How important is the Fusion hybrid to Ford?
More about PR than sales?The morning Joe show couldn't stop gushing over Ford and the Ford Fusion hybrid when it interviewed Mark Fields, Ford Executive VP, this morning. However, when asked if the Fusion hybrid was representative of Ford's future, Fields simply replied that the Fusion hybrid proved the Ford can make quality fuel efficient cars.
Unfortunately, however, Ford can only afford to make 25,000 of them per year.
Likewise, Fields gave no indication the Fusion hybrid would ever be produced in the US instead of Mexico, where it is currently built.
Labels: Ford fusion hybrid, Hybrid Vehicles
posted by Dahcredyns at
9:02 AM
2 Comments:
We have seen this before. Gas go's up or the enviroment becomes fashionable. It always were's off and people go back to their old ways.
I hope Ford can make the fusion work in todays market.
Nice site
Thanks.
True. Still, 25,000 hybrids isn't a very aggressive approach. I don't think Fields thinks hybrids are that important to the near term future of Ford.
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