Mercedes S400 hybrid built specifically for PR

Is Dieter Zetsche stupid?

Luxury hybrid vehicles don't resonate well with me. Fuel efficient luxury vehicles might help develop technology, but they are going to have little effect on global warming or foreign oil dependency. Still, for the technology development, I do at least partially advocate for these hybrids.

So, with interest, I read MotorTrend's review of the S400 hybrid and then I read this:

Daimler chief Dieter Zetsche told me a few weeks back that the car's fate had changed with high gas prices. "At first I thought it was just a marketing tool, just so we could say we had a hybrid. Now it's hard to tell." Interest has been high. "But I'm not sure I want to sell too many, given the cost of it to us."