Can GM's hybrids live up to the hype?
And it's still comingI read a few stories this morning on how GM has again confirmed that the technology that was to power the Saturn Vue hybrid, including the plug-in version, will live. Whoohoo!
Now I'm not certain whether it's GM that keeps trying to reiterate this message, or if it's pro-GM writers that just have to find something to write about GM's hybrid vehicles. Ultimately, since GM won't offer a new hybrid for at least another year, what else is there besides repeating these juicy stories of how the Vue hybrid lives, or on how the Chevy Volt's blinker color has changed?
Certainly, many are excited to see the launch of the Volt late next year, however, since GM's production plans are so limited for the first few years, this excitement is more hype than reality.
Of course, it isn't just the Volt next year, but also some new lithium-powered BAS hybrids, as well as the new Vue hybrid not longer after. And these new hybrids better be, at least, mild hybrid hits.
In the last several years GM has gone from slamming hybrids like the Toyota Prius to claiming that their hybrid technology was better than Toyota's to even claiming they could totally leapfrog a hybrid like the Prius.
Starting next year, when the rubber begins to hit the road, the reality better live up to the hype. Otherwise, GM's public perception will never recover.
Labels: Chevy Volt electric vehicle concept, Hybrid Vehicles, saturn vue hybrid, toyota prius



4 Comments:
No, because they will be too expensive, offer 1st generation milage, and be a marketing coup trying to snare many misguided individuals. However, I would by one.
Indigo Incarnates
GM's got a lot to prove. They used up all the "benefit of the doubt" they will ever get from me.
I dont think GM will make it. It can not survive another full 12-14 months with NO products that few want to purchase!
Its still years away from Toyota or Honda or even Hyundai in my opinion.
It needs to keep quiet till it has something to offer that the public wants besides 10 ton SUV's that get 9 MPG...
Maybe Im being too hard on them but geez they have nothing going on looonnng time and when they start to offer something its still going to be WAY OVERPRICED for the market. And how many are going to take seriously their '100k' mile warranty seriously ??
with all the government help and money that gm has and is receiving, gm is going to be around for a while. however, their long term success seems pinned to thinking, well, not like gm.
a cheap hybrid-only model would certainly get my attention that gm was now different.
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