Hybrid Leadership: Why not from BMW?
BMW's Efficient Dynamics Vision plug-in hybridOn the eve of press days for the LA Auto Show, California Governor Arnold Schwarzenegger used a press conference to push his - and California's - vision of a new, cleaner and greener future.
And what better vision forward than the BMW Vision plug-in hybrid? 31 miles of EV range coupled with a total range of 431 miles sounds like a smart vision forward for BMW.
Obviously, the Vision is not a car for the masses. BMWs aren't cars far the masses. In fact, the Vision will probably never become a reality, however, its plug-in hybrid architecture sure could.
Still, it's BMW, right? What do they care about fuel economy?
Well, surprisingly, BMW's fleet is actually significantly more fuel efficient than any Big 3 fleet.
Besides, plug-in vehicles are going to be expensive to start, so BMW plug-in hybrids seem like a perfect fit. In fact, any BMW hybrid seem a very smart move. Inevitably, if people are going to spend a lot of money buying BMW vehicles over the next decade, what's wrong with making as many of those sales as possible hybrid sales?
posted by Dahcredyns at
12:38 PM
2 Comments:
Why not build this vehicle?
So what if you only sell 5 or 10,000 of these vehicles?
I've always thought that the luxury brands and EV's/hybrids are a perfect fit.
In the past new technology was rolled out inn the luxury brand first, then added to the base models once mass marketing and mass production developed.
Besides....We need luxury vehicles for the "green minded" celebrities to drive. Right now they are all driving the Toyota Prius.
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