Prius markups? Yeah right. It's incentive time

$1,000 off MSRP

Just came accross an ad for the Toyota Prius offering $1,000 off MSRP here in Southern California - a far cry from the $5,000 + that some dealers were adding onto MSRP this summer.

If you believe that falling gas prices are just the calm before the storm, or you just want to do your part to fight global warming or foreign oil dependency, finding a good deal on a hybrid is getting easier. And, it's going to get even easier.

Competition in the hybrid cars segment will increase significantly in 2009, especially with the launch of the Honda Insight hybrid. Additionally, Toyota has promised a significant increase in Prius production.