EV pricing: Mitsubishi's electric car economics
How can this cost $51,000?The Mitsubish i-MiEV is a terribly unimpressive car, at least in terms of body design, styling and comfort. The few times I've been in the 100 mile EV, I've wondered why anyone would buy such a vehicle for more than $20,000.
Yet, the i-MiEV costs $51,000. By 2012, Mitsubishi hopes to sell 30,000 i-MiEVs per year, but aren't such numbers completely unrealistic? For instance, why buy an i-MiEV when the Nissan Leaf or the the Chevy Volt will cost significantly less, while offering more?
And that makes me wonder, is Mitsubishi incompetent in either engineering or finance? Is their EV technology just that much more expensive than the competition? Are big profit margins a mandatory requirement?
How is it the Nissan Leaf might sell for $30,000 while the i-MiEV sells for $50,000?
posted by Dahcredyns at
9:01 AM
7 Comments:
I'm really excited about the EV's but they aren't going to sell many at this price. I am still glad they are being developed because some day we will all be driving something similar.
well they're making a statement and the statement is that their car is not for budget weenies.
their care is for those who are capable of paying for green, street-cred "buzz".
Give them credit.
Know your market.
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Mitsubishi may be able to sell a few of these in 2010 at $51,000, for those who can't wait for the Volt, the Leaf or the Tesla Model S, but by 2012 they had better have found a way to drop the cost or they will get run over by the competition.
For $50,000, would you rather buy an iMiev or a Tesla Model S?
well that assumes that you believe that their plan is to continue to offer EVs...
just call me a cynic when it comes to automobiles and marketing...
I think you have to be a cynic when pursuing the plans of automakers.
But how can there be such price difference?
Are Nissan and GM willing to sell their cars at $10,000 or $20,000 below cost just to gain share?
No offense to Mitsu, but the i-MiEV feels cheap. I can understand trying to keep costs down, but how can the i-MiEV feel so cheap yet cost so much?
On the other hand, the Leaf feels like a quality-made compact, yet it's going to cost $20,000 less than the i-MiEV?
How can the numbers be so far off?
I wouldnt pay anything more than 20k for this. Mitsubishi needs to go back to the drawing boards and look at what the competition is doing, lol.
Malone
Cash for Used Cars
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