Can the Prius name sell more hybrids?
The city Prius?For at least a couple of years, Toyota has been contemplating using the Prius name as a brand name for more than just the current vehicle. A smaller city Prius, or a larger Prius crossover, for instance, have been ideas for other vehicles to share the Prius name.
According to at least one report, Toyota has decided that the Prius name will be applied to more Toyota hybrid vehicles.
Is hybrid sale's success all in the name? Should Toyota rename Hybrid Synergy Drive to Prius drive?
Is expanding the Prius name to more hybrids the key to increasing Toyota's hybrid sales?
Labels: Hybrid Vehicles, toyota prius
posted by Dahcredyns at
8:47 AM
3 Comments:
I don't think it's all about the name, it's about the perceived value.
Make a unique hybrid in any class that seems fairly priced to the conventional vehicles and it will sell regardless of the name.
I think that would be a good idea. I personally would like a bigger "Prius" Venza like vehicle.
but do you really care if its called a prius or not?
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