What will Ford's second generation hybrid powertrain offer?

While Ford has scaled back some hybrid vehicle plans, at least in the short term, the company is not ending its hybrid technology investment. In fact, Ford will be displaying its second generation hybrid powertrain at the Los Angeles Auto Show this week. The new powertrain will be displayed in a 2008 Ford Escape hybrid.

Toyota made huge gains in efficiency and power with its second generation hybrid drive compared to its first generation drive. As a result the Toyota Prius sent a notice to every automaker - the hybrids are coming, the hybrids are coming.

Could the second generation Ford hybrid powertrain provide a similar lift to the Escape hybrid or another Ford hybrid?

Perhaps.

Still, the next major revolution in hybrid technology might be dependant upon batteries, and those batteries - almost certainly lithium-ion batteries - might still be 3 to 4 years away from mass production viability. Even then, however, there might still be significant production limitations.

It will be interesting to see how Ford plays this angle. Will the second generation hybrid powertrain be optimized for both the current NiMH batteries and lithium-ion batteries? Is a plug-in option a possibility?

We'll soon find out.

Big 3 CEOs and President conclude meeting

The meeting between the President and the CEO's of the Big Three has ended. I watched a short post-meeting interview the Big 3 CEO's gave, which focused on three issues: ethanol, trade policy and healthcare. Overall currency issues dominated the question and answer session, followed by healthcare; however, GM's Rick Wagoner opened the interview with the statement that the Big 3 were ready to offer 50% of their vehicles as flex-fuel vehicles by 2012. It seemed obvious that Wagoner was trying to hammer home the point that the Big was doing their part (Of course you have to believe that E85 alone is a game changer for the industry) to counter the President's previous 'build relevant vehicles' statement.

All three CEO's said the meeting went extremely well. While Wagoner admitted that the President didn't agree with every point made by the Big 3, Ford's CEO Alan Mulally added that he was very impressed with President's knowledge of the issues and the quality of the dialogue while also noting that he felt the Bush administration was a "very supportive administration" - almost countering the pre-meeting politicking by Michigan Democrats.

Although Wagoner hogged the mic., I was very impressed with Mulally's optimism when he did speak. Mulally concluded the interview by answering a question that the auto industry did not expect a government bailout, and that the industry needed to do a lot more to build more fuel efficient vehicles that consumers want.

Ford to focus on fuel efficiency

Ford is set to focus on fuel efficiency.

Yeah, we've heard this before. Ford is going to lead the environmental revolution in the automotive world! One month Ford is going to produce 250,000 hybrids by 2010, the next month they've already given up.

Still, Ford's new CEO, Alan Mulally is worth believing - for now.

In his job at Boeing, Mulally was a follower of the Toyota Production System. Moreover, Mulally believes that higher fuel prices and global oil demand are the most important dynamics facing the automotive field heading into the future. Consequently, Mulally told the Automotive News that "So clearly, designing and building cars that people really like and that are going to be useful for their lives but also continue to improve (fuel) efficiency is what I think is going to be the most important thing."

While it seems obvious that fuel efficiency is becoming significantly more important, the ability to compete and profit as we enter into this new automotive world is easier said, than done. Hopefully, Mulally can find the right path.

Speaking of the right path.

It would be nice if the Big 3 were a little more focused on how to be more fuel efficient when they meet with the President on Tuesday, rather than focusing on health care and trade issues. It's sort of ironic that Ford's CEO is showing up in a Ford Escape hybrid and GM's CEO in a Saturn Vue hybrid, yet both automakers are getting their asses kicked in the hybrid vehicle segment.

It wasn't but just a couple of years ago when GM execs regularly ridiculed hybrids. Perhaps, if the Big 3 had been more focused on automaking the last few decades, rather than on financing and lobbying, they wouldn't be facing such hard times. Neither health care nor trade issues caused the hybrid lag in Detroit - that was pure corporate incompetence.

Toyota's huge hybrid vehicle mistake?

When it comes to hybrid vehicles, Toyota is the undisputed king. The Toyota Prius is by far the world's best selling hybrid, and Toyota offers the largest lineup of hybrids of any automaker.

Still, I think Toyota might have played its hybrid hand a bit better, or maybe there is a kink in Toyota's hybrid vehicle chain?

With low gas prices, sales of pick-up trucks are picking up, and GM and Ford are leading the way. This is one vehicle segment that American automakers understand well, and it is the most important vehicle segment for American automakers.

