An EV pullback in China could put a nasty kink in the entire plug-in chain

If the Chinese pullback their plug-in investments, companies like Nissan, which have bet big on plug-ins like the Nissan Leaf could be hard-hit.

Profitable by when without Chinese sales?

Would a Chinese shift to hybrids slash plug-in forecasts and crush suppliers?

Here in my home state of California, a few solar companies are hot. Unfortunately, the hottest companies don’t produce solar technologies. Instead, they lease them to homeowners and businesses. Sounds great, except that many of these companies are using Chinese-made solar panels as US solar companies like Solyndra go bankrupt — taking half a billion in tax payer money with it.

While some are crying unfair Chinese business practices, probably with good reason, there is no doubt that the solar industry over the last few years produced far more solar panels than demand demanded.

And with China now scaling back its plug-in plans, one wonders if the battery industry isn’t heading for even far greater over-capacity problems than the solar industry.

Even before China announced that a major rewrite of plug-in plans was in the works, analysts had already predicted severe over-production in the battery space due to a plethora of players rushing into the space. The numbers just weren’t adding up. Which isn’t surprising.

We live in a time of frequent booms and busts. That’s just how markets and technologies work these days. There has to be losers because there just aren’t enough worms for everyone to be a big winner considering the costs of entry.

Fortunately, in a few years, many analysts believe that the solar market will work through this over-capacity and normalize. That’ll probably lead to another eventual boom and, of course, another eventual bust. That’s the cycle.

But the bubble hasn’t even yet hit the battery space, it’s still frothing, as companies like Nissan continue with their plans to invest $7 billion into the space – with $5 billion+ having already been spent before Chinese worries even began to perk up.

Yet, China was to be one of the key drivers of plug-in market penetration.

Now those plans could be pushed back many years. Maybe even a decade or longer. Consequently, does Nissan’s 10 percent by 2020 EV penetration forecast have any chance of succeeding without China?

If the battery industry was already set for a small bust in the next few years to shake out the weaker players and consolidate, is a much bigger bust now in order?

Certainly, such a bust won’t kill the battery industry, as batteries will be an integral part of the future of the auto industry. But such a pullback could significantly stall mainstream plug-in penetration potential. More alarming, since serious battery breakthroughs are still required in the battery space, such a bust could have a very negative impact upon battery R&D — the real key to the future of plug-in vehicles.

In my opinion, if automakers are completely confident in the future of the battery, they should start by building a solid foundation of hybrid cars to build upon, much as Toyota is doing with the Prius.

I know it’s a cliche, but it is usually much smarter to walk before you run, especially if you’re committed long term. Sure, it’s not as glamorous in the short term, but ask any serious runner and they’ll tell you it’s far more realistic in the long run.

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