The problem with US automakers
The poster child of denial?As I've browsed through the news today, one headline stuck out: When pickup sales dived, automakers changed plans. The article explains how Ford (and GM) realized, way back in May, that small cars and fuel efficiency might be the keys to survival.
May, 2008? Hello? 9/11, War, Katrina, and you didn't believe the dangers of foreign oil dependency might force change until May, 2008?
A few months ago, a source inside GM told me that $3.00+ gas prices had been forecasted as a possibility by GM years earlier. Coupled with Toyota' hybrid success, this forecast moved GM to begin working on the Chevy Volt. That and Bob Lutz couldn't tolerate a company like Tesla beating GM to cost-effective electric vehicles. Of course, that didn't make large vehicles any less important.
The fact that it has been largely impossible for US automakers to steer away from such a heavy focus on large, fuel-inefficient vehicles - despite the obvious evidence - begs the question: What is wrong with US automakers? Certainly, cheap gas, the UAW, healthcare costs, etc. didn't make the job of change any easier, however, can these issues really justify such denial?
Labels: Foreign Oil Dependency






