Consequently, Toyota's recent advertising campaign for its trucks has really surprised me, but not in a good way. Apparently, Toyota trucks are so tough that neither the Loch Ness Monster nor even a meteorite could damage one.

Please! Is Toyota serious? Is this how Toyota is going to challenge Ford and GM trucks?

Toyota, I believe, has to take a completely different approach, and I think a hybrid truck would have been the perfect buzz creator. For instance, imagine how easy it would be to attack the Chevy Silverado hybrid with a Toyota full hybrid truck - the emissions and fuel economy comparisons would be a joke.

Sure, hybrid trucks aren't going to outsell conventional trucks. Still, focusing on Toyota's hybrid trucks could bring a lot of buzz to all Toyota trucks, just as the Prius has driven much positive PR to all Toyota vehicles.

So, why isn't Toyota acting? Instead of a hybrid truck, Toyota has resorted to cheezy commercials?

Is Toyota's hybrid powertrain insufficient for some truck duties, such as towing a boat or camper? Is this a kink in Toyota's hybrid powertrain? Will GM's dual mode hybrid powertrain handle these tasks better?

Many might believe that truck drivers are nothing but a bunch of good ole boys - don't believe in global warming, don't tell them what to drive. While some might fit this profile, I bet a bunch of 'em fully believe in the dangers of foreign oil dependency and would be very open to hybrid trucks.

Toyota could have framed a new debate around hybrid trucks, Americanism and foreign oil dependency. Moreover, I'd bet they could have sold as many hybrid trucks as hybrid Highlanders, and considering the importance of the truck segment, wouldn't a hybrid truck have been worth a try?

Civic and Escape hybrid sales up big in October

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

Over $5 billion in 2006 to subsidize ethanol as hybrid tax credits run out

"A recent study conducted by the Swiss-based group called Global Subsidies Initiative revealed the total cost of the tax breaks and subsidies that go into U.S. production of ethanol to be in the whopping range of $5.1 to $6.8 billion for 2006." (more)

While I'd rather use my tax dollars to subsidize American industries, such as ethanol producers, rather than foreign oil companies, I'd rather subsidize hybrid cars and other clean vehicle technologies more than ethanol. Give GM and Ford $5 billion per year to perfect hybrid cars, plug-in hybrid vehicles, fuel cell hybrid vehicles and electric vehicles.

If lighter materials and smarter automobile designs were coupled with next generation batteries, fuel cells and hybrid technology, the U.S. could easily end foreign oil dependency. Sure it would be expensive, but not too expensive if we simply made better use of current tax subsidies - Not by adding new ones.

Hybrid Interest down 10% in Q3 according to Autobytel

Overall interest in hybrid vehicles was down 10% in the 3rd quarter according to Autobytel. Still, interest in the Toyota Prius and the Camry hybrid remained relatively strong, while interest in the Highlander hybrid surged 32%. On the other hand, interest in the Ford Escape hybrid dropped a whopping 49%.

(Source: Autobytel)

Are Detroit automakers, "rigid" and "old-school"?

Thinking outside-of-the-box is, in my opinion, one of Detroit's biggest problems. Or, let me rephrase that sentence. Detroit's inability to think outside-of-the-box is Detroit's biggest problem, which is why America is last in the hybrid car game.

An article in the Automotive News sheds light on the problem. "...talented women have been leaving Ford, General Motors and the Chrysler group in numbers too large to ignore. Most have left for better opportunities outside the industry after years of frustration in rigid, old-school work cultures and lack of advancement," states Anne Doyle, president of Anne Doyle Strategies, whom was also once communications director for Ford North American Division.

Hmmm???? "Rigid, old-school work cultures." I'd say that about sums up Detroit's problems.

Big trucks and SUVs cannot forever drive Detroit's profits. Sadly, this should have been realized decades ago, not just to protect the environment, but America itself. Reliance upon foreign oil endangers not just tens of thousands of American jobs, but America's national security. This should have been clear after the problems with Iran in the 70's and 80's. It should have been crystal clear after 9/11.

While Detroit might see hybrid vehicles as an interim technology to fuel cell vehicles, hybrids are interim technology that is desperately needed right now. America can't wait another decade or two to start getting serious about oil dependence. Unfortunately, the attitude in Detroit continues to seem, "rigid" and "old-school", and that is very sad.

