Hypester Chevy Volt "most valuable" GM brand
A fiberglass replica of the Chevy VoltLast week I saw a few photos on the Internet of the Chevy Volt from the Transformers movie, but I decided not to post them. While I have very high hopes for the Volt, the production body of the Volt doesn't interest me nearly as much as a fully functional Volt chassis and electric drive, especially a fiberglass replica body.
And, while fiberglass might not be transparent, this move felt like a fully transparent PR move to again incite the Volt Nation. GM had to know these photos would leak.
Recently, InsideLine quoted Troy Clarke, GM North American President and GM Group VP, stating that the Chevy Volt is the "most valuable brand in the GM portfolio. At an awareness level, the Volt obviously has consideration intent (based on 80,000 leads submitted on GM's Web site)," he said.
While the Volt is arguably GM's most important brand, is there a danger that GM might over-hype the Volt?
posted by Dahcredyns at
7:11 AM
6 Comments:
Dahc,
Everything these companies do is on overhype....look at all the idiots who actually lined up for Apple ipods or iphones...I mean seriously...they are losers.
Second, absolutely they knew these photos would leak out. I can be almost 100% sure....they aren't that stupid.
But people are....you should see the flurry of activity of people on other sites who think this is real...
No wonder people fell for WMD's and 9.11.
i've seen it. i thought about making a post last week, but i knew this couldn't be a production-ready Volt. so what if its a nearly production ready design? while the aerodynamics of the design of the volt are important, they still aren't going to drive the Volt.
the volt is about one thing and one thing only at this time in my opinion - a cost-effective, safe, reliable and easily mass produced E Flex Drive Train. the rest has become a distraction from what's really important.
show me a production-ready volt drive train and chassis with a brown paper bag over it and i'd still write endless stories about it, but the design?
i mean how long can you play out rolling out the final production design? yet its working with the Volt nation crazies.
as for me, i wanna hear about engineering, not color palettes.
still, you have to give GM kudos on the Volt's pr and marketing. if GM goes out of business they can restart as a successful PR and marketing firm.
They can't show you what you want to see because they don't have it.
they don't have it yet, but they are close. still, people don't want the nitty-gritty, the truth, the reality, they just want the pretty pictures.
"people don't want the nitty-gritty, the truth, the reality, they just want the pretty pictures."
I don't think I agree entirely. I admit that there is a great deal of hype banter on gm-volt.com. But there is also a thriving discussion of the technical as well. Sometimes you have to wade through lots of meaningless stuff, but I've learned a great deal from the intelligent posts, thoughtful questions and informative links.
I'm not sure I'll ever own a Volt, at least not for my first plug-in, because they'll be arriving a little late to the game. But I do believe that getting it produced will have a massive impact on the entire transportation industry.
glenn-
overall i was speaking in generalities.
nonetheless, i've advocated many times for the Volt and i also believe it will be built and have an important impact on the auto industry.
still, do you think GM didn't plan for this leak? that it wasn't intentional?
and it worked. gm sales dropped 20 percent in august and everyone is talking about a fiberglass replica of the Volt - a vehicle that won't be available for more than 2 years and in extremely limited quantities at first.
that's brilliant marketing, but can marketing offset reality for another few years?
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