EV range and cost-effectiveness: Chevy Volt versus Toyota Prius plug-in hybrid
Plug-in success will ultimately be driven by cost effectiveness and nothing else
What’s the best EV range to achieve plug-in cost-effectiveness? While most plug-in proponents typically believe the most range possible is the best range, it’s cost-effectiveness that ultimately matters most to mainstream consumers — the key to plug-in success — not range.
Of course, EV range does matter, particularly if it’s not perceived to be enough range. Therefore, plug-in hybrids are seen as a critical bridge to pure battery-powered electric vehicles with essentially every forecast through 2030 demonstrating that hybrids will dominate plug-in sales.
But just how much range should plug-in hybrids and range extended EVs offer?
Again, cost-effectiveness will be the key metric to plug-in success, and earlier this year Oxford University completely a study that suggested that small battery plug-in vehicles with almost dynamic charging offer the greatest mainstreaming potential. Unfortunately, ‘dynamic charging’ just isn’t yet on the table.
Still, the point of the Oxford study was that keeping the battery in plug-ins as small as possible keeps costs down the most.
Today, most hardcore plug-in fans mock the EV range of small battery plug-in hybrids such as the upcoming Toyota Prius plug-in hybrid, but a new UK EV study demonstrates that Toyota’s 13 miles of EV range might be far closer to the sweet spot of plug-in cost-effectiveness than critics might want to admit. In the UK, for instance, the average single way commute is just 7 miles.
For years now, Toyota has claimed that most one way commutes are less than 10 miles. 10 miles to work, 10 miles home and 6 miles back and forth to the grocery store, for instance, for a total of 26 miles. Or just 20 miles if the store isn’t need. In the UK, it might be just 14 miles. And then 300 miles back and forth to the weekend camping spot.
So, what’s the best plug-in option?
Both the Chevy Volt and the Prius plug-in hybrid can both meet the needs of these commuters, but which does it better? GM’s 40 miles of range enables the Volt to achieve most commuting needs with home-based electricity, and 37 mpg for the weekend trips.
The Prius plug-in hybrid offers 13 miles of EV range, backed up by 50 mpg.
Which car wins? Well doesn’t that ultimately boil down to costs?
The Volt costs about $40,000. The Prius should come in at least $5000 cheaper, but could undercut the Volt by as much as $10,000 or more. In fact, Toyota has indicated that a plug-in Prius might only cost $3000 more than a conventional Prius. One way or another the plug-in Prius will have an upfront pricing advantage.
Then again, the Volt can use nothing but electricity for 70 percent of all commutes — at least based on averages thus far — while the plug-in Prius is just half that, at best. Thus, the Volt is a better foreign oil dependence fighter, right?
Maybe. However, if every car in America’s fleet achieved 50 mpg, America wouldn’t need to import any foreign oil. The current Prius achieves that without any plug. So EV range isn’t necessarily the key to foreign oil independence, it’s replacing America’s gas-guzzling fleet as quickly as possible that is the real key to US energy independence. And that’s only going to be achieved with the cheapest, most cost-effective solutions.
Nevertheless, the Prius plug-in could still match the Volt’s EV range, without adding more expensive batteries. For instance, what if businesses start adding smart grid technologies and smart chargers to their locations? Consequently, a plug-in Prius driver could still use mostly electricity on a 20 mile commute, even though EV range is only 13 miles.
With a 240 volt charger and with 3 miles of EV range left in the battery, a Prius plug-in could be fully recharged in just a little over an hour. Therefore, in a 9 hour day — one hour for lunch — the plug-in Prius only needs one hour of charging, leaving 8 hours for load balancing, especially during peak hours.
Eventually, businesses might be able to cut down on energy costs, while also providing free energy to employees.
Sure, that’s a bit futuristic and perfect world-ish, but the technologies for such an arrangement exist today, it’s all about implementation and whether or not such systems could actually be a win-win for commuters and businesses. More important, however, such systems get closer to the dynamic charging that the Oxford study suggests could lead to far faster plug-in adoption than anyone — even the most optimistic researchers — are forecasting.
Of course, while many commuters only travel 10 miles or less, many others might travel 20, 30 or even 40 miles one way. In such situations the Volt might make more cost-effective sense than a plug-in Prius, especially using the same smart grid possibilities. In fact, since the Volt offers greater range, maybe Volt drivers might pump excess range — electricity – into the grid for a profit. Thus, a Volt owner with a home solar array might sell excess electricity to his employer, transported via the Volt’s battery pack.
