-world feedback to make the most of their hybrids,” said Gil Portalatin, Hybrid Applications Manager. “Unique to Ford and Mercury hybrid sedans, this instrument cluster acts as a good ‘coach,’ engaging drivers real-time to help them achieve maximum fuel economy.”

Ford collaborated with IDEO and Smart Design, two world leaders in helping consumers connect with technology, to develop the instrument cluster. Job One was properly integrating the driver with the cluster’s science and technology.

I think the cluster looks great, but if Ford is only going to make a total of 50,000 hybrid vehicles per year, I'm just not that impressed. The Escape hybrid is a very nice vehicle, and I'm sure that Milan and Fusion hybrids will be equally as good - in fact they could achieve a 60 percent improvement in city fuel economy - but commit to making at least 100,000 hybrids per year or what's the point?

Ford adds to Detroit's bailout denial

This is what all Americans wanted?

Ford CEO Alan Mulally told Phil LeBeau that Ford was "truck and SUV focused because THAT is what the customer wanted. Now that the market has shifted, Ford has to try and shift with them." Thus, the need for the bailout.

I can't stand this tired line. If true, why has Ford lost marketshare for decades? How did Honda and Toyota get so big? Why have the Big 3 been suffering for years if they were building exactly what consumers wanted?

The Big 3 put all their eggs in one basket because it offered the greatest profit. Even after events like 9/11 and Katrina, NOTHING changed. Hey, but that's what consumers wanted.

Toxic ten: Ford slammed for breaking hybrid promise

So what if you had the world's first hybrid SUV?

For failing to live up to its hybrid promise, in addition to having the second-worst fleetwide gas-mileage rating in both 2006 and 2007, massive Superfund waste, and for mass production of the Ford F-150, Portfolio.com named Ford to its 2008 Toxic Ten list.

Congratulations!

Bold moves past Ford

As bold as Ford could get?

I like the Ford Escape hybrid, mostly because its a hybrid. When I first checked out the Escape hybrid, I was surprised that the Toyota Prius felt more roomy - that the Prius, even though it is smaller, offered almost as much hauling space as the Escape.

So, what's the point? A higher ride with significantly less fuel economy?

Instead of the Escape hybrid, a Fusion hybrid would have been much more of a bold move. Unfortunately, Ford just hasn't seemed capable of too many bold moves, and they know it.

"The decision has been made at Ford that "Bold Moves" as a brand strategy/ad tagline is dead. It's just a question of when the funeral takes place," writes BW's David Kiley.

Numerous times Ford has announced bold moves, such as a big increase in the production of hybrid vehicles, then backs down. Too bad. I think America was ready for something so bold.

I hate beating a downed dog but, I wonder what their new tagline will be, 'We will survive?'

Ford chief suggests gas tax for energy security

Hybrids not enough

"The United States should consider imposing a European-style gasoline tax if it hopes to improve energy security and tackle global warming," the head of Ford Motor Co. said Wednesday according to the AFP.

Ford to add more hybrids, iffy on plug-ins

Yes on hybrids, maybe on plug-ins

Ford is moving forward with plans to develop more hybrid vehicles, but the automaker is more uncertain regarding plug-in hybrids.

According to Reuters, Nancy Gioia, Nancy Gioia, who heads Ford hybrid and "sustainable" vehicle programs, said in order to build a plug-in car with a minimum range of 40 miles on battery power and a top speed of over 60 miles per hour, the size of the battery pack would have to double or triple in size. That would make the vehicle prohibitively heavy and expensive, she said.

Ford's consumer research

I'll take the Reflex over the Explorer any day

According to Susan Cischke, senior vice president for sustainability, environment and safety engineering at Ford, "Research shows that Americans want more fuel-efficient cars, yet they don't want to drive smaller vehicles. And they still have a need to move people, haul things and tow boats and other loads," according to an article on CNN.

Obviously, there are many Americans whom want large vehicles, but many Americans have already switched to smaller vehicles - a fact which made Honda so successful, for example. Has Ford forever given up on these consumers? Is Ford becoming a niche automaker, only making trucks and SUVs? Can we expect nothing but hybrid trucks and SUVs from Ford?

I don't know, but I certainly have some questions about Ford's research.

Is the U.S. on the wrong end of hybrid technology?

I'm glad it's NOT powered by a Hemi

Toyota has received an incredible amount of green buzz because of the Toyota Prius. While some argue that Toyota isn't deserving of all this praise because they still make far more gas guzzlers than hybrid cars, Toyota definitely made a statement about the future with the Prius.

On the other hand, if Toyota had made its first hybrid a more power-focused hybrid, such as the Lexus RX 400h, then Toyota's hybrid efforts would have been largely ignored.

Yet, power hybrids are all that seem to be coming out of Detroit, except for the Ford Escape hybrid. Chrysler's first hybrids will include huge Hemi engines. GM's first dual mode hybrids will be large, powerful gas guzzlers, such as the GMC Yukon hybrid. Yes, these hybrids will offer significant improvements in fuel economy, but they will still use a lot of fuel.

