Americans would like a Big 3 vehicle, but will they buy?
The Ford Fusion hybridAccording to a recent Consumer Reports survey, 81 percent of new car buyers would consider a vehicle from the Big 3, while only about 50 percent would consider an Asian or European vehicle.
Interestingly, however, the most recent month of auto sales data does not correspond with this survey. In August, for instance, Asian automakers achieved a record 50 percent market share.
Obviously, cash for clunkers and its focus on fuel efficiency might have advantaged Asian automakers. So does that mean Americans don't trust the Big 3 when it comes to fuel efficient products, or that the Big 3 simply don't have the right fuel efficient autos, such as Toyota Prius contender?
Will real world data back up this survey in coming months?
Labels: fuel efficiency



5 Comments:
You are absolutely correct - GM actually LOST 20% share for the month of 'cash for clunkers'!
GM is in big trouble for next 2 full years. The public owns the majority of stock unfortunately. Even the new Hybrid SUV meant to be mass produced for 2010 got such a dismal review/response by the Media in its test drive, that the current GM pres had the model pulled forever last month!
Gas is going to keep slowly going up, and GM cant sell just a $40k electric vehicle which was NEVER meant to be driven long distances on the hwy(has 1.5 L engine!)..for city only its fine, for lots hwy it stinks in reviews thus far...
The company should be called THE BLACK HOLE...cause that what it will be for 2 more years :( ouch.
I'm right in what way? That they have the wrong fuel efficient products?
If that's the case now, what about new vehicles like the Chevy Cruze, in terms of GM?
Still, I'm really just wondering, where is the disconnect between these survey numbers and the real world data?
Didn't Ford do okay with the clunker program?
A reputation take a long time to build but it can pretty much be destroyed over night.
Remember all those years that Toyotas were called Toys or rice-burners and "made in Japan" cheap goods?
Same deal with Hyundai and they put their noses to the grindstone and gradually improve their reputation.
I think people are mad at GM and they are mad at the Govt for "taking them over" and it is reflected in buyers attitudes.
It's going to take years for GM to turn this around - and that's assuming they do it right and stop tripping up.
Ford did very well, probably because they didn't take any government money.
Perhaps Ford is the only American car company that new car buyers are considering when they claim they are interested in small cars?
Indigo Incarnates
I'm probably not going to buy a new car until 2012. I'll consider Honda, Toyota, and Ford. But there's no way GM or Chrysler will get a cent from me.
I'd give Ford a shot because their quality has gone up quite a bit in the past few years and they didn't take any government corporate welfare.
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