Furthermore, the Prius plug-in could offer greater range as an option, just as the Volt could offer less range as the cost-effectiveness of EV range is better understood. So, this really isn’t a Volt versus Prius argument, as neither is the perfect plug-in option for everyone.
Ultimately, EV range should be determined by overall efficiency and cost-effectiveness, not by marketing executives. Moreover, EV range needs to be reviewed from a more systemic approach that connects commuters and their destinations, especially since one of the most frequent destinations is for-profit businesses, because if business can reduce energy costs while providing free energy to their employees, everyone wins.


The good news is all the regenerative breaking you get on the downhills.
In my Civic, the battery usually got back to 100% only one third of the way down the hill. In a Volt or Plug-in-Prius, with the bigger batteries, you should get a lot more charging on the battery on the downhills.
The moral of the story is if you are driving a Volt in the mountains, use Mountain Mode……
thanks for clearing that up Smurf. we’re just back from out west and climbed quite a few steep mountains and while I saw Prius on those mountains … they were not climbing fast….
we saw ONE Chevy Volt the whole trip and not a single Leaf.
I think at the end of the day – it’s a power to weight conundrum and basically, the lighter the car, the more power it will have for speed…the heavier the car.. the less power….
I did more research and found reference to a “propulsion power reduced ” message.
This message may appear if you are “not” in mountain mode and you continue to drive up a long and very steep mountain.
I had basically the same issue in my Honda Civic Hybrid driving up to Flagstaff (1000 ft to 7000 ft). On the longer steeper climbs, my battery ran out in less than a mile, leaving me at the mercy of the 1.3 liter ICE. I maxed out at about 45 mph on those climbs.
The Insight has the same propulsion system as the Civic, so it will have simlar performance on mountains that are this long and steep. The Prius with it’s small ICE, will have the same problem. With these kinds of climbs only a V-8 will have the horsepower to keep you at 65 mph.
I did a google search on “propulsion system reduced” and the Chevy Volt. I got two hits……..both were posts by Indigo ON THIS BLOG.
So I can’t say I haven’t heard this before……
I had not heard this… but “inclines” come in a lot of flavors from mild to steep…
are you saying that the ICE powerplant on the Volt, by itself, cannot push the car faster than 40mph?
How about the LEAF? Does it have the same or similar problem?
This might sound good for the Prius but keep in mind that the public see’s these as related vehicles and if one of them is perceived to have a problem – people will wonder if all of them have a similar/common problem.
The Prius is a “cult car” that appeals to a specific kind of person that (I feel) is not representative of the average American car buyer.
I’d bet that most people who buy a Prius probably are only interested in the Prius and not much else.. in the way of a conventional car.
I still think the Prius has a very complex powerplant that …if you try to replicate that power plant for another model – like a Rav4… I’d not be surprised to see the Hybrid Rav4 have an additional 5K on it’s MSRP.
We paid 24K for a Rav4. We decided against the Highlander because it was 5K more … and the Hybrid version was an additional 5K over that.
Given the current economic conditions in the country… I wonder how many folks can really afford a whole lot for a new car anyhow.
The thing the article left out was the very sad fact that the Volt stops being a fully-functional car after 38 miles. Once the battery is depleted, the driver will see a “propulsion system reduced” warning on the dashboard. In this mode, the Volt can only climb inclines at 40 MPH, pretty much guaranteeing that the driver will be run off the road by tractor trailers and Hummers doing 70 MPH.
By contrast, the Prius (and even my relatively underpowered Insight) can easily (somewhat easily for the Insight) maintain the posted speed limit when traversing an incline.
Dahc,
You ARE being futuristic and perfect world-ish if you you talk about plugging in very 10 miles.
Also, if you measure success by being cost effective enough so that the masses will embrace it, then neither the Volt nor the Plug-inPrius will win. Neither vehicle is priced for that.
For now, with cost effectiveness being out of the question, we’re back to EV verses efficiency, and which of those will attract today’s buyers. The Folks looking for more EV range will flock to the Volt, and the efficiency guys will flock to the Prius.
But in the end, these vehicles are not like the movie Highlander, there does not have to be only one. Both can have their own measure of success.