While I realize that the big truck segment is very important to Detroit, are these hybrids going to change Detroit's image? I doubt it. Without a Prius contender I just don't see Detroit's hybrid efforts offering much help to U.S. automakers until at least the Chevy Volt - and that's just too far into the future.

Ford's Mulally wants to fight global warming

Let's get this sucka on the road then!

I think Ford CEO Alan Mulally has the potential to turn Ford around. First, Mulally is an efficiency aficionado. Second, he has proven himself at Boeing. Third, he wants to fight global warming, even telling reporters that he believes humans are responsible for the "vast majority" of global warming.

Whether he's correct or not regarding global warming, Mulally at least appears cognizant of the fact the fuel efficiency is going to determine the success of automakers selling vehicles in the U.S. - foreign oil dependency isn't going anywhere even if science proves the sun is causing global warming. Perhaps, some U.S. auto manufacturers might choose to focus on selling sub-$5000.00 cars in China and India, but it appears that Ford is prepared to try to sell fuel efficient vehicles in the U.S..

So, c'mon Mr. Mulally, let's see a few new hybrid vehicles, such as the Ford Reflex hybrid pictured above. Enough talking, time for a little walking. Show the world and the rest of Detroit that Ford ain't dead yet. Besides America could truly use some real leadership coming out of Michigan - apart from the Pistons and Red Wings.

Ford updates plug-in plans at NY Auto Show

Ford's hydrogen plug-in hybrid drive at NAIAS

In addition to Ford's plans to produce a hydrogen plug-in hybrid vehicle, Ford will also continue to develop gasoline electric plug-in hybrid vehicles as well according to Reuter's reports from the New York Auto Show.

When asked about the plug-in hybrid's ability to drive on electric power only, Ford product chief Derrick Kuzak stated, "Some automakers are saying 40, but we are saying 20 to 25 miles ... to offload the battery (give it a rest) and potentially make it more affordable".

Much like every other automaker, Kuzak also noted that batteries were critical to the success of plug-in hybrid vehicles.

2008 Hybrid Escape and Mariner pricing announced

Ford debuted the 2008 Ford Escape and the 2008 Mercury Mariner today in Claycomo, MO, where the new line of small SUVs will be built. The debut also includes the hybrid versions of both vehicles as well.

According to a press release the 2008 Ford Escape hybrid will start at $25,740, which is more than $1000 cheaper than last year's hybrid Escape. The 2008 Mercury Mariner hybrid will start at $26, 430, which is $1300 less than the 2007 model.

In addition to the lower prices both hybrids will offer "redesigned interiors feature upscale appointments and innovative storage options. Both vehicles include Ford's first "top of dash" information system, a standard MP3 audio jack and a new center console that provide enough room to store a laptop. At night, new ice-blue lighting replaces green on the instrument cluster. In addition, Escape introduces sustainable new cloth seating that is the first U.S. automotive application of 100 percent recycled fabric."

Ford might add plug-in hybrids to lineup

Ford's HySeries Drive: For Plug-in Hydrogen Vehicles

While Ford is admitting interest in plug-in hybrids, it was a bit ironic to hear Nancy Gioia, Ford's head of hybrids, also claim that lithium-ion technology is "cost, weight and package prohibitive." (more)

Of course it is. Even lithium-ion technology for cell phones and notebook computers was once "cost, weight and package prohibitive". Yet, how can Ford be 'iffy' on plug-in technology when it is the core of their future, of their HySeries Drive?

Moreover, Toyota is pushing the cost-limits of at least first generation lithium technology with its FT-HS hybrid concept. So, the industry is getting very close to real world lithium powered vehicles.

Perhaps Ford was using the podium to steal a little thunder from GM's Volt?

Ford, Toyota partnership talks still brewing

Toyota is open to a partnership if Ford asks, and that partnership would almost certainly be focused on alternative technologies, such as the Mazda hybrid pictured to the left, Reuters coverage of a Nikkei story claims (more).

"Toyota President Katsuaki Watanabe told the paper that if the two auto makers formed a tie-up, it would likely focus on an alliance in technological development, but he said no talks had taken place yet."

Did Ford fail at NAIAS?

Ford didn't really surprise anyone at NAIAS this year. While it was nice to see a Mazda Tribute hybrid on the floor, there really weren't any major new developments from Ford at the Detroit Auto Show. The Airstream hydrogen plug-in hybrid vehicle was a cool way to launch the HySeries Drive platform, but the HySeries platform is still dependent upon the hydrogen highway, which means it is far from reality. Certainly Alan Mulally deserves more time to have an affect on Ford, as he has only been CEO since September. Still, it seems Ford really needs some good buzz. Hopefully, Mulally has a trick or two up his sleeve.

