Will GM say goodbye to oil?
So, GM will be fully hydrogen and electric powered?Earlier this week reports started coming out of GM that the automaker was considering a new advertising campaign. Essentially, GM would send a Dear John letter to the oil industry - via television - saying, it's been good, but now its time to end the relationship. And, no doubt, the Chevy Volt will be a huge feature in that campaign.
Some argue this is a great campaign because it proves GM has changed, or at least, is changing. Yet, GM's fleet is going to be sucking down a massive amount of oil for decades, and the Volt won't be on the road for another 2 years, and only in limited numbers.
While I believe that GM is changing, actions speak louder than words, and nothing demonstrates that better than rubber hitting the road. So, when GM achieves a huge improvement in fleet fuel economy, such a campaign might make sense. As for today, however, it's just talking the talk when what the US needs is a lot more walking.
posted by Dahcredyns at
7:37 AM
6 Comments:
remember when bob lutz stated that GM could have used a fraction of one years marketing budget and beat toyota to the prius???
here we go again?
be an automaker, not a pr firm, please!
i think its a slick idea - pun intended. still, let's get real. the us auto industry is going to be dependent upon oil for decades. if this is a breakup, it will easily go down as the world's longest breakup!
I don't see ANY automaker saying "goodbye" to oil. even the most efficient hybrids will still need gasoline or diesel to supplement battery power. I'd be more impressed if GM started selling hybrid versions of the Cobalt and Aevo, since those are compact cars most people can afford.
Better yet...let's just hope GM says goodbye.
if gm were selling hybrid versions of the aveo or the cobalt, even the updated BAS system, they wouldn't be able to keep them in stock.
i think gm realizes this, but they simply can't get them to market for another year or two.
anyway, gm should be pumping any extra dollars into the cars they can sell in the future - focusing on bringing them to market as quickly as possible - than advertising their possible plans for the future.
if america goes into serious recession later this year, or early next year, the big 3 are in serious trouble. a couple 100 million of advertising could be very helpful in such a situation, especially if it brought a hit car to market sooner.
c'mon, noz. deep down inside i know you're really a closet gm fan. you're gonna be first in line for the volt, aren't you? just kidding.
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