Are electric cars the best city cars today? Tomorrow?
Is the industry even close to the right model?
If there were charging stations everywhere, would urban consumers flock to electric cars at today’s prices? If software could make cars virtually crash-proof, would consumers care about the size of their vehicles? Would they embrace small cars and their ability to maneuver the city landscape more easily? If we didn’t have to drive, would consumers give up the angst of the urban grind?
What makes the best city car, the best city car?
I’ve been thinking a lot about this issue the last few days as I worked on 2012 Best hybrid cars for the city today, a feature for Soultek.com. The good news is that hybrid cars make cost-effective sense today, particularly small hybrids such as the Toyota Prius C. The bad news is that US urban auto culture is almost completely dysfunctional and void of any real logic, particularly when it comes to urban transportation.
For instance, would consumers flock to electric cars if charging stations existed everywhere, but still at today’s EV prices?
I believe more consumers would buy electric cars, but not that many more, at least not relative to total US auto sales. The extra upfront costs and limited range just don’t add up in the mental calculator of most consumers.
I know plug-in advocates will argue that for two car families, an EV makes lots of sense when backed up with a conventional gasoline powered vehicle, but they don’t.
Today, electric cars should be smaller and lighter, etc. compared to conventional cars. The form should follow the function. A pure commuter car isn’t the car you and the boys are going to race to Vegas in on a Friday night. It’s the vehicle that one person is going to drive to work and back in, and it should better fit that purpose, especially since it’s limited by range and costs.
An electric car is NOT a conventional car, and that’s a good thing. Embrace it.
Apples to apples electric cars simply won’t match conventional vehicles without major technological breakthroughs. Thus, the key has to be cost-effectiveness, even today. And how do you make them more cost-effective? KISS.
In the last decade, bikes have begun to lose their appeal in China. Instead, e-bikes are taking over. How much more simple, yet practical can electronic mobility be? That’s more than 100 million electric vehicles sold in just the last decade, and it’s probably far closer to the future of urban transportation than is the Nissan Leaf or the Telsa Model X.
Obviously, e-bikes are not going to take over the US, at least not without a major depression, but I believe that many urban consumers — more than currently buying electric cars — would embrace a truly cost-effective, unique urban mobility solution.
Besides, automakers need to think more like technology companies.
If you’re a tech company trying to chase today’s buzzwords, it’s already over. You have to develop tech around tomorrow’s buzzwords.
Ironically, I think almost every automaker would describe the future of urban transportation beginning with the phrase ‘pod-like’. So, why are automakers trying to build electric cars that look like today’s cars, especially when they know it’s a costly and inefficient utilization of battery technologies? Especially when they know that the future of urban transportation simply cannot, and won’t, look like it does today?
Ultimately, the success of the electric car requires the automotive mold to be fully broken, not just partially broken. So break it!
Already, EV makers are asking consumers to change their entire perception of range and refueling, while also asking consumers to concurrently spend significantly more upfront. Is there really any wonder consumers aren’t buying? If consumers are going to be asked to completely rethink their mobility expectations, why not package that change in the most cost-effective package as possible?
Plug-in advocates cite average commutes and how current electric cars meet those requirements. I bet average consumer needs also demonstrate that for more than 90 percent of commutes, only 1 seat is needed. So, why are we selling 4 or 5? Why are we adding extra batteries to propel the weight of 4 people, when 90 percent of commuters only need to move one and when those extra batteries are pushing costs too high?
Make it blatantly cost-effective, particularly up front, for a single person to buy a 1 – 2 person transportation pod and they’ll have plenty of extra money to rent a vehicle when they need more functionality.
The facts demonstrate that crash-proof cars are almost here, as are driver-less ones. So why not start using these technologies in the types of vehicles that would most benefit from such capabilities, rather than luxury cars? Think the future, especially the future automakers already envision. Both of these technological trends enable the development of entirely new and revolutionary models of mobility — models that would probably already work in places like China, aka, the future of the auto industry.
Today’s automakers are too-big-to-fail, complacent giants. Even worse, the entire US auto industry is built around a business model that drowns the world in pollution, requires war-causing foreign oil consumption and puts consumers in the poor house because we buy — well, finance — more car than needed. And EVs today are just as nonsensical.
If you follow the battery research, the consensus claims that it’s going to take another 10 years or so to bring battery costs down enough to end tax credits. Even then, however, batteries still won’t truly compete with conventional vehicles. In 10 years, however, crash-proof and driver-less cars will be proven technologies, technologies that will undoubtedly enable a new generation of urban mobility.