Ford CEO named Aviation Week's Person of Year

Thus far I have been a big fan of Ford's new CEO and President, Alan Mulally. True, Mr. Mulally has only been CEO of Ford since September, but I say he's off to a great start. Moreover, if the past is any indication of the future, then Ford is poised for big things. Because of Mr. Mulally's past success at Boeing, he was named Person of the Year by Aviation Week & Space Technology. As CEO of Boeing Mulally "was responsible for all of the company's commercial airplane programs and related services, which in 2005 generated record orders for new business and sales of more than $22.6 billion." (more)

Last week I suggested that Ford stock might be a buy based on discussions Mulally, a disciple of efficiency, had with Toyota. Consequently, I think good things can be expected from Ford in the near future, in both automotive production efficiency and fuel efficiency. Sure, it will take a couple of years to see any real results, but if anyone can achieve results, Mulally seems to be the person. Moreover, I'll bet there will be some bold move announcements coming from Ford in the next couple of months regarding hybrid cars and other fuel efficient technologies.

Why Ford stock might not be a bad idea

Ford stock is dirt cheap, but not many analysts would recommend a buy on the stock and probably with good reason.

Still, one has to take note of Ford's new leader, Alan Mulally. Mulally is a long time fan of Toyota, particularly due to Toyota's manufacturing process - a process he hoped to replicate as an executive at Boeing. In fact, Mulally has called himself "a disciple of the Toyota production system," according to the DetroitNews. Moreover, when Mulally, along with the leaders of GM and Chrysler, met with the President a couple of months ago, it was Mulally whom was by far the most optimistic. It just seems as if Mulally realizes that the future of American automakers will require a revolution in process and in thinking. In a word, however, that revolution can be defined by efficiency.

Whether it is efficiency in production, in supply chains or in fuel economy, the mantra of efficiency can be a game changer for American automakers.

Consequently, I was very excited to hear that Ford is in discussions with Toyota regarding efficiency. Whether production efficiency or hybrid vehicle efficiency, it's obvious Ford can learn a thing or two from Toyota. While some analysts have questioned what Toyota might have to gain from a partnership with Ford, I say they have a lot to gain.

For example, yesterday, I noted that a hybrid partnership would benefit Toyota by making their hybrid powertrain more standard, which would give suppliers more incentive to develop Toyota-friendly hybrid parts. Obviously, more hybrid suppliers would lead to cheaper hybrid parts. Furthermore, Toyota would also receive a license fee from Ford which would help fund Toyota's hybrid development costs.

While none of this might work out, I think there is great potential for both companies. Obviously, Ford needs help, and Toyota knows a strong Ford is good for Toyota, especially if Toyota can create a nice revenue stream from a successful Ford.

Regardless, Mulally should give Ford fans great hope.

What kind of help is Ford seeking from Toyota?

Updated: 2:07 PM Pacific

There are rumors coming out of Japan that Ford is seeking some kind of assistance from Toyota, but it is not known exactly what kind of assistance Ford is exploring. Nonetheless, early reports indicate that Ford is interested in Toyota's hybrid and fuel cell technology. With fuel economy and global warming becoming ever more important issues in the U.S., it isn't surprising that Ford might be seeking more hybrid assistance from Toyota.

Already, Ford utilizes some Toyota hybrid technology for its hybrid vehicles, the Escape hybrid and the Mercury Mariner hybrid. Thus, could Ford be seeking help on another hybrid vehicle?

Since tax credits for Toyota hybrids have been reduced, the sales of Toyota hybrids have slowed. In this market, a serious Prius challenger might be able to make some important gains in the hybrid vehicle segment, especially for a company like Ford. Moreover, if Toyota helped Ford challenge the Prius, Toyota would still make money off of the deal by licensing their hybrid technology - a move in which Toyota has claimed significant interest.

Ford to spend $80 million to market one vehicle

Sure, hybrid cars are an expensive technology for automakers to develop. Yet, Ford is going to spend $80 million on a launch blitz for the new Edge. That sounds pretty expensive as well. When you consider that the Big 3 spend billions of dollars every year on advertising, it does make you wonder if hybrids are really so expensive. (more)

What will Ford's second generation hybrid powertrain offer?

While Ford has scaled back some hybrid vehicle plans, at least in the short term, the company is not ending its hybrid technology investment. In fact, Ford will be displaying its second generation hybrid powertrain at the Los Angeles Auto Show this week. The new powertrain will be displayed in a 2008 Ford Escape hybrid.

Toyota made huge gains in efficiency and power with its second generation hybrid drive compared to its first generation drive. As a result the Toyota Prius sent a notice to every automaker - the hybrids are coming, the hybrids are coming.

Could the second generation Ford hybrid powertrain provide a similar lift to the Escape hybrid or another Ford hybrid?

Perhaps.

Still, the next major revolution in hybrid technology might be dependant upon batteries, and those batteries - almost certainly lithium-ion batteries - might still be 3 to 4 years away from mass production viability. Even then, however, there might still be significant production limitations.

It will be interesting to see how Ford plays this angle. Will the second generation hybrid powertrain be optimized for both the current NiMH batteries and lithium-ion batteries? Is a plug-in option a possibility?