Prius and Civic hybrid most fuel efficient vehicles for 2007 according to government

The government has released its Top Ten Most Fuel Efficient Vehicles for 2007. According to the government's report, the Toyota Prius hybrid is the most fuel efficient vehicle for 2007, followed by the Honda Civic hybrid. The Toyota Camry hybrid was third.

A total of four hybrid vehicles were in the Top Ten. The two-wheel drive Ford Escape hybrid was the most fuel efficient SUV.

(EPA)

Flex-fuel lies, foreign oil dependency and hybrid vehicle tax credits: Rate Congress

"A public advocacy group on Thursday said Ford Motor Co. has avoided as much as $135 million in fines by marketing vehicles that are supposed to run on the gas-ethanol mix E85 that don't work and accused the company of running misleading ads." (more)

Moreover, aside from the obvious, the fact is that for years the majority of flex-fuel vehicles sold by both Ford and GM have not ever filled up with E-85. Yet, each company has avoided millions and and millions in fines by selling these vehicles.

"Public Citizen and other environmental advocacy groups have long complained that automakers get credits to meet federal fuel economy regulations by building flexible-fuel vehicles that are hardly ever filled with E85, since it's available at just 900 of the country's 170,000 pumps."

So, Congress gives small business owners huge tax incentives to buy the worst gas-guzzlers, provides huge tax incentives to oil companies, enables the big three to avoid 100's of millions of dollars in fines for violating fuel economy regulations - increasing our foreign oil dependency, and limits tax credits for Toyota hybrid vehicles because they are too successful.

That sure sounds like the right path towards achieving energy independence.

Even the President says hybrids are possibly the most important way to change consumer behavior. Yet, Congress hasn't passed proposed legislation to provide small business tax incentives for buying hybrid cars or other fuel efficient vehicles, nor has Congress passed proposed legislation to extend hybrid vehicle tax credits.

Good work, ladies and gentlemen!

We live in a country that blames the President for quite a lot these days. Fair enough. Let's extend at least as much blame to the current - do nothing, partisanship is more important - Congress.

Flex fuel lies, foreign oil dependency and hybrid vehicle tax credits - Congress is failing America.

Escape hybrid recall

About 6,000 Ford Escape hybrids will be recalled to fix a faulty drivetrain shaft. The problem will be replaced by Ford if needed. No reports of injuries or accidents caused by the problem.

(Source: LATimes)

Have you seen Ford's Reflex hybrid vehicle ad?

I was on the DrudgeReport this morning when an ad for the Ford Reflex diesel hybrid flashed across the top of the page. I thought, wow, Ford is really serious about this awesome looking hybrid vehicle. So, I clicked through the ad. Not much there. I guess this is just part of Ford's 'Bold Moves' hoohaa. I was hoping to find out that this hybrid was going into production, but no such luck. While I realize the hybrid cars segment probably isn't yet ready for a diesel hybrid sports car because of costs, it would have been an incredibly bold move by Ford to commit to a small production nonetheless. Maybe if there is enough online buzz they will?

Mazda Tribute hybrid built on new hybrid technology?

"According to Nikkei Business, Mazda will be developing their own hybrid; and this perhaps without the aid of FoMoCo. It sounds like Mazda is preparing to distance themselves from troubled Ford."

So, does this mean the Mazda Tribute hybrid will not be released as planned? Originally, the hybrid Tribute was to built upon the Ford Escape hybrid platform. At one time Ford almost squashed the Tribute hybrid project, but later re-confirmed their plans to build the hybrid. So, I guess we'll just have to wait and see what happens.

(Source: Straightline)

Mariner hybrid wins inaugural Intellichoice Award

This week the Mariner hybrid won the first Motorist’s Choice Award for compact SUVs by IntelliChoice.com and AutoPacific.

“The Motorist’s Choice Award is a testament to the Mercury Mariner Hybrid’s distinctive design, SUV versatility and the hybrid technology,” says Mike Richards, general marketing manager, Lincoln Mercury. “The Mariner Hybrid offers customers an unmatched combination of economic value, environmental benefit, and emotional appeal.”

(Source: Ford Blog)

2008 Mercury Mariner hybrid to debut today

Ford will debut the 2008 Mercury Mariner hybrid today at the South Florida International Auto Show according to the Detroit News. Available in early March, the new hybrid Mariner will offer a redesigned interior and exterior, front wheel or four-wheel drive, and upgraded software for its hybrid powertrain which is said to improve performance.

