The GMC Denali XT Hybrid Pickup: Form or function?

The right direction for hybrid trucks?

I was walking through the Mariott Renaissance Center this morning, which shares space with GM's headquarters, and I saw the GMC Denali hybrid below. It's a pretty striking vehicle for a segment - hybrid pickup tricks - that is terribly under served.

Nonetheless, the fact that the Denali hybrid is built on a unibody frame to provide more of a car-like ride, makes me wonder, is this the right direction for hybrid pickup trucks? I imagine construction workers, farmers, etc. being the primary customers of hybrid pickup trucks. Unfortunately, the Denali hybrid gives me the impression of a vehicle for people whom like to drive trucks, but don't really need their functionality.

While the Denali is an exciting new design direction, is it a case of form over function.