We'll soon find out.

Big 3 CEOs and President conclude meeting

The meeting between the President and the CEO's of the Big Three has ended. I watched a short post-meeting interview the Big 3 CEO's gave, which focused on three issues: ethanol, trade policy and healthcare. Overall currency issues dominated the question and answer session, followed by healthcare; however, GM's Rick Wagoner opened the interview with the statement that the Big 3 were ready to offer 50% of their vehicles as flex-fuel vehicles by 2012. It seemed obvious that Wagoner was trying to hammer home the point that the Big was doing their part (Of course you have to believe that E85 alone is a game changer for the industry) to counter the President's previous 'build relevant vehicles' statement.

All three CEO's said the meeting went extremely well. While Wagoner admitted that the President didn't agree with every point made by the Big 3, Ford's CEO Alan Mulally added that he was very impressed with President's knowledge of the issues and the quality of the dialogue while also noting that he felt the Bush administration was a "very supportive administration" - almost countering the pre-meeting politicking by Michigan Democrats.

Although Wagoner hogged the mic., I was very impressed with Mulally's optimism when he did speak. Mulally concluded the interview by answering a question that the auto industry did not expect a government bailout, and that the industry needed to do a lot more to build more fuel efficient vehicles that consumers want.

Ford to focus on fuel efficiency

Ford is set to focus on fuel efficiency.

Yeah, we've heard this before. Ford is going to lead the environmental revolution in the automotive world! One month Ford is going to produce 250,000 hybrids by 2010, the next month they've already given up.

Still, Ford's new CEO, Alan Mulally is worth believing - for now.

In his job at Boeing, Mulally was a follower of the Toyota Production System. Moreover, Mulally believes that higher fuel prices and global oil demand are the most important dynamics facing the automotive field heading into the future. Consequently, Mulally told the Automotive News that "So clearly, designing and building cars that people really like and that are going to be useful for their lives but also continue to improve (fuel) efficiency is what I think is going to be the most important thing."

While it seems obvious that fuel efficiency is becoming significantly more important, the ability to compete and profit as we enter into this new automotive world is easier said, than done. Hopefully, Mulally can find the right path.

Speaking of the right path.

It would be nice if the Big 3 were a little more focused on how to be more fuel efficient when they meet with the President on Tuesday, rather than focusing on health care and trade issues. It's sort of ironic that Ford's CEO is showing up in a Ford Escape hybrid and GM's CEO in a Saturn Vue hybrid, yet both automakers are getting their asses kicked in the hybrid vehicle segment.

It wasn't but just a couple of years ago when GM execs regularly ridiculed hybrids. Perhaps, if the Big 3 had been more focused on automaking the last few decades, rather than on financing and lobbying, they wouldn't be facing such hard times. Neither health care nor trade issues caused the hybrid lag in Detroit - that was pure corporate incompetence.

Toyota's huge hybrid vehicle mistake?

When it comes to hybrid vehicles, Toyota is the undisputed king. The Toyota Prius is by far the world's best selling hybrid, and Toyota offers the largest lineup of hybrids of any automaker.

Still, I think Toyota might have played its hybrid hand a bit better, or maybe there is a kink in Toyota's hybrid vehicle chain?

With low gas prices, sales of pick-up trucks are picking up, and GM and Ford are leading the way. This is one vehicle segment that American automakers understand well, and it is the most important vehicle segment for American automakers.

Consequently, Toyota's recent advertising campaign for its trucks has really surprised me, but not in a good way. Apparently, Toyota trucks are so tough that neither the Loch Ness Monster nor even a meteorite could damage one.

Please! Is Toyota serious? Is this how Toyota is going to challenge Ford and GM trucks?

Toyota, I believe, has to take a completely different approach, and I think a hybrid truck would have been the perfect buzz creator. For instance, imagine how easy it would be to attack the Chevy Silverado hybrid with a Toyota full hybrid truck - the emissions and fuel economy comparisons would be a joke.

Sure, hybrid trucks aren't going to outsell conventional trucks. Still, focusing on Toyota's hybrid trucks could bring a lot of buzz to all Toyota trucks, just as the Prius has driven much positive PR to all Toyota vehicles.

So, why isn't Toyota acting? Instead of a hybrid truck, Toyota has resorted to cheezy commercials?

Is Toyota's hybrid powertrain insufficient for some truck duties, such as towing a boat or camper? Is this a kink in Toyota's hybrid powertrain? Will GM's dual mode hybrid powertrain handle these tasks better?

Many might believe that truck drivers are nothing but a bunch of good ole boys - don't believe in global warming, don't tell them what to drive. While some might fit this profile, I bet a bunch of 'em fully believe in the dangers of foreign oil dependency and would be very open to hybrid trucks.

Toyota could have framed a new debate around hybrid trucks, Americanism and foreign oil dependency. Moreover, I'd bet they could have sold as many hybrid trucks as hybrid Highlanders, and considering the importance of the truck segment, wouldn't a hybrid truck have been worth a try?