Additionally, "Outside, there are major changes to the front and rear fascias, liftgate, lamps, grille and hood. Ford raised the beltline and removed the previous model's molding and body cladding to give the vehicle a cleaner and more substantial appearance."

"Inside, satin pewter finishes and chrome accents combine with two-tone dash materials to create a more stylish look, while ice blue instrument lighting has been added to give the vehicle a more techno feel at night. The Mariner's utilitarian center console controls have been replaced with a more modern set that gives it a more architectural look, and cabin noise has been reduced."

(Full Detroit News Story)

Clean diesel versus hybrid technology: A stupid debate

The Axis of Diesel states, "Mercedes, GM and even Honda, are betting on a new breed of green diesels. The goal? To leave hybrids in the dust."

First, let's be clear. There is no comparison between clean diesel vehicles and hybrid cars. PERIOD. It's no different than comparing apples to oranges.

Second, hybrid vehicles can also use clean diesel technology. So, however efficient a clean diesel is, a clean diesel hybrid will be 20 to 30 percent more efficient. Hybrid technology is not dependent upon fuel, which is why Ford is working on the Reflex diesel hybrid and Peugeot on the C-Matisse diesel hybrid.

Yes, even European automakers are buying into hybrid technology.

----> Finish Reading Clean Diesel Vehicles Versus Hybrid Vehicles: A stupid debate

Russia puts Western oil 'supplies at risk'? Join the hybrid revolution.

"A former government adviser has warned it is "only a matter of time" before BP or Shell faces a bid from a Russian state-owned group such as Gazprom which could threaten western oil supplies. Professor Peter Odell, an energy economist, says ExxonMobil is also vulnerable to a Chinese takeover as the large UK and American stock-listed oil groups lose their influence in global markets." (more)

If it isn't OPEC seeking a bottom cap of $55.00 per barrel, it's China and Russia and state-owned oil companies threatening the price of gasoline.

Fortunately, Congress has passed tax incentives for hybrids that protect GM and Ford, rather than incentives that seek to achieve change as quickly as possible. Unfortunately, protectionism isn't what GM needs, it needs a good kick in the ass. GM's biggest problem these days, apparently, is a lack of Hummers according to Bob Lutz, not tax incentives for hybrids.

Hummers are far more important than foreign oil dependency.

Besides, what would ending foreign oil dependency accomplish anyway? A less complicated Middle East? Putting an important part of the American economy back in the hands of Americans?

Obviously, achieving oil dependency wouldn't be easy, it would require the kind of technological revolution which would create new jobs, new industries and new markets. What a waste!

The technology behind hybrid cars offers such a revolution. Hybrid technology can make any vehicle 20 - 30 percent more fuel efficient, today, whether that vehicle is fueled by gasoline, diesel, ethanol or even hydrogen. New software and new batteries will double the fuel efficiency of today's hybrids in just a few years. Then plug-in hybrids could also increase hybrid performance while creating an ideal platform for the introduction of small fuel cells into the automobile.

Unfortunately, hybrid production doesn't result in the huge profit margins many automakers covet - hybrid vehicles only make the world a better place. And Hummers, it seems, are much cooler than making a better world.

Gasoline and oil costs might drop in the short term, but the long term is filled with too many risks not to act as quickly as possible.

Hybrids are "basis" for fuel cells

"The hybrid is the basis," said Robert Stempel, chairman and CEO of Energy Conversion Devices Inc., which develops batteries used in hybrid cars. "It gets the electric drive on the vehicle. Once you have the electric drive there, then you really don't care if you have the gasoline engine or diesel or fuel cells. The key is that electric drive." (more)

So, why haven't American automakers been more bullish on hybrid vehicles? If hybrids help create the necessary powertrain for fuel cell vehicles, doesn't hybrid production ultimately help reduce the costs for fuel cell production? Moreover, other fuel cell makers have argued that plug-in fuel cell hybrid vehicles could also speed fuel cell development by enabling smaller - thus cheaper - fuel cells to help power the vehicle.

Are American automakers really going to compete in the world auto market by focusing on alternative fuels?

I say technology is the only answer, and it seems American automakers are already missing the boat. C'mon GM and Ford, it's OUR future! Give us foreign-oil dependency, fuel cell investing American-made hybrid vehicles and ask those jackasses in Washington to help foot the bill.

