Driven by efficiency: What's up with America?
A BMW hybridA new automotive report on sustainable value - or the way a company uses its economic, environmental and social resources - finds that most automakers could be far more efficient.
Toyota and BMW, however, consistently use all of their resources much more efficiently than most automakers. Honda and Hyundai "generally" use their resources more efficiently than the rest of the pack.
Unfortunately, the Big 3 "consistently" use their resources less efficiently than most other automakers. American automakers aren't just overly dependent upon gas-guzzlers, for instance, they are also inefficient at building those guzzlers.
Of course, when US auto consumers have traditionally valued cup-holders more than fuel economy, should anyone be surprised? We, the people, don't value efficiency any more than the Big 3.
Fortunately, however, that means there is huge upside to be gained from making efficiency job number 1 in Detroit and in America. Are they (and we) ready?
Labels: fuel economy
posted by Dahcredyns at
8:40 AM
3 Comments:
Nice blog. I will keep visiting this blog very often.
BMW is a leader in engine efficiency for years, the japanese are very ambitious, methodical and organized; No wonder they are where they are.
The us market however was oriented on other values and therefore it will take some time for that to change.
Dahc,
Have you read the article in the Guardian about the IEA whistleblower saying that the IEA has been over-estimating futuree world oil production estimates under pressure from the US?
Interesting reading regarding peak oil....
http://www.guardian.co.uk/environment/2009/nov/09/peak-oil-international-energy-agency
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