Civic and Escape hybrid sales up big in October

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

Over $5 billion in 2006 to subsidize ethanol as hybrid tax credits run out

"A recent study conducted by the Swiss-based group called Global Subsidies Initiative revealed the total cost of the tax breaks and subsidies that go into U.S. production of ethanol to be in the whopping range of $5.1 to $6.8 billion for 2006." (more)

While I'd rather use my tax dollars to subsidize American industries, such as ethanol producers, rather than foreign oil companies, I'd rather subsidize hybrid cars and other clean vehicle technologies more than ethanol. Give GM and Ford $5 billion per year to perfect hybrid cars, plug-in hybrid vehicles, fuel cell hybrid vehicles and electric vehicles.

If lighter materials and smarter automobile designs were coupled with next generation batteries, fuel cells and hybrid technology, the U.S. could easily end foreign oil dependency. Sure it would be expensive, but not too expensive if we simply made better use of current tax subsidies - Not by adding new ones.

Hybrid Interest down 10% in Q3 according to Autobytel

Overall interest in hybrid vehicles was down 10% in the 3rd quarter according to Autobytel. Still, interest in the Toyota Prius and the Camry hybrid remained relatively strong, while interest in the Highlander hybrid surged 32%. On the other hand, interest in the Ford Escape hybrid dropped a whopping 49%.

(Source: Autobytel)

Are Detroit automakers, "rigid" and "old-school"?

Thinking outside-of-the-box is, in my opinion, one of Detroit's biggest problems. Or, let me rephrase that sentence. Detroit's inability to think outside-of-the-box is Detroit's biggest problem, which is why America is last in the hybrid car game.

An article in the Automotive News sheds light on the problem. "...talented women have been leaving Ford, General Motors and the Chrysler group in numbers too large to ignore. Most have left for better opportunities outside the industry after years of frustration in rigid, old-school work cultures and lack of advancement," states Anne Doyle, president of Anne Doyle Strategies, whom was also once communications director for Ford North American Division.

Hmmm???? "Rigid, old-school work cultures." I'd say that about sums up Detroit's problems.

Big trucks and SUVs cannot forever drive Detroit's profits. Sadly, this should have been realized decades ago, not just to protect the environment, but America itself. Reliance upon foreign oil endangers not just tens of thousands of American jobs, but America's national security. This should have been clear after the problems with Iran in the 70's and 80's. It should have been crystal clear after 9/11.

While Detroit might see hybrid vehicles as an interim technology to fuel cell vehicles, hybrids are interim technology that is desperately needed right now. America can't wait another decade or two to start getting serious about oil dependence. Unfortunately, the attitude in Detroit continues to seem, "rigid" and "old-school", and that is very sad.

Prius and Civic hybrid most fuel efficient vehicles for 2007 according to government

The government has released its Top Ten Most Fuel Efficient Vehicles for 2007. According to the government's report, the Toyota Prius hybrid is the most fuel efficient vehicle for 2007, followed by the Honda Civic hybrid. The Toyota Camry hybrid was third.

A total of four hybrid vehicles were in the Top Ten. The two-wheel drive Ford Escape hybrid was the most fuel efficient SUV.

(EPA)

Flex-fuel lies, foreign oil dependency and hybrid vehicle tax credits: Rate Congress

"A public advocacy group on Thursday said Ford Motor Co. has avoided as much as $135 million in fines by marketing vehicles that are supposed to run on the gas-ethanol mix E85 that don't work and accused the company of running misleading ads." (more)

Moreover, aside from the obvious, the fact is that for years the majority of flex-fuel vehicles sold by both Ford and GM have not ever filled up with E-85. Yet, each company has avoided millions and and millions in fines by selling these vehicles.

"Public Citizen and other environmental advocacy groups have long complained that automakers get credits to meet federal fuel economy regulations by building flexible-fuel vehicles that are hardly ever filled with E85, since it's available at just 900 of the country's 170,000 pumps."

So, Congress gives small business owners huge tax incentives to buy the worst gas-guzzlers, provides huge tax incentives to oil companies, enables the big three to avoid 100's of millions of dollars in fines for violating fuel economy regulations - increasing our foreign oil dependency, and limits tax credits for Toyota hybrid vehicles because they are too successful.

That sure sounds like the right path towards achieving energy independence.

Even the President says hybrids are possibly the most important way to change consumer behavior. Yet, Congress hasn't passed proposed legislation to provide small business tax incentives for buying hybrid cars or other fuel efficient vehicles, nor has Congress passed proposed legislation to extend hybrid vehicle tax credits.

Good work, ladies and gentlemen!

We live in a country that blames the President for quite a lot these days. Fair enough. Let's extend at least as much blame to the current - do nothing, partisanship is more important - Congress.

Flex fuel lies, foreign oil dependency and hybrid vehicle tax credits - Congress is failing America.

