Next Prius "hugely profitable" and cheaper
Economies of scale have been breachedBack in 1997, Toyota lost about $10,000 on every Toyota Prius produced. Next year, thanks to economies of scale, hybrid part costs for the Toyota Prius will be cut in half, enabling Toyota to both decrease Prius prices and increase profits. Noriyuki Matsushima, analyst at NikkoCitigroup in Tokyo, told NewsWeek "the new Prius is going to be hugely profitable." And Toyota sees even greater hybrid production cost cuts throughout the next decade. Thus, by just 2010, hybrid vehicles could account for 10 percent of Toyota's operating profits according to Goldman Sachs analyst Kota Yuzawa.
Who says today's hybrids don't make financial sense? I guess only those without vision and long term thinking.
Labels: Hybrid Vehicles, toyota prius



2 Comments:
Interesting. Toyota has sold over a million Prius vehicles and it is widely believed that to this day, they still lose money on every one produced. Nobody has definitive profitability figures...Toyota won't release them, but the body of research leans on the no profit side of the scale. Now I'm to believe that in a year it will catapault to 10% of the entire company's profits? LMAO...go hug another tree.
What "body of research"?
That done by the Big 3 and analysts favoring the Big 3?
Toyota has stated for at least a few years now that it makes money on every Prius. That's their official statement, which is being backed up by an independent analyst.
Maybe its the naysayers, such as you, whom need to wake up.
If California is given its waiver, hybrid cars, such as the Prius, will be the standard.
Better get your head out of the sand.
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