Cheaper gas and the death of hybrid cars?

Will cheaper gas lead to the death of hybrid cars?

Currently, gas prices are down some 30 cents and could even reach $2.00 by Thanksgiving. Additionally, the Toyota Prius hybrid, the best-selling hybrid vehicle by far, will soon only qualify for half its current tax deduction.

Of course the reduced tax deduction won't just affect the Prius, but all Toyota hybrids. So, how will this affect Toyota hybrid vehicle sales?

Obviously, cheaper gas and less incentives probably aren't going to lead to greater Toyota hybrid sales.

Still, I think hybrid sales will march on, but without tax incentives Toyota sales will almost certainly take a hit. Then again, I don't think Toyota expected such interest in hybrids in the first place - at least not this soon.

Nonetheless, considering the billions given to oil companies, farmers and ethanol producers, its a shame more tax credits aren't available for Toyota hybrids. If GM or Ford were the leading hybrid producer, would tax credits still be running out?

Hybrids only 9% more efficient than regular vehicles?

Are hybrid vehicles only 9% more fuel efficient than conventional vehicles? That's what J.D. Power claims, according to the Detroit News. While noting that interest in hybrids is growing, J.D. claims that hybrid buyers have unrealistic expectations in terms of performance.

While I agree that some buyers have unrealistic expectations, I have to question the 9% figure. Other studies have claimed the same, but those studies were done using track testing. For the majority of drivers, track testing is about as accurate for gauging real world fuel economy as are EPA estimates of hybrids.

Moreover, saying 'hybrids' are only 9% more efficient than conventional models is completely deceptive. For example, some hybrids were not produced to achieve the highest fuel efficiency possible. The Honda Accord hybrid, for example, is really a performance hybrid, though it achieves excellent fuel mileage for that performance. The same is largely true of both the Lexus RX400h and the Toyota Highlander hybrid, though these vehicles are - for their class - more fuel efficient than the Accord hybrid.

In terms of fuel efficiency, both the Ford Escape hybrid and the Toyota Prius hybrid, are the two hybrids most designed for fuel economy. While the Civic hybrid is a very fuel efficient vehicle as well, so to is the standard Civic. Additionally, the Civic hybrid doesn't offer as much electric assist as the hybrid Escape or Prius.

Consequently, comparing some hybrids is about as accurate as comparing apples to oranges. Thus, averaging their fuel economy is completely useless.

Even worse, if the Silverado hybrid was also included in the 'hybrid class' by J.D., then the results are completely skewed against hybrid fuel efficiency. The Silverado hybrid isn't even a mild hybrid in my book. In fact, its not even a hybrid in my book.

Consequently, the class of current hybrid vehicles are actually a very diverse group of vehicles. To average their fuel economy is misleading at best and, ultimately, deceptive. Studies by both Consumer Reports and Edmunds very much call into question the number, 9%.

Some hybrids are more fuel efficient than other hybrids. Some hybrids offer more power than other hybrids. Some hybrids perform better on highways compared to other hybrids, and some hybrids perform better in urban slow-and-go or stop-and-go traffic than other hybrids. Inevitably, hybrid fuel efficiency can ONLY be assessed vehicle by vehicle. Even then, two different drivers of the same hybrid can still achieve vastly different outcomes.

So, don't take this 9% very seriously. It might be true for some hybrids, but it certainly isn't true for all hybrids. If you want to read more about real world fuel economy from real world hybrid drivers, check out these hybrid testimonials.

The Ford Escape hybrid versus the Saturn Vue mild hybrid

Over the last couple of months several people have challenged my view that the Ford Escape hybrid is a better hybrid than GM's Saturn Vue mild hybrid. In particular they claim the Escape hybrid's more expensive hybrid technology isn't justified by its real world gas mileage. Just this morning I responded to such a blog entry.

Escape hybrid versus Saturn Vue hybrid

Isn't it ironic? GOP tells Detroit 'Drop Dead'

I like Daniel Howes of the Detroit News, but I think he wrote an absolutely ridiculous article, Top GOP leaders sending message to Big 3: Drop dead.

"But meet with Detroit's automakers? Nah, why should the president care whether U.S.-owned automakers, burdened by fierce foreign competition and cumulative decisions that threaten to swamp them, are fighting for their collective lives? Instead, key Republicans and the White House are reprising President Ford's message to New York back in the mid-'70s: "Drop dead."

