A long way to go: Tripling Chevy Volt sales by 2015

If GM triples Chevy Volt sales by 2015, what does it really mean?

A great tool for personal foreign oil independence, but not US energy independence?

Can it be done without government incentives?

Would the Chevy Volt sell today without any government incentives? Sure it would, but the amount of early adopters would be a fraction of what exists today. Can prices decline enough by 2015 to triple Volt, or at least Voltec, production without generous government tax subsidies?

GM’s CEO wants to find out.

And I hope GM meets this goal, yet what does achieving 135,000 Volt, or Voltec, sales by 2015 really mean?

Aside from marketing, the point of the Volt is to reduce oil consumption. A very noble goal, and something the Volt does quite well, technologically. Unfortunately, the Volt doesn’t do this very cost-effectively.

However, if GM significantly increases Voltec production, putting Volt technology into other vehicles, particularly larger vehicles that GM customers love so much, could scale wipe out the need for government subsidies? Considering that GM sells the Volt at $41,000, without any profit margins, costs are going to have to decline very significantly if GM is both going to make a profit off the Volt and pay off the billion it took to develop the Volt. And, if GM puts Voltec technology into larger vehicles, costs go up and EV range goes down.

Even worse, the battery science isn’t very supportive of such a huge battery pricing decline – the key to a cheaper Volt – whether that data is coming from industry, academia or the government.

Hopefully, aggressively pushing Volt production can drive some kind of unexpected breakthrough in battery technologies. Chances are, however, that if the Volt is going to have real impact – which means moving Voltec technology into a significant percent of GM vehicles, not just a few percent – a breakthrough in the Volt’s powertrain might be needed.

For years GM has clung to this idea of 40 miles of EV range. Why?

On average the typical commuter drives less than 40 miles per day. Unfortunately, statistics are often very deceptive. A significant amount of drivers actually commute far less than 40 miles per day, even less than 20 miles on average, yet they regularly supplement these short commutes with much longer drives. Thus, when you break down their yearly mileage, it averages out to 40 miles, but it’s a very deceptive average.

Consequently, I don’t believe 40 miles of EV range is that relevant of a number outside of PR, and it’s even less relevant if it means fewer can afford to drive a Volt. Sure, ending personal oil consumption is a great reason to buy a Volt, but tens upon tens of millions of US drivers need to drive Volt-like vehicles to have even a modest impact upon US foreign oil dependence.

And isn’t that the real goal?

If electrification is the key to foreign oil independence, then the Volt is just the beginning and everything about the Volt should be on the table for refinements, changes, etc. The Volt is not the future, at least not in its current incarnation. Certainly, the Volt is a step in the right direction, but the US and the auto industry have an incredibly long way to go if real oil independence is the goal.

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