Monday, February 04, 2008

Hyundai Genesis: Should have been a hybrid?

Hyundai's future: The luxury market?

For months now there has been a good bit of buzz in the auto world about the Hyundai Genesis, which many auto analysts have now questioned. And the buzz is gone.

Had Hyundai launched the Genesis as a lower-priced Toyota Camry hybrid competitor, I bet Hyundai would have seen a massive increase in dealership and website traffic. Instantly, Hyundai could have become a leader in hybrid cars, and the buzz would have been worth the cost of production.

Why is there so little vision in the auto industry?

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1 Comments:

Blogger Nozferatu said...

Good question....

I think it should have been and with all the crap Hyundai is touting about itself as being so much better than before, as good as Honda, etc, in the end they can't make a hybrid to compete..pure and simple. Were they smart, they could have licensed the tech from Toyota as did Nissan.

Having worked for a electric car company years ago that had dealings with Hyundai, I know why they didn't do it....because the Koreans are too proud and arrogant. That's their culture. we came across this issue many times in the coarse of dealing with them directly.

They'd rather do it all alone and by themselves than seek help...that's the way they are.

10:01 AM  

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