Escape hybrid recall

About 6,000 Ford Escape hybrids will be recalled to fix a faulty drivetrain shaft. The problem will be replaced by Ford if needed. No reports of injuries or accidents caused by the problem.

(Source: LATimes)

Have you seen Ford's Reflex hybrid vehicle ad?

I was on the DrudgeReport this morning when an ad for the Ford Reflex diesel hybrid flashed across the top of the page. I thought, wow, Ford is really serious about this awesome looking hybrid vehicle. So, I clicked through the ad. Not much there. I guess this is just part of Ford's 'Bold Moves' hoohaa. I was hoping to find out that this hybrid was going into production, but no such luck. While I realize the hybrid cars segment probably isn't yet ready for a diesel hybrid sports car because of costs, it would have been an incredibly bold move by Ford to commit to a small production nonetheless. Maybe if there is enough online buzz they will?

Mazda Tribute hybrid built on new hybrid technology?

"According to Nikkei Business, Mazda will be developing their own hybrid; and this perhaps without the aid of FoMoCo. It sounds like Mazda is preparing to distance themselves from troubled Ford."

So, does this mean the Mazda Tribute hybrid will not be released as planned? Originally, the hybrid Tribute was to built upon the Ford Escape hybrid platform. At one time Ford almost squashed the Tribute hybrid project, but later re-confirmed their plans to build the hybrid. So, I guess we'll just have to wait and see what happens.

(Source: Straightline)

Mariner hybrid wins inaugural Intellichoice Award

This week the Mariner hybrid won the first Motorist’s Choice Award for compact SUVs by IntelliChoice.com and AutoPacific.

“The Motorist’s Choice Award is a testament to the Mercury Mariner Hybrid’s distinctive design, SUV versatility and the hybrid technology,” says Mike Richards, general marketing manager, Lincoln Mercury. “The Mariner Hybrid offers customers an unmatched combination of economic value, environmental benefit, and emotional appeal.”

(Source: Ford Blog)

2008 Mercury Mariner hybrid to debut today

Ford will debut the 2008 Mercury Mariner hybrid today at the South Florida International Auto Show according to the Detroit News. Available in early March, the new hybrid Mariner will offer a redesigned interior and exterior, front wheel or four-wheel drive, and upgraded software for its hybrid powertrain which is said to improve performance.

Additionally, "Outside, there are major changes to the front and rear fascias, liftgate, lamps, grille and hood. Ford raised the beltline and removed the previous model's molding and body cladding to give the vehicle a cleaner and more substantial appearance."

"Inside, satin pewter finishes and chrome accents combine with two-tone dash materials to create a more stylish look, while ice blue instrument lighting has been added to give the vehicle a more techno feel at night. The Mariner's utilitarian center console controls have been replaced with a more modern set that gives it a more architectural look, and cabin noise has been reduced."

(Full Detroit News Story)

Clean diesel versus hybrid technology: A stupid debate

The Axis of Diesel states, "Mercedes, GM and even Honda, are betting on a new breed of green diesels. The goal? To leave hybrids in the dust."

First, let's be clear. There is no comparison between clean diesel vehicles and hybrid cars. PERIOD. It's no different than comparing apples to oranges.

Second, hybrid vehicles can also use clean diesel technology. So, however efficient a clean diesel is, a clean diesel hybrid will be 20 to 30 percent more efficient. Hybrid technology is not dependent upon fuel, which is why Ford is working on the Reflex diesel hybrid and Peugeot on the C-Matisse diesel hybrid.

Yes, even European automakers are buying into hybrid technology.

----> Finish Reading Clean Diesel Vehicles Versus Hybrid Vehicles: A stupid debate

Russia puts Western oil 'supplies at risk'? Join the hybrid revolution.

"A former government adviser has warned it is "only a matter of time" before BP or Shell faces a bid from a Russian state-owned group such as Gazprom which could threaten western oil supplies. Professor Peter Odell, an energy economist, says ExxonMobil is also vulnerable to a Chinese takeover as the large UK and American stock-listed oil groups lose their influence in global markets." (more)

If it isn't OPEC seeking a bottom cap of $55.00 per barrel, it's China and Russia and state-owned oil companies threatening the price of gasoline.

Fortunately, Congress has passed tax incentives for hybrids that protect GM and Ford, rather than incentives that seek to achieve change as quickly as possible. Unfortunately, protectionism isn't what GM needs, it needs a good kick in the ass. GM's biggest problem these days, apparently, is a lack of Hummers according to Bob Lutz, not tax incentives for hybrids.

Hummers are far more important than foreign oil dependency.

Besides, what would ending foreign oil dependency accomplish anyway? A less complicated Middle East? Putting an important part of the American economy back in the hands of Americans?

Obviously, achieving oil dependency wouldn't be easy, it would require the kind of technological revolution which would create new jobs, new industries and new markets. What a waste!