We could — should — be building that future today, particularly in America since we have the most to gain and lose.
Today, it’s easy to call batteries a disruptive technology because they threaten to electrify the gasoline powered transportation system. Yet, these batteries have been around for decades. It’s not the technology that is going to be most disruptive, its the business model. The mold. And today’s automakers and their electric cars simply aren’t breaking the mold.


In an urban environment, electricity may be the better energy, but not necessarily the better vehicle. Public transportation and scooter/segway types of vehicles would likely be better. I can see suburban cars, but for real city life we need to think of congestion, parking, etc.
I’m hoping that EV’s will take a more prominent position so demand for gasoline decreases and gas costs go down for all us slow-adopters still driving gasoline powered vehicles.
LCD TVs, GPS, etc, etc
virtually every day – breakthroughs occur in all areas of science.
two that we are still waiting for are solar and battery technology.
perhaps they’ll never happen and are the modern-day equivalents of turning lead into gold.
we’ll see.
Well… YES
The cell phone industry is mature today, but the gap from the first “brick” cell phone until cell phones were affordable is over 15 years.
Laptops are also a muture industry today. The gap from the first portable computer until laptops became affordable is also over 15 years.
The tablet market is an extension of the PDU market. This is also a mature market that is over 20 years old…
EV’s wil take even longer as they are cars. Auto industry R&D and advancement takes much longer, partly due to gov’t requirements for autos, including safety. A tablet doesn’t have near the safety requirements as a car.
Expectations on the advancement of the EV Industry and the price of EV’s continue to remain unrealistic….
I know we all want cheap EV’s tomorrow, but we’re not gonna get ‘em…..
Well, the way petrol prices are soaring, definitely in the near future EVs are going to dominate the urban mobility market. MAy be that’s the reason why a company like Siemens, is continuously endeavouring to develop innovative technologies for electric vehicles. Be it with cutting-edge EV charging technologies or by jointly developing EVs in partnership with other companies, the company is constantly contributing to electromobility. To know more read (blog[dot]siemens]dot[dot]co[dot]in)
well…no… look at cell phones, lap tops, tablet computers….
look at the Kindle Fire… $300 dollars cheaper than the IPAD and almost instantly capturing 25% of the market.
If the Yarus came in a hybrid version that sold for 12K – it would be an instant hit
I have often wondered by the Yarus or Corolla have not come in a hybrid version and the only thing I can come up with is that Toyota must be losing money on the Prius and they cannot afford to actually provide a CHEAPER Yarus version,
at any rate.. the conventional wisdom seems to be that people will buy hybrids when fuel prices increase but even places where fuel is much more expensive are not going to hybrids.
and I remain convinced that the OTHER aspect to hybrid adoption is the price of the car also,
they have to find to way to have 2 engines in a hybrid cheaper than one engine in an ICE.
I do not think it is impossible but it’s pretty tough to do apparently.
I think Chevy is on the right track with the small ICE engine.. (assuming smaller is cheaper).
a 15K hybrid will sell IMHO, no matter the price of fuel.
a 15K EV with a good range (or range extender) will sell right now.
Its a no-brainer that if EV’s were cheap everyone would buy them….
Its also a historical fact the no new technology ever came at a price that was lower than the product it was replacing…Historically over time, more and more people adopt the new technology AND THEN the price comes down.
EV’s will be no different. It will take until 2025 for this process to iron itself out…
being the contrarian as usual.
really dumb statement.
If a PHEV or EV was among the lowest price vehicles in the US – they’d sell in the millions.
If I could go to a Toyota Dealer and for 10-12K buy a Yarus EV – that car will fly off the lots.
the form factor/footprint of the Yarus combined with an EV range of 50 miles or so would make it a wildly successful car in many urban areas.
It would become the VW of the 21st century.
I think Toyota is “sitting” on the Prius and waiting to see if a Yarus style PHEV comes to the market from a competitor and if/when it does, the Yarus Hybrid will appear.
Dahc,
The answers to your questions will come in 2025.
The Prius C was released 13 years after the Gen I Prius. EV’s will need those same 13 years before we find out how successful they are.
As much as we all want EV’s to take over the planet overnight, the growth rate of EV’s is consistent with most other new technologies nincluding, PC’s, HDTV, cellhones and hybrids. All these technologies did not show significant growth until the 10 year mark, and became commonplace at the 15 year mark.
In 2025 we will know what kind of city cars EV’s will make. Until, then everything is theory and speculation……