If only women were allowed to buy cars
New study finds women are embracing fuel economy
Interesting study about the differences between men and women when it comes to car buying. In a nutshell, in 2011 men still loved gas-guzzling V8′s and exotic sport brands while women liked I-4′s.
Even more interesting is the fact that automakers can make fuel efficiency more appealing if they want.
For instance, the VW Beetle has traditionally been a chick car, but when redesigning the Beetle, VW made a conscious effort to attract male buyers, and it worked. Currently, around 50 percent of Beetle buyers are men.
Kind of makes you wonder about the power automakers have in shaping consumer consciousness. While many blame Big Oil solely for today’s transportation woes — in terms of fuel efficiency and pollution – I continue to believe that automakers are, at least, equally culpable. Anyway, it’d be nice to see automakers play on people’s intelligence, rather than just using their egos for greater profits and increased gas-guzzling.
Source: The BottomLine