Will Toyota's hybrid price increases affect dealer markups?
Effective August 1st, the Toyota Prius will cost $500 more, starting at $22,720. Soon after that, on August 25th, the Camry hybrid will also see a $500 increase that will bring its base price up to $26,870 as the price of the Highlander hybrid increases $518 to $35,445.
Considering that most automakers are raising prices on any vehicle that can sell to help offset both declining auto sales and increased commodity prices, the price increase is neither surprising or unexpected. However, when coupled with dealer markups as high as $3,000 - $5,000, isn't the pricing of Toyota's hybrid vehicles becoming a little ridiculous?