It should be illegal to market only highway fuel economy
Like Honda Civic hybrid lawsuit, automakers should be held libel for deceiving consumers
Hey Los Angeles. Gasoline prices are rising. What’s the cure? A new car that achieves such and such fuel economy on the highway of course.
Who cares that highway fuel economy doesn’t help at all when you’re stuck in LA traffic. In fact almost no one that lives in Southern California and most urban areas averages highway fuel economy — if even anyone does.
I mean, what’s next, going down hill fuel economy?
I know these automakers state that it’s only highway fuel economy, but is that really enough?
Check out automotive blogs and websites and monitor the comments regarding fuel economy. A significant amount of consumers believe that highway fuel economy equates to average fuel economy. When an automaker claims a fuel economy number, they simply assume that’s average, real world fuel economy. I see it all the time. Automakers know this and they use it to their advantage, but ultimately to the disadvantage of their consumers and the nation as a whole.
If the EPA wants to help push consumers into more fuel efficient vehicles, why not start by forcing automakers to provide better real world fuel economy estimates? Transparent honesty is free.
For instance, why not just make average fuel economy THE number, while including relevant highway and city data so that those that drive more in the city or on the highway can better understand how their individual fuel economy could vary from the norm?
KISS! Why is that such a difficult concept for the government? I’m guessing lobbyists, special interests, etc.
I know that 33 instead of 42 or 18 instead of 22, makes it harder to sell cars and trucks. The truth just doesn’t offer as much sizzle for duping customers into making a costly mistake. Obviously, it’s not customers that matter, its profit margins and share value.
Of course, in a country where CAFE has no basis in the real world, why should anyone be surprised that knowingly deceptive marketing isn’t just good business, but also a lie enabled by the Feds. Niiiiice! And the 99 percent wonder why the 1 percent has all the power. Because they perpetually lie to us and we’re continually stupid enough to believe them.