The technology behind hybrid cars offers such a revolution. Hybrid technology can make any vehicle 20 - 30 percent more fuel efficient, today, whether that vehicle is fueled by gasoline, diesel, ethanol or even hydrogen. New software and new batteries will double the fuel efficiency of today's hybrids in just a few years. Then plug-in hybrids could also increase hybrid performance while creating an ideal platform for the introduction of small fuel cells into the automobile.

Unfortunately, hybrid production doesn't result in the huge profit margins many automakers covet - hybrid vehicles only make the world a better place. And Hummers, it seems, are much cooler than making a better world.

Gasoline and oil costs might drop in the short term, but the long term is filled with too many risks not to act as quickly as possible.

Hybrids are "basis" for fuel cells

"The hybrid is the basis," said Robert Stempel, chairman and CEO of Energy Conversion Devices Inc., which develops batteries used in hybrid cars. "It gets the electric drive on the vehicle. Once you have the electric drive there, then you really don't care if you have the gasoline engine or diesel or fuel cells. The key is that electric drive." (more)

So, why haven't American automakers been more bullish on hybrid vehicles? If hybrids help create the necessary powertrain for fuel cell vehicles, doesn't hybrid production ultimately help reduce the costs for fuel cell production? Moreover, other fuel cell makers have argued that plug-in fuel cell hybrid vehicles could also speed fuel cell development by enabling smaller - thus cheaper - fuel cells to help power the vehicle.

Are American automakers really going to compete in the world auto market by focusing on alternative fuels?

I say technology is the only answer, and it seems American automakers are already missing the boat. C'mon GM and Ford, it's OUR future! Give us foreign-oil dependency, fuel cell investing American-made hybrid vehicles and ask those jackasses in Washington to help foot the bill.

Cheaper gas and the death of hybrid cars?

Will cheaper gas lead to the death of hybrid cars?

Currently, gas prices are down some 30 cents and could even reach $2.00 by Thanksgiving. Additionally, the Toyota Prius hybrid, the best-selling hybrid vehicle by far, will soon only qualify for half its current tax deduction.

Of course the reduced tax deduction won't just affect the Prius, but all Toyota hybrids. So, how will this affect Toyota hybrid vehicle sales?

Obviously, cheaper gas and less incentives probably aren't going to lead to greater Toyota hybrid sales.

Still, I think hybrid sales will march on, but without tax incentives Toyota sales will almost certainly take a hit. Then again, I don't think Toyota expected such interest in hybrids in the first place - at least not this soon.

Nonetheless, considering the billions given to oil companies, farmers and ethanol producers, its a shame more tax credits aren't available for Toyota hybrids. If GM or Ford were the leading hybrid producer, would tax credits still be running out?

Hybrids only 9% more efficient than regular vehicles?

Are hybrid vehicles only 9% more fuel efficient than conventional vehicles? That's what J.D. Power claims, according to the Detroit News. While noting that interest in hybrids is growing, J.D. claims that hybrid buyers have unrealistic expectations in terms of performance.

While I agree that some buyers have unrealistic expectations, I have to question the 9% figure. Other studies have claimed the same, but those studies were done using track testing. For the majority of drivers, track testing is about as accurate for gauging real world fuel economy as are EPA estimates of hybrids.

Moreover, saying 'hybrids' are only 9% more efficient than conventional models is completely deceptive. For example, some hybrids were not produced to achieve the highest fuel efficiency possible. The Honda Accord hybrid, for example, is really a performance hybrid, though it achieves excellent fuel mileage for that performance. The same is largely true of both the Lexus RX400h and the Toyota Highlander hybrid, though these vehicles are - for their class - more fuel efficient than the Accord hybrid.

In terms of fuel efficiency, both the Ford Escape hybrid and the Toyota Prius hybrid, are the two hybrids most designed for fuel economy. While the Civic hybrid is a very fuel efficient vehicle as well, so to is the standard Civic. Additionally, the Civic hybrid doesn't offer as much electric assist as the hybrid Escape or Prius.

Consequently, comparing some hybrids is about as accurate as comparing apples to oranges. Thus, averaging their fuel economy is completely useless.

Even worse, if the Silverado hybrid was also included in the 'hybrid class' by J.D., then the results are completely skewed against hybrid fuel efficiency. The Silverado hybrid isn't even a mild hybrid in my book. In fact, its not even a hybrid in my book.

Consequently, the class of current hybrid vehicles are actually a very diverse group of vehicles. To average their fuel economy is misleading at best and, ultimately, deceptive. Studies by both Consumer Reports and Edmunds very much call into question the number, 9%.

Some hybrids are more fuel efficient than other hybrids. Some hybrids offer more power than other hybrids. Some hybrids perform better on highways compared to other hybrids, and some hybrids perform better in urban slow-and-go or stop-and-go traffic than other hybrids. Inevitably, hybrid fuel efficiency can ONLY be assessed vehicle by vehicle. Even then, two different drivers of the same hybrid can still achieve vastly different outcomes.

So, don't take this 9% very seriously. It might be true for some hybrids, but it certainly isn't true for all hybrids. If you want to read more about real world fuel economy from real world hybrid drivers, check out these hybrid testimonials.