Wow! So, was it Democrats that have protected Detroit's fuel inefficiency for decades? Was it Democrats that forever blocked increased fuel economy standards? Was it Democrats that protected SUVs for decades?

Give me a break, Daniel. If not for Republicans preventing the Carter administration from ending the SUV craze, before it even started, Detroit would already be a very different place.

Detroit should have realized that cheap gas couldn't last forever - that warning bell has been ringing, quite loudly, for decades. Sure the auto industry is important for America, but not at the expense of our National Security. America is literally spending trillions of dollars to maintain cheap oil.

Screw the unions, screw trade barriers. It all comes down to product. Ultimately, GM and Ford blew it. The first hybrid cars should have been American, without question. No country has more to gain by increasing fuel efficiency. More important, if fuel cells are the holy grail for Detroit, then hybrids make fuel cells happen sooner.

I say Detroit should drop dead until it starts acting like an American company - you know - a company that fights for freedom, not increased foreign oil dependency.

Prius, Escape hybrid break even in 3 years

According to a study by Edmunds.com, many hybrid cars now pay for themselves over time. For example, both the Toyota Prius and the Ford Escape hybrid can pay for themselves in just 3 years when gas is $3.00 and you drive at least 15,000 miles per year. Additionally, the Saturn Vue, Camry hybrid and Civic hybrid will pay for themselves in 6 years.

Of course, good things never last. Because tax credits for hybrid cars are capped at 60,000 vehicles per manufacturer, the full tax credit for the Prius and other Toyota hybrids, will only be available until Sept. 30. After that time, Toyota hybrid buyers will only qualify for half the tax credit.

As for the other hybrid vehicles, you still have plenty of time.

The Best Hybrid Vehicle

So, you think the Toyota Prius is the best hybrid vehicle, or maybe you like the styling of the Honda Civic hybrid?

Maybe you only like SUVs and so you believe the Ford Escape hybrid is the best hybrid available?

Well, unfortunately, the best hybrid vehicle simply isn't being produced.

So, what would it take to create the best hybrid? In a word, a plug. (Finished in Comments)

E85 versus hybrid cars, AGAIN!

I have not been a big fan of E85 or Flex-fuel vehicles. If you are a consumer that has such a vehicle, and regularly fills up with E85, I applaud you. However, I DO NOT applaud either GM or Ford for flex fuel technology. For many years this technology was simply used to violate CAFE, and I seriously doubt that a line of Flex Fuel Hummers or Tahoes is really going to help the world.

If GM was installing this inexpensive technology in all vehicles, especially their small cars, I'd be a little more supportive. Nonetheless, the potential of ethanol driven from cellulose is definitely worth further investigation.

Still, I do not believe ethanol offers anywhere near a complete solution to America's oil and/or fuel problems.

For decades, the idea of a war for clean water has been gaining steam and even the Pentagon has alluded to such a possibility. Further, a new report by the WWF environmental organization, for example, warns that many First World cities are already facing serious water shortages and the problem is only expected to get worse -much worse - and significant blame belongs to agriculture. (more)

In the very near future, clean water could be worth more than oil, yet vast amounts of water will be required to irrigate and process our ethanol crops. And, what about the pollution from chemical fertilizers and other pesticides that will run off into our ever more important aquifers, lakes and rivers? Is it really worth it?

Certainly, ethanol is an interesting resource to explore, but if automotive companies only focus on fuel, rather than significantly better designed and significantly more fuel efficient vehicles, such as hybrid cars, ethanol addiction could easily lead to as many problems as foreign oil dependency.

NY Times gives props to Escape hybrid

"The most pleasant and unexpected surprise was my mileage. I didn’t baby the Escape or try to coax high mileage from it, yet I had no trouble achieving — even exceeding — the E.P.A. estimates."

That was just part of the praise that Jerry Garrett gave to the Ford Escape hybrid in a recent NY Times article. While Garrett hasn't been a huge proponent of hybrid cars, he definitely gives the Escape hybrid a nice review. (More)

Reliability of hybrid cars: Check out the fleets

According to CNN Money, hybrid cars in fleet use, such as the Ford Escape Hybrid and the Toyota Prius Hybrid have now gone "hundreds of thousands" of miles without any battery problems. (More)

Ford's hybrid vehicle plans still very alive, 70 mpg Focus

Ford is planning to invest almost $2 billion dollars to develop hybrid cars in Britain. According to reports, Ford hopes to build a 70 mpg Focus hybrid at the new hybrid production plant.

