Ford Focus: Gas, hybrid, plug-in hybrid or electric?

By 2012 the Ford Focus will come a conventional gas version, a hybrid version, a plug-in hybrid version and an electric version.

Would that be the ICE, hybrid, plug-in hybrid or electric version?

Giving consumers a battery-powered choice

Will the future be dominated by small, fuel efficient vehicles? Will hybrid cars begin to mainstream in the next decade? Will consumers prefer plug-in hybrids or plug-in electric vehicles? Those are some of the questions automakers find themselves asking more and more these days, yet the answers to those question are not entirely clear.

No worries. Ford’s Michigan Assembly Plant has a blue print for the future that begins with the Ford Focus.

Soon production on the 2012 Ford Focus will begin, with an electric version of the Focus scheduled for late 2011 followed by both a hybrid version of the Focus as well as a plug-in hybrid version, and all will be built upon the same assembly line.

“If the last few years have taught us anything, it is that customer wants and needs can change quickly — much more quickly than we have been equipped to efficiently respond to in the past,” said Jim Tetreault, vice president in charge of North America manufacturing. “At Michigan Assembly, we will achieve a level of flexibility we don’t have in any other plant around the world, which will allow us to meet shifting consumer preferences in real time.”

If change, evolution and revolution are the future of the auto industry, then flexibility and adaptability will be the key to success, and the Ford Focus is a nice step in this direction.

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