Chrysler: Every car will be a hybrid

The Dodge ZEO concept at NAIAS

Echoing GM's Rick Wagoner at NAIAS, Chrysler's Jim Press told reporters at the Washington Auto Show that alternative fuels should be "the auto industry's top priority".

"Alternative technologies have to come first. It may squeeze our ability to invest in other things that may be important, but we can't afford," said Jim Press, who is also Chrysler's vice chairman.

Thus, Press claimed that in addition to alternative fuels, "You will see electric drive and hybrid technology in virtually everything. Eventually, every car will be a hybrid at some point,"