Surprise, Surprise? Ford Breaks Hybrid Promises

Not long ago Ford stated that hybrid cars were an important technology for the company and that 250,000 Ford hybrids would be produced by 2010. While, Toyota has already far surpassed that number, less than a year after that historic and bold announcement, Ford has already given up on the plan.

Instead of hybrids, Ford is now promising 500,000 flex fuel vehicles by 2010. "What I didn't foresee at the time was how rapidly other technologies would evolve," he wrote. "Now, I am convinced that the objective we had set earlier to build capacity for 250,000 hybrids at the end of the decade is too narrow to achieve our larger goals of substantially improving fuel economy and CO2 performance." (MORE)

Is the end of Ford near? I say it is. By 2010 Toyota will probably be close to selling more than 1 million hybrid cars per year, more than twice the number of significantly cheaper flex-fuel vehicles that Ford will produce. Quite simply Ford can't compete.

Ford Expedition hybrid, with leased GM hybrid technology?

Ford has announced that is working on a hybrid version of the Ford Expedition, apparently, in an attempt to compete against GM's Tahoe hybrid, Yukon hybrid, and Chrysler's Durango hybrid. In fact, there is some speculation that Ford might even lease GM's Dual Mode hybrid powertrain (more).

While I understand that there are a number of Americans that essentially demand large trucks and SUVs, where are the Big 3's hybrid cars? The Big 3 simply aren't going to survive in the future if Detroit can't build top selling fuel efficient cars in addition to huge SUVs. It is hard to take Detroit's hybrid efforts seriously until they come up with a hybrid to challenge the Toyota Prius.

Hybrid Vehicle Technology Spawning Innovation, Competition

Back in the 90's the Big 3 were given a billion tax dollars to develop the next generation of fuel efficient technologies. They developed hybrid cars and electric cars, but Detroit quickly decided that such vehicles just weren't profitable enough.

Japan, on the other hand, showed a bit more vision and determination, eventually producing the Honda Insight hybrid, followed by the Toyota Prius hybrid. Still, things didn't really get going until the 2nd Generation Prius, which quickly became a hot seller and put hybrids on America's radar.

Now Detroit is finally taking the hybrid game seriously - at least a little bit.

While Ford has stated that it firmly believes in the future of hybrid cars, GM has continued to state that hybrid vehicles are little more than a public relations effort. Nonetheless, GM and Chrysler are developing hybrids - of course their hybrid technology is, ultimately, better for trucks and highway driving, rather than the congestion that is predicted to be a major problem in the next couple of decades.

Moreover, the Army recently announced a program converting Ford Escape hybrids into hydrogen hybrids, and there are also Prii running on hydrogen. Suddenly, the 'hydrogen highway' might not require fuel cells at all, rather just current hybrid vehicle technology. Besides, if fuel cells do become cost-effective, most engineers believe that fuel cell automobiles will be fuel cell hybrid vehicles.

But back to today's technology.

Even far different hybrid technology, such as a hydraulic hybrid, is being developed and tested right now. For example, UPS is testing a diesel hydraulic hybrid this year. Hydraulic hybrids offer significant fuel economy improvements without the high costs of electric motors, hybrid batteries and software.

Single mode hybrids, dual mode hybrids, hydrogen hybrids, hydraulic hybrids - suddenly, oil dependence seems more manageable.

Recently, I read the article, Energy policy without the fear factor that states, "We cannot continue to go the way we've been going. It is not a matter of "car guys'' versus "tree huggers,'' liberals versus conservatives, truck lovers versus truck haters. It is an acknowledgment that, if we as a global community fail to examine and answer "What if?'' and refuse to accept or implement the changes required by the answers, the question may answer itself.....And the answer could be one none of us could live with."

Today's hybrids are not just the beginning of an automotive revolution, but a technological evolution. When we believe we can do more, a funny thing happens, we find out we can. Suddenly, utopian dreams aren't so utopian when the power of technology is used to benefit people, rather than just profit from people.

"What if" we dare to dream is a great question. 'Why not dare to dream', I think, is an even better one with today's technology.

