Baby-booming EVs: Every Nissan Leaf should look like this?
Should the Leaf entice baby boomers or Gen Yers?
Couple of interesting stories on Straightline regarding the Tokyo Salon Auto Show. One claims the Honda CR-Z hybrid is the hottest thing at the Tokyo Show. Hybrids are hipper than ever – at least in Japan.
The other features a picture that is probably the coolest Nissan Leaf I’ve seen, and that makes me wonder about the current direction of plug-in vehicles. Why are plug-ins designed more for people closer to their first walker than to those closer to their first new auto sale?
OK. I admit that’s a stupid question. Money.
Still, electric cars – not even hybrid cars – are set to dominate the mainstream anytime soon. Not this decade. That’s for sure. Besides, apart from the plethora of studies on the subject, the Toyota Prius has pretty much demonstrated the potential of baby boomers and a big rush towards fuel economy. Future shock plus basic economics equals limited potential.
That means the future of electric cars is all about Gen Y.
It’s often said that Japan is far more technologically trendy than the US, especially regarding consumer tech trends. And right now hybrid cars are hot in Japan.
Not only did the Prius set auto sales records in Japan in 2010 – helped by tax credits of course – but modifying hybrids like the CR-Z is possibly the hottest auto trend in Japan. But its not just about looks, it’s also about performance, efficient-driven performance. But does eco-modification have legs, particularly in places like the US?
It’s inevitable. But it won’t be baby boomers leading this trend.