Does the Volt really resonate in America?
GM is holding a technology briefing today that will include updates on GM's new, fully operational battery lab as well as more confirmation about a new fleet of pre-production Chevy Volts. None of this news, however, is really that new if you've been following the Volt story.
In a nutshell, however, the Chevy Volt is on track, even ahead of schedule. More important, GM believes it can significantly reduce costs, especially regarding the battery, by just the second generation. Nonetheless, the Volt will still cost a good bit more than both a conventional vehicle, as well as a conventional hybrid vehicle like the Toyota Prius.
So, can the Volt really be America's car?
Numerous studies indicate that most Americans are very concerned about foreign oil dependency, and they believe that hybrid cars are a strategically important part of ending this dependency. Yet, the majority of these Americans are not willing to pay extra for these strategically important vehicles.
Can a potentially revolutionary American hybrid, or range extended electric vehicle, change this complacent attitude? Or, are significantly higher gas prices the Volt's only chance of serious market penetration?