New York City adding MORE hybrid taxis

Can hybrid cars save money, many ask. Yes, especially if you are a New York taxi driver. Many hybrid vehicles, such as the Ford Escape hybrid or the Toyota Prius hybrid, often achieve far better results in the WORST driving conditions. Consequently, in New York City, hybrid taxis can "get double the gas mileage of traditional cabs and generate less pollution" (more). Since congestion is the norm for most American drivers and congestion is predicted to increase significantly in the next few decades, shouldn't the fuel economy standard be focused on city driving, not highway driving?

Army: Forget fuel cells for now, hydrogen hybrids are better

Because of the cost barriers around fuel cells, the U.S. Army is working with Quantum Technologies to convert today's hybrid cars into hydrogen hybrid cars. Currently, the project is using the Ford Escape hybrid platform. Since most engineers believe fuel cell vehicles will be hybrid vehicles, I wonder if Bob Lutz still thinks that hybrids don't make business sense?(More)

Hybrid cars moving into "fast lane"?

"Hybrid vehicles will continue to move into the Fast lane, especially in the U.S. and Japan. European manuFacturers must prepare For hybrid technology, which will compete with diesel engines within the next few years. Companies who want to maintain or improve their market position will have to ensure that their technology management can deal with the challenges of the future." That's the word from Automotive Design & Production in an analysis of diesel and hybrid vehicles. Click here for the full story.

Is GM heading down the wrong hybrid path?

When the 2008 GM Chevy Tahoe hybrid hits the streets it will add a new page to the technology behind hybrid cars, the Two Mode Hybrid Powertrain. GM's two mode powertrain gives GM hybrid vehicles the ability to optimize performance based on driving conditions - highway versus city.

Toyota's Single Mode hybrid powertrain, on the other hand, is more optimized for city driving. Essentially, Toyota and Ford hybrids utilize larger electric motors and hybrid batteries than will GM hybrids.

So, which is better?

There is no doubt that GM hybrids will have an advantage when it comes to power tasks, such as towing compared to Ford or Toyota hybrids. Additionally, GM hybrids will compete with Toyota and Ford hybrids on the highway.

In the city, in the congestion that is predicted to become significantly worse and more common in the future; however, Toyota and Ford hybrids will dominate. Thus, it is not surprising to hear rumors that GM is intensely studying the Toyota hybrid powertrain.

Inevitably, the real potential of hybrid vehicles lies completely around electric motors and, more importantly, hybrid batteries. It now seems inevitable that lithium-ion batteries will soon replace the current NiMH batteries that power hybrids. This will produce lighter hybrids with significantly greater storage capacity resulting in better performance, cheaper costs and significantly improved fuel economy.

If NiMH batteries are replaced by lithium-ion batteries, hybrids such as the Toyota Prius and the Ford Escape hybrid could achieve massive gains in fuel economy, while costing less. Additionally, these hybrids could accommodate plug-in capabilities as well, resulting in even far greater fuel economy - we're talking 100 mpg +.

GM's dual mode hybrid technology can also utilize lithium-ion battery technology, but not nearly to the extent that Toyota and Ford hybrids can. This could really give Ford and Toyota a huge advantage over GM - at least with consumers that drive in any type of congestion. Since congestion will be the future for most Americans, GM's current hybrid path could be headed into the wrong direction.

What would be the ultimate hybrid vehicle?

In the last year there have been some very interesting hybrid concept vehicles. Two of my favorites are the Ford Reflex hybrid and the Mazda Senku hybrid.

The Reflex is a diesel hybrid 'muscle' car that looks cool, but is an even hotter performer. How hot? How about 0 to 60 in under 7 seconds while achieving 65 mpg? Sure this hybrid requires next generation lithium-ion batteries - the same batteries which could power the Toyota Prius to almost 100 mpg - but if you are going to dream, why not dream big?

That's why I like REALLY like the Senku hybrid. Yes, the styling of this vehicle is incredibly futuristic and some people don't like that, but I do, boy, do I. But the thing that really makes this hybrid special for me is the use of solar technology. By embedding solar cells into the roof, this hybrid vehicle could actually act like a solar-powered plug-in hybrid vehicle. That means that the next-gen 100 mpg Prius could perhaps become a 140 mpg Prius with solar power.

In Southern California - where I live - the constant sunshine could provide a huge source of clean electric energy - making trips to the gas station much less frequent. In the future, make it a solar-powered fuel cell hybrid vehicle and hydrogen gas stations might not even be needed.

The technology behind hybrid cars makes such dreams seem possible.

What would be your ultimate hybrid vehicle?