Thursday, September 25, 2008

Toyota Prius - How would you change it?

Multiple Prius derivatives inevitable

Some day soon, Toyota will begin rolling out new hybrid cars, a bit different than the current Prius, but that will also utilize the Prius name plate, such as a larger crossover Prius, or a smaller city Prius. Shoot. Maybe a convertible Prius, or a two seat, sporty Prius. And, of course, a plug-in Prius.

Setting aside plug-in functionality, if it was your task to develop a new Prius derivative, what kind of car would you craft? For me its always been a small as possible city car, a Prius that would challenge the Smart Car in terms of size, but with more than twice the fuel economy. What about you?

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18 Comments:

Anonymous David P. Cabral said...

Toyota Prius Station Wagon! Or give us a Toyota Matrix Hybrid.

7:14 AM  
Blogger Jabroni said...

I think the size of it is about right. I do wonder if there would be a market for a two door sport version. I am sure it would sell, though so I guess I vote for the 2-door coupe!

Also, I would really like to see Toyota use a CNG ICE rather than gasoline. That would be the killer app, in my opinion, UNTIL we have other fuels to use that can be replenished in the earth.

7:57 AM  
Blogger kpdriscoll said...

Think more passengers to get the minivan/SUV crowd. Something slightly wider would help. I was initially thinking 3rd row seating, but then the longer wheelbase would be a problem with the aerodynamics of being low to the ground. The Highlander and Escape suffer from being too high off the ground to get better mileage as hybrids. But if you could do a bench seat up front 3 up front and 3 adults in the back, you might be able to get by. It would also enlarge the hatch storage capacity a bit too.

7:59 AM  
Blogger Dahcredyns said...

hey, a station wagon could offer a third row of seating.

i do agree, kp, that making this vehicle big enough to entice more of the minivan crowd is probably a really smart idea. toyota should definitely put a larger Prius out there, at least in a concept form, to see how the minivan crowd would react to such a vehicle.

my city hybrid, on the other, just fulfills my selfish desires. still, maybe it could appeal to the scion crowd.

jabroni, obviously Toyota is willing to take the natural gas route if it seems like a market is there. i know the honda CNG vehicle doesn't sell real well here in California, but the owners i've talked to love the vehicle.

still, i think it would be wise for toyota to make a smaller, maybe more important, cheaper, prius. if toyota could create an $17,500 subcompact with decent ammenities - customizable of course - and exceptional fuel economy, i think they could easily sell 100,000 units per year.

8:25 AM  
Blogger kpdriscoll said...

I think based on the cost and weight of the battery system, smaller/cheaper versions of the Prius aren't feasible from a profitability standpoint.

Other manufacturers, like Volvo, that have experimented with in-wheel electrical motors may be better designed for small/city vehicles. Possibly eliminating the ICE should simplify the transmission and form of the vehicle as well.

10:39 AM  
Blogger Dahcredyns said...

perhaps, obviously such vehicles would offer less profit margins,

still toyota has stated that it has again significantly reduced the size, weight and costs of its hybrid components for the third generation, which has now been significantly reduced from the first gen prius.

the first gen prius was a pretty small vehicle. if the hybrid components are now half the weight and size of the hybrid components in the first gen - i think its actually more, but i'll be conservative - then it would seem that Toyota has a lot of new room to work with.

thus, i would conclude that Toyota could go a good bit smaller than the original prius, without any significant changes to the HSD.

likewise, a few Japanese analysts have claimed that toyota has now achieved economies of scale on its hybrid technology, and that the technology is becoming quite profitable to toyota's bottom line.

so, while profit margins might be lower on such a vehicle, the customization aspect might make up the difference. this worked pretty well for scion, but i think a hybrid provides a more compelling case.

ultimately, price is keeping many more potential customers out of the prius. yet, a lot of what i've heard indicates the third gen prius will see a price increase.

will this fly with their huge increase in production and competition from the Insight? especially, if gas prices temporarily recede?

in my opinion such a small city prius would steal a lot of thunder from Honda's Insight if Toyota could sell it for less.

and if people decide it's too small, they'll upgrade to the full-sized prius and skip Honda altogether. but if honda has the cheapest hybrid on the market, i think it'll attract a lot of hybrid consumers out of toyota dealerships.

12:16 PM  
Anonymous stevesavard said...

Well, it would be smart two doors car. And it’s selling will break the record of two doors. One thing if add more it will be CNG ICE rather than gasoline. It will control the fuel economy.

10:32 PM  
Blogger Dahcredyns said...

two doors for my small city car would be just fine with me. it would also reduce costs.

8:53 AM  
Anonymous Anonymous said...

Toyota can have different grades of Prius; ranging from the standard hybrids to plug in prius to Prius EV.

7:12 PM  
Anonymous Anonymous said...

Plug it in, plug it in!

12:34 PM  
Blogger AH said...

PHEV Supra HSD pretty please? :)

just imagine, stalker stealth mode; sneak up on your prey, then step on it and enjoy the sound of a twin-turbo V6 spooling up, ready to be unleashed :)

PHEV for commutes, HSD boost for taking those Insights out :P

5:37 PM  
Blogger Dahcredyns said...

That FT-HS concept seemed so close to becoming that reality!

6:03 PM  
Anonymous Anonymous said...

Don't charge more than the MSRP. Also, make sure that there's height adjustment and that the car is easy to get in and out of; not too low to the ground. Other than that, I think that the present Prius is just the right size for city and highway driving.

12:56 PM  
Blogger Dahcredyns said...

On my last Prius shopping trip, about a month ago, I found any dealer add-ons were negotiable. With this recession, dealer markups can't last.

1:17 PM  
Anonymous Anonymous said...

More leg room.

I am 5'9" and have a bad left knee. I wanted a hybrid but I can't put the seat back far enough in the Prius to be comfortable.

The Camry hybrid has plenty of leg room so I bought it instead.

1:32 PM  
Anonymous Anonymous said...

It's butt ugly, that's for sure. The Big 3 would not be in the financial situation they're in if they had had the foresight to come out with a hybrid competitor. They've sat on their hands for about 5 years now while gas prices rose and Toyota walked off with the profits. It's their own fault that they have offered no other choice to the 50+ MPG that Prius offers, ugly or not.

2:01 PM  
Blogger Dahcredyns said...

The Prius might not be the greatest looking cars, but once you get in it, you realize how functional it is, and how much waste there is in other cars.

It's been a huge mistake not to challenge the Prius for US automakers. Still, even if they did challenge the Prius, i think they would still need a bailout.

12:08 PM  
Anonymous Melissa Lawrence said...

I bought a 2008 Prius last year. We liked it so well we order 2009 and we received it 3 weeks ago. We travel alot of Highway miles and find it to be Great on gas and plenty of room. I am sold on this car as you can see. We have two.

10:58 PM  

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