Did you like GM's Yukon hybrid Super Bowl commercial
Yukon makes a Super Bowl Ad appearanceI saw GM's Yukon hybrid commercial during the Super Bowl and sort of wondered whether GM could have better invested that money elsewhere.
The ad was clearly made for die-hard SUV fans, as it should have been, and it didn't try to portray the Yukon hybrid as some great green vehicle. The Yukon hybrid is a big SUV that achieves excellent fuel economy, especially in the city, for such a large SUV. Fine. I still think a Cadillac Escalade hybrid would have been a better fit (earlier post), but the better fit might have been no commercial.
Labels: escalade hybrid, superbowl, yukon hybrid



3 Comments:
Couldn't agree with you more! No commercial would have been better.
However I think that the ad is greenwashing, giving the highly dubious mileage count at the end. You can watch the ad in my blog post.
Sadly, greenwashing has become a necessary element of any, and every, automaker's media mix.
Hopefully, all this talk is followed by action.
Come test drive, or better yet take one home. Call Jennifer in Tampa at 813-620-6500 for a new Hybrid Yukon.
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