Chevy Volt versus Nissan Leaf versus Toyota Prius: There is a clear winner

Is the Toyota Prius passe? Is it all about the Chevy Volt and the Nissan Leaf? Which technology is the best? Hybrid cars? Plug-in hybrid cars? Battery electrics?

Is the Prius, and hybrid cars, passe?

And it’s not just the consumer

Hybrid cars, plug-in hybrid cars and battery electric cars – built by major automakers – are now available to consumers, and there is a lot of talk about which technology is the best. Obviously, that’s not an easy answer, especially today, as some consumers simply can’t even plug-in, for example.

Nevertheless, there is a clear winner in this ‘best of’ debate.

Today, the Toyota Prius is the king of hybrid cars, and while some call such hybrids passe, they couldn’t be more wrong. For the next two decades, according to a plethora of studies, hybrid sales will squash plug-in sales. Ultimately, plug-ins will simply be too expensive, or just not feasible, for most mainstream consumers.

Still, the Prius is not the clear winner.

Plug-ins like the Chevy Volt and the Nissan Leaf will eventually overtake the Prius, but which technology is best to overtake the Prius? Pure battery-powered plug-in electrics like the Leaf, or plug-in hybrids like the Volt that can take advantage of both electricity and conventional fuels?

Today, the range anxiety caused by the 100 mile Leaf is a major concern to most consumers. Therefore, the Volt’s ability to use gasoline to extend the range of the Volt is a significant advantage. Of course, that advantage comes at a cost.

Compare the drive trains of a Prius and a Leaf and the Prius is complicated with more parts. The Volt, on the other hand, is much more complex than both the Leaf and the Prius, and that complexity increases the Volt’s price tag significantly compared to the Prius and the Leaf.

And costs do matter to most consumers, especially when the Leaf is both cheaper than the Volt, cheaper to operate and cheaper to maintain. Of course, until that nasty range issue is resolved – if ever resolved – the Volt will resonate better with consumers despite the higher costs, at least the consumers that can afford to buy a plug-in vehicle, which might only be 5 – 10 percent of new car consumers.

Consequently, neither the Leaf nor the Volt is the clear winner.

Ultimately, there is a case and a consumer segment for each of these vehicles and drive trains, and there will be for decades. Therefore, any full line automaker needs to relatively address all three vehicle types: hybrid, plug-in hybrid and battery electric. Fortunately, most major automakers appear headed in this direction.

Therefore, the clear winner in this debate is choice.

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