Kia Optima hybrid to top $27,000 in June
Loaded, fuel efficient but not exactly cheap
The Kia Optima hybrid is set to hit dealerships in June with an MSRP of $26,545 + a $750 destination charge. While the base model includes many luxury amenities such as keyless entry and ignition, dual-zone climate control, power seats and unique 16-inch alloy wheels, the base hybrid also costs $7000+ more than the base, non-hybrid Optima.
Of course, the Optima hybrid also includes a significant improvement in fuel economy.
The Kia Optima hybrid is rated 35/40 mpg, city/highway according to the EPA compared to the non-hybrid Optima’s 24/35 mpg. So, aside from amenities, some of the extra cost can also be recovered via fuel savings.
Like the Hyundai Sonata hybrid, the Optima hybrid will use Hyundai’s new lithium-polymer battery technology. The 30 kWh battery pack is mated to a 2.4-liter inline-four engine and a 40 hp electric motor to produce a total of 206 hp and offers pure electric power up to 62 mph.
There will also be a premium package that adds a panoramic sunroof, heat and cooled front seats, heated rear seats, 17-inch alloy wheels, navigation system, back up camera and a premium Infinity sound system. This Hybrid Premium Technology package comes with an MSRP of $32,250.


I don’t know about that KP, but I would guess not yet. The Sonata hybrid is being shipped into the US, so I’m guessing the Kia will as well.
I wish Kia would have focused on coming out with the cheapest hybrid so far. That’s still my impression of Kia. Good, cheap values. This doesn’t feel like a good value.
The design of this car is off. I know people will disagree but other than the front, the rest of this car is so pedestrian and so over done.
I like it. The looks are very Saab 9-5-ish. We need hybrids built in the US (or at least assembled). Is this one?