Ford’s new hybrids – A perfect Fusion of fuel economy and price?
Or is it still about PR and halo products?
Great new looks? Check. Luxurious interior? Check. The latest and greatest technology? Check. Outstanding fuel economy? Check. Check. Cost-effective price? To be determined.
Without question, the new 2013 Ford Fusion is ready to take on the likes of the Toyota Camry and the Honda Accord, and adding a plug-in hybrid in addition to the hybrid option only makes the Fusion that much more compelling.
So, will Ford finally have a hot-selling hybrid on its hands?
Certainly, whether or not the hybrid and plug-in hybrid versions of the new 2013 Ford Fusion are hot sellers or not is somewhat irrelevant to Ford. It’s conventional Fusion sales that matter most, at least for now. And, unfortunately, if Ford’s hybrid history is any indication, the new Ford Fusion hybrid and Fusion Energi plug-in hybrids are still more about PR than sales.
At an estimated 47 mpg city and 44 mpg highway, the Ford Fusion hybrid is again ready to top Toyota Camry hybrid fuel economy. And the 100 MPGe Enegi plug-in hybrid, well, Toyota doesn’t even offer any competition in this segment.
However, unless Ford is going to cut 2013 Fusion hybrid pricing significantly compared to the current version, Toyota’s Camry hybrid could still be significantly more cost-effective. Of course, with the addition of a hot new interior, coupled with an updated MyTouch and cool new features like Lane Keeping Assist, Active Park Assist, and a blind spot warning system, many hybrid buyers might feel like the higher Fusion hybrid price is worthy.
Regardless, even if Ford is more focused on bragging rights than hybrid sales in the interim to cheaper hybrid batteries, it’s new lithium-based hybrids are still impressive and noteworthy. It’s clear that Ford is preparing itself to be a strong hybrid player heading into the future.
Of course, if Ford could provide a somewhat shocking Camry hybrid-challenging price, Ford could really electrify its Fusion brand.