The Ford Escape hybrid versus the Saturn Vue mild hybrid

Over the last couple of months several people have challenged my view that the Ford Escape hybrid is a better hybrid than GM's Saturn Vue mild hybrid. In particular they claim the Escape hybrid's more expensive hybrid technology isn't justified by its real world gas mileage. Just this morning I responded to such a blog entry.

Escape hybrid versus Saturn Vue hybrid

Isn't it ironic? GOP tells Detroit 'Drop Dead'

I like Daniel Howes of the Detroit News, but I think he wrote an absolutely ridiculous article, Top GOP leaders sending message to Big 3: Drop dead.

"But meet with Detroit's automakers? Nah, why should the president care whether U.S.-owned automakers, burdened by fierce foreign competition and cumulative decisions that threaten to swamp them, are fighting for their collective lives? Instead, key Republicans and the White House are reprising President Ford's message to New York back in the mid-'70s: "Drop dead."

Wow! So, was it Democrats that have protected Detroit's fuel inefficiency for decades? Was it Democrats that forever blocked increased fuel economy standards? Was it Democrats that protected SUVs for decades?

Give me a break, Daniel. If not for Republicans preventing the Carter administration from ending the SUV craze, before it even started, Detroit would already be a very different place.

Detroit should have realized that cheap gas couldn't last forever - that warning bell has been ringing, quite loudly, for decades. Sure the auto industry is important for America, but not at the expense of our National Security. America is literally spending trillions of dollars to maintain cheap oil.

Screw the unions, screw trade barriers. It all comes down to product. Ultimately, GM and Ford blew it. The first hybrid cars should have been American, without question. No country has more to gain by increasing fuel efficiency. More important, if fuel cells are the holy grail for Detroit, then hybrids make fuel cells happen sooner.

I say Detroit should drop dead until it starts acting like an American company - you know - a company that fights for freedom, not increased foreign oil dependency.

Prius, Escape hybrid break even in 3 years

According to a study by Edmunds.com, many hybrid cars now pay for themselves over time. For example, both the Toyota Prius and the Ford Escape hybrid can pay for themselves in just 3 years when gas is $3.00 and you drive at least 15,000 miles per year. Additionally, the Saturn Vue, Camry hybrid and Civic hybrid will pay for themselves in 6 years.

Of course, good things never last. Because tax credits for hybrid cars are capped at 60,000 vehicles per manufacturer, the full tax credit for the Prius and other Toyota hybrids, will only be available until Sept. 30. After that time, Toyota hybrid buyers will only qualify for half the tax credit.

As for the other hybrid vehicles, you still have plenty of time.

The Best Hybrid Vehicle

So, you think the Toyota Prius is the best hybrid vehicle, or maybe you like the styling of the Honda Civic hybrid?

Maybe you only like SUVs and so you believe the Ford Escape hybrid is the best hybrid available?

Well, unfortunately, the best hybrid vehicle simply isn't being produced.

So, what would it take to create the best hybrid? In a word, a plug. (Finished in Comments)

E85 versus hybrid cars, AGAIN!

I have not been a big fan of E85 or Flex-fuel vehicles. If you are a consumer that has such a vehicle, and regularly fills up with E85, I applaud you. However, I DO NOT applaud either GM or Ford for flex fuel technology. For many years this technology was simply used to violate CAFE, and I seriously doubt that a line of Flex Fuel Hummers or Tahoes is really going to help the world.

If GM was installing this inexpensive technology in all vehicles, especially their small cars, I'd be a little more supportive. Nonetheless, the potential of ethanol driven from cellulose is definitely worth further investigation.

Still, I do not believe ethanol offers anywhere near a complete solution to America's oil and/or fuel problems.

For decades, the idea of a war for clean water has been gaining steam and even the Pentagon has alluded to such a possibility. Further, a new report by the WWF environmental organization, for example, warns that many First World cities are already facing serious water shortages and the problem is only expected to get worse -much worse - and significant blame belongs to agriculture. (more)

In the very near future, clean water could be worth more than oil, yet vast amounts of water will be required to irrigate and process our ethanol crops. And, what about the pollution from chemical fertilizers and other pesticides that will run off into our ever more important aquifers, lakes and rivers? Is it really worth it?

Certainly, ethanol is an interesting resource to explore, but if automotive companies only focus on fuel, rather than significantly better designed and significantly more fuel efficient vehicles, such as hybrid cars, ethanol addiction could easily lead to as many problems as foreign oil dependency.

NY Times gives props to Escape hybrid

"The most pleasant and unexpected surprise was my mileage. I didn’t baby the Escape or try to coax high mileage from it, yet I had no trouble achieving — even exceeding — the E.P.A. estimates."

That was just part of the praise that Jerry Garrett gave to the Ford Escape hybrid in a recent NY Times article. While Garrett hasn't been a huge proponent of hybrid cars, he definitely gives the Escape hybrid a nice review. (More)