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Tuesday, February 02, 2010

How will the Toyota Prius sell in February?

Will Toyota's sales of hybrid cars, particularly the Prius, take a nose dive in February?Less interesting because it's a Toyota?

When it comes to hybrid cars, the far majority of all sales come from Toyota, particularly from the Prius. Without Toyota, hybrid vehicles probably wouldn't even be on the average American auto consumer's radar.

Even though Toyota's hybrid technology has nothing to do with Toyota's recall scandal, they are still built by Toyota. Interestingly, as Toyota's recall problems have unfolded, I've noticed a greater increase in Prius commercials.

As the Prius sort of epitomizes Toyota's future - and it's not on the recall list - it serves as an interesting litmus test for confidence in Toyota. Certainly, one month of Prius sales will not predict the future, but it can certainly shed some light on Toyota's near term prospects.

So, will Prius sales take a nose dive in February or not?

Labels: Hybrid Vehicles, toyota prius

posted by Dahcredyns at 8:48 AM

7 Comments:

Anonymous Anonymous said...

I wouldn't buy any Toyota vehicle for a few months, unless the deals were just too good to pass up!

10:34 AM  
Blogger Dahcredyns said...

So, you think quality issues will pass on to other Toyota vehicles?

Are that many more people dying or crashing in Toyota vehicles compared to any other brand, all other brands because of quality problems?

How about historically?

I'm not saying this isn't an issue. It is. I just wonder how much of an issue it really is.

Due to cell phones, etc., for instance, the electrical technologies powering many vehicles can act unusual because of this interference. If this happens at the wrong time, the results could be catastrophic. Yet, for most, its simply a minor inconvenience.

My other concern is that the US auto industry is an incredibly important political issue these days, especially protecting the GM and Chrysler.

Even more concerning, the US auto industry has been an incredibly important advertiser for the media - and source of revenue - and no automaker spent more on advertising in the US than did GM.

12:34 PM  
Anonymous Anonymous said...

prius sales can't help to be down because they will become part of the recall and soon

2:39 PM  
Blogger Dahcredyns said...

i'm not sure a few dozen complaints out of several hundred thousand will result in a recall.

the cobalt has received thousands of complaints and resulted in a least a dozen accidents and it hasn't yet been recalled.

12:54 PM  
Anonymous Anonymous said...

What did the cobalt get complaints for?

I think it may go up in sales for feb.I feel bad for toyota for all the recalls but I am also sad for the people that lost their lives in the lexus.

I hope toyota still moves forward with there hybrid plans and resolves all there problems.

3:34 PM  
Blogger Dahcredyns said...

last anon-

sudden loss of power steering, affecting almost 1 million cobalt drivers.

well over 1,000 complaints, most occurring in the last 6 mos as those with problems in the past realized it wasn't just them as the complaints finally achieved enough awareness.

also, many drivers in the past are just now realizing they paid to have their power steering replaced because of a defect and no fault of their own.

it's led to about a dozen known accidents for sure, although this problem probably goes back several years and more accidents might eventually be attributed to this issue.

only time will tell - just as it did and as doing with the toyota recall.

chances are we're probably going to find out about all kinds of defects that have been covered up for decades - at least if it's an open and honest review - affecting every automaker.

(check out the PBS specials on the early SUVs and rollovers long before the Firestone incident for instance, a gross cover up that has still never been made truly public).

i'm not trying to defend toyota. OK, I am to some extent.

toyota aims to be 30 percent hybrid by 2020 while staying in the plug-in race, and that's why i like toyota.

but they are still an automaker and i'm unimpressed with every major automaker.

still, no automaker has shown that kind of leadership on fuel economy - not even close. i can at least respect that.

still, the deaths you cite are incredibly disturbing, and toyota has NOT done enough to address that issue - not by a long shot, and that is VERY disappointing.

still, my big question, if objectively reviewed, is this really that big of a deal relative to the last 30 years of the auto industry?

i ask honestly, for i really don't know. i know some history, but not enough, although the history that i do know suggests that the situation - recall coverups - was far worse in the past.

4:05 PM  
Blogger Dahcredyns said...

'potentially affecting almost 1 million', i should have said.

it has NOT affected almost 1 million.

4:07 PM  

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